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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Jurnal Manajemen, Akuntansi, Ekonomi Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Celebes Journal of Community Services Paramacitra : Jurnal Pengabdian Masyarakat AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Sri Astuti Nasir
Universitas Negeri Makassar
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PELATIHAN PENINGKATAN MANAJEMEN UMKM DESA TAROWANG DENGANPENDEKATAN ETIKA BISNIS UNTUK MENINGKATKAN KUALITAS DAN TANGGUNG JAWAB SOSIAL Hamka, Rezky Amalia; Rahman, Abdul; Ridhoh, M. Yunasri; Nasir, Sri Astuti; Husain, Fakhirah
Paramacitra Jurnal Pengabdian Masyarakat Vol. 3 No. 01 (2025): Volume 03 Nomor 01 (November 2025)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/pjpm.v3i01.487

Abstract

Pengelolaan UMKM yang efektif tidak hanya bergantung pada keterampilan manajerial, tetapi juga pada penerapan etika bisnis yang baik untuk meningkatkan kualitas produk dan tanggung jawab sosial. Pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas manajemen UMKM di Desa Tarowang melalui pendekatan etika bisnis, sehingga dapat mendukung pertumbuhan usaha yang berkelanjutan dan bertanggung jawab sosial. Kegiatan pengabdian dilakukan melalui beberapa tahap, yaitu sosialisasi, pelatihan, pendampingan, dan evaluasi. Materi pelatihan mencakup prinsip-prinsip manajemen usaha, strategi pemasaran, pengelolaan keuangan, serta implementasi etika bisnis dalam operasional sehari-hari. Pendampingan dilakukan untuk memastikan penerapan materi secara langsung dalam praktik usaha UMKM. Evaluasi dilakukan melalui pengamatan kinerja usaha, kepuasan pelaku UMKM, serta dampak terhadap masyarakat sekitar. Hasil pengabdian menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai manajemen dan etika bisnis, yang berdampak pada kualitas produk, profesionalisme usaha, dan kepedulian sosial. Program ini diharapkan dapat berkelanjutan melalui mekanisme pelatihan internal dan jejaring komunitas UMKM. Pengabdian ini memberikan kontribusi signifikan terhadap penguatan kapasitas UMKM serta mendorong praktik usaha yang etis dan bertanggung jawab sosial.
Enhancing Individual Resilience At Work: A Qualitative Exploration Of The Millennial Generation Sri Astuti Nasir
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.921

Abstract

This study explores how millennial employees develop individual resilience in the workplace amid increasing volatility, uncertainty, complexity, and ambiguity. Using a qualitative phenomenological approach, this research involved five millennial workers employed in private companies, selected through purposive sampling based on relevance to the research focus. Data were collected through semi-structured interviews and analyzed using thematic analysis to identify patterns of meaning within participants’ lived experiences. The findings reveal three core themes shaping millennial resilience: (1) resilience as an adaptive capacity that allows individuals to regulate emotions, reinterpret challenges, and respond constructively to organizational changes; (2) organizational support—particularly supportive leadership, psychological safety, opportunities for learning, and flexible work arrangements—as a critical external factor that strengthens resilience; and (3) active engagement as the behavioral manifestation of resilience, reflected through proactive effort, teamwork, and a willingness to contribute beyond formal job roles. The study highlights that resilience is not merely a personal trait but a dynamic process shaped by continuous interaction between individual coping strategies and organizational practices. Millennials interpret workplace challenges not only as stressors but also as opportunities for self-development, provided they operate within a psychologically safe and supportive environment. Practically, the findings underscore the need for organizations to implement development programs focused on psychological resilience, cultivate empathetic and empowering leadership styles, and promote collaborative work cultures that enhance well-being and work engagement. Strengthening resilience among millennial employees is essential for sustaining performance, maintaining adaptability, and ensuring organizational effectiveness in the modern VUCA-dominated workplace.
Penguatan Kapasitas Mahasiswa dalam Meningkatkan Kesadaran Hak Asasi Manusia di Era Digital M. Yunasri Ridhoh; Sri Astuti Nasir; Indri Iswardhani; Nur Fadilah Ayu Sandira; Nulthazam Sarah
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 1 (2026): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i1.559

