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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Graha Pengabdian AKMENIKA Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Management and Business Economics Innovative: Journal Of Social Science Research Jurnal Kendali Akuntansi Jurnal Manajemen Riset Inovasi Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management and Social Sciences Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal J-CEKI Ekopedia: Jurnal Ilmiah Ekonomi
kasnowo, kasnowo
Fakultas Ekonomi Universitas Islam Majapahit
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGELOLAAN SUMBER DAYA MANUSIA PADA PENDAMPINGAN PENYEDIA PENINGKATAN KAPASITAS TEKNIK DESA (P2KTD) PROGRAM INOVASI DESA DI DESA SEGUNUNG, DLANGGU, MOJOKERTO Kasnowo Kasnowo; M. Syamsul Hidayat
Buletin Abdi Masyarakat Vol 2, No 2 (2022): Edisi Februari 2022
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.89 KB)

Abstract

Program inovasi desa hadir untuk meningkatkan produktivitas dan kemandirian finansial masyarakat serta siap membangun sumber daya yang berdaya saing. Demikian pula implementasi inovasi desa didukung melalui pengembangan ekonomi kerakyatan dan kewirausahaan, pengembangan sumber daya manusia, kegiatan pengelolaan pengetahuan yang difokuskan pada infrastruktur desa dan upaya peningkatan kapasitas desa melalui inovasi desa. Kegiatan ini dilatarbelakangi oleh minimnya pengelolaan sumber daya manusia dalam mewujudkan inovasi desa dalam mengidentifikasi dan meneliti kekuatan ekonomi yang ada baik sumber daya alam maupun sumber daya manusia. Program inovasi desa belum dimanfaatkan secara maksimal oleh penerima manfaat program, dan perangkat desa belum mampu mengembangkan sumber daya masyarakat yang ada untuk mendorong kewirausahaan. Rumusan subjek pengabdian ini adalah 1) Sulit untuk mendapatkan SDM. 2) Kios dibangun untuk pembangunan desa, namun belum diresmikan dan dioperasikan. Hasil dari pengabdian ini adalah untuk: 1) Meningkatkan keterampilan sumber daya manusia dalam mengelola program inovasi desa, dengan menetapkan pengurus TPID sebagai langkah awal pengembangan inovasi desa. 2)Peresmian sekaligus memanfaatkan kios yang dibangun untuk pengembangan ekonomi kewirausahaan masyarakat.
Pengaruh Keahlian, Kepercayaan, Daya Tarik, Keakraban, Kesukaan, dan Kesamaan Influencer Tiktok terhadap Keterikatan Merek Kasnowo; Ramadan Gibrihi; Anindita Imam Basri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 19 No. 2 (2022): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v19i2.4155

Abstract

This study has the effect of expertise, trust, attar ctiveness, familiarity, liking, and similarity of TikTok influencers on brand engagement. The research was conducted in the Special Region of Yogyakarta in 2022. The population of this study were all TikTok users in Yogyakarta. The sample of this research is 140 respondents. The sampling technique in this study used a non-probability sampling technique using a purposive sampling method and this study used multiple linear regression analysis. The results of this study obtained the following regression equation. The results of this study prove that expertise has a positive and significant effect on brand attachment, trust has a positive and significant effect on brand attachment, attractiveness has a positive and significant effect on brand attachment, familiarity has a positive and significant effect on brand attachment, liking has a positive and insignificant effect on engagement. brand, and similarity has a positive and significant effect on brand attachment. The results of the study of six independent variables have a simultaneous influence on buying interest. This study is explained by the adjusted R Square of 43.3%.
PENGARUH BRAND IMAGE DAN BRAND TRUST SERTA KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA LIPSTIK WARDAH (STUDI PADA KONSUMEN LIPSTIK WARDAH DI WILAYAH MOJOKERTO) Diana Rosa Amanda; Imam Baidlowi; kasnowo
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3217

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand trust dan kualitas produk terhadap keputusan pembelian produk lipstik wardah di wilayah Mojokerto. Penelitian ini menggunakan metode kuantitatif dengan jumlah sampel 100 orang diambil dengan teknik purposive sampling. Data analisis menggunakan Regresi Linier Berganda . Hasil penelitian ini adalah (1) Brand Image berpengaruh secara parsial terhadap keputusan pembelian, dibuktikan dari nilai t hitung 2,049 > t tabel 1,988 dengan signifikansi 0,000 < 0,05. (2) Brand Trust berpengaruh secara parsial terhadap keputusan pembelian, dibuktikan dari nilai t hitung 8,405 > t tabel 1,988 dengan signifikansi 0,000 < 0,05. (3) Kualitas Produk berpengaruh secara parsial terhadap keputusan pembelian , dibuktikan dari nilai t hitung 3,090 > t tabel 1,988 dengan signifikansi 0,000 < 0,05. (4) Brand Image, Brand Trust dan Kualitas Produk berpengaruh secara simultan terhadap keputusan pembelian, dibuktikan dengan hasil F hitung 52,981 > F tabel 2,70 dengan signifikansi 0,000 < 0,05.
The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency Anindita Imam Basri; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.134

