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Launching dan Talkshow Scholars’ Corner: Wadah Pembinaan dan Fasilitasi Belajar bagi Mahasiswa dalam Meraih Prestasi Ridhoh, M. Yunasri; Iswardhani, Indri; Sandira, Nur Fadilah Ayu; Nasir, Sri Astuti; Sarah, Nulthazam
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2025): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v3i1.115

Abstract

Kegiatan pengabdian yang meliputi launching dan talkshow Scholars Corner sebagai kelompok belajar bertujuan untuk membina dan memfasilitasi mahasiswa dalam meningkatkan prestasi mereka, khususnya di Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar. Scholars Corner diharapkan dapat memotivasi mahasiswa untuk lebih aktif berpartisipasi dalam kompetisi dan menciptakan ekosistem akademik yang kompetitif serta kolaboratif antara mahasiswa dan dosen. Kegiatan ini dimulai dengan diskusi bersama HIMA Manajemen, pengumpulan data minat mahasiswa, sosialisasi program, pelaksanaan talkshow, dan diakhiri dengan launching Scholars Corner. Kegiatan ini diikuti oleh 449 peserta secara daring pada 23 Oktober 2024.  Kegiatan ini memberikan pemahaman kepada dosen tentang strategi pembimbingan prestasi nasional dan penyusunan proposal kompetitif, sementara mahasiswa belajar manajemen waktu, disiplin diri, dan pentingnya kolaborasi untuk menghasilkan karya berkualitas. Selain itu, kegiatan ini telah menginisiasi terbentuknya kelompok belajar mahasiswa yang didampingi dosen.
Eksplorasi Tren Penelitian Konflik Kerja-Keluarga melalui Analisis Bibliometrik dengan VOSviewer: Exploring Work-Family Conflict Research Trends through Bibliometric Analysis with VOSviewer Iswardhani, Indri; Nasir, Sri Astuti
Jurnal Aplikasi Manajemen dan Bisnis Vol. 5 No. 2 (2025): Jurnal Aplikasi Manajemen dan Bisnis April 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15252280

Abstract

Penelitian ini bertujuan untuk mengeksplorasi tren penelitian konflik kerja-keluarga melalui pendekatan bibliometrik dengan menggunakan perangkat lunak VOSviewer. Data dikumpulkan melalui aplikasi Publish or Perish, yang mengambil 500 artikel dari Google Scholar yang diterbitkan antara tahun 2021 hingga 2025. Istilah yang digunakan dalam analisis ini disaring dengan batas minimum kemunculan lima kali dalam artikel untuk memastikan relevansi dan representasi yang lebih akurat dari topik-topik yang sering dibahas. Hasil citation metric menunjukkan total 8.684 sitasi, dengan rata-rata 2.171 sitasi per tahun dan 17,37 sitasi per artikel. Analisis ini juga mengidentifikasi enam klaster utama dalam penelitian ini, yaitu keluarga, konflik, stres kerja, pekerjaan, manajemen, dan konflik peran-ganda. Network visualization dan density visualization menunjukkan pergeseran fokus penelitian dari dampak langsung pandemi Covid-19 menuju isu-isu kesejahteraan pekerja, seperti stres dan beban kerja. Overlay visualization memperlihatkan perkembangan tren penelitian dari waktu ke waktu, dengan semakin banyaknya perhatian pada kesejahteraan pekerja dan praktik manajerial yang mendukung keseimbangan kehidupan kerja.
The Job Resilience of Indonesian Migrant Workers in Taiwan in Terms of Motivation and Social Support Nasir, Sri Astuti; Iswardhani, Indri; Nulthazam, Sarah; Sandira, Nur Fadilah Ayu; rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9159

