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All Journal JMM (Jurnal Masyarakat Mandiri) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Journal of International Conference Proceedings Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Pengabdian Masyarakat Waradin Jurnal Manajemen Dan Akuntansi Medan Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Nasional (JPN) Indonesia kawanad Jurnal Entitas Ekonomi dan Bisnis
Yuni Riskita Mangopo
Universitas Cenderawasih
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MAWAR BAKERY & CAKE SHOP STUDI KASUS DI KOTA MEDAN Damanik, Lisa Gresti Sella; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Toii, Indra Eka Wardana
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.357

Abstract

This research aims to determine the influence of word of mouth and product quality on purchasing decisions at Mawar Bakery & Cake Shop, a case study in Medan City. The method used is quantitative. The population in this study is consumers of Mawar Bakery & Cake Shop in Medan City, totaling 206 people. The sampling technique used is probability sampling, and the sample collection method uses the Slovin formula. The research sample consists of 135 respondents. The data obtained were analyzed using the Structural Equation Model Partial Least Square (PLS) technique. The results of the study indicate that the word-of-mouth variable has a positive and significant effect on purchasing decisions, with the path coefficient value showing a T-Statistic value of 4.595 with a P-Value of 0.000 and an original sample value of 0.402. Thus, the T-Statistic value is greater than the T-table (1.97). Product quality has a positive and significant effect on purchasing decisions, with a T-Statistic value of 4.426 with a P-Value of 0.000 and an original sample value of 0.385. Thus, the T-Statistic value is greater than the T-table (1.97). The location of the business has an influence on purchasing decisions, therefore it is recommended that the owner of Mawar Bakery & Cake Shop, in determining the location of the business, can pay attention to environmental factors around the business location such as the condition of the community around the business location, the comfort and safety of the business place, and easy access for buyers. The results showed that there are still other factors that can affect purchasing decisions besides word of mouth and product quality, therefore it is recommended that the owners of Mawar Bakery & Cake Shop conduct a survey directly to buyers regarding the assessment of consumer satisfaction with word of mouth and product quality based on buyers' perceptions so that owners of Mawar Bakery & Cake Shop can make strategies to improve their business according to the characteristics of buyers who are their target market.
Melukis Harapan di Atas Pasir Waktu: Sosialisasi dan Pelatihan Softskill Guru Berbasis Microteaching di SDN 01 Saonek, Raja Ampat Andi Maryam; Ainun Mardiah; Yuni Riskita Mangopo; Heriyanti Tahang; Rizky Ekawaty Ahmad; Sulkipli M; Irfandi Idris; Jenro P Sijabat; Abdul Mu’thy
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.904

Abstract

Soft skills are essential competencies that teachers must possess to create an effective, communicative, and student-centered learning process. However, the geographical conditions of SD Negeri 01 Saonek, which is located in an island area, present unique challenges, particularly related to limited access to travel outside the island and unstable communication networks. These limitations have resulted in teachers at the school not receiving adequate training in soft skill development, including communication, classroom management, and self-reflection abilities. To address this need, a socialization and training program based on microteaching was implemented as an effort to enhance teachers’ professional competencies. The microteaching method was chosen because it provides opportunities for direct practice, structured feedback, and simplified yet effective teaching simulations. The training was designed to help teachers understand good teaching techniques, build confidence, and strengthen interpersonal skills in instructional interactions. In addition, the collective feedback sessions offered participants chances to learn from one another and improve their teaching strategies based on peer observations. The results of the activity indicated an improvement in teachers’ ability to design lesson scenarios, manage classrooms, deliver material more clearly, and communicate more effectively with students. Teachers also reported increased motivation and a deeper understanding of the importance of soft skills in supporting their professionalism. Thus, the microteaching training provided new insights into the capacity-building process for teachers at SD Negeri 01 Saonek and served as a relevant solution for island schools facing limited access to conventional training. This program is expected to continue and become a model for empowering teachers in 3T regions to sustainably improve education quality.
Integrating Human Capital Development with Financial Inclusion: Evidence from Remote Regions of Indonesia Edwar, Rizka Cintya; Mangopo, Yuni Riskita
Journal of International Conference Proceedings Vol 8, No 3 (2025): 2025 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i3.4191

