Articles
<![CDATA[Pengaruh Citra Merek Dan Lokasi Outlet Terhadap Minat Beli Konsumen Di Warung Makan Ayam Geprek Preksu Cabang Warungboto Yogyakarta ]]>
<![CDATA[Sarah Fadillah]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA) ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jubima.v2i2.3038
<![CDATA[This research aims to analyze the influence of brand image and outlet location on consumer buying interest at Warung Makan Ayam Geprek Preksu, Warungboto Branch, Yogyakarta. Brand image is an important factor that can influence consumer perceptions of the quality of the products and services offered, while outlet location plays a significant role in determining accessibility and convenience for consumers. The research method used was a survey with a questionnaire distributed to 150 respondents who were customers of the Ayam Geprek Preksu Food Stall. Data analysis was carried out using multiple linear regression to determine the relationship and influence between the variables studied. The research results show that brand image and outlet location significantly influence consumer buying interest, with brand image having a more dominant influence. These findings provide practical implications for the management of Warung Makan Ayam Geprek Preksu to continue to improve its brand image through effective marketing strategies and considering location factors in future business expansion.]]>
<![CDATA[PEMBERDAYAAN PELAKU UMKM MELALUI PELATIHAN PENGEMASAN PRODUK SEBAGAI UPAYA MENINGKATKAN PENJUALAN ]]>
<![CDATA[Utami, Kristiana Sri]]>;
<![CDATA[Prasetya, Bangun Putra]]>;
<![CDATA[Rifa'i, Ahmad]]>
<![CDATA[ Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
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DOI: 10.46576/rjpkm.v4i1.2046
<![CDATA[Kegigihan dalam menjalankan usaha dengan pengelolaan yang masih sangat terbatas dilakukan oleh anggota UP2K (Usaha Peningkatan Pendapatan Keluarga) Kelurahan Gedongkiwo, Kecamatan Matrijeron, Yogyakarta. Volume penjualan rendah serta jangkauan pemasaran sangat terbatas menjadi salah satu persoalan yang saat ini dihadapi. Pemasaran produk dilakukan secara konvensional, pengemasan produk masih sangat sederhana berdampak minimnya daya tarik pembeli. Hal tersebut disebabkan masih rendahnya pemahaman pelaku usaha tentang pentingnya pengemasan produk sebagai bagian dari strategi pemasaran. Oleh karena itu pengabdian kepada masyarakat ini sangat penting dilakukan. Metode pengabdian dengan penyuluhan serta praktik pengemasan ini merupakan salah satu solusi yang tepat bagi pelaku usaha anggota UP2K Kelurahan Gedongkiwo dalam mengatasi permasalahannya saat ini. Pelatihan dilaksanakan pada tanggal 5 Maret 2022 berlokasi di Balai Pertemuan Kelurahan Gedongkiwo, yang dihadiri oleh 25 anggota UP2K. Pelatihan ini memiliki hasil luaran yaitu setiap peserta memiliki pengetahuan tentang pengemasan, mengenal jenis-jenis bahan kemasan, mampu memilih kemasan yang tepat, mampu mengemas produknya secara menarik. Hasil pengabdian ini nantinya akan ditindaklanjuti dengan pendampingan pengemasan dan pelatihan pemasaran produk secara digital (Digital Marketing)]]>
<![CDATA[Pengaruh Kerjasama Tim, Motivasi dan Disiplin terhadap Prestasi Kerja Karyawan pada Resto Ketoprak Jakarta Bang Rudi Cabang Yogyakarta ]]>
<![CDATA[Maulana, Irfan]]>;
<![CDATA[Utami, Kristiana Sri]]>
<![CDATA[ Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 1 No. 3 (2024): July ]]>
Publisher : <![CDATA[Indonesian Journal Publisher ]]>
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DOI: 10.47134/jpem.v1i3.336
<![CDATA[Penelitian ini bertujuan untuk mengetahui bagaimana Kerjasama tim, motivasi, dan disiplin kerja karyawan pada saat menjadi karyawan kontrak dan karyawan tetap pada suatu perusahaan. Penelitian ini dilaksanakan di Resto Ketoprak Jakarta Bang Rudi Cabang Yogyakarta. dengan populasi adalah seluruh karyawan yang mengalami menjadi karyawan kontrak dan karyawan tetap. Penelitian ini menggunakan metode kuantitatif deskriptif dengan menggunakan 10 karyawan sebagai populasi pada penelitian ini. Teknik pengambilan sampel yang digunakan adalah purpose sampling dengan menggunakan alat bantu komputer, Microsoft Excel dan IBM SPSS Statictic 27. Berdasarkan hasil pengujian, menunjukkan bahwa pengaruh status karyawan terhadap Kerjasama tim, motivasi, dan disiplin. Hal ini dibuktikan dengan ketidakhadiran mayoritas lebih baik pada saat menjadi karyawan kontrak. Dan mayoritas karyawan memiliki ketetapan waktu pada saat menjadi karyawan tetap. Hal ini dibuktikan bahwa karyawan tersebut lebih baik pada saat menjadi karyawan tetap.]]>
