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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Pengabdian kepada Masyarakat Nusantara Studi Ilmu Manajemen dan Organisasi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI CONSEN: Indonesian Journal of Community Services and Engagement Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism UTAMA: Jurnal Pariwisata Prima JECOM
Swandewi, Ni Kadek
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Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Evaluasi Tingkat Kepuasan Masyarakat Kota Tomohon terhadap Pelatihan Pengembangan Keterampilan Pengelolaan Event dan Floristry Swandewi, Ni Kadek; Febrianto, I Gusti Agung; Adinda, Clearesta; Grity Adipati, Ingryt; Wirata, I Nengah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2753

Abstract

Festival budaya memainkan peran penting dalam meningkatkan citra destinasi, festival menampilkan warisan budaya, mempopulerkan destinasi sejarah, dan menghasilkan manfaat secara ekonomi bagi masyarakat (Ye, Xu, 2022). Tomohon menjadi salah satu contoh destinasi yang berhasil mengangkat citra destinasinya melalui festival internasional yaitu Tomohon International Flower Festival yang diadakan setahun sekali sejak tahun 2008. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan masyarakat terhadap pelaksanaan pengabdian kepada masyarakat program studi pengelolaan konvensi dan acara Politeknik Pariwisata Bali. Pengabdian masyarakat yang berlangsung memiliki tujuan untuk meningkatkan keterampilan masyarakat melalui pelatihan bidang event dan florist. Metode penelitian yang digunakan adalah sosialiasi dan pelatihan. Tim penelitian memberikan edukasi mengenai etiket protokoler, pengelolaan event, hygiene dan sanitasi pada hari pertama. Pada hari kedua masyarakat diajak untuk belajar mengenai pemanfaatan bunga sebagai pelengkap kegiatan pelaksanaan kegiatan meeting yang salah satunya adalah rangkaian bunga pada vas. Program ini diimplementasikan melalui kegiatan seminar interaktif. Selain itu, dilakukan juga kegiatan merangkai bunga bersama masyarakat. Penelitian ini memberikan kontribusi nyata terhadap peningkatan pengetahuan masyarakat Kota Tomohon di Sulawesi Utara dan memberikan dasar untuk pengembangan keterampilan berwirausaha di bidang florist untuk mendukung kegiatan MICE yang ada di Kota Tomohon. Implikasi praktis dari penelitian ini adalah perlunya kelanjutan program edukasi dan pelatihan lanjutan serta pendampingan masyarakat Tomohon secara langsung pada event tahunan yakni Tomohon International Flower Festival (TIFF).
Penguatan Keterampilan Flower Commercial Dalam Meningkatkan Branding Kota Tomohon Swandewi, Ni Kadek; Febrianto, I Gusti Agung; Juli Rastitiati, Ni Kade; Sri Puspa Adi, Ida Ayu; Iswarini, Ni Ketut; Laksana Rahjasa, Putu Surya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3532

Abstract

Festival tahunan Tomohon International Flower Festival (TIFF) di Kota Tomohon adalah event tahunan yang dibuat dan dilaksanakan oleh masyarakat dan bersifat bottom up. Penelitian ini bertujuan memberikan paparan terkait kegiatan penguatan keterampilan bunga komersial dalam meningkatkan branding kota bunga di Tomohon. Namun, pemanfaatan bunga lokal yang ada sampai saat ini hanya massif digunakan pada event TIFF berlangsung, dan pada pelaksanaan hanya menjadi produk mentah yang dijual ke Kota Manado dan luar kota. Pelaksanaan pelatihan disesuaikan dengan kebutuhan Masyarakat yang diketahui melalui proses penjajagan dengan dinas pariwisata Kota Tomohon. Perencanaan sampai dengan pelaksanaan dilakukan sesuai dengan kesepakatan dari mitra Kerjasama. Pelatihan yang bertema peningkatan keterampilan flower commercial dibagi menjadi tiga sesi. 1) Merangkai single flower boquet, 2) Merangkai bunga pada media besar (kertas wrap, box dan keranjang), dan 3) flower to wear. Hasil pelatihan diketahui bahwa Masyarakat merasa puas terhadap pelatihan yang dilaksanakan selama dua hari yakni pada tanggal 24-25 Juni 2024. Pada periode berikutnya direncanakan kegiatan Pengabdian dengan tema Pendampingan yang akan dilaksanakan berbarengan dengan persiapan masyarakat Kota Tomohon menyambut pagelaran Tomohon International Flower Festival 2024.
Pengaruh Kualitas Pelayanan Event Meeting Terhadap Kepuasan Pelanggan di Phenom Event Indonesia Alantoni, I Nyoman; Ariasri, Ni Nyoman Reni; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research method uses quantitative methods. The statistical tools used in this study used the normality test, multicollinearity test, heteroscedasticity test, determination test, and t test. The sample used in this study was 17 respondents, namely repeater client Phenom Event Indonesia in the 2018-2022 period. The data collection techniques used were surveys, interviews, and documentation studies. Based on the results of the t test, it is known that the t-count value is 8.390. This value is greater than the t-table value (1.746). This shows that service quality affects customer satisfaction. Based on the test of the coefficient of determination found a value of 82.4%. This value indicates the variable service quality contributes 82.4% to customer satisfaction. while the remaining 17.6% is influenced by other variables not discussed in this study.
Pelatihan Penyusunan Proposal Event Bagi Masyarakat Desa Panji, Buleleng Wirata, I Nengah; Widaharthana , I Putu Esa; Suprastayasa, I Gusti Ngurah Agung; arjaya, ketut; Citrawati, Luh Putu; Ariasri, Nyoman Reni; Paramita , Ratri; Kusumarini, Indah; Sumadi, I Gede; Swandewi, Ni Kadek; Baskara, I Made Lingga
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1248

