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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Indonesian Mining Journal Ekono Insentif Organum: Jurnal Saintifik Manajemen dan Akuntansi Dinasti International Journal of Management Science eCo-Buss Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal E-Bis: Ekonomi Bisnis Dinasti International Journal of Digital Business Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Bulletin of Management and Business Literacy : International Scientific Journals of Social, Education, Humanities RENATA Jurnal Pengabdian Masyarakat Kita Semua Jurnal Pendidikan Siber Nusantara Revenue Manuscript Jurnal Pengabdian Masyarakat dan Riset Pendidikan Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Cakrawala : Management Science Journal Jurnal Publikasi Ekonomi dan Akuntansi INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN
Granit Agustina
Universitas Kebangsaan Republik Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Strategi Pengembangan Media Sosial Untuk Meningkatkan Kepuasan Dan Loyalitas Pelanggan Pada Industi Kerang Cirebon Febrian, Feby; Agustina, Granit; Nalibratawati, Rakhmia
RENATA: Jurnal Pengabdian Masyarakat Kita Semua Vol. 3 No. 3 (2025): Renata - Desember 2025
Publisher : PT Berkah Tematik Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61124/1.renata.244

Abstract

Industri kerang di Cirebon menghadapi tantangan dalam mempertahankan kepuasan dan loyalitas pelanggan. Dalam era digital, media sosial menjadi sarana penting untuk memperkuat hubungan antara perusahaan dan pelanggan. Oleh karena itu, diperlukan strategi pengembangan media sosial yang efektif guna meningkatkan kepuasan dan loyalitas pelanggan pada industri kerang di Cirebon. Platform seperti Facebook, Instagram, dan Twitter memungkinkan perusahaan berinteraksi langsung dengan pelanggan untuk mempromosikan produk sekaligus membangun brand awareness. Kegiatan PKM ini menggunakan metode kualitatif untuk memahami kebutuhan serta preferensi pelanggan industri kerang, menganalisis pemanfaatan media sosial, dan mengidentifikasi peluang pengembangannya. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi yang dilaksanakan di Istana Kerang Cirebon, berlokasi di seberang flyover Tol Jalan Kyai Ageng Tapa Astapada, Kecamatan Tengah Tani, Cirebon Barat, Jawa Barat. Hasil Kegiatan PKM diharapkan menghasilkan strategi media sosial yang efektif dalam meningkatkan kepuasan dan loyalitas pelanggan. Strategi tersebut meliputi peningkatan interaksi dengan pelanggan melalui konten menarik dan responsif, pelatihan penggunaan berbagai platform media sosial bagi pelaku usaha, pembentukan komunitas daring yang aktif dan loyal, serta penyediaan informasi produk yang akurat dan terkini. Melalui strategi ini, industri kerang di Cirebon diharapkan mampu meningkatkan kesadaran merek, reputasi perusahaan, serta volume penjualan. Dengan demikian, pengembangan media sosial menjadi langkah strategis dalam menciptakan pelanggan yang puas dan setia terhadap produk kerang Cirebon.
Organizational Happiness Character (OHC) On Lecturer Performance: Mediating Organizational Commitment Granit Agustina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3420

Abstract

One important aspect in improving the ranking of higher education institutions is the institutional conditions of higher education institutions, these conditions greatly influence the improvement of lecturer performance. One of the factors assumed to be able to improve lecturer performance is the organizational happiness character (OHC). This study aims to determine the effect of the role of OHC on lecturer performance mediated by organizational commitment (OC). The study was conducted on private university lecturers throughout Greater Bandung. The population was 5,475 lecturers, the research sample was at least 200 lecturers obtained from 21 private universities throughout Greater Bandung. Data collection was carried out using a questionnaire with a semantic differential scale. The data analysis technique used SEM-AMOS. The study was conducted to analyze lecturers' perceptions of OHC, organizational commitment, and lecturer performance, by testing 4 research hypotheses. The research hypothesis shows that there is a positive and significant relationship between OHC and lecturer performance, OHC and organizational commitment are also proven to be positive and significant, organizational commitment has a significant positive effect on improving lecturer performance. This study also shows that organizational commitment has a partial mediation effect in improving lecturer performance. Thus, it can be said that the OC variable is a mediator of the influence of the OHC variable on employee performance.
THE EFFECT OF NON PERFORMING LOANS TO CASH RATIO ON BANK BPR KERTARAHARJA Winna Roswinna; Feby Febrian; Granit Agustina; Maria Lusiana Yulianti; Anne Lasminingrat
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 3 (2020): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i3.172

