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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Corak : Jurnal Seni Kriya Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Reswara: Jurnal Pengabdian Kepada Masyarakat Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Solusi: Jurnal Kajian Ekonomi dan Bisnis Telaah Bisnis Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal bintang manajemen Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Master Manajemen Jurnal Pemberdayaan Ekonomi dan Masyarakat Journal of Digital Community Services Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Humanities Research Sustainability
Kristiana Sri Utami
Universitas Widya Mataram
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Pengaruh Employer Branding dan Kompensasi terhadap Minat Melamar Kerja pada Generasi Z di Daerah Istimewa Yogyakarta Aisyah Nur Jannavi; Kristiana Sri Utami
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2443

Abstract

This study aims to examine the influence of employer branding and compensation on job application interest among Generation Z in the Special Region of Yogyakarta. The background of this research is the phenomenon known as the "War for Talent," which refers to the competition among companies to attract the best talent. Currently, the workforce is dominated by Generation Z, which brings unique characteristics and job expectations, requiring companies to adopt strategies and understand the factors that can attract top talent. This research employs a quantitative approach. The type and source of data used are primary data. The population in this study consists of Generation Z individuals in the Special Region of Yogyakarta. The sample size includes 100 respondents. The data were analyzed using multiple linear regression analysis. The results of this study indicate that: (1) Employer branding has a positive and significant partial effect on job application interest (Y) among Generation Z in the Special Region of Yogyakarta; (2) Compensation has a positive and significant partial effect on job application interest (Y) among Generation Z in the Special Region of Yogyakarta; and (3) Employer branding and compensation (X2), collectively, have a positive and significant effect on job application interest (Y) among Generation Z in the Special Region of Yogyakarta.
Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Produk Skincare Skintific pada Perempuan di Kota Yogyakarta Cindy Apriliani; Yulita Muhidin; Kristiana Sri Utami
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.956

Abstract

This study aims to analyze the influence of brand image and product quality on the interest in buying Skintific skincare products in women in Yogyakarta City. The method in this study uses a quantitative approach with a purposive sampling technique involving 75 respondents who have previously used Skintific skincare products. Data were obtained through questionnaires and processed using multiple linear regression analysis using SPSS 25. The results of this study show that both brand image and product quality have results that do not affect either partially or simultaneously buying interest. These findings provide practical advice for marketers to strengthen brand image and maintain product quality to increase consumer purchase interest.
Pengaruh Citra Merek dan Harga terhadap Loyalitas Konsumen pada Mixue di Daerah Istimewa Yogyakarta Yasinta Defriani Astin; Nanda Novita Sari; Kristiana Sri Utami
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2045

Abstract

This study aimed to analyze the influence of price and brand image on Mixue consumer loyalty in Yogyakarta. Employing a quantitative approach with 50 respondents, data were collected through questionnaires and analyzed using multiple linear regression. Validity and reliability tests demonstrated a robust research instrument. Classical assumptions were met. The F-test indicated a significant simultaneous effect of price and brand image on consumer loyalty (p < 0.05). However, the t-test showed that only brand image had a significant partial effect (p < 0.05), while the effect of price was insignificant (p > 0.05). This finding has implications for Mixue's marketing strategy in Yogyakarta, emphasizing the importance of a strong brand image.
Penyuluhan Komunikasi Organisasi bagi Siswa SMK YPKK 2 Sleman Utami, Kristiana Sri; Jumadi, Jumadi; Bahri, Bahri; Hertikasari, Ainun; Prasetya, Bangun Putra; Artha, Bhenu
Journal of Digital Community Services Vol. 2 No. 2 (2025): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v2i2.35

Abstract

Organisasi dan komunikasi terkait satu sama lain.  Untuk keberlangsungan dan keberhasilan organisasi, komunikasi sangat penting.  Para siswa SMK YPKK 2 Sleman ingin belajar tentang komunikasi dan organisasi melalui pengabdian masyarakat ini.  Siswa SMK YPKK 2 Sleman ini melakukan pengabdian masyarakat dengan metode penyuluhan.  Setelah penyuluhan selesai, 96,77% audiens memiliki pemahaman tentang komunikasi dan organisasi. Mereka juga memiliki pemahaman tentang organisasi dan komunikasi, seperti yang ditunjukkan oleh banyaknya keinginan mereka untuk mempelajari komunikasi dalam organisasi.
Pengaruh Motivasi dan Disiplin terhadap Kinerja Karyawan Tata Usaha dan Guru di SMKS Muhammadiyah 1 Sintang Irfan Maulana; Kristiana Sri Utami
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2062