Abstract

This look at objectives to have a look at the effect of advertising, brand image, and product cariations on purchasing decisions on Mizone drinks in Sanden District, Bantul Regency. This sort of research is quantitative research using a sample of 80 respondents. The sampling technique in this observe changed into the usage of purposive sampling and the data collection method turned into changed into the usage of a questionnaire. The results of the look at display that advertising partially has a positive and significant impact on purchasing decisions with a regression coefficient of 0.312 and a significant value of 0.000. brand image partially has a positive and a significant effect on purchasing decisions with a regressions coefficient of 0.301 and a significant value of 0.004. Product variations partially have a positive and significant cost of 0.000. advertising and marketing, brand image, and product variations on purchasing decisions with a significant value of 0.004. Consequently, all the hypotheses of this examine have been universal.
The Effect of Product Quality and Service Quality on Purchasing Decisions Through Purchase Intention as an Intervening Variable (Study on Consumers of Cempaka Trowulan Batik) Ryan Bagus Priadi; Nersiwad; Kasnowo
International Journal of Management and Business Economics Vol. 1 No. 3 (2023): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v1i3.405

Abstract

The purpose of this research is to determine the effect of product quality and service quality on purchasing decisions through purchase intention as an intervening variable in UMKM Batik Cempaka. The method used in this study is a quantitative method with descriptive analysis based on primary data obtained from questionnaires and secondary data obtained from related parties, interviews, books and journals, etc. This research was conducted by distributing questionnaires to respondents. The population in this study were consumers of UMKM Batik Cempaka, with 110 samples used in this study. The sampling technique used was by using a sampling technique.purposive sampling. The results showed that product quality had a significant positive effect on the buying interest of UMKM Batik Cempaka consumers. Then, the quality of service has a significant positive effect on the buying interest of UMKM Batik Cempaka consumers. Purchase intention has a significant positive effect on purchasing decisions. And there is a significant positive effect between product quality and service quality on purchasing decisions through the buying interest of UMKM Batik Cempaka consumers.
BEBERAPA FAKTOR YANG MEMPENGARUHI PEMBELIAN DI CAFE ALAS PACET MOJOKERTO Alfina Indar Rohmawati; Nersiwad; Kasnowo
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2899

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelyanan, lifestyle, store atmosphere terhadap pembelian konsumen di Cafe Alas Pacet Mojokerto. Penelitian ini dilakukan dengan penyebaran google form kepada konsumen. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian di Cafe Alas Pacet Mojokerto. Sampel penelitian ini sebanyak 385 responden dengan Teknik purposive sampling. Teknik analisis data menggunakan analisis jalur dengan bantuan program SPSS 24. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap pembelian konsumen, lifestyle memiliki pengaruh positif dan signifikan terhadap pembelian konsumen, Store atmosphere memiliki pengaruh positif dan signifikan terhadap pembelian konsumen. Dan variabel pembelian mampu menjadi perantara pengaruh kualitas pelayanan, lifestyle, dan store atmosphere pada Cafe Alas Pacet Mojokerto.
BEBERAPA FAKTOR YANG MEMPENGARUHI PEMBELIAN SCARLETT WHITENING DI KOTA MOJOKERTO Rofida Wijayantiningsih; Nersiwad; Kasnowo
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2902

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh brand ambassador, brand awareness, dan tagline terhadap pembelian Scarlett Whitening di Kota Mojokerto. Penelitian ini dilakukan dengan cara membagikan google form kepada konsumen. Populasi dalam penelitian ini adalah konsumen pengguna Scarlett Whitening, baik dari kalangan anak pelajar, mahasiswa maupun orang tua yang tinggal di kota Mojokerto. Sampel dalam penelitian ini adalah 385 responden dengan purposive teknik pengambilan sampel. Teknik analisis data menggunakan analisis jalur dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa variabel brand ambassador berpengaruh negatif terhadap pembelian, brand awareness berpengaruh positif dan signifikan terhadap pembelian, tagline berpengaruh positif dan signifikan terhadap konsumen. Dan variabel pembelian mampu memediasi brand ambassador, brand awareness, dan tagline terhadap pembelian Scarlett Whitening di Kota Mojokerto.
PENGARUH DIGITAL MARKETING INSTAGRAM DAN CAFE ATMOSPHERE TERHADAP MINAT KUNJUNGAN PADA CAFE GARTENHUTTE TRAWAS-MOJOKERTO Teguh Sugiharto; Nersiwad; Kasnowo
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2903

Abstract

One of the human needs is the need for refreshment or refreshing. In fulfilling the need for refreshment, it is very necessary which is part of a healthy body to keep oneself in a physically and mentally healthy condition. The cafe that is in great demand today is a cafe with a millennial and contemporary concept with a comfortable atmosphere at a price that is not expensive enough and can be reached by various groups so that it can be used as a means of refreshing and chatting and discussing among young people to stay productive. The atmosphere of the cafe and digital marketing is felt to be able to influence Visiting Interest. This study aims to determine. The Influence of Digital Marketing Instagram, and Cafe Atmosphere on Visiting Interests at Cafe Gartenhutte Trawas-Mojokerto. through the distribution of online questionnaires to consumers. The population in this study are consumers who have an Instagram account and have visited the Gartenhutte Trawas-Mojokerto cafe with a total sample of 386 respondents. The results of the respondent's questionnaire were analyzed using the SPSS 25 application. The results showed that Instagram digital marketing and cafe atmosphere had a positive and significant influence on visiting interest. The results of the simultaneous test state that the independent and dependent variables have an effect on each other.
PENGARUH BRAND IMAGE, LABEL HALAL DAN PRODUCT QUALITY TERHADAP CONSUMER SATISFACTION PRODUK MERHAN CV FADA FOOD MOJOKERTO Shandy Darma Pramulia; Eny Setyariningsih; Kasnowo
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2904

Abstract

This study aims to examine and analyze the effect of Brand Image, Halal Label and Product Quality on Consumer Satisfaction of Merhan products in the food industry of CV Fada Food Mojokerto. This study uses a quantitative descriptive approach. The technique collected in the form of primary data through a questionnaire distributed to respondents called a questionnaire. The data collection technique uses the purposive sampling technique, which is a sampling technique with certain considerations, namely using certain criteria such as CV Fada Food consumers who live in the Mojokerto area, CV Fada Food consumers aged 17 years and over, CV Fada Food consumers who have made a minimum purchase 1 time, with a total of 100 respondents at CV Fada Food. The results showed that the results of the Brand Image variable had a partially significant positive effect on Consumer Satisfaction, the Halal Label variable had a partially significant positive effect on Consumer Satisfaction and the Product Quality variable had a partially significant positive effect on Consumer Satisfaction, this was proven through the t test with the SPSS program. 25. As well as the variables Brand Image, Halal Label and Product Quality simultaneously have a significant positive effect on Consumer Satisfaction, this is proven through the F Test with the SPSS 25 program. As a form of implication of this research, it is hoped that the influential variables can be evaluated and maintained to be even better by CV Fada Food..
Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Konsumen Rinni Mekeup Gondang) Siti Zahrotul Mufidah; Imam Baidlowi; Kasnowo Kasnowo
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.178

Abstract

This study aims to analyze the Effect of Service Quality and Consumer Trust on Customer Loyalty through Customer Satisfaction as an Intervening Variablel. In this study using quantitative data. The method used in data collection is to use questionnaires measured by Likert scale. The sampling technique in this study uses non-probability sampling techniques with a sample of 100 respondents. In this data processing using SmartPLS. The results showed that there is a positive influence of service quality on customer loyalty, there is a positive influence of consumer trust on customer loyalty, there is a positive influence of service quality on customer satisfaction, there is a positive influence of consumer trust on customer satisfaction, there is a positive influence of customer satisfaction on customer loyalty, Service quality hasnot an influence on customer loyalty through customer satisfaction as an intervening variable, consumer trust has an influence on customer loyalty through customer satisfaction as an intervening variable
Co-Authors Ahsan Sumantika Alfina Indar Rohmawati Alkaf Hidayat, Syahri Amila Qurniyati Anindita Imam Basri Anisa Wijaya Putri Anita Bella Susilowati Azimatul Khabibah Azizah Apriliani Tri Kartikadewi Bahril Ilmiddaviq, Muhammad Baidlowi, Imam Budiarjo, Mokhammad Satrio DEWI RAHMAWATI Dewi Rahmawati Diana Rosa Amanda Dwihandoko, Toto Heru Efa Irdhayanti Elfa Rosyidah Fajar Hamid Alwi Hari Setiono Hari Setiono, Hari Hidayat, M. Syamsul Ilmidaviq, Muhammad Bahril Imam Baidlowi Baidlowi Indira Purwita Sari Indriswari, Tiyas Kelfin Luqi Anto Khairunnisa Khairunnisa M. Syamsul Hidayat M. Syamsul Hidayat Mohammad Arif Saifudin Muhammad Novian Adi Permana Murti Sumarni Mutiara Novia Yuanti Nabilah Nova Purnamasari Nersiwad Nersiwad, Nersiwad Ningrum, Ajeng Puspa Nur Ainiyah Nur Ainiyah Putri, Angelia Maysa Rahayu Rahayu Ramadan Gibrihi Ramadan, Bryan Rini Armin Rini Armin Rochmadona, Arum Rofida Wijayantiningsih Rosyidah, Elfa Rudy Irwansyah Ryan Bagus Priadi Septifana Rosiani Setyariningsih, Eny Shandy Darma Pramulia Siti Zahrotul Mufidah Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Teguh Sugiharto Vyka Ahsanta Salsabila Wahyu Apiyanto, Muhammad Yohanes Jibrail Mado