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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Journal of Innovation in Educational and Cultural Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Robiansyah
Fakultas Ekonomi Dan Bisnis Universitas Mulawarman Samarinda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Dayatarik Program Insentif dan Person-Job Fit terhadap Turnover Intention Sales Perusahaan Retail Handphone Nur Baba; Robiansyah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 2 (2024): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i2.1784

Abstract

Tujuan penelitian ini adalah untuk menguji Pengaruh Dayatarik program insentif dan person job fit terhadap Turnover Intention Sales di perusahaan retail handphone Samarinda. Variabel bebas dalam penelitian ini adalah Dayatarik Program Insentif dan Person Job Fit. Sedangkan variabel terikat dalam penelitian ini adalah Turnover Intention. Penelitian ini dilakukan pada sales (Sales Promotion Girl/Boy) di 4 (empat) perusahaan retail handphone yang berlokasi di Samarinda dengan menggunakan responden 90 orang. Penelitian ini bersifat kuantitatif, Pengumpulan data menggunakan kuesioner dengan menguji Dayatarik Program Insentif dan Person Job Fit.. Analisis ini menggunakan analisis linier berganda. Hasil penelitian ini menunjukkan adanya pengaruh positif signifikan antara Dayatarik program insentif terhadap Turnover Intention dan pengaruh negatif signifikan antara person job fit terhadap Turnover Intention Sales perusahaan retail handphone di Samarinda.
Local Wisdom-Oriented Differentiation Strategies in Increasing the Competitiveness of Tourism Destinations: Evidence on Derawan Island Tourism Saida Zainurossalamia ZA; Robiansyah Robiansyah; Syarifah Hudayah; Anggi Oktawiranti; Gusti Noorlitaria Achmad; Denis Ushakov
Journal of Innovation in Educational and Cultural Research Vol 6, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v6i1.2219

Abstract

The tourism industry in Indonesia is faced with various challenges in facing the dynamics of competition while still paying attention to sustainability, especially amidst the government's efforts to develop new super-priority destinations close to the National Capital (IKN) in East Kalimantan, namely Derawan Island, Berau Regency. This study aims to analyze the effectiveness of local wisdom-based differentiation strategies in increasing the competitiveness of Derawan Island tourist destinations. The research method uses a mixed method. The population in this study were tourists at Derawan Island tourist attractions, where the local government, destination managers, business actors, and local communities became the primary informants, and tourists became informants. Quantitative sampling was carried out using purposive sampling of 80 people. Data was collected through in-depth interviews and surveys and analyzed using thematic and inferential statistics. The study results showed that local wisdom-based differentiation strategies significantly and positively affected Derawan Island's competitiveness. This can support the development of marketing strategies oriented towards local wisdom to increase the attractiveness of tourist destinations and create sustainable added value. There needs to be synergy from all stakeholders in maintaining cultural authenticity while increasing tourist appeal.
Co-Authors Abdul Gafur Achmad Firmansyah Adinda Nur Oktaviani Dwi Putri Aditya Ferry Noor Ahmad Rifai Alif Mustofa Andi Fitriani AS Andre L. Galang Anggi Oktawiranti Angie Shafa Arumasari Ardi Paminto Ariesta Heksarini Awal Hikmah Denis Ushakov Denno Heryanto Djoko Setyadi Eka Kujayanti Eko Adi Kurniawan Erni Yuningsih Erysa Putri Ramadhanti Fitriadi Fitriadi Fransiskus Ardian Gusti Noorlitaria Achmad Hafiith Kartanegara Hairul Anwar Hanafi Hanafi Heni Rahayu Rahmawati Herlinda Herlinda Herning Indriastuti Heryanto Heryanto Ilshan Saputra Indira Silvianita Ivan Nugraha Su'udi ludfi mahmudah Maisaroh Maisaroh Mega Astuti Mega Ningrum Suwarno Putri Mei Nur Rahman Mirza Norma Fitalia Rahmi Muhammad Wasil Ni Luh Kardini Nur Baba Nur Hidayah Putra Pratama Hariadi Rahmawati Rahmawati Raihan Achmad Fauzan Rara Audina Ria Paramita Rosy Hardi Fazrin Roy Setiawan Saida Zainurossalamia ZA Salmah Arif Sandria Kurnianto Serly Musdalipah Sri Mintarti Sri Wahyuni Suci Permata Indah Sukisno S Riadi Sukisno S. Riadi Sukisno S. Riadi Suparman Syaharuddin Y Syahruddin Y Syahruddin Y Syamrah Aulia Syarifah Hudayah Syarifah Syarifah Yeni Susannti Yonathan Pongtuluran Yuris Linda Zainal Ilmi