Abstract

In this study there are two variables, namely variable X (NPL) and Y variable (CR). This research was conducted to determine the effect of NPL on CR Bank BPR Kertaraharja. The method used in this research is descriptive analysis method to identify how the influence of NPL and how big CR is at Kertaraharja Rural Bank. While the verification of the analysis to identify the problem is how much influence the NPL has on the CR of BPR Kertraharja bank. This research was conducted at the BPR Kertaraharja Bank office. This research was conducted using a sample based on Purpose Sampling. The hypothesis of this study is that NPL has an effect on CR at the BPR Kertaraharja Bank. To measure the effect of these variables using Simple Linear Regression with the help of the application software system SPSS 21.0. Based on the results of data analysis using statistical methods, it was concluded that there was a significant influence between NPLs on CR banks, this was based on regression analysis with the equation Y = 24,985 - 1,312X. In correlation there is a fairly strong relationship between NPL and bank CR with a value of 0.680. Then the coefficient of determination (KD) is obtained that the NPL affects the CR with a value of 46.3%. Test the hypothesis of this study in which the t count of 4,147 is greater than the t table value of 2012. Then H1 is accepted and H0 is rejected, which means that NPL has a strong influence on bank CR.
Strategi Self-Management Para Pekerja Remote Siska Ayudia Adiyanti; Granit Agustina; Riva NurNatasya
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 10 No. 1 (2026): Volume 10 Nomor 1 Januari 2026
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v10i1.15728

Abstract

Perkembangan sistem kerja remote menuntut pekerja untuk memiliki kemampuan self-management yang baik guna menjaga produktivitas dan keberlanjutan karier di tengah minimnya pengawasan langsung. Penelitian ini bertujuan untuk menganalisis strategi self-management para pekerja remote yang tergabung dalam Komunitas Freelancer Bandung. Metode penelitian yang digunakan adalah mix method concurrent research, dengan pendekatan studi kasus. Data dikumpulkan dari 30 responden melalui teknik kualitatif dan kuantitatif, kemudian dianalisis menggunakan analisis SWOT kualitatif dan kuantitatif. Hasil analisis kualitatif menunjukkan bahwa faktor internal berupa kemandirian kerja, fleksibilitas waktu, disiplin diri, dan penguasaan teknologi menjadi kekuatan utama pekerja remote, sementara kelemahan meliputi ketidakkonsistenan jam kerja, prokrastinasi, serta batas kerja dan kehidupan pribadi yang kurang jelas. Dari sisi eksternal, peluang muncul dari meningkatnya permintaan jasa digital dan akses ke platform freelance global, sedangkan ancaman berasal dari persaingan ketat dan praktik banting harga jasa. Hasil analisis kuantitatif menunjukkan nilai IFAS sebesar 3,04 dan EFAS sebesar 3,04, yang menempatkan strategi self-management pekerja remote pada Kuadran I (Strength–Opportunities). Posisi ini mendukung penerapan strategi agresif, yaitu memanfaatkan kekuatan internal untuk merespons peluang eksternal. Penelitian ini menyimpulkan bahwa self-management merupakan faktor kunci bagi pekerja remote dalam menghadapi dinamika persaingan kerja digital.  
Pengaruh Talent Management dan Keterlibatan Karyawan terhadap Daya Saing Perusahaan Hotel Sangga Buana Alam, Fajar Nur; Wiludu, Bertha Mei; Muhammad Faiz Syauqy; Granit Agustina
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4370

Abstract

This study aims to analyze the influence of Talent Management and Employee Engagement on the Company's Competitiveness at Hotel Sangga Buana. The research method used a quantitative approach with an associative design. Data were collected through questionnaires distributed to 47 employees and analyzed using multiple linear regression with the help of SPSS version 26. The results showed that Talent Management and Employee Engagement have a positive and significant effect on the Company's Competitiveness, with a simultaneous contribution of 52.3%. These findings indicate that effective talent management and high employee engagement are key factors in enhancing a company's competitiveness in the hotel industry.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Batik Kauman Solo Feby Febrian; Granit Agustina
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2434

