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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Manajemen Agribisnis dan Agroindustri ASERSI : Jurnal Akuntansi Terapan dan Bisnis Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology, Food and Agriculture Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Supply Chain and Entrepreneurship
Ambarkahi, Ratih Puspitorini Yekti
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Analisis Loyalitas Konsumen Pada J.CO Donuts & Coffee Jember Cahyani, Zenik Eka; Ambarkahi, Ratih Puspitorini Yekti; Gemaputri, Ariesia Ayuning; Retnowati, Naning; Dhamayanthi, Wenny
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 2 (2022): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i2.25

Abstract

Penelitian ini dilatarbelakangi karena banyaknya perusahaan franchise dengan produk utama yang sejenis yaitu donut dan kopi yang berdiri di Jember, salah satunya ialah J.CO Donuts & Coffee Jember. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek, harga, dan kualitas produk terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember. Populasi dalam penelitian ini ialah seluruh konsumen J.CO Donuts & Coffee Jember dengan pengambilan sampel sebanyak 40 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS 23.00. Hasil dari penelitian ini ialah secara serempak variabel citra merek (X1), harga (X2), dan kualitas produk (X3) berpengaruh signifikan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember. Secara parsial variabel harga (X2) dan kualitas produk (X3) berpengaruh signifikan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember sedagkan variabel citra merek (X1) berpengaruh tidak signifikan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember. variabel bebas yang berpengaruh paling dominan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember yaitu variabel kualitas produk (X3).
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian di Herdacake Bakery dan Cafe Jember Atri, Rahma Dian Milinia Desi; Ambarkahi, Ratih Puspitorini Yekti; Dhamayanthi, Wenny; Putra, Dhanang Eka; Widjayanthi, Lenny
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 1 (2022): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i1.30

Abstract

Penelitian ini dilatarbelakangi karena Herdacake Bakery & Cafe Jember merupakan outlet yang baru saja dibuka tetapi mampu menarik konsumen dengan desain tempat yang kekinian atau instragamable dimana dapat dijadikan spot foto dan direkomendasikan banyak orang. Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli produk Herdacake Bakery & Cafe Jember dengan pengambilan sampel sebanyak 40 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS 25.00. Hasil penelitian ini menunjukkan bahwa pada uji F variabel kualitas produk, kualitas pelayanan, dan citra merek bersama- sama berpengaruh signifikan terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember. Sedangkan untuk uji t variabel kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember.  Variabel kualitas produk merupakan variabel berpengaruh paling dominan terhadap keputusan pembelian di Herdacake Bakery & Cafe Jember.
Analisis Faktor Bauran Pemasaran Terhadap Keputusan Pembelian Ayam Crispy Abdurahman, Alwan; Rachmawati, Amalia; Kurniawati, Dewi; Kurniawan, Bagus Putu Yudhia; Ambarkahi, Ratih Puspitorini Yekti; Subagiyo, Amar
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 2 (2022): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i2.59

Abstract

Penelitian ini dilakukan di Rumah makan Ayam Goreng Nelongso di jalan Kalimantan, Krajan Timur Sumbersari, Kec. Sumber Sari, Kabupaten Jember, Jawa Timur yang merupakan cabang kedua di kabupaten Jember. Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, lokasi dan promosi terhadap keputusan pembelian konsumen ayam crispy di Ayam Goreng Nelongso, Kabupaten Jember, secara serempak dan parsial. Populasi yang digunakan dalam penelitian yaitu konsumen yang membeli produk Ayam Crispy di Ayam Goreng Nelongso. Teknik pengambilan sampel yang digunakan yaitu insidental sampling dengan responden sebanyak 50 orang. Teknik pengumpulan data yang digunakan yaitu kuesioner. Jenis penelitian ini menggunakan deskriptif kuantitatif dan teknik analisis data yang digunakan adalah uji asumsi klasik, Regresi Linear Berganda, koefisien Determian R2, Uji F dan Uji t. Hasil penelitian ini menunjukkan bahwa pada uji F variabel produk, harga, lokasi dan promosi bersama-sama berpengaruh signifikan terhadap keputusan pembelian di Ayam Goreng Nelongso, Kabupaten Jember. Sedangkan untuk uji t variabel produk dan lokasi secara parsial berpengaruh signifikan terhadap keputusan pembelian di Ayam Goreng Nelongso, Kabupaten Jember.
Analysis of The Influence of Taste, Packaging, Brand and Quality on Purchase Decisions For Conato Bakery Bread Products Jember Bella, Mia Twu; Ambarkahi, Ratih Puspitorini Yekti; Dhamayanthi, Wenny
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 2 (2023): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i2.76

