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All Journal RETORIKA: Jurnal Ilmu Bahasa Kajian Linguistik dan Sastra English Language and Literature International Conference (ELLiC) Proceedings International Journal of Supply Chain Management Journal of Community Development Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Bintang Pendidikan Indonesia Warta LPM Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora Journal of Community Empowerment Profetika: Jurnal Studi Islam
Mujazin
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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An Analysis of Ambiguity and Conceptual Metaphor Study in The American Eagle Campaign Featuring Sydney Sweeney Utami, Desy Kharisma Putri; Laila, Malikatul; Mujazin, M
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: Ambiguity is a phenomenon that is inevitable in the process of constructing meaning, while metaphors are attempts to comprehend and perceive something through connecting it to something else. This research aims to explore the ambiguity and conceptual metaphor in the American Eagle campaign featuring Sydney Sweeney. Methodology: The method applied in this study is qualitative research with textual analysis approach toward campaign narration including slogans, campaign titles, advertising dialogue, video narratives, and product descriptions. Results: The findings show that in the American Eagle campaign featuring Sydney Sweeney contain lexical and structural ambiguity in the form of phonetic similarity, semantic broadening, and lack of clarity in syntaxis. Applications/Originality/Value: This research also found that there is a metaphor a concept existed in in the American Eagle campaign featuring Sydney Sweeney.
Synergy in Building an Islamic Generation: Strengthening Arabic Language Proficiency through the Gombak Utara Learning Center, Kuala Lumpur, Malaysia Nurul Latifatul Inayati; Mohammad Zakki Azani; Yeti Dahliana; Mujazin Mujazin; Muh. Nur Rochim Maksum; Abil Fida Muhammad Qois Al Hadi; Fadhilla Nangroe Anggraini; Fadhia Ananda; Ellynia Eva Kusuma Dewi; Bella Misbahati Putri; Habibi Fadzlurrahman; Eka Nur Mistiawati
Journal of Community Development Vol. 6 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i1.1708

Abstract

The purpose of this community service program is to improve Arabic language skills while strengthening Islamic values among Indonesian migrant children at Sanggar Bimbingan Gombak Utara, Kuala Lumpur, Malaysia. This program was designed to address the problems of low Arabic literacy, limited teaching methods, and weak understanding of Al-Islam and Kemuhammadiyahan (AIK) among diaspora children. Through this initiative, it is expected to foster a young generation with basic Arabic proficiency, strong religious understanding, and confidence in maintaining their Islamic identity within a multicultural environment. The implementation method applied a participatory approach consisting of identification, planning, implementation, evaluation, and reflection stages. Several learning strategies were employed, including Joyful Learning Arabic, Al-Lughah wa Al-Hayah, Pelita Hikmah, Quiz Cahaya Iman, and Sanggar Qur’an. The activities were conducted interactively, involving lecturers, students, local teachers, and PRIM Malaysia to ensure program sustainability. The results show significant improvements both academically and socio-spiritually. Academically, children’s vocabulary mastery, simple conversation skills, and Qur’anic recitation with tajwid improved based on pre-test and post-test results. Socially, the program fostered greater self-confidence, active participation, and a stronger sense of community. Spiritually, the internalization of Islamic values was reflected in children’s daily attitudes and behavior. The program also produced simple teaching modules, online mentoring, and collaborative networks to support sustainability. Thus, this initiative not only addressed short-term needs but also built a relevant, sustainable learning ecosystem that can be replicated in other diaspora communities..
Co-Authors Abil Fida Muhammad Qois Al Hadi Aghitsna, Laasya Ary Agus Ari Wibowo Agus Hari Wibowo Agus Wijayanto, Agus Alaa Alkhateeb Anam Sutopo Annafiyah, Hani Azzahra, Daniel Bella Misbahati Putri Buono, Shanti Pitaloka Eka Nur Mistiawati Ellynia Eva Kusuma Dewi Fadhia Ananda Fadhilla Nangroe Anggraini Habibi Fadzlurrahman Hartono Hartono Ihsan Cahyo Utomo M. R. Nababan M. R. Nababan, M. R. M.R. Nababan, M.R. Makkahani, Kiatina Malikatul Laila Mohammad Zakki Azani Muamaroh Muamaroh Muh Nur Rochim Maksum Nurhidayat Nurhidayat Nuria Siswi Enggarani Nurul Latifatul Inayati Putri, Febiola Anggita Reza Ayu Amalia Reza Ayu Amalia Rini Fatmawati Riyadi Santosa Rizma Aidha Nur Khasanah S Sumayah Saifudin Sarwanto Sarwanto Sigit Haryanto Sumayah, S Suparmi Suparmi Titis Setyabudi Utami, Desy Kharisma Putri Wibowo, Agus Ari Yeti Dahliana