Abstract

Work Resilience of Indonesian Migrant Workers in Taiwan Based on Motivation and Social Support). Work resilience of Indonesian domestic migrant workers has become a significant issue in the dynamics of cross-border employment, particularly in Taiwan. This study aims to explore the interrelation between work motivation, social support, and work resilience in the lived experiences of Indonesian domestic migrant workers. A descriptive qualitative approach was employed through a single case study using in-depth online interviews with one informant who has worked in Taiwan for nearly six years. The primary data were supported by secondary sources, including scholarly journals and official reports.The findings reveal that work motivation—both intrinsic and developed through work experiences such as improved soft skills—serves as a key driver in building individual resilience. Social support from family, migrant communities, and employers provides emotional strength and practical resources that enhance the workers’ ability to cope with physical and psychological pressures. Moreover, positive relationships with employers and trust in carrying out responsibilities contribute to a sense of competence and self-confidence. Institutional support from the government through agencies such as BP2MI also underpins worker protection and resilience. This study concludes that the work resilience of migrant workers is shaped by the synergy between strong internal motivation and the presence of social support in various forms.
The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Sarah, Nulthazam; Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Nasir, Sri Astuti; Rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
SEKOLAH PEMUDA: MENDORONG PERAN GENERASI MUDA DALAM INOVASI DAN KEWIRAUSAHAAN UNTUK EKONOMI DAERAH Ridhoh, M. Yunasri; Nasir, Sri Astuti; Iswardhani, Indri; Sarah, Nulthazam; Sandira, Nur Fadilah Ayu
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1610

Abstract

The community service program entitled Youth School: Encouraging the Role of Young Generation in Innovation and Entrepreneurship for Regional Economy was carried out to promote the contribution of youth in strengthening local economic development based on regional potential. This activity aimed to shape youth with strong character, innovation capability, and social vision, particularly in the context of entrepreneurship development. The program was conducted using a participatory-educative approach, emphasizing active involvement of participants in learning sessions, discussions, and critical reflection. It involved youth and university students across Makassar. The results of the program indicated an increased understanding among participants regarding local entrepreneurship issues, digital literacy, and demographic bonus opportunities. Furthermore, participants were able to formulate applicable and contextual action plans, such as establishing digital-based youth business communities, marketing local products, and initiating basic management training. This program proves that with proper educational support and facilitation, youth can become key actors in advancing innovation-based local economic development.
TALK SHOW EDUKATIF PARTISIPATIF: MENINGKATKAN LITERASI HAK PRIVASI DAN ETIKA PUBLIKASI DI MEDIA SOSIAL BAGI MAHASISWA Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Ridhoh, M. Yunasri; Iswardhani, Indri; Nasir, Sri Astuti
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1613

Abstract

This community service activity aims to improve students’ understanding of privacy rights and ethical publication on social media. The method used was a participatory educational approach through an interactive talk show conducted as part of Edufair 2024 at Universitas Negeri Makassar. Students were actively engaged in open discussions addressing digital ethics and privacy protection. The results indicate an increased awareness among participants to use social media more wisely and responsibly. They began to consider ethical aspects before sharing content and understood the potential legal consequences of privacy violations. This activity contributed positively to shaping students’ critical attitudes toward digital content and encouraged the application of ethics in their daily online behavior.
Sailing Beyond The Gate: Marketing Strategy And Positioning Of Marinor Cafe In A Campus-Bounded Market Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Nasir, Sri Astuti; Iswardhani, Indri
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.442

Abstract

This study aims to analyze the marketing and positioning strategies implemented by Marinor Café in attracting consumers outside the Makassar Maritime Polytechnic (PIP) student environment. Marinor Café is a seafaring-themed culinary business unit located within the PIP Makassar campus area and has been operating since 2020. This study used a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that Marinor Café's marketing strategy still focuses on product aspects, prices, and interior design, while digital promotion aspects have not been optimally utilized. In addition, the café's positioning is not strong among off-campus consumers due to access barriers and minimal promotion. A SWOT analysis identified that although the café has advantages in thematic concepts and comfortable atmosphere, location barriers and lack of digital exposure are the main challenges. This study concludes that digital promotion optimization, market expansion, and positioning strengthening are needed so that Marinor Café can reach consumers more widely and sustainably.
Analisis Kebijakan Perekrutan Dosen CASN 2024 dalam Perspektif Manajemen SDM di Lingkungan Kemendikbud Sri Astuti Nasir; Gita Irawanda
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1541