Abstract

Human capital development plays an essential role in promoting inclusive and sustainable economic systems, particularly in the digital era where competitiveness is increasingly driven by knowledge, skills, and innovation. Nevertheless, remote communities often face challenges such as limited access to education, financial services, and entrepreneurial opportunities, which restrict their integration into broader economic structures. This study examines the relationship between human capital development and financial inclusion, highlighting the mediating influence of the entrepreneurial mindset. The research targeted Papuan students at Universitas Cenderawasih who had completed entrepreneurship courses and gained hands-on learning experiences through activities such as entrepreneurship bazaars. Out of a total population of 220 students, 142 participants were chosen based on Slovin’s sampling formula. A quantitative approach was applied, collecting data through structured questionnaires and analyzing them with SmartPLS to explore both direct and indirect effects. The findings indicate that human capital development substantially enhances financial inclusion, while entrepreneurial mindset strengthens this relationship by acting as a mediator. These results highlight the critical need to integrate human capital development with financial inclusion initiatives to empower academic communities in remote areas. Moreover, the study provides practical recommendations for policymakers, educators, and financial institutions to formulate inclusive strategies tailored for emerging economies. Keywords: Human Capital Development; Financial Inclusion; Entrepreneurial Mindset; Remote Regions; Sustainable Development.
Peningkatan Keterampilan dan Kemandirian Anak Panti Asuhan melalui Pelatihan Kewirausahaan Kreatif Pembuatan Aksesori Manik-Manik Mangopo, Yuni Riskita; Edwar, Rizka Cintya; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella; Landjang, Xenia Irene Sandy; Chung , Ahvi
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Edisi Maret 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i1.462

Abstract

Kemandirian ekonomi bagi anak-anak panti asuhan menjadi aspek penting yang perlu dikembangkan sebagai bekal setelah mereka meninggalkan lingkungan panti. Anak-anak ini memiliki potensi besar namun masih kekurangan keterampilan kewirausahaan praktis dan pemahaman manajerial usaha sehingga diperlukan pelatihan pembuatan produk kreatif bernilai jual serta pembelajaran tentang perencanaan, pemasaran, dan pengelolaan usaha agar mereka mampu mandiri secara ekonomi. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dasar kewirausahaan serta membekali peserta dengan kemampuan teknis dalam menghasilkan produk bernilai jual. Pelatihan dilaksanakan pada 21 Juli 2025 dengan melibatkan seluruh anak panti yaitu sebanyak 60 orang sebagai peserta. Materi pelatihan mencakup pengenalan kewirausahaan, penghitungan biaya produksi dan penetapan harga jual, strategi pemasaran sederhana, serta praktik langsung pembuatan aksesori. Metode pelaksanaan meliputi penyampaian materi interaktif dan praktik langsung secara berkelompok. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek keterampilan, kreativitas, dan kepercayaan diri peserta. Selain itu, kegiatan ini turut membuka peluang usaha kecil berbasis kreativitas yang berpotensi menjadi sumber pendapatan mandiri di masa depan. Secara keseluruhan, program pelatihan ini memberikan dampak positif dalam menumbuhkan jiwa wirausaha dan kesiapan hidup mandiri bagi anak-anak panti.
Pelatihan Teknis Pembuatan Laporan Keuangan Berbasis SIAPIK Bagi Pelaku UMKM Kuliner Pemula di Kota Jayapura Erari, Anita; Attamimi , Yasir; Kuddy , Aprianto L.; Ahlia, Isma S.; Sitompul, Fanny K.T.; Setiarini , Neni; Mangopo, Yuni Riskita
Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): Periode Oktober
Publisher : Jurusan Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/cdb.v4i1.38

Abstract

The implementation of Technical Training for Making Financial Reports Based on the SIAPIK Financial Information Recording Application System for UMKM Beginner Culinary in Jayapura City, this training to improve the skills and knowledge of culinary business actors in more professional and systematic financial management. This training was attended by 24 participants who are culinary business actors, who are beginners. Through this training, they can have basic knowledge of simple accounting principles and practical use of applications as a form of recording their financial information. This training is carried out through an operational and practical approach and is technology-based, namely with materials in the form of an introduction to the basic functions of the SIAPIK application, as well as direct practice in operating it. The achievements obtained through this training are that participants become aware of making financial records in accordance with accounting standards. Participants also have accounts in the SIAPIK application system. Thus, what has been obtained through this training is a supporting factor for the development of UMKM owned by participants.
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Loyalitas Konsumen KFC Kota Sorong Mangopo, Yuni Riskita; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Damanik, Lisa Gresti Sella
Jurnal Entitas Ekonomi dan Bisnis Vol. 2 No. 1 (2026): APRIL
Publisher : PT Mara Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64465/jeeb.v2i1.71

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji bagaimana kualitas pelayanan dan pandangan konsumen terhadap harga dapat berkontribusi terhadap loyalitas pelanggan pada gerai KFC yang berada di Kota Sorong. Loyalitas pelanggan merupakan tujuan terpenting dalam merencanakan pemasaran strategis dan landasan fundamental untuk mengembangkan keunggulan kompetitif yang berkelanjutan. Penelitian ini menerapkan pendekatan kuantitatif dengan melibatkan 140 pelanggan KFC Kota Sorong sebagai sampel, yang diperoleh melalui pengisian kuesioner. Pengolahan data dilakukan melalui metode regresi linear berganda dengan memanfaatkan aplikasi SPSS versi 20 sebagai alat bantu analisis. Temuan penelitian ini menunjukkan bahwa kualitas pelayanan dan persepsi terhadap harga memiliki dampak yang positif dan signifikan terhadap tingkat loyalitas pelanggan, penelitian ini juga mengindikasikan bahwa pandangan mengenai harga yang positif terhadap haraga produk yang ditawarkan oleh KFC Kota Sorong semakin membaik, maka akan meningkat pula loyalitas pelanggannya. Oleh sebab itu, faktor-faktor tersebut berperan penting terhadap sikap positif dan loyalitas pelanggan terhadap merek KFC di Kota Sorong.
PELATIHAN KEPEMIMPINAN DAN KEWIRAUSAHAAN SEBAGAI UPAYA MENINGKATKAN KEMANDIRIAN DAN KREATIVITAS GENERASI MUDA JAYAPURA Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Damanik, Lisa Gresti Sella
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35247