Abstract

The rapid development of digital technology has brought significant changes to social life, particularly among university students as an educated group and agents of change. On the one hand, digital spaces provide opportunities for freedom of expression and public participation; on the other hand, they also present various challenges related to Human Rights (HR), such as privacy violations, the spread of hate speech, disinformation, and cyberbullying. These conditions highlight the importance of strengthening students’ capacity to ensure they possess adequate understanding and awareness of human rights values in the digital era. This community service article aims to enhance students’ human rights awareness through capacity-building activities conducted within the university environment. The service method was implemented through educational activities in the form of seminars, material presentations, and interactive discussions addressing fundamental human rights concepts, digital ethics, privacy protection, and responsible freedom of expression.The results of the activities indicate an increase in students’ understanding and awareness of human rights issues in the digital era, as well as the development of more critical and ethical attitudes in utilizing digital spaces. This initiative also strengthened the synergy between higher education institutions and the government in promoting human rights awareness among students. Overall, this community service activity makes a positive contribution to strengthening students’ capacity to face human rights challenges in the digital era.
Penguatan Wawasan Kebangsaan dan Soft Skill Mahasiswa ADik melalui Pendampingan Partisipatif Reflektif M. Yunasri Ridhoh; Nur Fadilah Ayu Sandira; Indri Iswardhani; Nulthazam Sarah; Sri Astuti Nasir
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 1 (2026): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i1.560

Abstract

This community service program aimed to strengthen national insight and soft skills among ADik scholarship students through a participatory and reflective mentoring approach. Many students come from underdeveloped, frontier, and outermost regions with diverse socio-cultural backgrounds, requiring contextual guidance to internalize national values and develop essential interpersonal competencies. The program combined interactive socialization, group discussions, and value reflection activities to encourage active participation and personal engagement. The method emphasized dialogic learning rather than one-way lectures, allowing students to relate national values to their lived experiences. The findings revealed noticeable behavioral changes, including increased confidence in expressing opinions, stronger participation in discussions, improved communication skills, and heightened awareness of ethical conduct and financial responsibility as scholarship recipients. The emergence of several students as informal local leaders during discussions indicated early signs of social transformation at the individual level. This program demonstrates that reflective and participatory mentoring can effectively foster character building, leadership, and contextual national awareness among university students. The implications suggest that similar approaches can be adopted in student development programs to promote sustainable character formation, especially for students from diverse and remote regions.
Pengaruh Digital Eco-Labels terhadap Kesediaan Konsumen Membayar Harga Lebih Mahal pada Marketplace Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6768

Abstract

The proliferation of digital commerce platforms has transformed consumer behavior while simultaneously elevating environmental consciousness among Indonesian consumers. This research investigates the influence of digital eco-labels on consumer willingness to pay premium prices on marketplace platforms, specifically Shopee and Tokopedia, within Indonesian urban contexts. Employing a quantitative associative research design, this study collected data from 50 active marketplace users through purposive sampling techniques using structured questionnaires with five-point Likert scales. Multiple linear regression analysis was conducted to examine the relationships between digital eco-labels and willingness to pay premium prices, with perceived credibility and environmental knowledge as moderating variables. The findings reveal that digital eco-labels significantly and positively influence willingness to pay premium prices with a beta coefficient of 0.438 and significance level of 0.000. Perceived credibility effectively moderates this relationship with a coefficient of 0.312, while environmental knowledge demonstrates a moderating effect with a coefficient of 0.276. The research model explains 64.7 percent of the variance in willingness to pay premium prices. These empirical results confirm the applicability of Theory of Planned Behavior and signaling theory in the context of sustainable digital consumption in Indonesia. The study contributes theoretical insights into green consumer behavior within emerging market e-commerce platforms and provides practical implications for marketplace operators to develop transparent third-party verification systems for eco-labels, integrate educational content regarding sustainability, and optimize search algorithms to enhance visibility of verified sustainable products. Policy implications emphasize the necessity for governmental regulation standardizing digital sustainability labels and monitoring environmental claims in e-commerce to prevent greenwashing practices.
Pengaruh Pengalaman Konsumen dan Kepercayaan Terhadap Keputusan Pembelian Pada Live-Commerce di TikTok Shop Indonesia Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir; Indri Iswardhani; Muh. Irshan Sachrir
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.628

