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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Graha Pengabdian AKMENIKA Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Management and Business Economics Innovative: Journal Of Social Science Research Jurnal Kendali Akuntansi Jurnal Manajemen Riset Inovasi Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management and Social Sciences Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal J-CEKI Ekopedia: Jurnal Ilmiah Ekonomi
kasnowo, kasnowo
Fakultas Ekonomi Universitas Islam Majapahit
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH ETOS KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING DI LINGKUP KECAMATAN JETIS Budiarjo, Mokhammad Satrio; Kasnowo, Kasnowo
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.749

Abstract

In the era of increasingly advanced globalization, employee performance in a company is important, there are several factors that influence employee performance, namely work ethic. This research aims to determine the influence of work ethic, work discipline and work environment on employee performance with work motivation as an intervening variable in Jetis District. The sampling technique for this research is a non-probability sampling technique, considering respondents who have been appointed as civil servants (Civil Servants) and a sample of 31 was obtained. The data analysis technique uses path analysis using SPSS 27 and quantyspy.org. The research results show that work ethic, work discipline and work environment simultaneously influence employee performance, work ethic influences employee performance with work motivation as an intervening variable, work discipline has no effect on employee performance with work motivation as an intervening variable and the Sobel test of The indirect influence of the work environment has no effect on employee performance with work motivation as an intervening variable in Jetis District.
The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism Imam Basri, Anindita; Alkaf Hidayat, Syahri; Ramadan, Bryan; Kasnowo, Kasnowo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3326

Abstract

This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism. The sampling technique used is purposive sampling, with 140 Bank Syariah Indonesia customers as respondents who filled out the questionnaire via Google Form. Data analysis was carried out using multiple linear regression. The results showed that all independent variables had a positive and significant effect on brand evangelism. The brand trust variable has the greatest influence with a regression coefficient value of 0.435, while brand identification has the smallest influence with a coefficient value of 0.232. This shows that consumer trust in BSI is a dominant factor in encouraging them to recommend or promote the brand to others. The implications of this study are valuable information for the financial services sector, especially Islamic banks, to focus on increasing customer trust as a strategy to strengthen brand loyalty and advocacy.
Pendampingan Peningkatan Kinerja Karyawan dan Pemahaman Analisis Resiko pada UD. Mekar Mojokerto Kasnowo, Kasnowo; Armin, Rini; Setiono, Hari; Bahril Ilmiddaviq, Muhammad
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2317

Abstract

UD. Mekar is a snack producer known for its popular brand “2Koki Ikan Tengiri,” renowned for its high-quality and savory mackerel fish crackers. Although operating as a home-based industry, UD. Mekar holds significant potential to reach broader markets. This community service initiative involved lectures, discussions, and Q&A sessions focusing on two crucial aspects: employee performance improvement and business risk analysis. The results indicate that employees demonstrate a high level of enthusiasm toward becoming professional workers, despite being in the home industry sector. However, their understanding of business risk remains limited to technical aspects, highlighting the need for broader risk awareness, including operational, financial, and marketing risks. This activity serves as an initial step toward formulating strategies for enhancing employee performance, implementing risk mitigation, and planning for continuous training. The strategic approach is expected to strengthen UD. Mekar's competitiveness and support the national market expansion of its products.
Pengaruh Gaya Kepemimpinan, Beban Kerja, dan Lingkungan Kerja terhadap Stres Kerja pada PT. Obon Indonesia, Ngoro-Mojokerto Vyka Ahsanta Salsabila; Rini Armin; Kasnowo, Kasnowo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8vqj7z34

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan, beban kerja dan lingkungan kerja terhadap stres kerja pada karyawan bagian produksi di PT. Obon Indonesia Ngoro-Mojokerto. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linier berganda. Sampel sebanyak 40 responden divisi produksi dipilih melalui rumus Roscoe dimana jumlah seluruh variabel dikali 10, melalui kuesioner tertutup di Google Form dari populasi 150 karyawan. Hasil analisis menunjukkan bahwa secara parsial, gaya kepemimpinan, beban kerja dan lingkungan kerja masing-masing berpengaruh positif dan signifikan terhadap stres kerja. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap stres kerja dengan nilai signifikansi 0,000 dan koefisien determinasi (R²) sebesar 54%. Temuan ini menegaskan bahwa gaya kepemimpin, beban kerja dan lingkungan kerja secara nyata berkontribusi terhadap peningkatan stres kerja.
Faktor-Faktor yang Mempengaruhi Kinerja Karyawan pada Badan Riset dan Inovasi Nasional (Studi Pusat Riset Kebijakan Publik) Nabilah Nova Purnamasari; Nersiwad, Nersiwad; Kasnowo, Kasnowo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6xpxpy11

