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Optimalisasi produk sereh wangi melalui pelatihan digital brand marketing, inovasi telon oil, dan edukasi kesehatan untuk mewujudkan kemandirian ekonomi masyarakat gurun, Kabupaten Lima Puluh Kota Rahmi Oktarina; Yuni Mala Sari; Linda Rosalina; Tyas Asih Surya Mentari; Ringga Novelni
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.38928

Abstract

Abstrak Berdasarkan hasil observasi, Nagari Gurun memiliki lahan seluas 8,4 Ha yang dibudidayakan untuk tanaman sereh wangi. Namun, Kelompok Tani Sukma Nusantara yang ada di daerah tersebut memiliki kendala utama yakni kurangnya pemahaman dalam mengolah dan memasarkan produk hasil panen sereh wangi. Oleh karena itu, kegiatan pengabdian masyarakat melalui Program Multidisiplin Kemitraan Masyarakat (PMKM) dilaksanakan dengan tujuan untuk meningkatkan keterampilan masyarakat dalam pemasaran digital, membuat produk minyak telon berbasis sereh wangi serta edukasi kesehatan akan manfaat produk herbal bagi kesehatan. Kegiatan ini meliputi edukasi kesehatan yang fokus akan manfaat sereh wangi, inovasi produk minyak telon berbasis sereh wangi, dan pelatihan digital brand marketing yang dirancang untuk membekali peserta dengan pemahaman mengenai strategi pemasaran berbasis media digital, optimalisasi media sosial serta pemanfaatan e-commerce. Kegiatan ini diikuti oleh dua puluh orang anggota Kelompok Tani Sukma Nusantara. Hasilnya peserta sangat mendukung adanya edukasi terkait manfaat sereh wangi bagi kesehatan dan kecantikan, pengolahan sereh wangi menjadi produk yang bernilai jual dalam bentuk minyak telon serta pelatihan digital brand marketing meliputi packaging desain serta pemanfaatan e-commerce dalam memperluas jangkauan pasar. Hal ini menjadi peluang bagi Kelompok Tani Sukma Nusantara untuk dapat meningkatkan pengetahuan, keterampilan dan kemandirian ekonomi bagi kemajuan Nagari Gurun. Kata kunci: edukasi kesehatan; sereh wangi; digital brand marketing; kelompok tani sukma nusantara; e-commerce.  Abstract Based on observations, Nagari Gurun has 8.4 hectares of land cultivated for citronella. However, the Sukma Nusantara Farmers Group which is located that area faces the primary challenge of a lack of understanding in processing and marketing the harvested citronella products. Therefore, community service activities through the Multidisciplinary Community Partnership Program (PMKM) were carried out with the aim of improving community skills in digital marketing, create citronella-based telon oil products, and provide health education on the benefits of herbal products for health. This activity included health education related to advantage of citronella, innovation of citronella-based telon oil products, and digital brand marketing with an understanding of digital media-based marketing strategies, social media, and the use of e-commerce. This activity was attended by twenty members of the Sukma Nusantara Farmers Group. The results showed that participants were supportive of the education regarding the advantage of citronella for health and beauty, the processing of citronella into a valuable product of telon oil, and digital brand marketing including packaging design  and the use of e-commerce to expand market reach. This provided an opportunity for the Sukma Nusantara Farmers Group to enhance knowledge, skills, and economic independence for the advancement of Nagari Gurun. Keywords: health education; ctronella; digital brand marketing; the sukma nusantara farmers group; e-commerce.
Pelatihan pembuatan produk digital bagi generasi Z untuk meningkatkan kreativitas dan peluang wirausaha di era digital Indra Saputra; Feriantano Sundang Pranata; Elviza Yeni Putri; Melda Mahniza; Ringga Novelni; Ridha Hasnul Ulya; M. Affandi Arianto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39826