Abstract

Perkembangan live commerce telah mengubah pola belanja digital menjadi pengalaman yang interaktif dan berlangsung secara real time. TikTok Live Commerce mengintegrasikan unsur hiburan, interaksi sosial, dan transaksi instan, sehingga memengaruhi cara konsumen dalam mengambil keputusan pembelian. Meskipun adopsinya terus meningkat, kajian empiris yang menjelaskan bagaimana faktor psikologis secara simultan memengaruhi keputusan pembelian aktual dalam konteks live commerce masih terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh consumer experience dan trust terhadap keputusan pembelian pada TikTok Live Commerce. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal. Data dikumpulkan dari 100 pengguna TikTok yang pernah melakukan pembelian melalui TikTok Live Commerce dalam enam bulan terakhir dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa consumer experience berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,331; p < 0,01), sedangkan trust memiliki pengaruh yang lebih kuat (β = 0,525; p < 0,001). Secara simultan, kedua variabel mampu menjelaskan 67,6% variasi keputusan pembelian, yang menunjukkan daya jelaskan model yang tinggi. Hasil penelitian ini mengindikasikan bahwa keputusan pembelian dalam live commerce tidak hanya ditentukan oleh faktor fungsional, tetapi juga oleh sinergi antara pengalaman konsumen yang imersif dan kepercayaan yang terbentuk melalui interaksi real time. Penelitian ini memberikan kontribusi pada literatur social commerce dengan menegaskan peran strategis consumer experience dan trust dalam mempercepat serta memperkuat keputusan pembelian pada platform live commerce.
Pengaruh Risiko Likuiditas dan Risiko Kredit terhadap Kinerja Keuangan pada Bank Digital Periode 2020-2024 Indri Iswardhani; Muhammad Rijal Alim Rahmat; Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5904

Abstract

This study aims to analyze the influence of liquidity risk and credit risk on the financial performance of digital banks listed on the Indonesia Stock Exchange for the 2020-2024 period. The research employs an explanatory quantitative approach with a sample of four digital banks selected through purposive sampling. Data were analyzed using multiple linear regression with independent variables Loan to Deposit Ratio (LDR) for liquidity risk and Non-Performing Loan (NPL) for credit risk, and the dependent variable Return on Assets (ROA) for financial performance.The results show that simultaneously, LDR and NPL have a significant effect on ROA. Partially, LDR proves to have a positive and significant effect on ROA, while NPL does not show a significant effect. These findings indicate that liquidity management plays a more critical role in determining the financial performance of digital banks compared to credit risk. This study recommends that digital bank management focus on optimizing liquidity management to improve profitability, while still paying attention to the potential impact of credit risk in the long term.
The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Rostina Rostina
Business Management Vol. 4 No. 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
Launching dan Talkshow Scholars’ Corner: Wadah Pembinaan dan Fasilitasi Belajar bagi Mahasiswa dalam Meraih Prestasi M. Yunasri Ridhoh; Indri Iswardhani; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; Nulthazam Sarah
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2025): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v3i1.115

