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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Insan Cendikia
Teuku Zulkarnaen
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY Nelly Astria; Cut Sukmawati; Teuku Zulkarnaen; Nanda Ameliany; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.975

Abstract

The purpose of this study is to examine how Rumoh Tuha Coffee Shop in Lhokseumawe City's customers' decisions are influenced by Blue Ocean Strategy and Innovation Capability. The highly competitive culinary industry serves as the backdrop for this study, which requires companies to offer unique value in orders to attract customers. Questionnaires were distributed to 100 respondents using a simple random sample technique to complete in order to gather primary data for the descriptive quantitative approach. Multiple linear regression was used to analyze the data. The findings show that the Blue Ocean Strategy significantly and favorably influences purchase decisions to some extent. On the other hand, purchasing decisions are significantly impacted by innovation capability. Both factors simultaneously have a favorable and noteworthy impact. These findings indicate that a unique value creation strategy is more appreciated by consumers than innovations that do not align with market preferences. Therefore, implementing an appropriate and targeted strategy is key to driving consumer purchasing decisions.
ANALYSIS OF EMPLOYEE PERFORMANCE IMPROVEMENT STRATEGIES FROM THE WORK ENVIRONMENT PERSPECTIVE AT PT. CITRA SAWIT MANDIRI LABUHANBATU DISTRICT Ade Rizka Adilla; Lisa Iryani; Nanda Ameliany; Teuku Zulkarnaen; Sutriani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.990

Abstract

This study aims to analyze the employee performance improvement strategies implemented by PT. Citra Sawit Mandiri, specifically from a work environment perspective. A conducive work environment is believed to play a significant role in increasing employee morale, motivation, and productivity. The research method used is qualitative with a descriptive approach. Data were obtained through in-depth interviews with several employees and field foremen as well as documentation at the research location. The results show that employee performance improvement strategies in this company include routine work briefings, incentives, technical training, and periodic performance evaluations. However, the physical work environment conditions such as lighting, temperature, and work facilities in the field are still inadequate and are a complaint for some employees. In addition, the relationship between superiors and subordinates is also an important factor that influences work comfort. From this analysis, it can be concluded that performance improvement strategies will run optimally if balanced with improvements in the work environment, both physical and non-physical. This research is expected to provide input for companies in formulating more effective and sustainable human resource management policies.
THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY Grace Sela Karisma Cintana; Nursakinah Ritonga; Lisa Iryani; Teuku Zulkarnaen; Nanda Ameliany; Cut Andyna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.999

Abstract

This study aims to determine and analyze the influence of beauty influencer reviews on skincare product purchasing decisions among students of the Faculty of Social and Political Sciences, Malikussaleh University. This study uses a quantitative approach. The population in this study were students of the Faculty of Social and Political Sciences, Malikussaleh University who use skincare products whose exact number is unknown. Determination of the number of respondents using a non-probability sampling method with a purposive sampling technique, the calculation of the number of samples using the Lemeshow formula, so that a sample of 100 respondents was obtained. The data analysis method used in this study is simple linear regression analysis, instrument testing, classical assumption testing, and hypothesis testing, as well as the coefficient of determination with the help of the SPSS version 26 application. The results of this study indicate that the beauty influencer review variable has a positive and significant effect on purchasing decisions with a calculated t value > t table, which is 7.477 ˃ 1.984 and a significant value of 0.000 ˂ 0.05, so that Ho is rejected and Ha is accepted.
ANALYZE THE INTENTION TO VISIT TANGKAHAN: A SOCIAL EXCHANGE THEORY APPROACH Siti Syaprila; Munandar; Ikramuddin; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.427

Abstract

This research aims to analyze the intention to visit Tangkahan: A Social Exchange Theory Approach. Data for this research were collected through a survey method using a questionnaire as the data collection instrument. The respondents used in this study amounted to 114 people. This research employs a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that there is a positive and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived risks towards the intention to visit Tangkahan Tourism. Simultaneously, the results of the study show that there is a positive and significant influence between perceived benefits, perceived costs, and perceived risks towards the intention to visit Tangkahan Tourism.
THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency) Sarah Nurfadilla C; M. Subhan; Mariyudi; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.523

Abstract

This study aims to see the Influence of Marketing Communication, Customer Experience, and Relationship Marketing on Customer Satisfaction (Case Study on Havana Garden Cafe, Bireuen Regency). The sampling technique in this study is NonProbability Sampling. The sample in this study was 125 visitors to the Havana Garden Cafe, Bireuen Regency. Primary data in this study were taken by means of interviews and distributing questionnaires. The analysis tools used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and determination coefficients using the SPSS version 25 program. The results of this study show that the marketing communication variable (X1) has a significant positive effect on customer satisfaction (Y), the customer experience variable (X2) has a negative and insignificant effect on customer experience (Y), and relationship marketing (X3) has a negative and insignificant effect on customer experience (Y). The data was processed statistically using the SPSS 25 program tools.
INFLUENCE CELEBRITY ENDORSEMENT AND HALAL PRODUCT IMAGE ON BRAND LOYALTY OF HANASUI COSMETICS IN LHOKSEUMAWE CITY Khairina AR; Teuku Zulkarnaen; Munandar; Zahara Husna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.537

