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All Journal JURNAL SOSIAL HUMANIORA (JSH) Dinar: Jurnal Ekonomi dan Keuangan Islam Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen INTEGRITAS : Jurnal Pengabdian International Journal of Economics Development Research (IJEDR) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Convergence : The Journal of Economic Development Sricommerce: Journal of Sriwijaya Community Services Journal of Research on Business and Tourism Terbuka Journal of Economics and Business Cakrawala: Jurnal Pendidikan WELFARE Jurnal Ilmu Ekonomi Efficient: Indonesian Journal of Development Economics Jurnal Pengabdian Siliwangi Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Indonesian Journal of Education (INJOE)
Iis Surgawati
Jurusan Ekonomi Pembangunan, Fakultas Ekonomi Dan Bisnis, Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Artificial Intelligence (AI) Adoption as Marketing Tools among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Santosa, Allicia Deana; Surgawati, Iis
JURNAL SOSIAL HUMANIORA (JSH) Vol 17, No 1 (2024)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v17i1.20520

Abstract

Despite MSMEs' crucial role in Indonesia's economy, their utilization of artificial intelligence (AI) remains restricted. This paper investigates the adoption of artificial intelligence (AI) among micro, small, and medium enterprises (MSMEs) in Indonesia, providing a comprehensive analysis of the difficulties and potential advantages. AI implementation is essential for these businesses because it may significantly enhance economic growth through improved productivity, cost reduction, and increased competitiveness. Furthermore, AI facilitates the decision-making process and fosters data-based innovation. The study investigates the correlation between competitive pressure, top management commitment, staff adaptability, perceived utility, and simplicity of use in the adoption of artificial intelligence (AI) among micro, small, and medium enterprises (MSMEs) in Indonesia. By addressing these gaps, we can enhance our comprehension of how MSMEs can utilize AI adoption as a marketing tool, thereby fostering their growth and success. The results emphasize the significance of top management commitment (TMC), employee adaptability (EA), perceived usefulness (PU), and perceived ease of use (PEOU) in encouraging the adoption of AI among micro, small, and medium enterprises (MSMEs) in Indonesia.
Increasing Student’s Learning Motivation and Learning Outcomes through the Application of Participant Centered Learning (PCL) Cards Santosa, Allicia Deana; Sartika, Sri Hardianti; Surgawati, Iis
Cakrawala: Jurnal Pendidikan Vol. 16 No. 2 (2022)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/cakrawala.v16i2.340

Abstract

The Covid-19 pandemic has had significant effects in many aspects, including the world of education. The changes require an adaptation to learning methods used increasing students learning motivation. In higher education, learning methods that are student centered and lecturers only serve to give instructions. Participant-centered learning (PCL) is a learning method that is suitable for use in higher education because collage students are considered participants not just students. The purpose of this research was to analyze the impact of implementing PCL in increasing motivation and learning outcomes. This research was conducted at the Management Study Program, Faculty of Economics, Siliwangi University with 94 collage students. The data sources used were the results of the pre-test and post-test using the Kahoot! learning platform and questionnaire data using the Materials Motivation Scale (IMMS), from the control and experimental groups. In the experimental class, learning was carried out using the PCL method, while in the control class, learning was carried out conventionally or teacher-centered learning (TCL). The results of the evaluation showed that the PCL class had an average score of 47% higher than the TCL, and students' learning motivation in PCL class is also about 40% higher than students in TCL class. So it can be concluded that there is a significant increase in terms of material understanding and student learning motivation with PCL method. The learning method of PCL can be adopted to be applied in learning in higher education.
Bimbingan Teknis Pemanfaatan Aplikasi Berbasis Artificial Intelligence dan Optimalisasi Media Sosial untuk Pembuatan Materi Promosi Kepariwisataan Desa Margacinta, Kabupaten Pangandaran Aliyuddin, Muhammad; Surgawati, Iis; Santosa, Allicia Deana; Yuliani, Novi Mela; Hendratawan, Febrialdy; Awaluddin, Robi
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15569

