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All Journal BAHASA DAN SASTRA JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN BISNIS Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Jurnal Kajian Manajemen dan Wirausaha Abdimas: Papua Journal Of Community Service Indo-MathEdu Intellectuals Journal Jurnal Manajemen Dan Bisnis Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Journal of International Conference Proceedings Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Sanskara Manajemen dan Bisnis Jurnal Manajemen Dan Akuntansi Medan Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Jurnal Pengabdian Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia kawanad Involvement International Journal of Business (IIJB) Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ilmiah Manajemen dan Kewirausahaan JIMEK Jurnal Entitas Ekonomi dan Bisnis Management Studies and Business journal Media Ekonomi dan Manajemen
Rizka Cintya Edwar
Universitas Cenderawasih
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Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Loyalitas Konsumen KFC Kota Sorong Yuni Riskita Mangopo; Rizka Cintya Edwar; Xenia Irene Sandy Landjang; Lisa Gresti Sella Damanik
Jurnal Entitas Ekonomi dan Bisnis Vol. 2 No. 1 (2026): APRIL
Publisher : PT Mara Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64465/jeeb.v2i1.71

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji bagaimana kualitas pelayanan dan pandangan konsumen terhadap harga dapat berkontribusi terhadap loyalitas pelanggan pada gerai KFC yang berada di Kota Sorong. Loyalitas pelanggan merupakan tujuan terpenting dalam merencanakan pemasaran strategis dan landasan fundamental untuk mengembangkan keunggulan kompetitif yang berkelanjutan. Penelitian ini menerapkan pendekatan kuantitatif dengan melibatkan 140 pelanggan KFC Kota Sorong sebagai sampel, yang diperoleh melalui pengisian kuesioner. Pengolahan data dilakukan melalui metode regresi linear berganda dengan memanfaatkan aplikasi SPSS versi 20 sebagai alat bantu analisis. Temuan penelitian ini menunjukkan bahwa kualitas pelayanan dan persepsi terhadap harga memiliki dampak yang positif dan signifikan terhadap tingkat loyalitas pelanggan, penelitian ini juga mengindikasikan bahwa pandangan mengenai harga yang positif terhadap haraga produk yang ditawarkan oleh KFC Kota Sorong semakin membaik, maka akan meningkat pula loyalitas pelanggannya. Oleh sebab itu, faktor-faktor tersebut berperan penting terhadap sikap positif dan loyalitas pelanggan terhadap merek KFC di Kota Sorong.
ENHANCING THE SELF-CONFIDENCE OF YPMAK-SPONSORED STUDENTS IN JAYAPURA THROUGH PUBLIC SPEAKING TRAINING Sheilla Putri Agustin; Rizka Cintya Edwar; Leon Mitra Harju; Palti Maretto Caesar Manalu
Jurnal Pengabdian Masyarakat Berkarya Vol. 5 No. 2 (2026): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v5i2.2315

Abstract

Public speaking is an essential competency for university students as it supports both academic achievement and future professional development. However, some students supported by Yayasan Pemberdayaan Masyarakat Amungme dan Kamoro (YPMAK) still experience difficulties in expressing their ideas confidently in front of an audience. The activity applied a participatory training approach that combined lectures, practical speaking exercises, and evaluation following each practice session. The training was conducted in December 2025 at the Management Laboratory of the Faculty of Economics and Business, Universitas Cenderawasih, involving YPMAK-assisted students as participants. The effectiveness of the program was assessed through pre-tests, post-tests, and direct observation of participants’ performance during speaking practice sessions. The results indicate an improvement in participants’ understanding of fundamental public speaking techniques as well as a noticeable increase in their confidence when presenting ideas in front of an audience. Overall, the program contributes to strengthening the communication competencies of the participating students.
The Effect of Service Quality on Generation Z Customer Satisfaction at Janji Jiwa Outlets in Sorong City Rizka Cintya Edwar
Management Studies and Business journal Vol. 3 No. 1 (2026): Vol. 3 No. 1 Januari 2026
Publisher : Yayasan Tri Edukasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63462/dtbn8a79