Abstract

This research reveals the influence of consumer behavior in particular consumers at Conato Bakery regarding purchasing decisions namely by analyzing Influence Attribute Product Regarding Purchasing Decisions​ Conato Bakery Jember Bread Products. This research reveals the influence of taste factors, packaging, brand and quality product both simultaneously or partially, as well as regarding the factors that have a dominant influence on purchasing decisions Conato Bakery Jember bakery products. The analytical tool used in this research is multiple linear regression analysis. Overall, the results of this research can be concluded that variable taste, packaging, brand and quality product simultaneously have a significant influence on purchasing decisions product bread​ Conato Bakery Jember. Partially,​ taste and quality of the product influential significant impact on purchasing decisions for bread products Conato Bakery Jember, will but in research this time packaging and brand variables have no significant effect on decision purchase bakery products Conato Bakery Jember.
Factors that Influence Student Decisions in Purchasing Instant Noodle Products of The Sedaap "Goreng" Brand at Jember State Polytechnic Frida, Lutmika; Muksin; Ambarkahi, Ratih Puspitorini Yekti
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 2 (2023): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i2.77

Abstract

This study reveals influences on consumer behavior, especially students on purchasing decisions, by analyzing the factors that influence students' purchasing decisions for Brand Sedap Instant Fried Noodles products. In this study reveals the influence of cultural factors, social, personal, psychological and marketing strategy either jointly or partially, and includes also the dominant factors that influence the purchasing decision product Brand Sedap Instant Fried Noodles, particularly in the State Polytechnic of Jember . The analytical tool used in this study is multiple regression analysis. Overall the results of this study can be concluded that cultural factors, social, personal, psychological and influential marketing strategies together to consumer decisions to buy product Brand Sedap Instant Fried Noodles. Partially, cultural factors, social, psychological and marketing strategies significantly influence on the partial test. For the most dominant factor influencing the purchase decision product Brand Sedap Instant Fried Noodles is a factor of the marketing strategy.
Sosialisasi Pentingnya Literasi Digital Sebagai Upaya Pengembangan Minat dan Bakat MA Nurul Isti’dad di Kecamatan Silo Kabupaten Jember Nugraheni, Ponti Primastuti Aulia; Ambarkahi, Ratih Puspitorini Yekti; Chairina, Raden Roro Lia; Universitasari, Pascawati Savitri; Mahbobi, Ahmad Firdaus
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 4 No. 1 (2025): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v4i1.58

Abstract

Literasi digital merupakan kemampuan individu dalam menerapkan keterampilan fungsional pada perangkat digital sehingga dapat menemukan dan memilih informasi, berfikir kritis, berkomunikasi secara efektif, berkreativitas, berkolaborasi dengan orang lain. Pentingnya program literasi digital memberikan dampak positif bagi pengetauan, pemahaman dan keterampilan dalam menggunakan media, terutama media sosial yang saat ini sering dijadikan sebagai sumber informasi bagi individu maupun masyarakat umum terutama bagi kalangan yang berusia muda seperti para peserta didik karena pada program ini memberikan kontribusi pada penyebaran informasi dengan menggunakan teknologi atau media sosial yang digunakan oleh kalangan usia muda. Dalam mengukur Tingkat literasi digital seseorang dalam hal ini peserta didik MA Nurul Isti’dad di Kecamatan Silo memilik 3 kompetensi yang harus dipenuhi yaitu kemampuan teknis, pemahaman kritis dan kemampuan berkomunikasi dan berpatisipasi. Oleh sebab itu literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat yang peduli terhadap kemajuan bangsa di masa sekarang.
The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty at Gudeg Lumintu Restaurant in Jember Regency Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Chairina, Raden Roro Lia; Nugraheni, Ponti Primastuti Aulia; Ayuni, Candra Herdiana Indah Tiara
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.144

Abstract

This study aims to analyze (1) the effect of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. The data is taken directly from the respondents using a survey method through a questionnaire. The sampling technique used is incidental sampling with a sample of 40 respondents. The data an alysis technique used is multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variable (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has no significant effect on customer loyalty (Y), (3) the variable that has a dominant influence on customer loyalty (Y ) is product quality (X2).
Analisis Kelayakan Usaha Agroindustri Pemindangan Ikan Menggunakan Decision Support System Universitasari, Pascawati; Sutantio, Raden Alamsyah; Chairina, Raden Roro Lia; Ambarkahi, Ratih Puspitorini Yekti; Nugraheni, Ponti Primastuti Aulia
Jurnal Akuntansi Terapan dan Bisnis Vol 5 No 1 (2025): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/asersi.v5i1.6136

Abstract

This research aims to analyze the company's feasibility condition from non-financial and financial aspects, the results of which can be used as a reference to recommend company development steps. The approach used in this research is Decision Support System. The results of the analysis show that in the legal aspect the company can be said to be feasible because it already has a letter. The production aspect shows the results that the company is in a feasible condition with a high level of feasibility. Marketing Aspects, Management Aspects and Human Resources and Environmental Aspects show the results that the company is in a feasible condition with a moderate level of feasibility.  In financial aspects consisting of quantity BEP analysis of 24,721.13, Sales BEP of 379,515,345.54, BCR of 1.42, Payback Period of 1.58, NPV of 10,064,036,510.68, PI of 12.54, IRR of 59.20 and the overall analysis of financial aspects shows that the company is in a viable condition. Based on the overall analysis of the UMKM version 2.0 Decision Support System (DSS) approach, it shows that CV Genderang Mercusuar Bahari is in a feasible condition to be developed.
Penguatan Literasi Digital Tenaga Lepas Harian di Teaching Factory Pertanian Terpadu Politeknik Negeri Jember: Pengabdian Ambarkahi, Ratih Puspitorini Yekti; Putra, Dhanang Eka; Wardani, Dyah Kusuma; Pratama, Fredy Eka Ardhi; A N, Ponti Primastuti; Savitri U, Pascawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3806