Abstract

This study was conducted on employees of SMKS Muhammadiyah 1 Sintang with the aim of identifying the influence of motivation and discipline on employee performance. A quantitative research method was used with data analysis through the SPSS program. The research population consisted of administrative staff and teachers at SMKS Muhammadiyah 1 Sintang, with a sample of 40 respondents selected using the total sampling method. Data collection techniques used an online questionnaire, and the research instrument employed a Likert scale. Data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that: 1. Based on descriptive analysis, the motivation variable had an average value of 4.36 (very high category), the discipline variable 4.44 (very high category), and the performance variable 4.31 (very high category). 2. Motivation (X1) does not have a significant positive effect on employee performance (Y) with a calculated t-value of 1.631. 3. Discipline (X2) has a significant positive effect on employee performance (Y) with a calculated t-value of 2.871. Motivation (X1) and Discipline (X2) together have a significant effect on employee performance with a significance value of 0.000 < 0.05 and a calculated F value (12.129) > table F value (4.10).
Pengaruh Harga dan Promosi terhadap Minat Beli Ulang Konsumen pada Jelita Cosmetik Tamansiswa Yogyakarta Vika Irma Safitri; Nayang Istiqomah; Kristiana Sri Utami
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2051

Abstract

The aim of this research is to examine how much influence pricing and promotional activities have on consumers' decisions to repurchase Jelita Cosmetic products in the Tamansiswa area of Yogyakarta. In the face of intensifying business competition, adopting the right marketing strategy becomes increasingly vital. As the business environment grows more competitive, choosing an effective marketing approach is a key factor for success. Indonesia’s beauty sector has seen remarkable growth in recent years. Since its inception in 2005, Jelita Cosmetic has managed to capture consumer attention by offering competitive prices and running consistent promotional campaigns through social media and e-commerce channels. This research employs a quantitative approach by gathering data through surveys conducted with 65 customers of Jelita Cosmetic. The data was analyzed using multiple linear regression and supported by validity and reliability tests. The research findings reveal that both price and promotion have a positive and significant effect on consumer repurchase intentions, both individually and collectively. Approximately 58.4% of the variance in repurchase interest is accounted for by the two independent variables studied, with the remaining 41.6% attributed to other factors beyond the scope of this study. These results offermeaningful insights into how effective marketing strategies can be applied within the beauty industry.
Analisis Sistem Operasional Manajemen Persediaan dalam Menjaga Kualitas Bahan Baku pada Industri Coffee Shop ( Studi Kasus di Kedai Aman Kuba Coffee Yogyakarta ) Dinda Mustika F. Alfatan; Imron Yaskur; Kristiana Sri Utami
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2055

Abstract

This study explores how Aman Kuba Coffee Shop in Yogyakarta manages its raw material inventory to maintain product quality and deliver excellent customer service. Effective inventory management is crucial to ensuring consistent coffee flavor and customer satisfaction. This research employs a qualitative method using a case study approach, involving direct observation of inventory management practices at the shop. Data were collected through interviews with the owner, manager, baristas, and customers; on-site observations; and examination of documents such as stock records and quality standards. The findings reveal that a structured and consistent inventory system plays a key role in preserving raw material quality. Moreover, efficient inventory management positively influences customer satisfaction and supports the overall operational efficiency of the coffee shop.
Pengaruh Reward dan Punishment terhadap Motivasi Kerja Guru SMAN 1 Donggo Kabupaten Bima Cukup Signifikan Farhan Pratama; Kristiana Sri Utami
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2970

Abstract

This study was conducted on the teachers of SMAN 1 Donggo, Bima Regency, with the aim of identifying the impact of Reward and Punishment on work motivation. A quantitative research method was used with data analysis through the SPSS program. The study population consisted of teachers from SMAN 1 Donggo, with a sample of 50 respondents selected using a saturated sampling method. Data collection was carried out by distributing questionnaires online, with the research instrument using a Likert scale. Data analysis included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results showed that: first, based on the multiple linear regression analysis, the reward variable had a regression coefficient of 0.901, indicating that reward positively affects the improvement of work motivation. In contrast, the punishment variable had a regression coefficient of 0.174, showing that punishment negatively affects work motivation. Second, the F-test results showed that, together, reward (X1) and punishment (X2) had a significant effect on work motivation, with an F count of 48.407 greater than the F table value of 2.42 and a significance value of 0.000, which is less than 0.05. Third, reward (X1) significantly affected work motivation (Y), with a significance value of 0.000 less than 0.05 and a t-value of 9.342, which is greater than the t-table value of 1.677. Fourth, punishment (X2) also significantly affected work motivation (Y), with a significance value of 0.010 less than 0.05 and a t-value of 2.690, which is greater than the t-table value of 1.677. The results of this study indicate that reward has a greater impact on increasing work motivation, while punishment can reduce work motivation.
Faktor yang mempengaruhi financial behavior produsen bakpia di Yogyakarta Prasetya, Bangun Putra; Utami, Kristiana Sri
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.2 (2023): December 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i2.1226