Abstract

The lifestyle trends of Generation Z, particularly their preference for spending time in cafés, have become an important factor for businesses seeking to enhance customer satisfaction. This study aims to analyze the effect of service quality on the satisfaction of Generation Z customers at Janji Jiwa cafés throughout Sorong City. The research employs a quantitative method with a sample size of 105 respondents. Data were collected using questionnaires with a Likert scale, and analyzed through simple linear regression using SPSS version 20. The results of this study indicate that service quality has a positive and significant effect on the satisfaction of Generation Z customers. This is because Generation Z often seeks comfortable cafés not only as a place to complete academic or professional tasks but also as a means of relaxation. The novelty of this study lies in its contribution to enriching the understanding of consumer satisfaction influenced by service quality, specifically within the context of Generation Z customers.
PELATIHAN KEPEMIMPINAN DAN KEWIRAUSAHAAN SEBAGAI UPAYA MENINGKATKAN KEMANDIRIAN DAN KREATIVITAS GENERASI MUDA JAYAPURA Indra Eka Wardana Toii; Rizka Cintya Edwar; Yuni Riskita Mangopo; Xenia Irene Sandy Landjang; Lisa Gresti Sella Damanik
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35247

Abstract

Abstrak: Generasi muda di Kota Jayapura menghadapi tantangan dalam mempersiapkan diri untuk mandiri secara ekonomi setelah menyelesaikan pendidikan formal, karena minimnya keterampilan praktis dan jiwa kepemimpinan. Kegiatan pelatihan kepemimpinan dan kewirausahaan dilaksanakan sebagai bentuk pengabdian kepada masyarakat untuk meningkatkan kapasitas dan kemandirian generasi muda. Pelatihan ini berlangsung pada 22–23 September 2025 di SMK Pariwisata Papua dan SMK Negeri 2 Bisnis & Manajemen Jayapura, dengan peserta sebanyak 200 siswa. Metode yang digunakan meliputi sosialisasi, workshop, dan praktik langsung pembuatan produk serta simulasi promosi. Evaluasi dilakukan melalui pre-test dan post-test dengan menggunakan 7 Pertanyaan tentang konsep kepemimpinan dan kewirausahaan untuk mengukur peningkatan pemahaman dan keterampilan. Hasil menunjukkan peningkatan kemampuan kepemimpinan, kreativitas, dan keterampilan kewirausahaan sebesar rata-rata 65–70%. Peserta mampu menghasilkan produk kreatif dan lebih percaya diri dalam berwirausaha. Kegiatan ini berdampak positif dalam menumbuhkan jiwa wirausaha dan kemandirian ekonomi generasi muda Jayapura.Abstract: The young generation in Jayapura City faces challenges in preparing for economic independence after completing formal education due to limited practical skills and leadership abilities. A leadership and entrepreneurship training program was conducted as a community service initiative to enhance youth capacity and self-reliance. The training took place on September 22–23, 2025, at SMK Pariwisata Papua and SMK Negeri 2 Business & Management Jayapura, involving 200 student participants. The methods included socialization sessions, workshops, and hands-on practice in product creation and promotional simulations. The evaluation was carried out through a pre-test and post-test using seven questions on leadership and entrepreneurship concepts to measure improvements in understanding and skills. The results indicated an average increase of 65–70% in leadership, creativity, and entrepreneurial skills. Participants successfully produced creative products and demonstrated greater confidence in entrepreneurship. This activity had a positive impact on fostering entrepreneurial spirit and economic independence among Jayapura’s young generation.
Implementasi Manajemen Pemasaran Digital dalam Rangka Optimalisasi Bisnis Digital Berbasis Komunitas pada Generasi Muda di Kota Jayapura Indra Eka Wardana Toii; Xenia Irene Sandy Landjang; Yuni Riskita Mangopo; Lisa Gresti Sella Damanik; Rizka Cintya Edwar
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 2 (2026): Mei: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i2.3261