Abstract

This study was conducted to examine the effect of celebrity endorsement and halal product image on Hanasui cosmetic brand loyalty in Lhokseumawe City. The population in this study were women over 18 years of age who had used Hanasui products. While the number of samples in this study were 96 respondents using non-probability sampling technique, namely purposive sampling. The data used in this study are primary data obtained by distributing questionnaires. The data analysis method used is multiple linear regression analysis techniques using SPSS 25. Data analysis uses the classical assumption test, partial test (t), simultaneous test (f) and the coefficient of determination test. The results showed that celebrity endorsement and halal product image had a positive and significant effect on Hanasui cosmetic brand loyalty in Lhokseumawe City.
THE ROLE OF WORK ENGAGEMENT MEDIATION IN THE RELATIONSHIP BETWEEN JOB INSECURITY, ROLE AMBIGUITY AND EMPLOYEE PERFORMANCE AT THE HEALTH SOCIAL SECURITY ADMINISTRATOR AGENCY (BPJS) LANGSA BRANCH OFFICE AND LHOKSEUMAWE BRANCH OFFICE Fazila Monivatu Zahda; Nur Faliza; Teuku Zulkarnaen; Darmawati; Aiyub; Ibrahim Qamarius
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.564

Abstract

This study aims to examine the effect of job insecurity and role ambiguity on employee performance with work engagement as an intervening variable at the Social Security Administration Agency (BPJS) Health, Langsa and Lhokseumawe Branch Offices. The number of respondents in this study was 120 employees at the BPJS Health, Langsa and Lhokseumawe Branch Offices. The data analysis method used was Partial Least Square with Smart PLS Software. The results of this study found that job insecurity did not have a significant effect on work engagement and employee performance, while role ambiguity had a negative and significant effect on work engagement and employee performance and work engagement had a positive and significant effect on employee performance. The results of the mediation test found that work engagement was unable to mediate the relationship between job insecurity and employee performance, but work engagement was able to mediate the relationship between role ambiguity and employee performance partially (Partial Mediation)
THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS Risky Al Haddid; Teuku Zulkarnaen; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.605

Abstract

This research is to determine and analyze the influence of price and promotion on Android smartphone purchasing decisions among Malikussaleh University Management Students. The sample technique used in sampling is a non-probability sampling method with a purposive sampling technique, namely sampling based on certain criteria. The data collection method in this research uses a questionnaire, namely to obtain data that is relevant, reliable, objective and can be used as a basis for the analysis process. The population in this study is all management students who use Android smartphones, because the number of management students who use Android is not known for certain, the population used is not known for certain. The data analysis method used is multiple linear regression. The results of this research show that the t test on the Price variable (X1) has a value greater than , namely (3.122 > 1.660), so it can be concluded that partially the Price variable (X1) influences the Purchase Decision (Y) of Android Smartphones (Case Study Malikussaleh University Management Student), the Promotion variable (X2) has a value greater than , namely (3,285 > 1,660), so it can be concluded that partially the Promotion variable (X2) influences the Purchase Decision (Y ) of Android Smartphones (Case Study of Management Students Malikussaleh University), and the results of the F test show that the significance value is 0.000 < 0.05 and the value of Fcount is 17.257 > Ftable 2.46 so it can be concluded that Price (X1) and Promotion (X2) have a significant simultaneous effect on Purchasing Decisions (Y).
THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION Nuratul Ikramah; Cut Sukmawati; Maisyura; Teuku Zulkarnaen; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.681

Abstract

This article examines the influence of product quality and brand image on purchasing decisions at Warung Mie Suree Cek Pon Simpang Rangkaya. The main question to be answered in this study is whether product quality and brand image are factors that influence customer satisfaction that occurs at Warung Mie Suree Cek Pon Simpang Rangkaya. During the observation, the researcher saw that respondents stated that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because of the quality of the product provided. This assessment is based on personal experience and reputation from other people or the media. From the results of the pre-research survey obtained, the average respondent answered that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because the brand image information they got was appropriate. This type of research is quantitative using a survey method and data collection techniques, namely a questionnaire in the form of a print out given to customers of Warung Mie Suree Cek Pon Simpang Rangkaya with a total of 96 respondents. The data analysis method used is the instrument test and the classical assumption test and uses multiple linear regression tests with the help of SPSS software version 25 to help researchers calculate the data that has been obtained. The results of this study can be concluded that based on the partial test (t), the product quality variable does not have a positive and insignificant effect on purchasing decisions. While the brand image variable has a positive and significant effect on purchasing decisions. Then based on the simultaneous test (F), the product quality and brand image variables simultaneously or together have an effect on purchasing decisions
THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE Teuku Zulkarnaen; Yayang Tiara; Mariyudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.684

Abstract

The aim of this study is to understand consumer intentions to purchase, with the aim of predicting future consumer behavior in shopping online. The research results show that advertising has a positive and significant effect on purchase intentions in E-commerce in Lhokseumawe City. Advertising also has an important role in shaping consumer perceptions of the quality and reliability of products sold on Shopee. Creative sales promotion and Celebrity endorsement have a significant impact on purchasing intentions for e-commerce. It is also reflected in increased awareness, positive changes in attitudes towards the brand, increased consumer confidence, and ultimately, influence on purchasing decisions.
Co-Authors Ade Rizka Adilla Adnan Ahmad Fauzul Hakim Hasibuan Aiyub Andyna, Cut Anhar Mubarak Anwar Baehaqi Bahri, Halida Cut Sukmawati Cut Ulandari Darmawati Darmawati Muchtar Defiah Anggarini Br Manurung Fazila Monivatu Zahda Grace Sela Karisma Cintana Heriyana Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Jullimursyida Khairina AR Lisa Iryani M. Subhan Maisyura Mariyudi Mentari Riswanti Mohd Heikal Mohd. Heikal MUCHSIN Munandar Nanda Ameliany Naufal Bachri, Naufal Nelly Astria Nur Adinda Nur Faliza Nuratul Ikramah Nursakinah Ritonga Rico Nur Ilham Risky Al Haddid Rusydi Abubakar Sabrina Luvita Sarah Nurfadilla C Sari maharani Sitorus Siti Syaprila Sufi Sufi, Sufi Sutriani T. Edyansyah, T. Edyansyah Yayang Tiara Zahara Husna