Abstract

Abstrak: Generasi muda di Kota Jayapura menghadapi tantangan dalam mempersiapkan diri untuk mandiri secara ekonomi setelah menyelesaikan pendidikan formal, karena minimnya keterampilan praktis dan jiwa kepemimpinan. Kegiatan pelatihan kepemimpinan dan kewirausahaan dilaksanakan sebagai bentuk pengabdian kepada masyarakat untuk meningkatkan kapasitas dan kemandirian generasi muda. Pelatihan ini berlangsung pada 22–23 September 2025 di SMK Pariwisata Papua dan SMK Negeri 2 Bisnis & Manajemen Jayapura, dengan peserta sebanyak 200 siswa. Metode yang digunakan meliputi sosialisasi, workshop, dan praktik langsung pembuatan produk serta simulasi promosi. Evaluasi dilakukan melalui pre-test dan post-test dengan menggunakan 7 Pertanyaan tentang konsep kepemimpinan dan kewirausahaan untuk mengukur peningkatan pemahaman dan keterampilan. Hasil menunjukkan peningkatan kemampuan kepemimpinan, kreativitas, dan keterampilan kewirausahaan sebesar rata-rata 65–70%. Peserta mampu menghasilkan produk kreatif dan lebih percaya diri dalam berwirausaha. Kegiatan ini berdampak positif dalam menumbuhkan jiwa wirausaha dan kemandirian ekonomi generasi muda Jayapura.Abstract: The young generation in Jayapura City faces challenges in preparing for economic independence after completing formal education due to limited practical skills and leadership abilities. A leadership and entrepreneurship training program was conducted as a community service initiative to enhance youth capacity and self-reliance. The training took place on September 22–23, 2025, at SMK Pariwisata Papua and SMK Negeri 2 Business & Management Jayapura, involving 200 student participants. The methods included socialization sessions, workshops, and hands-on practice in product creation and promotional simulations. The evaluation was carried out through a pre-test and post-test using seven questions on leadership and entrepreneurship concepts to measure improvements in understanding and skills. The results indicated an average increase of 65–70% in leadership, creativity, and entrepreneurial skills. Participants successfully produced creative products and demonstrated greater confidence in entrepreneurship. This activity had a positive impact on fostering entrepreneurial spirit and economic independence among Jayapura’s young generation.
Peningkatan Literasi Keuangan Digital Masyarakat Dalam Menghadapi Maraknya Investasi Ilegal: Penelitian Clara Neltje Meini Rotinsulu; Pemy Christiaan; Qonita Karima; Yuni Riskita Mangopo; Ngurah Pandji Mertha Agung Durya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5397

Abstract

Kegiatan peningkatan literasi keuangan digital masyarakat dilaksanakan sebagai upaya untuk memperkuat pemahaman, sikap, dan perilaku finansial masyarakat dalam menghadapi maraknya investasi ilegal di era digital. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap identifikasi kebutuhan dan analisis kondisi awal, penyusunan materi edukasi, sosialisasi, simulasi dan studi kasus, pendampingan, edukasi, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman yang nyata terhadap konsep keuangan digital, termasuk jenis layanan, mekanisme transaksi, serta manfaat dan risiko yang menyertainya. Selain itu, masyarakat mengalami peningkatan kesadaran kritis terhadap berbagai bentuk investasi ilegal, ditandai dengan kemampuan mengenali ciri-ciri penawaran bermasalah dan meningkatnya kehati-hatian dalam menyikapi informasi investasi. Kegiatan ini juga mendorong perubahan pola pikir masyarakat menuju pengambilan keputusan finansial yang lebih rasional, terukur, dan bertanggung jawab, serta meningkatkan kemampuan dalam membedakan investasi legal dan ilegal. Dampak lain yang terlihat adalah tumbuhnya kepercayaan diri masyarakat dalam mengelola keuangan digital secara aman dan produktif, serta terbentuknya budaya diskusi dan berbagi informasi keuangan yang sehat di lingkungan sosial. Secara keseluruhan, kegiatan ini berkontribusi dalam meningkatkan kesiapan dan ketahanan masyarakat menghadapi perkembangan investasi digital yang semakin kompleks, sekaligus mendukung terwujudnya ekosistem keuangan digital yang lebih aman dan berkelanjutan.
Co-Authors Ahlia, Isma S. Ahlia, Isma Shalihi Ainun Mardiah Anita Erari Aprianto Lalang Kuddy Attamimi , Yasir Azelya, Iis Chung , Ahvi Clara Neltje Meini Rotinsulu Damanik, Lisa Gresti Sella Harju, Leon Mitra Heriyanti Tahang Irfandi Idris Jaya, Amir Jenro P Sijabat Khairunnisa, Ayang Kuddy , Aprianto L. Lambe, Kristian H. P. Landjang, Xenia Irene Sandy Maryam, Andi Mu'thy, Abdul Ngurah Pandji Mertha Agung Durya Pemy Christiaan Qonita Karima Rizka Cintya Edwar Rizky Ekawaty Ahmad Setiarini , Neni Setiarini, Neni Sitompul, Fanny K.T. Sitompul, Fanny Kristin Tantyah Sulkipli M Toii, Indra Eka Wardana Yasir Attamimi