Abstract

This community service program aims to implement digital marketing management strategies to optimize community based digital businesses among young generations in Jayapura City. The rapid development of digital technology has created significant opportunities for youth to develop digital businesses. however, limitations in marketing knowledge, content creation skills, and the use of digital platforms remain major challenges. This program was conducted through training, mentoring, and practical workshops focusing on digital marketing management, including market segmentation, branding strategy, social media marketing, content planning, digital advertising, and evaluation using digital analytics. The participants consisted of young entrepreneurs and youth communities who are actively involved in small scale digital business activities. The results of the program indicate an improvement in participant’s understanding and skills in managing digital marketing strategies, particularly in building brand identity, optimizing social media engagement, and designing digital promotional content. In addition, participants were able to develop structured digital marketing plans and apply them to their business activities. This program contributes to strengthening youth capacity in Jayapura City to compete in the digital economy through sustainable community based business development.
How Service Strategy and Quality Affect Customer Satisfaction at PT PELNI Sorong Rizka Cintya Edwar
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.150

Abstract

This study investigates the influence of service marketing strategy and service quality on customer satisfaction at PT PELNI in Sorong City, Indonesia. As a state-owned enterprise in maritime transportation, PT PELNI faces growing customer expectations that demand continuous improvements in service delivery and marketing approaches. Understanding the factors that shape customer satisfaction is essential for enhancing competitiveness and loyalty in this industry. A quantitative research method with a descriptive-causative design was employed. The study involved 141 customers of PT PELNI Sorong, selected through a purposive sampling technique. Data were collected using a structured questionnaire, and analyzed using multiple linear regression with the assistance of SPSS version 20. The independent variables in this study were service marketing strategy and service quality, while the dependent variable was customer satisfaction. The results revealed that both service marketing strategy and service quality have a positive and statistically significant effect on customer satisfaction. Specifically, service marketing strategy contributed to strengthening customer engagement and perceived value, while service quality such as timeliness, reliability, and responsiveness directly influenced customer trust and overall satisfaction levels. The findings suggest that improving both the strategic and operational aspects of service delivery is critical to achieving customer satisfaction in maritime transportation. Future research may consider adding mediating variables such as brand image or customer loyalty, as well as exploring comparative studies across different regions or transportation providers.
Branding and Social Media Strategies for Mama-Mama Papua Culinary Competitiveness Lisa Gresti Sella Damanik; Palti Maretto Caesar Manalu; Rizka Cintya Edwar
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.30

Abstract

This study examines the contribution of local identity-based branding and social media optimization to enhancing the competitiveness of Mama-Mama Papua culinary enterprises in Jayapura City. The research employed a qualitative case study approach involving traditional culinary businesses managed by Mama-Mama Papua. Data were collected through semi-structured interviews, direct observations, and documentation, and analyzed using thematic analysis to identify patterns related to branding practices, social media utilization, and business competitiveness. The findings reveal that product authenticity, the use of local ingredients, and Papuan cultural values serve as the main sources of brand differentiation and strengthen the uniqueness of culinary products. However, branding implementation remains limited, particularly in product packaging and visual identity, while the utilization of social media for business promotion varies depending on the entrepreneurs’ digital literacy. Despite these limitations, social media has expanded market reach and improved customer engagement. In conclusion, strengthening local identity-based branding supported by effective social media utilization plays an important role in improving the competitiveness and sustainability of Mama-Mama Papua culinary enterprises.
Co-Authors Agus Suyoto Ahmad Fajar Akmal Ridwan Alfani Laura Harikedua Andi Hasrun Awan Hyasmara Ayu Mandiran Yarkuran Azelya, Iis Chung , Ahvi Damanik, Lisa Gresti Sella Digor Mufti Digor Mufti Endang Abubakar Fadli Rabsani Raihan Yusuf Harju, Leon Mitra Heidemans, Anita Ningrum Khairunnisa, Ayang Kuddy, Aprianto La’lang La Ibal Landjang, Xenia Irene Sandy Leon Mitra Harju Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Muhammad Amin Munifa murni murni Noormiati Nur Mila Sari Palimbu, Lamba Toding Palti Maretto Caesar Manalu Palti Maretto Caesar Manalu Rahful A. Madaul Ramlan Samu’a M Sabon, Yuliana Olga Siba Samsinar Samsinar Samsinar Sari, Helena Purnama Sheilla Putri Agustin Sulastri - Sulastri Susetyowati Sofia Toii, Indra Eka Wardana Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo