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All Journal Jurnal Informatika Kaputama (JIK) JISA (Jurnal Informatika dan Sains) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Sistem Informasi dan Sains Teknologi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Sains dan Teknologi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Ilmiah Multidisiplin Ilmu Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Multidisciplinary Indonesian Center Journal Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Syafran Nurrahman
STIE Ganesha
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Digital Service Innovation and Marketing Performance of Campus Cooperatives: A Descriptive Study Based on Secondary Data Ekky Noviar; Tohiroh Tohiroh; Syafran Nurrahman; Afandi Rachman
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 4 No. 3 (2026): August 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/4e9zhj50

Abstract

This study aims to analyze digital service innovation and its relationship with the marketing performance of campus cooperatives. The research employed a descriptive quantitative approach using secondary data obtained from financial reports, Annual Member Meeting (RAT) documents, and cooperative activity reports during the 2023–2025 period. Data were analyzed using documentation techniques, descriptive analysis, and trend analysis to examine the development of cooperative revenue, Net Operating Surplus (SHU), and forms of digital innovation implemented by the cooperative. The findings show that campus cooperatives gradually implemented several digital service innovations, including QRIS-based cashless payment systems, digital transaction recording, and social media utilization for promotion and communication. During the study period, cooperative revenue increased from IDR 1,247,350,000 in 2023 to IDR 1,563,480,000 in 2025, accompanied by relatively stable SHU growth. Descriptively, the implementation of digital service innovation was followed by improvements in transaction activity and operational efficiency. However, this study does not statistically test causal relationships because the analysis is limited to descriptive trend analysis based on secondary data. This study implies that digital transformation can become a strategic approach to strengthening the marketing performance and sustainability of campus cooperatives in the digital era
Co-Authors Abdul Kohar Abdul Kohar Adi Wicaksono Aep Saefullah Afandi Rachman Alifi Restu Putera Andini Pramestyas Anggoro Dwi Swasono Anggoro Dwi Swasono AR, Rasmawati Ari Budiman Ari budiman Atika Wigunastuti Eka Az Zahrah Nurul Azizah Ekky Noviar Elvira Sitna Hajar FAHRI Farhat Abas Fisy Amalia Gatot Tri Pranoto Hakim, Melati Puspita Hayati Fina Setiani Hayati Fina Setiani Iskandar Iskandar Iskandar Iskandar Iskandar Isma Fuji Arini Jayaun Joned C. Saksana Joned Ceilendra Saksana Lena Farsiah M Ruvi M. Nurhidayat M. Tafsiruddin M.Tafsiruddin M.Tafsiruddin Mohammad Ruvi Neila Aisha Nurdin Nurhayati Nurhayati Nurhayati Nurhayati Patria Adiguna Putri Noor Ramayanti Rianti Salima Ridwan Ridwan Risna Anggaini Rizka Ardiantika Rusmanto, Didik Eko Saefullah, A Samidi Samidi, Samidi Saskia Nur Ramadhani Sitohang, Ronny Marthin Sitti Aliyah Azzahra Suharmanto Suharmanto . Suhermanto Suhermanto Suhermanto Suhermanto Sutariyono Sutariyono Sutaryono Sutaryono Syaputra, Riawan Tetty Nur Intan Rifia Tjahjanto, Tjahjanto Tohiroh Tohiroh Tohiroh Uum Umayah Yohana Cesyika Ndaung Yohana Cesyika Ndaung Yuniarti Yuniarti Zulkifli Zainudidin