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All Journal Ranah: Jurnal Kajian Bahasa Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Galuh Justisi Jurnal Desain Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Ilmu Komunikasi Dan Media The Journal Of English Teaching For Young And Adult Learners Jurnal Cendekia Ilmiah Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia Ranah: Jurnal Kajian Bahasa
Renny Soelistiyowati
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Instagram dan TikTok sebagai Media Komunikasi Digital dalam Pembelajaran Bahasa Indonesia Bagi Penutur Asing (BIPA): Sebuah Kajian Pustaka dan Analisis Isi Renny Soelistiyowati; Harries Marithasari; Alfa Taufan Latif; Rici Tri Harpin Pranata; Fahmi Fuad Cholagi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.83

Abstract

The development of social media opens up new opportunities in language learning, including Indonesian for Foreign Speakers (BIPA). Instagram and TikTok have the potential to become complementary learning media that are multimodal, flexible, and interactive. This study aims to analyze the use of the two platforms in supporting the development of listening, reading, speaking, and writing skills of BIPA learners. The research uses a qualitative approach with literature study methods and content analysis techniques. The data in the form of 15 scientific articles were selected objectively based on the criteria of relevance to technology-based language learning and BIPA, published in the 2021–2025 range, and came from SINTA, Scopus, and other trusted academic journals. Data was collected through Google Scholar, Scopus, and SINTA searches. The analysis was carried out through the stages of data reduction, categorization, synthesis, and drawing conclusions to identify patterns of social media use in BIPA learning. The results show that Instagram is effectively used to present Indonesian vocabulary, grammar, and culture through structured visual content, while TikTok supports the development of productive skills through content creation, short videos, and digital collaboration. Both platforms have been shown to increase learning motivation, learner engagement, and exposure to the use of authentic language. However, its use requires systematic pedagogical planning to be in harmony with learning achievements. This study concludes that Instagram and TikTok have great potential as complementary media for BIPA learning when combined with the right pedagogical strategy.
Humor, Sarcasm, and Gen Z Language Use in the Speech of the Guest Star Agak Laen on the Show Lapor Pak!: A Pragmatic Study Renny Soelistiyowati; Mukhlas Ansori; Krishandini Krishandini
Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia Vol. 8 No. 1 (2026): Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jsalaka.v8i1.59

Abstract

The development of digital entertainment media has transformed communication patterns in society—particularly among the younger generation—through the use of humor, sarcasm, and various forms of popular language influenced by social media. This phenomenon is reflected in the comedy show Lapor Pak!, which features spontaneous interactions between the cast and guest stars, including the comedy group Agak Laen. This study aims to describe the humor strategies, forms of sarcasm, and Gen Z language usage in Lapor Pak! based on a pragmatic analysis. The study employs a qualitative descriptive method with a pragmatic approach. The data consists of utterances by the cast and Agak Laen guest stars, obtained from Lapor Pak! episodes on the Trans7 YouTube channel. Data was collected through observation and note-taking, then analyzed using pragmatic methods by identifying the context of speech, implicatures, violations of the principle of cooperation, and the forms of popular language that emerged. The results show that humor strategies are constructed through wordplay, roasting, irony, hyperbole, and violations of conversational maxims, which produce comedic effects. Sarcasm manifests as direct jabs, verbal taunts, and social criticism, serving to reinforce humor while shaping the dynamics of interaction among speakers. Furthermore, Gen Z language use is characterized by the utilization of digital slang, code-mixing, popular abbreviations, and contextual expressions that represent the communication culture of the younger generation. These findings indicate that the pragmatic strategies in Lapor Pak! not only play a role in creating humorous effects but also reflect the adaptation of language to contemporary digital culture and strengthen the communicative rapport between speakers and the audience. Keywords: Gen Z language, humor strategies, Lapor Pak!, pragmatics, sarcasm.
Peran Instagram dalam Promosi Program Ruang Pulih oleh Bicara Project Nadia Aliya; Abung Supama Wijaya; Renny Soelistiyowati
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.4763

Abstract

This study examines the role of Instagram in promoting the Ruang Pulih program by Bicara Project. The research problem arises from the limited studies integrating the approaches of Integrated Marketing Communication (IMC), emotional branding, and Uses and Gratifications (U&G) in the promotion of psychology-based programs. This study aims to analyze Instagram promotional strategies in building audience awareness and engagement, as well as to identify the forms of audience engagement generated through the promotional content of the Ruang Pulih program. The research employed a descriptive qualitative approach, with data collected through observation, interviews, active participation, and literature review. Primary data were obtained through the researcher’s involvement in promotional activities at Bicara Project and interviews with informants, while secondary data were gathered from relevant references. The collected data were analyzed using descriptive qualitative data analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. Data validity was enhanced through source triangulation. The results indicate that promotional activities were carried out systematically through reels and carousel formats distributed consistently on Instagram. Emotional and relatable reels content was found to generate higher audience engagement than informative carousel content, both in terms of interaction quantity and response quality. Audiences tended to provide more personal and reflective comments, demonstrating emotional connections to the issues presented in the content. These findings suggest that promotional success is influenced by emotional approaches, content formats, and the alignment of messages with audience needs and experiences.
Implementation of Diarium as a Digital Internal Communication Medium at PT Nutech Integrasi Mayva Eka Wulandary; Ika Sartika; Renny Soelistiyowati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2263