Abstract

Dampak Pandemi Covid-19 dirasakan oleh semua sektor perekonomian di Indonesia pada umumnya. Salah satu upaya pemulihan ekonomi nasional yang dilakukan pemerintah di pasca pandemi Covid-19 adalah mendorong sektor Pariwisata dan UMKM. Secara umum, UMKM sering mengalami keterlambatan dalam pengembangannya dikarenakan UMKM cenderung memiliki orientasi jangka pendek, tidak adanya konsep inovasi yang berkelanjutan, aktivitas inti bisnis yang tidak konsisten, dan sistem pengelolaan keuangan yang belum terstruktur sehingga sulit dalam emncapai kesejahteraan. Dalam pencapaian kesejahteraan dalam hal keuangan pelaku UMKM hendaknya juga memperhatikan upaya manajemen keperilakukan keuangan. Oleh sebab itu, penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempenagruhi Financial Behavior. Penelitian ini menggunakan metode kuantitatif dengan alat analisis menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa bahwa pengaruh Financial Self Efficacy terhadap Financial Behavior menunjukkan bahwa tidak signifikan. Faktor Financial Literacy dan Income-intention dalam penelitian ini menunjukkan adanya pengaruh yang signifikan terhadap Financial Behavior
Debt Maturity: A Review of The Literature Kristiana Sri Utami; Bhenu Artha; Sakhira Tarisa Sofia Amirullah; Safira Wulan Agustin
Journal of Humanities Research Sustainability Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i6.1480

Abstract

Background. Financial crises and rollover risk are closely associated with short-term debt, which impacts a company’s ability to undertake long-term investments and affects the state of the economy. Short-term debt reduces asset volatility and increases the distance to default compared to long-term debt. A significant factor influencing decisions on debt maturity is borrowers’ awareness of their default risk. Purpose. The study aims to identify the variables that influence and are influenced by debt maturity. It focuses on understanding the relationship between debt maturity, disproportional control rights, capital age, and asset life.   Method. This research employs a theoretical literature review to analyze the relationships between the identified variables. By synthesizing existing theories, the study develops a conceptual framework to explore the impact of disproportional control rights on debt maturity and its downstream effects on financial management. Results. The findings reveal that disproportional control rights significantly influence debt maturity. Companies with longer-term debt structures are better positioned to manage capital age and asset life effectively. Conversely, short-term debt structures tend to align with younger capital and shorter asset lifespans, often limiting long-term operational sustainability. Conclusion. The study concludes that companies must carefully consider debt maturity in their financial strategies to ensure stability and sustainable growth. Disproportional control rights, capital age, and asset life are crucial factors to manage. Further empirical research is recommended to validate and expand the findings, providing practical insights into optimizing debt maturity in diverse organizational contexts.
Co-Authors Abdul Rozak Ahmad Rifa&#039;i Ahmad, Masrukan Aisyah Nur Jannavi Amanda Amelia Artha, Bhenu Bahri bahri Bangun Putra Prasetya Bhenu Artha Cindy Apriliani Desnormasari Desnormasari Devitri Salsa Ashiva DIAN LESTARI Dinda Mustika F. Alfatan Dwi ASTUTI Fahmi Rafika Perdana Fahmi Rafika Perdana Fajri Anggita Putri Farhan Pratama Hanifah Hidayatul M Hertikasari, Ainun I Made Sukanadi Imron Yaskur Irfan Maulana Irfan Maulana, Irfan Jumadi Jumadi Kurniyati, Nany Noor Masrukan Masrukan Masrukhan Melinda Kartikaningrum Muhamad Ma’ruf Nanda Novita Sari Nany Noor K. Nany Noor Kurniyati Nayang Istiqomah Novitasari Novitasari Perdana, Fahmi Rafika Prasetya, Bangun Putra Rifa'i, Ahmad Rofina Afila Safira Wulan Agustin Sakhira Tarisa Sofia Amirullah Sarah Fadillah SL. Harjanta Sri Lestari Harjanta Vika Irma Safitri Vina Safitri Wawan Nugroho Wuku Astuti Wuku Astuti Yasinta Defriani Astin Yuliana Endah Widyaningsih Yuliana Endah Widyaningsih Yulita Muhidin