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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Pengabdian kepada Masyarakat Nusantara Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Studi Ilmu Manajemen dan Organisasi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI CONSEN: Indonesian Journal of Community Services and Engagement Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism UTAMA: Jurnal Pariwisata Prima JECOM Journal of Tourism and Hospitality Analysis
Swandewi, Ni Kadek
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Event Image Sari Wisata Budaya Bali Sebagai Daya Tarik Incentive Damayanti, Ni Kadek Dwi; Swandewi, Ni Kadek
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 2 No. 2 (2025): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This study aims to analyze the influence of service quality on the event image of Sari Wisata Budaya Bali as an incentive atraction. Sari Wisata Budaya Bali is a cultural attraction that regularly features Barong Dance performances, presented as part of its cultural events. The research employs a quantitative approach using a survey method, involving 100 respondents who visited Sari Wisata Budaya Bali in 2024. The data were analyzed using multiple linear regression, with five dimensions of service quality tangibles, reliability, responsiveness, assurance, and empathy, serving as independent variables, and event image as the dependent variable. The findings indicate that the five dimensions of service quality collectively have a significant influence on the event image, contributing 65.3%, while the remaining variance is attributed to factors beyond the scope of this study. Among these dimensions, empathy emerged as the most dominant factor influencing visitors’ perceptions of the event. Responsiveness showed the highest individual impact, with a coefficient of 0.323, whereas tangibles had the lowest, at 0.118.
Developing Nusa Lembongan As A Destination For 5A-Based Tourism Events Sumadi, I Gede; Swandewi, Ni Kadek; Rusadi, Ni Wayan Purnami
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.317

Abstract

Event-based tourism has become a key strategy in destination development. Nusa Lembongan, with its unique natural beauty, has significant potential for development as a tourism event destination. This analysis aims to assess the potential and challenges of this development using the 5A model framework (attraction, accessibility, amenities, activities, and ancillary services). The research uses observation, interviews, documentation, literature review, and data analysis. The findings of this research analysis shows that Nusa Lembongan excels in Attractions and Activities, with its underwater beauty, beaches, and mangrove forests ideal for ecotourism and water sports-based events. However, the island still faces significant challenges in the pillars of accessibility (limited sea transportation and road infrastructure), Amenities (lack of large-capacity MICE venues), and supporting services (limited medical facilities and waste management systems). Overall, Nusa Lembongan has strong potential to become a thematic event destination, but its development requires strategic improvements in infrastructure and supporting services. It is recommended to invest in the development of specific event facilities, improve sustainable environmental management, and promote events that are in harmony with the island's natural character, such as eco-tourism and wellness retreats.
Community Perspectives on the Environmental, Social, and Economic Impacts of the Tomohon International Flower Festival Swandewi, Ni Kadek; Adinda, Clearesta; Adipati, Ingryt Grity; Febrianto, I Gusti Agung
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3433

Abstract

Purpose: The purpose of this research is to evaluate the perceptions of the local community regarding the economic, socio-cultural, and environmental impacts of the Tomohon International Flower Festival (TIFF). Specifically, the study aims to understand how the residents of Tomohon view the festival's contributions to their economic well-being, social cohesion, cultural preservation, and environmental sustainability.Methodology: This research used an exploratory approach to analyse residents' perceptions of the economic, socio-cultural, and environmental impacts of festival activities in Tomohon. Results: The research shows that the Tomohon International Flower Festival (TIFF) is positively viewed by the local community, boosting income, job creation, and regional revenue. It enhances social interactions, cultural pride, and supports education. However, concerns about waste and its impact on the city's aesthetics highlight environmental sustainability issues.Conclusions: TIFF positively impacts the economy, society, and environment but raises concerns about waste management, highlighting the need for better sustainability practices.Limitations: The data reflects respondents' views at a specific point in time and may be influenced by personal experiences, biases, or limited knowledge of economic, socio-cultural, and environmental factors. Additionally, the sample size, though sufficient for exploratory analysis, may not fully represent the Tomohon population, limiting the generalizability of the findings.Contribution: This article enhances understanding of the socio-economic and environmental impacts of large cultural events like the Tomohon International Flower Festival (TIFF) from the local community's perspective. It also offers guidance for organizers and policymakers in optimizing festival benefits while addressing community concerns for more sustainable and inclusive planning.
How Sales Interpersonal Skills Drive Wedding Organizers to Recommend Venues B2B Adinda, Clearesta; Swandewi, Ni Kadek; Adyatma, Prastha; Wikan, Darelia Damara
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3543

Abstract

Purpose: This study examines the influence of sales interpersonal skills on wedding organizers' (WOs) trust and their willingness to recommend venues in business-to-business (B2B) relationships. Methodology/approach: A sample of 41 members of the Bali Wedding Association was used, with 15 indicators assessed on a 5-point Likert scale to evaluate the impact of interpersonal skills on trust and recommendation behaviours. It is that these members do not all belong to the same organization. Results/findings: The results show that sales interpersonal skills significantly enhance both the trust that WOs place in sales personnel and their willingness to recommend venues. Additionally, the study reveals that trust acts as a mediator in this relationship, meaning that interpersonal skills not only directly impact recommendations but also do so indirectly by fostering trust. Conclusion: Despite the small sample size and geographic focus, which limit the generalizability of the findings, this research provides valuable insights into the key drivers of successful B2B relationships in the wedding industry. Limitation: The study suggests that sales professionals and venue managers should prioritize developing strong interpersonal skills to enhance trust and foster positive recommendations from WOs. Future research should explore larger and more diverse samples to verify these findings across different regions and industries, expanding the understanding of interpersonal dynamics in B2B relationships. Contribution: Specifically, it highlights the crucial role of interpersonal skills in building trust, which in turn increases the likelihood of venue recommendations.
Co-Authors Adinda, Clearesta Adipati, Ingryt Grity Alantoni, I Nyoman Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, I.G.A. Ratih Astuti Pranadewi, Putu Mira Baskara, I Made Lingga Citrawati, Luh Putu Damayanti, Ni Kadek Dwi Dewi, Luh Kadek Wulan Kusuma Fatiha, Putri Salaisya Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Made Dwi Candra Anggara I Gusti Ngurah Agung Suprastayasa I Made Gede Darma Susila I Putu Esa Widaharthana Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kusumarini, Indah Laksana Rahjasa, Putu Surya Ni Wayan Purnami Rusadi Paramita , Ratri pinaria, ni wayan chintia Prastha Adyatma Rahjasa, Putu Surya Laksana Rastitiati, Ni Kade Juli Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Sri Puspa Adi, Ida Ayu Suandewi, Ni Kadek Dian Sukariyanto, I Gede Made Sumadi, I Gede Swandewi, I Gede Swandewi, I Gede Usadi, Made Pradnyan Permana Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wikan, Darelia Damara Winatha, Mahendra Adi Wirata, I Nengah Wulandari, Pande Putu Yanti, Ni Kadek Dwi Darma