Abstract

The development of digital technology has driven the transformation of communication in the workplace, including at PT Nutech Integrasi, which is part of TelkomGroup. This study aims to analyze the implementation of the Diarium application as a digital internal communication medium using the SMCR communication model and the Uses and Gratifications Theory (UGT). This study uses a qualitative descriptive approach with data collection techniques such as interviews, observation, and documentation. The results show that the implementation of Diarium reflects the SMCR model as a whole, starting from the process of sending, delivering, and receiving messages among employees. Diarium also fulfills the four main categories of needs in UGT: the need for information, personal identity, social integration, and entertainment. This application not only functions as a channel for disseminating information, but also creates a digital space for interaction and collaboration among employees. Thus, Diarium plays a strategic role in strengthening transparent, efficient, and adaptive internal communication in the era of digital transformation.
Pengelolaan Konten Media Sosial TikTok Pada Akun @hasans.official Di Divisi Marketing PT Sanjaya Garmen Aksesoris Liwan Zu Tunru; Rici Tri Harpin Pranata; Renny Soelistiyowati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.14268

Abstract

Perkembangan teknologi digital yang berlangsung dengan cepat telah membawa perubahan signifikan dalam strategi komunikasi dan promosi perusahaan. Salah satu platform yang berperan penting dalam perubahan tersebut adalah TikTok, yang menawarkan konten video pendek, menarik, dan interaktif. PT Sanjaya Garmen Aksesoris memanfaatkan TikTok melalui akun resmi @hasans.official sebagai media untuk meningkatkan brand awareness dan memperluas jangkauan pasar. Penelitian ini bertujuan untuk mengkaji peran Social Media Specialist di Divisi Marketing serta mendeskripsikan proses pengelolaan konten TikTok yang diterapkan oleh perusahaan. Metode penelitian yang digunakan adalah kualitatif deskriptif kualitatif, dengan teknik pengumpulan data berupa observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa Social Media Specialist melaksanakan proses pengelolaan konten secara terstruktur yang sejalan dengan Circular Model of Social Media oleh Luttrell (2015), yang mencakup tahapan share, optimize, manage, dan engage. Setiap tahapan berkontribusi dalam menjaga visibilitas merek, meningkatkan keterlibatan audiens, serta memperkuat komunikasi antara perusahaan dan konsumennya.
STRATEGI PENGELOLAAN KONTEN INSTAGRAM PT JASAMARGA JALANLAYANG CIKAMPEK DALAM MENDUKUNG KOMUNIKASI DIGITAL PERUSAHAAN Thahirah, Najma Silmi; Supama Wijaya, Abung; Soelistiyowati, Renny
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49373

Abstract

This study seeks to examine the Instagram content management strategy employed by PT Jasamarga Jalanlayang Cikampek and to identify the types of content published as part of its digital communication strategy. The research adopts a descriptive qualitative approach, with data collected through observations, interviews, documentation, and literature reviews. Data analysis was conducted using the interactive model proposed by Miles, Huberman, and Saldaña. The findings indicate that the content is predominantly composed of traffic updates during extended holiday periods (52.7%), with an inconsistent posting frequency. Feed content generated the highest level of interaction (74.1%), whereas stories achieved the greatest reach (79.4%) and effectively engaged non-followers (77.9%). The utilization of reels remains minimal, thereby limiting their potential reach. Content planning is characterized by flexibility but lacks a consistent planner, and the multi-layered approval process constrains innovation and the speed of publication. Overall, while the strategy has been implemented, it is not yet optimal in terms of consistency, format variation, and audience growth.
MODEL PRODUKSI NASKAH IKLAN LAYANAN MASYARAKAT PADA RADIO PEMERINTAH DAERAH DALAM PENYEBARLUASAN INFORMASI PUBLIK Althof Rizqullah, Rifa; Suparman; Soelistiyowati, Renny
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51638

Abstract

This study aims to examine in depth how the process of producing public service advertisement scripts at Radio Tegar Beriman 95,3 FM is carried out, including the stages implemented and the obstacles encountered in practice. This research employs a descriptive qualitative approach with data collection techniques consisting of participatory observation, structured interviews, and literature studies. The results show that the process of producing public service advertisement scripts is conducted systematically through four interrelated stages, namely issue identification, audience research and data collection, script writing, and production and broadcasting. Four main obstacles were identified in the process of producing public service advertisement scripts: limited human resources, suboptimal facilities and infrastructure, challenges in obtaining accurate and up-to-date data, as well as broadcasters’ health conditions and repeated revision processes. Despite these obstacles, the public service advertisements broadcast by Radio Tegar Beriman 95.3 FM received positive responses from the public, as reflected in the increased public participation in local government services after the information was aired. This study concludes that the public service advertisements produced by Radio Tegar Beriman 95.3 FM have proven effective in delivering public information to the community, although several obstacles still need to be improved in the future.
Co-Authors Abung Supama Wijaya Adi Nurhadi Althof Rizqullah, Rifa Bachtiar, Willy Bayu Suriaatmaja Suwanda Dewi Indriani Fahmi Fuad Cholagi Ferdi Maulana Firman Muhammad Basar Geraldo Armayudha Guruh Ramdani Haries Marithasari Harries Maritasari Harries Marithasari Heryudianto Vibowo Ika Sartika Krishandini Krishandini Krishandini Krishandini Latif, Alfa Taufan Liwan Zu Tunru Marithasari, Harries Mayva Eka Wulandary Mukhlas Ansori Mukhlas Ansori Mutiara Dwi Putri Nadia Aliya Rici Tri Harpin Pranata Risa Prayudhi Risa Prayudhi Sesar Husen Santosa Shafira Eka Putri Supama Wijaya, Abung Suparman Suparman Suparman Thahirah, Najma Silmi