Abstract

AbstrakPerkembangan teknologi digital memberikan peluang besar bagi generasi Z untuk mengembangkan kreativitas dan membangun usaha berbasis digital. Namun, masih banyak calon wirausahawan, khususnya di bidang kecantikan, yang belum memiliki pemahaman dan keterampilan dalam merancang produk digital yang bernilai ekonomi. Keterbatasan pengetahuan mengenai konsep produk digital, proses perancangan, serta strategi pemasaran digital menjadi tantangan dalam mengembangkan usaha yang adaptif terhadap perkembangan era digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam membuat produk digital sebagai peluang usaha kreatif di era digital. Pelatihan dilaksanakan pada tanggal 18 April 2026 dengan melibatkan 18 orang calon wirausahawan muda bidang kecantikan sebagai peserta. Metode kegiatan dilakukan melalui ceramah, diskusi, tanya jawab, dan praktik langsung perancangan produk digital. Materi pelatihan mencakup konsep produk digital, jenis-jenis produk digital, tahapan pembuatan produk digital, penentuan ide produk, serta strategi pemasaran digital. Hasil evaluasi menunjukkan bahwa 55,6% peserta berada pada kategori sangat memahami dan 33,3% memahami konsep produk digital. Selain itu, keterampilan peserta dalam merancang ide produk digital juga meningkat, dibuktikan dengan 44,4% peserta berada pada kategori sangat baik dan 38,9% pada kategori baik. Tingkat kepuasan peserta terhadap pelatihan tergolong tinggi, terutama pada aspek manfaat kegiatan dengan persentase sangat puas sebesar 77,8%. Hasil tersebut menunjukkan bahwa pelatihan mampu meningkatkan pemahaman, kreativitas, dan keterampilan peserta dalam mengembangkan usaha berbasis digital yang inovatif dan berdaya saing. Kata kunci: generasi Z; kreativitas; pelatihan; produk digital; wirausaha digital. AbstractThe development of digital technology has created significant opportunities for Generation Z to enhance creativity and establish digital-based businesses. However, many aspiring entrepreneurs, particularly in the beauty sector, still lack the understanding and skills needed to design digital products with economic value. Limited knowledge regarding digital product concepts, product design processes, and digital marketing strategies remains a major challenge in developing businesses that are adaptive to the digital era. This community service activity aimed to improve participants’ understanding and skills in creating digital products as creative business opportunities in the digital age. The training was conducted on April 18, 2026, involving 18 young aspiring beauty entrepreneurs as participants. The training methods included lectures, discussions, question-and-answer sessions, and hands-on practice in designing digital products. The training materials covered digital product concepts, types of digital products, stages of digital product creation, product idea development, and digital marketing strategies. The evaluation results showed that 55.6% of participants were categorized as having a very good understanding and 33.3% as having a good understanding of digital product concepts. In addition, participants’ skills in designing digital product ideas improved, as evidenced by 44.4% of participants being categorized as very good and 38.9% as good. Participant satisfaction with the training was also high, particularly regarding the benefits of the activity, with 77.8% expressing being very satisfied. These findings indicate that the training successfully enhanced participants’ understanding, creativity, and skills in developing innovative and competitive digital-based businesses. Keywords: creativity; digital entrepreneurship; digital products; generation Z; training.
ISOLATION AND IDENTIFICATION OF ENDOPHYTIC BACTERIA FROM ROOTS AND STEMS OF GREEN BETEL PLANT (PIPER BETLE L.) AND EVALUATION OF THEIR ANTIBACTERIAL ACTIVITY Ringga Novelni
Jurnal Kesehatan Medika Saintika Vol 16, No 2 (2025): Desember 2025
Publisher : Stikes Syedza Saintika Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30633/jkms.v16i2.30714

Abstract

The green betel plant (Piper betle L.) is known to possess antibacterial activity due to its secondary metabolite content, such as tannins, saponins, flavonoids, terpenoids, polyphenols, and steroids. This study aims to determine the characteristics and antibacterial activity of endophytic bacteria isolated from the roots of the green betel plant (Piper betle L.) against Staphylococcus aureus and Escherichia coli. The research employed an experimental method involving bacterial isolation, macroscopic and microscopic identification, as well as antibacterial activity testing of the endophytic bacteria against S. aureus and E. coli using the Kirby-Bauer disk diffusion method. Furthermore, molecular identification of the endophytic bacteria was conducted using the 16S rRNA gene through the Polymerase Chain Reaction (PCR) method. The macroscopic morphological characteristics of the isolated endophytic bacteria showed round, flat-raised colonies with curved edges and a clear white appearance. Microscopic observation through Gram staining revealed that the bacteria were rod-shaped (bacilli) and Gram-positive. The antibacterial activity test showed that the isolate produced an inhibition zone of 11.45 mm against Staphylococcus aureus, which is categorized as weak and indicates that the bacteria have a narrow-spectrum antibacterial effect. Meanwhile, no antibacterial activity was observed against Escherichia coli. It can be concluded that the pure isolates of endophytic bacteria from the roots and stems of the green betel plant belong to the Gram-positive group and exhibit antibacterial activity only against Staphylococcus aureus with a weak inhibitoryeffect
Sejauh Mana Praktik Lapangan Industri Memengaruhi Soft Skills dan Career Maturity Mahasiswa Tata Rias dan Kecantikan Dina Ramadhani Sipahutar; Ringga Novelni
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11925

Abstract

The beauty industry’s demand for graduates with adequate soft skills and career maturity has made Industrial Field Practice (PLI) an important means for students to gain direct work experience. However, the effects of PLI on these two aspects have not been extensively demonstrated through empirical and measurable evidence. This study aimed to analyze the effects of PLI on the soft skills and career maturity of students from the 2022 cohort of the Cosmetology and Beauty Study Program at Universitas Negeri Padang. The study employed a quantitative approach with an ex post facto survey design and involved 82 respondents selected through total sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results showed that PLI had positive and significant effects on students’ soft skills (β = 0.757; p < 0.001) and career maturity (β = 0.737; p < 0.001). PLI explained 57.3% of the variance in students’ soft skills and 54.3% of the variance in their career maturity. These findings confirm that PLI plays an important role in developing students’ soft skills and career maturity. The results provide the study program with empirical evidence regarding the importance of strengthening PLI implementation to prepare students to enter the workforce in the beauty industry.