Abstract

Tujuan dari penelitian ini adalah menganalisis faktor-faktor yang mempengaruhi kinerja karyawan pada Badan Riset Dan Inovasi Nasional. Hal ini didasarkan  pada Perpres No. 78 Tahun 2021. Kondisi tata kelola organisasi BRIN yang  beberapa kali mengalami perubahan tentunya membutuhkan tata kelola organisasi yang baik yang mampu untuk menghadapi perubahan yang terjadi, untuk mewujudkan tercapainya tujuan organisasi yang lebih baik. Tata kelola organisasi yang baik akan mendorong kinerja pegawai, dimana seorang individu bertanggung jawab atas pekerjaannya dan berperan aktif dalam organisasi, tujuan organisasi akan terlaksana dengan baik Tujuan penelitian tersebut untuk mengetahui faktor-faktor apa saja yang berpengaruh terhadap kinerja karyawan pada Badan Riset Dan Inovasi Nasional. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif Exploratory Research atau penelitian perjajakan karena penelitian ini bermaksud mereduksi atau menemukan   beberapa   variabel   menjadi   beberapa   faktor. Peneliti mengeksplore dengan cara meyurvei untuk mengumpulkan informasi yang dilakukan dengan cara menyusun daftar pertanyaan yang diajukan pada responden dan penggalian datanya bisa di dapat melalui kuisioner dan wawancara. Populasi dalam  penelitian  ini  adalah karyawan yang bekerja pada Badan Riset dan Inovasi Nasional. Jenis sampel dalam penelitian ini adalah probability sampling dengan teknik simple random sampling yaitu cara pengambilan sampel dari populasi secara acak tanpa memperhatikan strata yang ada dalam populasi itu.
Analisis Faktor-Faktor Media Sosial Yang Mempengaruhi Keputusan Pembelian di Tuminis Catering Gresik Ningrum, Ajeng Puspa; Hidayat, M. Syamsul; Kasnowo, Kasnowo
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.2077

Abstract

Gresik Regency is one of the cities that has experienced significant development of the culinary sector. This is supported by an increase in the number of industrial workers who become potential markets. However, in the midst of increasingly fierce competition, culinary businesses are faced with challenges to innovate, especially in marketing strategies. This study aims to determine and describe the factors that influence purchasing decisions at Tuminis Catering in Gresik. The method used in this research is quantitative method. Determination of the sample using Non-Probability Sampling Technique and the number of samples was 110 samples. While the data analysis techniques used are validity tests, reliability tests. Based on the results of the study, it shows that indicators such as ordering information in captions and videos, bio links, frequency and consistency of uploads, testimonials, admin responses, and interactive features such as polls and QnA. This factor shows that the quality of communication and easy access to information on social media play an important role in influencing consumer purchasing decisions. Indicators such as image display, visual design variations, narration or voice over, to background music. This shows that social media that presents content with high aesthetic appeal can form positive perceptions and increase consumer buying interest.  
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Es Teler Umma-Ummi Putri, Angelia Maysa; Hidayat, M. Syamsul; Kasnowo, Kasnowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11419

Abstract

Persaingan bisnis kuliner yang semakin ketat menuntut para pelaku usaha untuk memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi keputusan pembelian pada Es Teler Umma-Ummi. Pendekatan kuantitatif digunakan dengan metode survei melalui penyebaran kuesioner kepada 135 responden yang merupakan pelanggan Es Teler Umma-Ummi. Data dianalisis menggunakan exploratory factor analysis dengan bantuan SPSS versi 22. Hasil analisis menghasilkan enam faktor baru yang memengaruhi keputusan pembelian, yaitu: faktor 1 (kualitas produk & promosi langsung), faktor 2 (media & komunikasi promosi), faktor 3 (interaksi pelanggan), faktor 4 (layanan dan kepuasan pelanggan), faktor 5 (kualitas produksi minuman), dan faktor 6 (kemudahan transaksi digital). Penelitian ini diharapkan memberikan kontribusi praktis bagi pelaku UMKM dalam merancang strategi pemasaran yang lebih efektif dan efisien, serta memperkaya literatur dalam bidang perilaku konsumen.
Co-Authors Ahsan Sumantika Alfina Indar Rohmawati Alkaf Hidayat, Syahri Amila Qurniyati Anindita Imam Basri Anisa Wijaya Putri Anita Bella Susilowati Azimatul Khabibah Azizah Apriliani Tri Kartikadewi Bahril Ilmiddaviq, Muhammad Baidlowi, Imam Budiarjo, Mokhammad Satrio DEWI RAHMAWATI Dewi Rahmawati Diana Rosa Amanda Dwihandoko, Toto Heru Efa Irdhayanti Elfa Rosyidah Fajar Hamid Alwi Hari Setiono Hari Setiono, Hari Hidayat, M. Syamsul Ilmidaviq, Muhammad Bahril Imam Baidlowi Baidlowi Indira Purwita Sari Indriswari, Tiyas Kelfin Luqi Anto Khairunnisa Khairunnisa M. Syamsul Hidayat M. Syamsul Hidayat Mohammad Arif Saifudin Muhammad Novian Adi Permana Murti Sumarni Mutiara Novia Yuanti Nabilah Nova Purnamasari Nersiwad Nersiwad, Nersiwad Ningrum, Ajeng Puspa Nur Ainiyah Nur Ainiyah Putri, Angelia Maysa Rahayu Rahayu Ramadan Gibrihi Ramadan, Bryan Rini Armin Rini Armin Rochmadona, Arum Rofida Wijayantiningsih Rosyidah, Elfa Rudy Irwansyah Ryan Bagus Priadi Septifana Rosiani Setyariningsih, Eny Shandy Darma Pramulia Siti Zahrotul Mufidah Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Teguh Sugiharto Vyka Ahsanta Salsabila Wahyu Apiyanto, Muhammad Yohanes Jibrail Mado