Abstract

Studi ini memiliki tujuan yaitu bagaimana strategi pemasaran di batik kauman solo berdampak terhadap keputusan pelanggan dalam membeli suatu produk serta harga yang ditawarkan. Dengan menggunakan pendekatan kuantitatif pada penelitian ini.  Studi mengevaluasi  kaitan dari instrumen strategi pemasaran baik itu produk yang berkualitas. Penawaran harga serta peran pelanggan dalam memutuskan pembelian, Populasi sebanyak 5000 orang para konsumen batik Kauman Solo dengan sampel yang digunakan sebanyak 100 orang. Penelitian survei keseluruhan data dikumpulkan dan disebarkan kepada seluruh konsumen yang menggunakan kuesioner untuk melihat dan mengukur pendapat mereka tentang dampak bagi keputusan pembelian pelanggan atas kualitas produk dan harga batik kauman. Koefisien determinan menunjukkan 57.1% dari hasil pengolahan data menunjukkan tanggapan yang positif dan baik oleh karenanya bias dikonklusikan memiliki pengaruh yang cukup kuat antara kualitas produk dan harga bagi keputusan pembelian. Hal ini menjelaskan bahwa keputusan pembelian merupakan faktor kunci keterlibatan konsumen pada batik kauman.   Dengan adanya temuan ini maka dapat meningkatkan peran pemasaran dalam mendukung kualitas produk dan harga  dengan  inklusif dalam menciptakan keputusan pembelian pada seluruh konsumen batik kauman solo.  Penelitian ini turut memberikan kontribusi dalam literatur bagaimana kualitas produk dan harga sangat bagus bisa memperkuat keputusan pembelian pada pelanggan batik Solo.
Artificial Intelligence in Knowledge Management: Mapping a Decade of Research and Emerging Directions Gunawan Gunawan; Siska Ayudia Adiyanti; Adi Dadan Ramdana; Granit Agustina; Dadar Supriatna
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/z157nq33

Abstract

This study maps the intellectual landscape of research at the intersection of artificial intelligence (AI) and knowledge management (KM) to clarify how the field has evolved, who shapes its development, and which themes dominate and emerge over time. A science-mapping study was conducted on 209 English-language journal articles indexed in Scopus (2015–2025). The dataset was analyzed using Biblioshiny to generate performance indicators, collaboration patterns, and thematic structures derived from keyword co-occurrence and factorial clustering. The results indicate a clear acceleration of KM–AI publications after 2020, signaling a shift from early exploratory work toward a rapidly expanding domain. Social-structure mapping shows that knowledge production is globally distributed but concentrated among a core set of countries, institutions, and author networks, with collaboration patterns shaping the diffusion of dominant topics. Conceptually, the field is organized around three interlinked streams: (i) AI-enabled decision support and analytics for KM, (ii) people- and leadership-related adoption dynamics influencing knowledge sharing and innovation, and (iii) governance and sustainability concerns associated with responsible knowledge processes and risk management. This study consolidates fragmented KM–AI scholarship into an integrated map, differentiates core versus peripheral streams, and proposes a focused research agenda that prioritizes mechanisms, boundary conditions, and evaluation approaches for AI-enabled KM in organizational settings.
Development in Marketing : Building Prices, Place and Promotion at Slamet Hadipriyanto Batik, Banyumas Feby Febrian; Granit Agustina; Rakhmia Nalibratawati; Adang Sutisna
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3103

Abstract

The research was conducted in an effort to develop the marketing with the aim of establishing pricing, place, and promotion in the industry. The methodology applied in this study is qualitative, using a case study framework that combines exclusive interviews with owners, managers, and employees. By focusing on these aspects of the marketing mix, batik entrepreneurs A comprehensive marketing plan allows businesses to effectively reach their target audience, drive sales and build a strong brand presence. Strategies include understanding customer needs through market research, using digital channels like social media for visibility, creating compelling content and messaging, investing in paid advertising to target specific demographics, and analyzing performance to refine the overall strategy for growth and customer loyalty. Therefore, based on considerations of competitive and sustainable prices, strategic and centralized location placement, and the implementation of targeted and comprehensive promotional activities, it is expected that the quality of marketing in the batik industry can run effectively and efficiently through strengthening the development of a targeted and centralized marketing mix carried out by business actors. This approach clearly involves market segmentation, targeting, and positioning in order to adjust strategies to meet and complement needs and preferences. By focusing on these aspects of the marketing mix, batik entrepreneurs can effectively reach their target audience, increase sales, and build a strong brand presence in the market. A strategy that is able to stimulate customer buying interest is a very essential part in creating a diverse buyer community that always becomes a sustainable customer who participates in building and developing segmentation and sales targets for batik products in the region. In this study it was found developing marketing built through price, place and promotion in industry as a very important strategy in efforts to design and effective marketing campaigns to achieve business goals.
The Role of Algorithms in Improving the Accuracy of Intelligent Employee Selection in Human Resource Management at PT. Rasaki Logam Makmur Bandung Granit Agustina; Rudi Suprianto Ahmadi; Herni Suryani Apandi; Feby Febrian; Ahmad Zaelani Adnan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 5 No. 1 (2026): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v5i1.3548

