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Pengaruh Kualitas Pelayanan Terhadap Event Image Sari Wisata Budaya Bali Sebagai Daya Tarik Incentive Damayanti, Ni Kadek Dwi; Swandewi, Ni Kadek
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 2 No. 2 (2025): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This study aims to analyze the influence of service quality on the event image of Sari Wisata Budaya Bali as an incentive atraction. Sari Wisata Budaya Bali is a cultural attraction that regularly features Barong Dance performances, presented as part of its cultural events. The research employs a quantitative approach using a survey method, involving 100 respondents who visited Sari Wisata Budaya Bali in 2024. The data were analyzed using multiple linear regression, with five dimensions of service quality tangibles, reliability, responsiveness, assurance, and empathy, serving as independent variables, and event image as the dependent variable. The findings indicate that the five dimensions of service quality collectively have a significant influence on the event image, contributing 65.3%, while the remaining variance is attributed to factors beyond the scope of this study. Among these dimensions, empathy emerged as the most dominant factor influencing visitors’ perceptions of the event. Responsiveness showed the highest individual impact, with a coefficient of 0.323, whereas tangibles had the lowest, at 0.118.
Developing Nusa Lembongan As A Destination For 5A-Based Tourism Events Sumadi, I Gede; Swandewi, Ni Kadek; Rusadi, Ni Wayan Purnami
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.317

Abstract

Event-based tourism has become a key strategy in destination development. Nusa Lembongan, with its unique natural beauty, has significant potential for development as a tourism event destination. This analysis aims to assess the potential and challenges of this development using the 5A model framework (attraction, accessibility, amenities, activities, and ancillary services). The research uses observation, interviews, documentation, literature review, and data analysis. The findings of this research analysis shows that Nusa Lembongan excels in Attractions and Activities, with its underwater beauty, beaches, and mangrove forests ideal for ecotourism and water sports-based events. However, the island still faces significant challenges in the pillars of accessibility (limited sea transportation and road infrastructure), Amenities (lack of large-capacity MICE venues), and supporting services (limited medical facilities and waste management systems). Overall, Nusa Lembongan has strong potential to become a thematic event destination, but its development requires strategic improvements in infrastructure and supporting services. It is recommended to invest in the development of specific event facilities, improve sustainable environmental management, and promote events that are in harmony with the island's natural character, such as eco-tourism and wellness retreats.