Abstract

Panji tourist village, Sukasada District, Buleleng has very unique and interesting natural and cultural tourism potential to be developed. Its development requires guidance, especially tourism awareness groups and local communities, on how to maximize this potential so that it can attract tourists and improve the welfare of local communities. Looking at the conditions and analysis of the needs of the local community, training in the form of knowledge and skills is needed in the field of developing the potential of the Panji tourist village through festival events. This activity was carried out through community service in stages by the Convention and Event Management Study Program, Bali Tourism Polytechnic with the aim of providing training in preparing event proposals for the Panji Buleleng Tourism Village community. Using a combination of theoretical lectures and hands-on practice, the training successfully produced five event proposals, including the "Panji Arts and Culture Festival 2024," designed as the village's flagship event. Evaluations showed that 85% of participants experienced an improvement in their understanding of proposal development, and 92% expressed satisfaction with the materials provided. Participants enthusiastically presented their creative ideas, which are expected to inspire the community to continue developing the village's potential through festival activities, attracting tourists, and enhancing the well-being of the residents of Panji Tourism Village.
Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner Suandewi, Ni Kadek Dian; Wirata, I Nengah; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11280

Abstract

In this digital age, information technology has changed the way communication and marketing is done. Wedding Organizers like Glow Wedding and Event Planner need to adopt effective strategies to stay competitive in an increasingly competitive market. Advances in technology and the existence of social media platforms such as Instagram, make it very easy for us to obtain information without being limited by distance. This study aims to determine the strategy of optimizing the use of Glow Wedding and Event Planner's Instagram social media. This research is a qualitative research with data collection techniques through interviews, observation and documentation. The analysis technique uses Marketing theory, Marketing Communication, Social Media, Instagram as Social Media and SWOT analysis. From the results of the SWOT analysis that has been carried out on Glow Wedding and Event Planner, it can be seen that the company needs to utilize the use of content calendar to schedule collaboration posts with decoration vendors, photography, videography and other vendors. The company also needs to recruit a content planner or social media admin, then also utilize documentation from collaborations with influencers to attract new audiences and use Linktree to add links to websites, contacts or reservation pages on Instagram Bio.
Marketing Mix Strategy to Increase the Number of Wedding Events in Geo Open Space Yanti, Ni Kadek Dwi Darma; Widaharthana, I Putu Esa; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11281

Abstract

The demand for unique and memorable wedding venues is increasingly in demand, providing event spaces that suit the wedding theme and the couple's needs. One of the wedding venue providers in the Badung area, specifically in Kerobokan Village is Geo Open Space. This research intend to understand the marketing mix strategy for wedding events at Geo Open Space.The method used in this research is descriptive qualitative with data collection conducted through interviews, documentation and observation. The analysis technique uses the 7P marketing mix and the SWOT matrix. Based on the 7P marketing mix, the conclusion is that Geo Open Space can add products according to client needs, such as indoor venues, create attractive wedding packages by adjusting the existing target market, Geo Open Space can maximize the use of social media and product promotion and improve parking area facilities. Furthermore, Geo Open Space can collaborate with wedding organizers and decoration vendors potential.
The Influence of Consumer Satisfaction on Loyalty at Destination Wedding By Bali Eve Dewi, Luh Kadek Wulan Kusuma; Citrawati, Luh Putu; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11287

Abstract

This study aims to determine the effect of customer satisfaction (X) on loyalty (Y) at Destination Wedding by Bali Eve. Destination Wedding by Bali Eve is a company engaged in wedding planner services in Bali. Customer satisfaction is often closely related to the user experience when using a product or service. Consumer loyalty is inseparable from the satisfaction that the bride and groom have felt before. The method used in this research is quantitative with data analysis techniques Simple Linear Regression, T Test, and Coefficient of Determination (R2), with the SPSS Version 22 data processing application. The population in this study are consumers who have purchased services at Destination Wedding by Bali Eve. The number of respondents involved in this study was 53 people. The research instrument used is a questionnaire that has been tested for validity and reliability. The regression analysis results show Y = 4.523 + 0.220 (X). Based on the results of the t test, it shows that customer satisfaction (X) has a positive and significant effect on loyalty (Y). This means that the better customer satisfaction provided by Destination Wedding by Bali Eve, the higher the level of loyalty. Based on the Coefficient of Determination Test (R2), it is known that the customer satisfaction variable (X) has an effect of 59.6% on loyalty (Y) while 40.4% is influenced by other factors.
Co-Authors Adinda, Clearesta Adipati, Ingryt Grity Alantoni, I Nyoman Ariasri, Ni Nyoman Reni Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, I.G.A. Ratih Astuti Pranadewi, Putu Mira Baskara, I Made Lingga Citrawati , Luh Putu Citrawati, Luh Putu Dewi, Luh Kadek Wulan Kusuma Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Made Dwi Candra Anggara I Gusti Ngurah Agung Suprastayasa I Made Gede Darma Susila I Putu Esa Widaharthana Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kusumarini, Indah Laksana Rahjasa, Putu Surya Paramita , Ratri pinaria, ni wayan chintia Prastha Adyatma Rahjasa, Putu Surya Laksana Rastitiati, Ni Kade Juli Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Sri Puspa Adi, Ida Ayu Suandewi, Ni Kadek Dian Sukariyanto, I Gede Made Sumadi, I Gede Swandewi, I Gede Swandewi, I Gede Usadi, Made Pradnyan Permana Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wikan, Darelia Damara Winatha, Mahendra Adi Wirata, I Nengah Wulandari, Pande Putu Yanti, Ni Kadek Dwi Darma