Abstract

This community service program aimed to strengthen the digital literacy of daily workers who support the operational activities of the Integrated Agriculture Teaching Factory at Politeknik Negeri Jember through staged training and on-the-job mentoring integrated with the implementation of a fingerprint attendance system and digital work reporting. A quasi-experimental one group pretest–posttest design was applied to 25 daily workers employed in four TEFA lines, namely Smart Green House, Livestock, Innovation Garden, and Chrysanthemum units. Data were collected using a digital literacy test, perception questionnaires, observation sheets, and document reviews of attendance records and work reports before and after the intervention, then analyzed descriptively and complemented with a simple difference test. The results showed an increase in attendance compliance from 78.0% to 96.2%, a decrease in average tardiness from 14.0 to 9.1 minutes per shift, and a reduction in administrative recap SLA from 6.0 to 2.5 hours. Digital literacy scores increased from 55 to 77, accompanied by higher perception scores regarding task clarity, working hours transparency, incentive recording accuracy, and system ease of use.
Embedding Local Culture in Digital Branding: A PLS-SEM Study of Teaching Factory Competitiveness in Indonesia Ambarkahi, Ratih Puspitorini Yekti; Pratama, Fredy Eka Ardhi; Universitasari, Pascawati Savitri; Nugraheni, Ponti Primastuti Aulia
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 3 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i3.95

Abstract

Background: Teaching Factories (TEFAs) aim to bridge vocational learning and market demand, yet many units struggle to convert production capability into consistent market acceptance, especially in culturally laden agrifood and floriculture categories where meaning, trust, and discoverability matter. Aims: This study examines how local cultural values embedded in branding and customer perceived digitalization strengthen brand strategy coherence and, together with perceived product quality, shape market acceptance in TEFA contexts. Methods: A predictive cross sectional survey was conducted with 100 valid respondents who interacted with at least one of four TEFA units at Politeknik Negeri Jember within the last six months. Five reflective constructs were measured using seven point Likert items with three indicators per construct, local cultural values (NB), customer perceived digitalization (DG), brand strategy coherence (SB), perceived product quality (KP), and market acceptance (PS). Data were analyzed using PLS SEM with bootstrapping and predictive assessment. Result: The measurement model met reliability and validity criteria. Structural results show that NB and DG significantly increase SB, SB significantly increases PS, and KP directly increases PS. The direct DG to PS path is not significant, indicating that digitalization improves acceptance primarily through strengthening strategy coherence. Mediation tests confirm indirect effects of NB and DG on PS via SB, and predictive checks support model relevance. Conclusion: Market acceptance in TEFAs rises when cultural meaning and digital capability are organized into a coherent brand strategy and validated by reliable product quality. TEFAs can operationalize these findings by codifying place based identity assets, enforcing a simple digital playbook focused on information findability and responsiveness, and upgrading packaging to make quality cues legible at the point of choice.
Co-Authors A N, Ponti Primastuti Abdurrahman, Alwan Agustien, Novia D Alwan Abdurahman Andini, Paramita Ardi, Aditya Nizar Al Atri, Rahma Dian Milinia Desi Ayuni, Candra Herdiana Indah Tiara Bagus Putu Yudhia Kurniawan Bella, Mia Twu Cahyani, Zenik Eka Cahyaningrum, Deltaningtyas Tri CNAWP, Rizal Perlambang Datik Lestari Dewi Kurniawati Dhamayanthi, Wenny Dyah Kusuma Wardani, Dyah Kusuma Frida, Lutmika Furensa, Salsabilla Putri Gemaputri, Ariesia Ayuning Hermawan, Dwi Cahyo Hudori, Huda Ahmad Indradewa, Rhian Ismail, Andi Muhammad Lenny Widjayanthi Lia Chairina, Raden Roro Mahbobi, Ahmad Firdaus Mayasari, Financia Muksin Nilakandy, Nandita Aurelia Nugraheni, Ponti Primastuti Aulia Permatasari, Sylvia Leoni Pratama, Fredy Eka Ardhi Putra, Dhanang Eka Rachmawati, Amalia Retnowati, Naning Savitri U, Pascawati Subagiyo, Amar Sutantio, Raden Alamsyah Taufik Hidayat Universitasari, Pascawati Universitasari, Pascawati Savitri Wiguna, Ardhitya Alam