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Pengaruh Minat Dan Tingkat Harga Terhadap Preferensi Masyarakat Muslim Yang Akan Menggunakan Akad Murabahah Pada KPR Bank Syariah Di Kota Jambi Natasha Aurora Geraldine; Paulina Lubis; Ary Dean Amri
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1037

Abstract

This study aims to determine the description of interest, price level, and preference of Muslim community using murabahah contract on KPR Bank Syariah in Jambi City, analyze the influence of interest, price level on the preference of Muslim community using murabahah contract on KPR Bank Syariah in Jambi City partially, and analyze the influence of interest and price level on the preference of Muslim community using murabahah contract on KPR Bank Syariah in Jambi City simultaneously. The population in this study was 412,850 residents of Jambi City who are Muslim and are included in the productive age category. The analysis method in this study is quantitative data analysis technique. The results of the research that has been conducted: 1) Public interest in Murabahah contract in KPR Bank Syariah is moderate. This shows that people are starting to realize the importance of sharia-based financing, but have not fully made it their main choice. 2) Price level has a significant influence on public preference in choosing Murabahah contract. 3) Interest does not have a significant effect on preference. 4) Interest and price level influence the preference of Muslim community to use murabahah contract on KPR Bank Syariah in Jambi City simultaneously.
Analisis Penerapan Etika Bisnis Islam Pedagang Sembako Dalam Meningkatkan Loyalitas Pelanggan Di Pasar Anyar Tangerang Sildaina Mutmainnah; Paulina Lubis; Muhammad Roihan; Rafiqi .
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.1066

Abstract

This study aims to analyze the application of Islamic business ethics by grocery traders in Pasar Anyar Tangerang in increasing customer loyalty. This study uses a qualitative method with data collection techniques through observation, interviews, and documentation. The theory used in this study is the four axioms of Islamic ethics according to Syed Nawab Haider Naqvi, namely tauhid (unity), balance (equilibrium), free will, and responsibility (responsibility). The results of the study show that traders apply Islamic ethical values ​​such as honesty, religiosity, justice, good service in providing freedom of transaction to customers, and responsibility in maintaining the quality and comfort of buyers. The application of these values ​​has been proven to play a role in increasing customer loyalty, which is reflected in indicators such as repeat purchases, trust, and willingness to recommend to others. In addition, despite the challenges due to the market revitalization process, traders continue to strive to maintain the principles of Islamic ethics in trading, which has a positive impact on customer loyalty.