Abstract

This study aims to examine the efforts of algorithms to improve the accuracy of intelligent employee selection in Human Resource Management (HRM) at PT. Rasaki Logam Makmur Bandung. Using qualitative research methods, this study identified that algorithms can improve employee selection accuracy by analyzing broader data and discovering ways unknown to humans. High employee quality can improve employee and organizational performance. Good productivity satisfaction can increase work quality and reduce errors. Good employee performance can increase productivity satisfaction and reduce stress. Good selection accuracy can improve employee and organizational performance by selecting the most suitable employees for available positions. Intelligent employee selection can improve the quality of selected employees and reduce selection errors. The results show that the use of algorithms can improve employee quality, job satisfaction, and employee performance. This study also developed an algorithm-based intelligent employee selection model that can improve the effectiveness and efficiency of employee selection methods. The algorithm can be used as an intelligent employee selection engine by analyzing candidate data and predicting their suitability for available positions. This study adds impetus to the development of HRM theory and practice, and provides recommendations for companies to improve employee quality through the use of algorithms in the employee selection process. It can serve as a reference for companies and HRM practitioners to improve employee quality through the use of algorithms in the employee selection process. Therefore, companies need to pay attention to these factors in the employee selection process to improve employee quality and performance. By using an intelligent, algorithm-based employee selection model, companies can increase the effectiveness and efficiency of their employee selection process and select the most suitable candidates for available positions.
THE INFLUENCE OF ROLE CONFLICT AND LOCUS OF CONTROL ON EMPLOYEE TURNOVER Taryana Taryana; Granit Agustina; Mochammad Isa Anshori; Rieneke Ryke Kalalo; Joni Kutu’ Kampilong
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Researchers believe that by involving an employee in a conflict within a company, more employees will turn over or leave the company (Sugiyono, 2019). Apart from that, employee self-control is also key so that employees choose to stay or leave/turn over from a company. Therefore, this research aims to analyze the influence of Role Conflict and Locus of Control on Employee Turnover (Jonathan Sarwono, 2016). This research is quantitative research with an explanatory approach. The data used in this research is primary data that researchers distributed online to PT employees. KAI is spread throughout Indonesia, totaling 300 respondents with a minimum criteria of working for one year (Abdurahman, 2016). This data can also be called primary data. The data that was collected was analyzed using the smart PLS 4.0. The research results show that the Role Conflict variable has a positive relationship and a significant influence on the Employee Turnover variable. This is indicated by the statistical results in table 3. The Path Coefficient shows that the T-Statistics results have a positive direction and are above the standard deviation of 1,960, namely 3,019. Apart from that, the P-Values value which indicates whether it is significant or not is below the 0.05 significance level, namely 0.002. This is because the more employees are involved in a conflict in the company, it makes employees uncomfortable and in the end they can choose another company that can make them more comfortable at work.. This means that the more employees involved in conflict in a company, the more employees will leave a company. Apart from that, the Locus of Control variable also has a significant influence but has a negative relationship on Employee Turnover. This is because the T-Statistics value has a negative relationship that is above the standard deviation of 1,960, namely -2,890. The P-Valus value in this study is also below the significance level of 0.05, namely 0.009. This means that the more employees can control themselves within (Locus/Company), the more employees can do their work well and feel comfortable even though there are many conflicts and problems within a company. So the better the locus of control, the fewer employees will turnover from the company.
Co-Authors Adi Dadan Ramdana Adiyanti, Siska Ayudia Agung Agustrianto Ahmad Zaelani Adnan Ahmadi, Rudi Suprianto Ainun, Wa Ode Nur Alam, Fajar Nur Alpa Alipia Rahmawanti Anshori, Mochammad Isa Bintang Nugroho Boyke Setiawan Soeratin BUKIN DAULAY Dadar Supriatna Deri Apriadi Dudi Suparyogi Eeng Ahman, Eeng Febrian, Febi Febrian, Feby Fithriani, Merry Gunawan Gunawan Hartanto hartanto hartanto Heny Hendrayati Herni Suryani Herni Suryani Apandi Heru heryanto, Jurnal manajemen talenta ukri Hidayati, Ulfa Jemi Pabisangan Tahirs Jentot Tugiyono Joni Kutu Kampilong Komar Priatna, Deden Kumagaya, Johannes. P. Lasminingrat, Anne Merry Fithriani Miftahul Huda Muhammad Faiz Syauqy Musran Munizu nalibratawati, rakhmia NINING S. NINGRUM NUNIEK DEWI PRAMANIK Nurhayati, Sri Endah Permanar, Tatiek Ekawati Rakhmia Nalibratawati Rakhmia Nalibratawati Rieneke Ryke Kalalo Rieneke Ryke Kalalo Riva NurNatasya Riztrya Novedliani Romli Sadikin, Bahrul Sadikin, Elihu Sari Suryani, Ratna Setiadi Wibawa, Lutfi Siska Ayudia Sono, Mohammad Gifari Sutisna, Adang Taryana Taryana, Taryana Ulfa Hidayati Veranita, Mira Wa Ode Nur Ainun Wanda Laksniyunita Wiludu, Bertha Mei Winna Roswinna Yoga Yuniadi Yusuf LN, Syamsu YUSUF, RAMAYANI Zaelani Adnan, Ahmad