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All Journal Jurnal Promosi Pendidikan Ekonomi JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi GEMA EKONOMI Syntax Idea Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Cakrawala Repositori Imwi Coopetition : Jurnal Ilmiah Manajemen Journal of Social Science Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha JAMI: Jurnal Ahli Muda Indonesia VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Berdikari : Jurnal Ekonomi dan Statistik Indonesia Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Indonesian Journal of Economics and Management International Journal Of Science Education and Technology Management (IJSETM) Padma: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal For Management Student (JFMS) Jurnal Ekbis (Ekonomi & Bisnis) Journal of Social Science Jurnal Informatika Ekonomi Bisnis BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Sudrartono, Tiris
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DIGITALISASI KUALITAS LAYANAN APLIKASI NEW BIMMA DALAM MENUMBUHKAN MINAT CALON PENCARI KERJA DI DINAS KETENAGAKERJAAN KOTA BANDUNG Widiya Sri Oktaviani; Tiris Sudrartono
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10420

Abstract

This study aims to understand how the digitization and service quality of the New Bimma application can foster the interest of prospective job seekers. This research was conducted using descriptive qualitative methods with data collection techniques through interviews, direct observation, and literature studies. The data analysis process used includes data collection, data reduction, data presentation, and conclusion. The results showed that the New Bimma application provides various employment-related services in Bandung City and provides benefits for its users. Although not fully known by the public, the quality of this application service is considered good based on indicators of reliability, responsiveness, assurance, empathy, and physical evidence. The app managed to attract 32,469 active users, thanks to an effective promotion strategy on social media. However, the Bandung Manpower Office is advised to still need to increase the frequency of promotions, develop creative content, collaborate with influencers, and conduct periodic evaluations of application performance, user response, and market trends to increase relevant innovations.
Digitalization of Promotions in an Effort to Increase Sales of Hijab Products at the Yumeoursyle Online Store on the TikTok Shop Marketplace Reni Nuraeni; Tiris Sudartono
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.11981

Abstract

Indonesia, as the country with the largest Muslim population, has experienced rapid growth in the Muslim fashion industry, particularly in hijabs, which have now become part of the fashion trend among Muslim women in Indonesia. This change in perception provides opportunities for business actors to expand their ventures. The aim of this study is to examine how the digitalization of promotion affects the increase in hijab product sales at the Yumeourstyle store, which uses the Tiktok Shop platform. Using a descriptive qualitative method, there are four elements of the marketing mix: product, price, place, and promotion, which impact sales. The findings show that although Yumeourstyle has implemented digitalization in the form of sales through Tiktok Shop, the digital promotion is still not maximized. Promotion through live streaming, endorsement ads, and more engaging and consistent video content management need to be improved to increase consumer engagement and boost sales. Recommendations include enhancing promotion through celebrity endorsements, conducting more regular live streaming, and uploading video content consistently to expand market reach and increase sales.
ANALISIS EFISIENSI ALOKASI WAKTU KERJA (MAN-HOURS) OPERASIONAL MANAJEMEN PADA LEMBAGA PENDIDIKAN KETERAMPILAN JASA BERBASIS DIGITAL Ratnanto Aditiarno; Tiris Sudrartono
Jurnal Ekbis (Ekonomi & Bisnis) Vol 14 No 1 (2026): Juni 2026
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

terhadap aspek operasional manajemen Lembaga Pendidikan Keterampilan Jasa melalui adopsi dan implementasi sistem otomasi administrasi digital. Sebagai lembaga pendidikan non-formal sektor jasa, beban kerja dengan administrasi secara konvensional seringkali mengurangi alokasi waktu produktif, sehingga instruktur dan manajemen tersita waktunya dalam pengembangan kompetensi inti organisasi. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan simulasi data operasional sebelum dan sesudah menerapkan proses berbasis digital. Parameter utama yang diukur meliputi waktu penjadwalan kelas, pencatatan absensi, pemantauan progres belajar, serta rekapitulasi administrasi keuangan operasional harian dan bulanan. Hasil analisis menunjukkan terjadinya reduksi alokasi waktu kerja operasional manajemen secara signifikan dari total 47 jam per bulan menjadi hanya 4,5 jam per bulan, atau mencatatkan tingkat efisiensi sebesar 90,4%. Implikasi manajerial dari penghematan waktu ini dibahas dalam kerangka peningkatan produktivitas kerja karyawan, optimalisasi layanan pelanggan. Hal ini pun meningkatkan kemampuan akselerasi strategis organisasi, dan yang lebih pentingnya adalah tanpa memerlukan tambahan biaya tenaga kerja langsung (labor cost). Penelitian ini memberikan kontribusi taktis bagi pengusaha UMKM sektor jasa pendidikan non-formal dalam mengadopsi teknologi digital berskala mikro secara mandiri dan berbiaya rendah. Kata kunci: Efisiensi Operasional, Man-Hours, Otomasi Administrasi, Manajemen UMKM, Pendidikan Non-Formal.
Strategi Gamifikasi terhadap Loyalitas Pelanggan Fairy Nails Tiris Sudrartono; Femmy Indah Pertiwi
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2449