Abstract

Penelitian ini bertujuan menganalisis kebijakan perekrutan dosen CASN 2024 di lingkungan Kemendikbudristek melalui perspektif manajemen sumber daya manusia. Metode yang digunakan adalah kajian literatur dengan pendekatan analisis konten tematik terhadap regulasi, pedoman resmi, laporan LLDIKTI, serta artikel ilmiah terkait periode 2014–2024. Hasil analisis mengidentifikasi empat isu utama: (1) penerapan prinsip meritokrasi melalui sistem Computer Assisted Test (CAT) dan live score yang memperkuat transparansi seleksi; (2) variasi kesiapan pelamar, khususnya pada aspek microteaching dan literasi bahasa; (3) tantangan menjaga integritas dan persepsi keadilan dalam wawancara; serta (4) kebutuhan integrasi perencanaan SDM jangka panjang untuk menyesuaikan formasi dosen dengan proyeksi kebutuhan perguruan tinggi. Secara teoritis, penelitian ini menambah pemahaman mengenai implementasi prinsip merit dalam konteks rekrutmen akademik di sektor publik. Secara praktis, temuan ini memberikan masukan bagi Kemendikbudristek dan LLDIKTI dalam memperkuat standar seleksi, mengembangkan program persiapan calon dosen, serta merancang kebijakan rekrutmen yang adaptif terhadap kebutuhan pendidikan tinggi di Indonesia.
Analisis Pengumuman Rekrutmen Dosen PTN CASN Kemendikbud 2024 dalam Perspektif Manajemen Sumber Daya Manusia Irawanda, Gita; Nasir, Sri Astuti
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1586

Abstract

Penelitian ini menganalisis pengumuman seleksi CPNS dosen PTN tahun 2024 yang diterbitkan Kemendikbudristek melalui pendekatan kualitatif deskriptif berbasis studi dokumentasi, menggunakan data utama berupa dokumen resmi seleksi, surat edaran BKN, dan pemberitaan daring. Kebaruan penelitian ini terletak pada fokus analisis terhadap dokumen pengumuman sebagai representasi praktik MSDM sektor publik, bukan hanya sebagai informasi administratif. Hasil penelitian menunjukkan bahwa meskipun struktur pengumuman sudah sistematis dengan rincian formasi, jadwal, dan persyaratan, namun belum sepenuhnya mencerminkan prinsip MSDM, khususnya transparansi indikator seleksi kualitatif (wawancara, microteaching) serta mekanisme pembaruan informasi yang adaptif. Secara teoretis, penelitian ini memperkaya kajian MSDM dengan menempatkan pengumuman rekrutmen sebagai instrumen komunikasi strategis yang menentukan kualitas proses seleksi. Secara praktis, temuan ini memberikan rekomendasi perlunya standarisasi format pengumuman, penguatan sistem informasi seleksi, serta penyelarasan persyaratan kompetensi dengan kebutuhan tridharma PTN. Temuan hasil kajian diharapkan menjadi masukan kebijakan untuk meningkatkan transparansi, efektivitas, dan akuntabilitas rekrutmen ASN di sektor pendidikan tinggi.
The Influence of Work Stress and Work Fatigue on Employee Turnover Intentions at PT Pegadaian (Persero) Regional Office VI Makassar Maharani, Nurfadiza; Adi; Jusri; Nasir, Sri Astuti
Journal of Economics and Management Technologies Vol. 1 No. 1 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i1.1

Abstract

The aim of this study was to determine the effect of Work Stress and Job Fatigue on the turnover intention of PT Pegadaian (Persero) Regional Office VI Makassar The location of the object of this study was PT Pegadaian (Persero) Regional Office VI Makassar. This researcher used a quantitative approach and data collection by using a questionnaire. In this study, two independent variables were used, namely (X1) Job Stress and (X2) Job Fatigue and one dependent variable, namely (Y) turnover intention. The sample needed in this study was 54 respondents, and the data analysis techniques used were validity test, reliability test, multiple linear regression, t test, f test, and R2 determination coefficient test. This test was carried out using SPSS software version 26. Based on the results of the study, it was found that Based on the results of the t test, it shows that the work stress variable partially has a positive and insignificant effect on turnover intention, the work fatigue variable partially has a positive and significant effect on turnover intention, the work stress and work fatigue variables simultaneously have a positive and significant effect on turnover intention.