Abstract

Kegiatan Pengabdian kepada Masyarakat (PPM) yang bertema "Pemanfaatan Aplikasi Berbasis Artificial Intelligence (AI) dan Optimalisasi Media Sosial untuk Pembuatan Materi Promosi Pariwisata" ini dilaksanakan pada Sabtu, 3 Agustus 2024 bertempat di Balai Desa Margacinta, Kabupaten Pangandaran. Acara ini merupakan bagian dari rangkaian proses yang telah dilakukan sebelumnya, dengan tujuan meningkatkan pemahaman peserta mengenai penggunaan aplikasi yang berbasis AI, mengoptimalkan penggunaan media sosial, dan membuat materi promosi yang menarik untuk platform seperti Facebook, Instagram, dan TikTok. Peserta pelatihan terdiri atas anggota karang taruna yang juga tergabung dalam Forum Anak Desa. Metode yang digunakan dalam pelatihan ini adalah Participatory Rural Appraisal (PRA), yang melibatkan peserta dalam proses perencanaan dan pelaksanaan pelatihan untuk memastikan materi yang disampaikan sesuai dengan kebutuhan mereka. Materi pelatihan mencakup penggunaan aplikasi berbasis AI seperti ChatGPT untuk brainstorming ide, Canva untuk desain media dua dimensi, Suno AI untuk membuat konten audio, dan CapCut untuk pembuatan media promosi berbasis audio-visual. Selain itu, peserta diberikan pemahaman mengenai proses mendesain yang meliputi pencarian ide, keseimbangan desain, penekanan pesan, psikologi warna, dan teknik desain menggunakan aplikasi berbasis AI. Kegiatan ini diharapkan dapat membantu masyarakat Desa Margacinta dalam memanfaatkan teknologi untuk meningkatkan strategi promosi mereka, memperluas jangkauan pasar, dan meningkatkan daya tarik pariwisata desa. Implikasi dari pelatihan ini menunjukkan pentingnya dukungan berkelanjutan dan kolaborasi dengan pemerintah daerah untuk meningkatkan infrastruktur digital dan pendidikan di daerah pedesaan.
Bimtek Digital Marketing dalam Rangka Peningkatan Kompetensi Penjual Abon Ikan di Desa Karangjaladri Kecamatan Parigi Kabupaten Pangandaran Aliyuddin, Muhammad; Surgawati, Iis; Mela Yuliani, Novi; Taufik Rakhmat, Anwar
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 2 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i2.190

Abstract

Pelatihan pemasaran digital memiliki peran penting dalam meningkatkan penjualan produk lokal seperti abon ikan. Acara ini diadakan pada 22 Juli 2023 di Desa Karangjaladri, Kecamatan Parigi, Kabupaten Pangandaran, Provinsi Jawa Barat. Metode yang digunakan dalam pelatihan ini yaitu Participatory Rural Appraisal (PRA) yaitu metode  melibatkan masyarakat secara aktif dalam seluruh rangkaian kegiatan. Proses pelatihan dimulai dari identifikasi masalah, analisis kebutuhan, penyusunan materi, pelaksanaan pelatihan, dan pelaporan. Narasumber yang dihadirkan merupakan orang yang kompeten dibidangnya. Adapun peserta pelatihan yaitu mitra yang merupakan produsen abon ikan. Pelatihan ini memberikan pemahaman mengenai dasar-dasar digital marketing serta bagaimana aplikasinya pada produk yang dijual oleh mitra yaitu abon ikan. Berdasarkan evaluasi yang dilakukan, skor pemahaman peserta setelah mengikuti pelatihan mencapai angka 85% yang artinya sudah baik.
Identifikasi Dampak Kemitraan Pemerintah terhadap Kinerja Usaha UMKM di Jawa Barat Rusliana, Nanang; Surgawati, Iis; Kadarisman, Encang; Putra, Aquinaldo Sistanto
Jurnal Ekonomi-Qu Vol 14, No 2 (2024): Jurnal Ekonomi-Qu
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jequ.v14i2.30145

Abstract

UMKM berkontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan lapangan kerja di Jawa Barat, namun masih menghadapi berbagai tantangan seperti keterbatasan akses pasar dan modal. Penelitian ini bertujuan untuk mengidentifikasi dampak dari kemitraan terhadap kinerja UMKM dan faktor-faktor lain yang meningkatkan profitabilitas UMKM.Penelitian ini menggunakan pendekatan kuantitatif dan verifikatif. Data yang terkumpul disajikan dalam grafik deskriptif dan diolah dengan model regresi menggunakan STATA16. Hasil penelitian menunjukkan adanya manfaat dari program kemitraan UMKM terhadap akses modal dan pasar, peningkatan operasional, dan akses kepada legalitas usaha. Model regresi menunjukkan pengaruh positif dari kemitraan dan umur usaha terhadap kinerja UMKM. Lokasi usaha,disisilain,menunjukan pengaruh negatif yang diduga karena lokasi usaha yang kurang strategis. Pengalaman pemilik usaha juga menunjukkan pengaruh negatif terhadap kinerja UMKM, yang mungkin terjadi karena ketidaksesuaian antara pengalaman yang dimiliki dengan jenis usaha yang dijalankan. Secara keseluruhan,penelitian ini menegaskan pentingnya kemitraan dan dukungan pemerintah dalam meningkatkan daya saing dan pertumbuhan UMKM di Jawa Barat.
Technical Efficiency of Indonesia's Education Sector Before and During the COVID-19 Pandemic: A Data Envelopment Analysis (DEA) Application Aliyuddin, Muhammad; Surgawati, Iis; Supriadi, Apip
Terbuka Journal of Economics and Business Vol. 5 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarkat-Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The education sector is one of the areas impacted by the COVID-19 pandemic. Nevertheless, its management must continue to be implemented well and efficiently. The aim of this study is to examine the technical efficiency of the education field in Indonesia before and during the COVID-19 pandemic. The research period spans 4 years, from 2018 to 2021. This study focuses on the 33 provinces in Indonesia. The data analysis technique used is non-parametric efficiency analysis using Data Envelopment Analysis (DEA), and assumes Variable Return to Scale (VRS) and is output-oriented. Estimation results indicate that the majority of provinces (81%) experienced a decline in average efficiency scores during the pandemic. All of these provinces are located outside of Java Island. Furthermore, there are provinces that saw an increase in efficiency scores during the pandemic, namely East Java, Central Java, Lampung, Jambi, West Papua, and Yogyakarta. Meanwhile, provinces that did not experience a change in average efficiency scores before and during the pandemic are Riau, Jakarta, West Java, Banten, Bali, North Kalimantan, and Gorontalo
Economic Value of Brand : The Role of Gamification, Price Fairness Perception, and Service Quality on Brand Equity through Customer Trust of Wardah Cosmetics Astuti R, Wanda Puspa Dewi; Komaludin, Ade; Surgawati, Iis
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8822

Abstract

This study aims to explore the economic value of brand equity by analyzing the roles of gamification, perceived price fairness, and service quality, with customer trust as a mediating variable. The research focuses on consumers of Wardah cosmetics on the Shopee e-commerce platform. A quantitative approach was employed using a purposive sampling technique with a total of 385 respondents. Data were collected through a structured questionnaire using a five-point Likert scale. The findings reveal that gamification, perceived price fairness, and service quality each have a positive and significant impact on customer trust. Furthermore, these three variables also directly influence brand equity positively and significantly. Customer trust itself has a significant mediating role in the relationship between the independent variables and brand equity. These results highlight that enhancing the interactive experience, ensuring fair pricing, and improving service quality contribute to building customer trust and, in turn, strengthening the economic value of the brand.
Expanding Access: Opportunity to Strengthen Food Security during the Covid-19 Pandemic (A Study on the Poor in Tamansari District, Tasikmalaya City) Nasution, Fatimah Zahra; Surgawati, Iis
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 3 (2023): July - September, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.3.5846

Abstract

This study aims to estimate food security maps, measuring opportunities for physical access, economic access, and social access to food both partially and jointly in strengthening food security and to test the independence between food security and poverty during the Covid-19 pandemic in poor households in Tamansari District, Tasikmalaya City. The research method used is the explanatory method, while the data analysis method uses proportion estimation and regression analysis and the Chi-Square test. The results showed that during the Covid-19 pandemic, it was estimated that there were around 1.34% to 10.66% of poor people in Tamansari District, Tasikmalaya City who were classified as "severe food insecure", 15.63% to 32.37% classified as "prone to food" or “moderate level of food insecurity”, 53.54% to 72.46% classified as “slightly food insecure” and 2.00% to 12.00% classified as “food safety”. Another finding is that partially physical access and economic access have a very large opportunity, namely 97.1% and 99.2%, while social access is 46.7% in strengthening food security during the Covid-19 pandemic for poor communities in Tamansari District Tasikmalaya City. Together, the opportunities for physical access, economic access and social access in strengthening food security during the Covid-19 pandemic are even close to 100%. This study did not show any relationship between food security and poverty.
Hotel’s Sustainable Business Strategy During and Post COVID-19 Pandemic : A case study at Hotel Grage Resort Sangkan, Kuningan, Indonesia Awaluddin, Robi; Surgawati, Iis
Journal of Research on Business and Tourism Vol. 4 No. 1 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004120242

Abstract

The COVID-19 pandemic has had a significant impact on the hospitality industry, especially the Grage Resort Sangkan hotel in Kuningan Regency, which has had a decreased occupancy rate of up to 50 percent. This study aims to map the sustainable strategies implemented by the Grage Resort Sangkan hotel in Kuningan Regency during and after the Covid-19 pandemic. The qualitative method used in this study is a research method used with in-depth interview on stakeholders related to four aspects of management: marketing, production, human resource, and financing, also with the 9-elements business model canvas mapping approach including customer segments, value propositions, channels, revenue streams, key resources, customer relationships, key activities, key partnerships, and cost structure. The results of the study show that, when a pandemic occurs, the strategy taken is to lay off contract workers and work from home for permanent employees, change marketing strategies from offline to focusing on digital marketing, sell vouchers that are valid for up to one year. Meanwhile, moving further into the COVID-19 pandemic, hotels continue to use digital marketing strategies and continue to maintain health protocols, provide discount vouchers until stable income returns sustainably.
PENDAMPINGAN BUMDES UNTUK OPTIMALISASI POTENSI EKONOMI DESA CIKONENG MELALUI PENGEMBANGAN UNIT USAHA AYAM PEDAGING Supriadi, Apip; Ramadhan, Rifky Wahyu; Komarlina, Dwi Hastuti Lestari; Surgawati, Iis; Nugraha, Galih; Ardiani, Gusti Tia
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.6959

Abstract

Abstrak Desa Cikoneng di Kabupaten Ciamis memiliki potensi ekonomi yang melimpah, mulai dari sektor pertanian, peternakan, hingga industri rumah tangga. Namun demikian, kontribusi ekonomi dari Badan Usaha Milik Desa (BUMDes) masih tergolong rendah karena terbatasnya diversifikasi usaha. Saat ini, BUMDes hanya mengelola satu unit usaha peternakan sapi dan kambing. Untuk menjawab permasalahan tersebut, kegiatan pengabdian ini bertujuan mendampingi BUMDes dalam mengembangkan unit usaha baru berupa peternakan ayam pedaging. Program ini bertujuan memperkuat kelembagaan BUMDes, meningkatkan keterampilan masyarakat, serta mendorong terciptanya lapangan kerja baru. Metode yang digunakan adalah Participatory Rural Appraisal (PRA) untuk memastikan seluruh tahapan dirancang berbasis kebutuhan lokal. Hasil dari kegiatan ini berupa: dokumen studi kelayakan usaha ayam pedaging, peningkatan kapasitas masyarakat melalui pelatihan teknis, pembentukan kelompok kerja produktif, serta publikasi hasil kegiatan. Melalui program ini, diharapkan terjadi peningkatan kontribusi PADes, peningkatan kesejahteraan warga, dan terciptanya kemandirian ekonomi desa berbasis potensi lokal. Kata Kunci: BUMDes; ayam pedaging; pemberdayaan masyarakat; pelatihan; ekonomi desa Abstract Cikoneng Village in Ciamis Regency possesses abundant economic potential, spanning agriculture, livestock, and home industries. However, the economic contribution of its Village-Owned Enterprises (BUMDes) remains limited due to a lack of business diversification. Currently, BUMDes only manages one livestock unit focused on cattle and goats. This community service project aims to assist BUMDes in developing a new broiler chicken farming unit. The program focuses on strengthening institutional capacity, improving community skills, and creating new job opportunities. The Participatory Rural Appraisal (PRA) method is applied to ensure that every stage aligns with local needs. The outcomes include a feasibility study document, technical training for villagers, the establishment of a productive working group, and dissemination through publications. This initiative is expected to enhance local revenue (PADes), improve community welfare, and build economic self-reliance based on local potential. Keywords: BUMDes; broiler chicken; community empowerment; training; village economy
Co-Authors Abdul Wahab Syakhrani Abdul Wahab Syakhrani Ade Komaludin Allicia Deana Santosa Allicia Deana Santosa Andi Rustandi Ardiani, Gusti Tia Aso Sukarso Astuti R, Wanda Puspa Dewi Dede Arif Rahmani Dodi Tirtana Dwi Hastuti Lestari Komarlina Dwi Hastuti LK Fadillah, Adil Ridlo Fatimah Zahra Nasution, Fatimah Zahra Fuadah Johari Fuadah Johari Galih Nugraha Hanapia, Asep Yusup Hendratawan, Febrialdy Husna Arifah Irman Firmansyah Iwan Ridwan Paturochman Iwan Ridwan Paturochman Jurni Hayati Kadarisman, Encang Komarlina, Dwi Hastuti Lestari Kurniawan, Dian Lina Affifatusholihah Lina Affifatusholihah Meidy H, Moch. Fauzan Muhammad Aliyuddin Munawar, Andri Helmi Novi Mela Yuliani Nugraha, Cindera Syaiful Putra, Aquinaldo Sistanto Rahayuningrat, Rahayuningrat Rifky Wahyu Ramadhan Robi Awaluddin Rusliana, Nanang Santosa, Allicia Deana Sri Hardianti Sartika Sri Hardianti Sartika Sri Hardianti Sartika, Sri Hardianti Supriadi, Apip Taufik Rakhmat, Anwar Zahra Nasution, Fatimah