Abstract

This study aims to analyze the effect of implementing a gamification strategy on Fairy Nails' customer loyalty in 2023-2024. The study used a quantitative descriptive method. Quantitative data in the form of number of customers, frequency of visits, repeat purchase rate (RPR) per quarter, and monthly sales data before and after the gamification program adjustments were obtained from internal documentation and processed using descriptive analysis in the form of percentage calculations and before and after calculations. The results show that Fairy Nails implements gamification through a loyalty card-based points collection and reward exchange system. Empirically, the implementation of gamification has not been able to increase loyalty sustainably; RPR only increased in the first quarter of 2024 (27%) and decreased again in the second-third quarter of 2024 (19%). This study recommends simplifying the points system, increasing the reward value, digitizing point recording, and developing challenges and referral programs that are more suited to customer characteristics to increase customer engagement and loyalty.
Pengaruh Promosi Tanggal Kembar dalam Upaya Meningkatkan Keputusan Pembelian pada Shopee JPSCOdivision Bandung Khinanty Noviyanty; Tiris Sudrartono
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2352

Abstract

This study aims to determine the effect of the Twin Date Promotion in increasing purchasing decisions at Shopee JPSCOdivision Bandung using a quantitative approach. Data collection techniques were carried out through an online questionnaire using Google to 99 consumers at JPSCOdivision selected using a purposive sampling technique. The analytical tool used in this study was simple linear regression. The results of this study revealed that the Twin Date Promotion had a positive and significant effect on purchasing decisions at Shopee JPSCOdivision Bandung.
Co-Authors Ade Ratnawati Aditya, Deva ahmad ajie mulyana Al Nunung Alifya Zhafira Satriani Allysha Maharani Dewi Amanda, Callula Ailsa Amelia, Rissa Andini Kusdi Antini Anggi Meilasari Anjelina, Christi Ardian, Rian Arimbi Triswastika Asep Sobana Azahra, Rizma Dzikri Cahyadi Agustin Candra Fatihah, Dian Candra Mecca Sufyana Cintya Elsa Nurjanah Dadang Yusuf Juhaeni Danny Muhammad Ramdani David Ifanly David Ipa, Jaybert Deta Raharja Dewi Rohaeti Dian Candra Fatiha Dinesta, As-sakhra Nurazizah Dini Paryanti Dudi Darmawan, Eki Dzikri, M. Fazri EFFY ZALFIANA RUSFIAN Eka Susilowati Estuning Dyah Muryani Evi Mayang Sari Femmy Indah Pertiwi Firamida, Nadya Fitri Puspita Sari Halawa, Mensana Inkor Presana Hanisa, Icha Hasbi Basith Sukarno Helmawati Helmawati Henry Restu Putra Hernawati, Euis Icha Hanisa Ida Wati Ika Rahman Intan Sari Irda Sari Irham Ramdani Ivan Ramdan Iwan Setiawan K Prihartono Kaminang, Senia Karlinda Kartika Legistari Karyadi Karyadi Kasino Martowinangun Kharisma Oktora Khinanty Noviyanty Khoiri, Mukhtarul Kia Tolok, Yustinus Kurniyasih, Deti Legistari, Kartika Lejau, Novendi Lifan, Marliana Oktaria Listianti, Yulia Maria Vira Widyastuti Marliana Oktaria Lifan Maulidina, Emylia Meilasari, Anggi Melina, Selvi Mensana Inkor Presana Halawa Meria Noti Priyanggani muhamad priyanto Muhammad Erdi Mulya Muhammad Januar Ramadhan Muhammad Rizan Nur Samsi Muhammad Rizan Nur Samsi MUTHMAINNAH Ninin Nurhidayati NUNUNG, AI Nur Samsi, Muhammad Rizan Nursela Setiawati, Putri Oktaviani, Widiya Sri Olivia Deborah Gultom Omia, Maria Oscar Rachman Ponco Riady, Reky prihartono prihartono Prihartono, K Putri Purwanti, Maharani Putri S.K, Anggi Ramadhan , M. Syahrul Ramdani, Danny Muhammad Ramdani, Irham Ranti Nurfitri Ratnanto Aditiarno Regita Widia Insani Reni Nuraeni Repi Arti Afriani Reza Angelika Rheima Fritania Andami Rini Suwartika Kusumadiarti Ririt Sundari Risa Mei Simamora Rismayanti Rismayanti Rissa Amelia Rizki Gumelar Rizma Dzikri Azahra Rosliawati Salsabila Nurul Maulida Setiawan, Azis Silva Septriana Siti Insani Siti Nur Azizah, Siti Nur Sri Juminawati Sri Wulandari Sulaeman, Ayra Zakirah Sulaiman, Syarifuddin Suryaningsih, Syafni Syaban Apandi Veny Usviany Viery Fahrur Rozi Warsiati , Wiwi Widiya Sri Oktaviani Widyastuti, Maria Vira Yuliana Ritna Bara Yunengsih, Yuyun Yusuf Estefan Yusuf Pebrianto