<![CDATA[Pengaruh Employer Branding dan Kompensasi terhadap Minat Melamar Kerja pada Generasi Z di Daerah Istimewa Yogyakarta ]]>
<![CDATA[Aisyah Nur Jannavi]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/gemilang.v5i3.2443
<![CDATA[This study aims to examine the influence of employer branding and compensation on job application interest among Generation Z in the Special Region of Yogyakarta. The background of this research is the phenomenon known as the "War for Talent," which refers to the competition among companies to attract the best talent. Currently, the workforce is dominated by Generation Z, which brings unique characteristics and job expectations, requiring companies to adopt strategies and understand the factors that can attract top talent. This research employs a quantitative approach. The type and source of data used are primary data. The population in this study consists of Generation Z individuals in the Special Region of Yogyakarta. The sample size includes 100 respondents. The data were analyzed using multiple linear regression analysis. The results of this study indicate that: (1) Employer branding has a positive and significant partial effect on job application interest (Y) among Generation Z in the Special Region of Yogyakarta; (2) Compensation has a positive and significant partial effect on job application interest (Y) among Generation Z in the Special Region of Yogyakarta; and (3) Employer branding and compensation (X2), collectively, have a positive and significant effect on job application interest (Y) among Generation Z in the Special Region of Yogyakarta.]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Produk Skincare Skintific pada Perempuan di Kota Yogyakarta ]]>
<![CDATA[Cindy Apriliani]]>;
<![CDATA[Yulita Muhidin]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/masman.v3i3.956
<![CDATA[This study aims to analyze the influence of brand image and product quality on the interest in buying Skintific skincare products in women in Yogyakarta City. The method in this study uses a quantitative approach with a purposive sampling technique involving 75 respondents who have previously used Skintific skincare products. Data were obtained through questionnaires and processed using multiple linear regression analysis using SPSS 25. The results of this study show that both brand image and product quality have results that do not affect either partially or simultaneously buying interest. These findings provide practical advice for marketers to strengthen brand image and maintain product quality to increase consumer purchase interest.]]>
<![CDATA[Pengaruh Citra Merek dan Harga terhadap Loyalitas Konsumen pada Mixue di Daerah Istimewa Yogyakarta ]]>
<![CDATA[Yasinta Defriani Astin]]>;
<![CDATA[Nanda Novita Sari]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/rimba.v3i3.2045
<![CDATA[This study aimed to analyze the influence of price and brand image on Mixue consumer loyalty in Yogyakarta. Employing a quantitative approach with 50 respondents, data were collected through questionnaires and analyzed using multiple linear regression. Validity and reliability tests demonstrated a robust research instrument. Classical assumptions were met. The F-test indicated a significant simultaneous effect of price and brand image on consumer loyalty (p < 0.05). However, the t-test showed that only brand image had a significant partial effect (p < 0.05), while the effect of price was insignificant (p > 0.05). This finding has implications for Mixue's marketing strategy in Yogyakarta, emphasizing the importance of a strong brand image.]]>
<![CDATA[Penyuluhan Komunikasi Organisasi bagi Siswa SMK YPKK 2 Sleman ]]>
<![CDATA[Utami, Kristiana Sri]]>;
<![CDATA[Jumadi, Jumadi]]>;
<![CDATA[Bahri, Bahri]]>;
<![CDATA[Hertikasari, Ainun]]>;
<![CDATA[Prasetya, Bangun Putra]]>;
<![CDATA[Artha, Bhenu]]>
<![CDATA[ Journal of Digital Community Services Vol. 2 No. 2 (2025): July ]]>
Publisher : <![CDATA[Institute Of Advanced Knowledge and Science ]]>
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DOI: 10.69693/dcs.v2i2.35
<![CDATA[Organisasi dan komunikasi terkait satu sama lain. Untuk keberlangsungan dan keberhasilan organisasi, komunikasi sangat penting. Para siswa SMK YPKK 2 Sleman ingin belajar tentang komunikasi dan organisasi melalui pengabdian masyarakat ini. Siswa SMK YPKK 2 Sleman ini melakukan pengabdian masyarakat dengan metode penyuluhan. Setelah penyuluhan selesai, 96,77% audiens memiliki pemahaman tentang komunikasi dan organisasi. Mereka juga memiliki pemahaman tentang organisasi dan komunikasi, seperti yang ditunjukkan oleh banyaknya keinginan mereka untuk mempelajari komunikasi dalam organisasi.]]>
<![CDATA[Pengaruh Motivasi dan Disiplin terhadap Kinerja Karyawan Tata Usaha dan Guru di SMKS Muhammadiyah 1 Sintang ]]>
<![CDATA[Irfan Maulana]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v3i5.2062
<![CDATA[This study was conducted on employees of SMKS Muhammadiyah 1 Sintang with the aim of identifying the influence of motivation and discipline on employee performance. A quantitative research method was used with data analysis through the SPSS program. The research population consisted of administrative staff and teachers at SMKS Muhammadiyah 1 Sintang, with a sample of 40 respondents selected using the total sampling method. Data collection techniques used an online questionnaire, and the research instrument employed a Likert scale. Data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that: 1. Based on descriptive analysis, the motivation variable had an average value of 4.36 (very high category), the discipline variable 4.44 (very high category), and the performance variable 4.31 (very high category). 2. Motivation (X1) does not have a significant positive effect on employee performance (Y) with a calculated t-value of 1.631. 3. Discipline (X2) has a significant positive effect on employee performance (Y) with a calculated t-value of 2.871. Motivation (X1) and Discipline (X2) together have a significant effect on employee performance with a significance value of 0.000 < 0.05 and a calculated F value (12.129) > table F value (4.10).]]>
<![CDATA[Pengaruh Harga dan Promosi terhadap Minat Beli Ulang Konsumen pada Jelita Cosmetik Tamansiswa Yogyakarta ]]>
<![CDATA[Vika Irma Safitri]]>;
<![CDATA[Nayang Istiqomah]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/rimba.v3i3.2051
<![CDATA[The aim of this research is to examine how much influence pricing and promotional activities have on consumers' decisions to repurchase Jelita Cosmetic products in the Tamansiswa area of Yogyakarta. In the face of intensifying business competition, adopting the right marketing strategy becomes increasingly vital. As the business environment grows more competitive, choosing an effective marketing approach is a key factor for success. Indonesia’s beauty sector has seen remarkable growth in recent years. Since its inception in 2005, Jelita Cosmetic has managed to capture consumer attention by offering competitive prices and running consistent promotional campaigns through social media and e-commerce channels. This research employs a quantitative approach by gathering data through surveys conducted with 65 customers of Jelita Cosmetic. The data was analyzed using multiple linear regression and supported by validity and reliability tests. The research findings reveal that both price and promotion have a positive and significant effect on consumer repurchase intentions, both individually and collectively. Approximately 58.4% of the variance in repurchase interest is accounted for by the two independent variables studied, with the remaining 41.6% attributed to other factors beyond the scope of this study. These results offermeaningful insights into how effective marketing strategies can be applied within the beauty industry.]]>
<![CDATA[Analisis Sistem Operasional Manajemen Persediaan dalam Menjaga Kualitas Bahan Baku pada Industri Coffee Shop ( Studi Kasus di Kedai Aman Kuba Coffee Yogyakarta ) ]]>
<![CDATA[Dinda Mustika F. Alfatan]]>;
<![CDATA[Imron Yaskur]]>;
<![CDATA[Kristiana Sri Utami]]>
<![CDATA[ Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/rimba.v3i3.2055
<![CDATA[This study explores how Aman Kuba Coffee Shop in Yogyakarta manages its raw material inventory to maintain product quality and deliver excellent customer service. Effective inventory management is crucial to ensuring consistent coffee flavor and customer satisfaction. This research employs a qualitative method using a case study approach, involving direct observation of inventory management practices at the shop. Data were collected through interviews with the owner, manager, baristas, and customers; on-site observations; and examination of documents such as stock records and quality standards. The findings reveal that a structured and consistent inventory system plays a key role in preserving raw material quality. Moreover, efficient inventory management positively influences customer satisfaction and supports the overall operational efficiency of the coffee shop.]]>