Abstract

Kegiatan pengabdian yang meliputi launching dan talkshow Scholars Corner sebagai kelompok belajar bertujuan untuk membina dan memfasilitasi mahasiswa dalam meningkatkan prestasi mereka, khususnya di Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar. Scholars Corner diharapkan dapat memotivasi mahasiswa untuk lebih aktif berpartisipasi dalam kompetisi dan menciptakan ekosistem akademik yang kompetitif serta kolaboratif antara mahasiswa dan dosen. Kegiatan ini dimulai dengan diskusi bersama HIMA Manajemen, pengumpulan data minat mahasiswa, sosialisasi program, pelaksanaan talkshow, dan diakhiri dengan launching Scholars Corner. Kegiatan ini diikuti oleh 449 peserta secara daring pada 23 Oktober 2024.  Kegiatan ini memberikan pemahaman kepada dosen tentang strategi pembimbingan prestasi nasional dan penyusunan proposal kompetitif, sementara mahasiswa belajar manajemen waktu, disiplin diri, dan pentingnya kolaborasi untuk menghasilkan karya berkualitas. Selain itu, kegiatan ini telah menginisiasi terbentuknya kelompok belajar mahasiswa yang didampingi dosen.
Smart Finance for Coffeepreneur: Penguatan Literasi Keuangan UMKM Kopi Kahayya Sri Astuti Nasir; Indri Iswardhani; Rostina; Nur Fadilah Ayu Sandira; Nulthazam Sarah
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bsfxwz29

Abstract

Desa Wisata Kahayya, Kecamatan Kindang, Kabupaten Bulukumba merupakan salah satu desa wisata unggulan di Provinsi Sulawesi Selatan yang dikenal sebagai sentra produksi kopi Arabika sekaligus destinasi wisata alam. Pengakuan sebagai 300 Besar Anugerah Desa Wisata Indonesia (ADWI) Tahun 2021 menjadi peluang besar bagi masyarakat dalam mengembangkan usaha berbasis pariwisata. Namun demikian, hasil observasi awal menunjukkan bahwa sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kopi masih menghadapi berbagai kendala, antara lain rendahnya literasi keuangan, belum adanya pencatatan keuangan yang sistematis, pencampuran keuangan pribadi dan usaha, serta terbatasnya pemanfaatan teknologi digital dalam pengelolaan usaha. Kondisi tersebut berdampak pada rendahnya kemampuan pelaku usaha dalam mengambil keputusan bisnis, mengukur kinerja usaha, serta mengakses sumber pembiayaan formal. Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas literasi keuangan pelaku UMKM kopi melalui model Smart Finance for Coffeepreneur, yaitu pendekatan pendampingan yang mengintegrasikan edukasi literasi keuangan, pelatihan pembukuan digital berbasis Microsoft Excel, praktik penyusunan laporan keuangan sederhana, serta pendampingan implementasi pencatatan keuangan usaha. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi tahap identifikasi kebutuhan, pelatihan, praktik, pendampingan, dan evaluasi menggunakan pre-test serta post-test. Mitra kegiatan adalah pelaku UMKM kopi yang tergabung dalam jejaring Pokdarwis Kahayya Hills. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pengelolaan keuangan usaha, kemampuan melakukan pencatatan transaksi secara sistematis, penyusunan laporan laba rugi sederhana, serta meningkatnya kesadaran untuk memisahkan keuangan pribadi dan usaha. Selain itu, peserta mampu memanfaatkan template pembukuan digital berbasis Microsoft Excel sebagai media pencatatan keuangan yang mudah digunakan. Program Smart Finance for Coffeepreneur menjadi salah satu model pemberdayaan yang dapat direplikasi dalam penguatan kapasitas UMKM desa wisata berbasis komoditas lokal.
Co-Authors Abdul Rahman Achmad Ridha Adi Anang Setiawan Andi Rinda Oktariani Azlan Azhari Bando, Ushwa Dwi Masrurah Arifin Gita Irawanda Husain, Fakhirah Indri Iswardhani Irawanda, Gita Josafat Gracia Ginting Jusri M. Yunasri Ridhoh Maharani, Nurfadiza Muh. Irshan Sachrir Muhammad Rijal Alim Rahmat Nulthazam Sarah Nur Fadilah Ayu Sandira Rezky Amalia Hamka Rostina Rostina Rostina Rostina Rostina Rostina Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski