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All Journal Jurnal Manajemen dan Bisnis Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Civil Service : Jurnal Kebijakan dan Manajemen PNS Jurnal MSDA (Manajemen Sumber Daya Aparatur) Journal of Social Science Jurnal Ilmiah Publika Jurnal Abdimas Sang Buana Journal of Social Research International Journal of Education and Social Science (IJESS) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) INJURITY: Journal of Interdisciplinary Studies Jurnal Multidisiplin West Science Indonesian Journal of Advanced Research (IJAR) Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Journal of Social Science Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Riset Ilmiah Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal J-TRAP (Jurnal Teori dan Riset Administrasi Publik) Sevaka: Hasil Kegiatan Layanan Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Leni Rohida
Program Studi Administrasi Publik, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Swadaya Gunung Jati, Cirebon, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : interaction communication studies journal

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The Use of The Instagram Account @madridistaindo_brebes To Share Information With The Real Madrid Brebes Fan Community Firmansyah Saputra; Farida Nurfalah; Leni Rohida
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5714

Abstract

Social media has transformed how sports fans interact, enabling virtual communities that foster strong emotional bonds with their favorite clubs. However, online fan communities face challenges in maintaining content consistency, increasing engagement, and reinforcing collective identity amid growing competition. This study examines how members of the Pena Real Madrid Brebes community use Instagram and explores their motives for following the @madridistaindo_brebes account. Using a descriptive qualitative approach, data were collected through interviews, observations, and literature review, then analyzed using the Miles and Huberman model. The findings reveal that Instagram serves as the community’s primary communication medium, with content distributed through features such as feeds, Stories, and Reels. These features are optimized to deliver information, entertainment, and interactive content. Members’ motivations align with the uses and gratification framework. Overall, Instagram plays a central role in fulfilling both informational and psychological needs while sthrengthening engagement within the fan community. Furthermore, this study contributes by providing empirical insight into how localized fan communities strategically utilize Instagram features to sustain engagement and reinforce collective identity, while extending the    application of uses and gratifications theory within the context of digital sports fandom.
Co-Authors Adi Nugraha Adinda Adinda Adinda A Aisyah Nurul Azizah Ajeng Putri Wulan Guritno Amellia Anjelina, Dewi Arfian, Erry Arjulayana Arjulayana Ashifuddin, Muhammad Naufal Aura Yulliananda Lesmana Azra Zivana Zaneta Bariah, Ainul Bunga Destra Lestari Devi Devi, Devi Dian Sudiantini Dwi Handayani Elga Lauza Evelyna Eteh Resa Eteh Resa Asyifa Farida Nurfalah Firmansyah Saputra Gayatri, Nabilla Putri Hagies Ferdiansyah Akbar Hayun Setiawan Hazizah, Eva Retno Nur Hesri Mintawati Ilham Fauzian Andika Iskandar Zulkarnaen Jihan Fathonah Kasanah, Silviyatun Khaerudin Imawan Khalda Nur Fajria Krisna Pratiansyah, Panji Lia Amalia Supandi Liana Lisa Chandrasari Desianti Maharani, Liza Cristianli Markhumah, Urfah Masrully Mawa Rizky, Cindy Octa Muhammad Dadi Priadi Mutaqqin, Muhammad Zainal Nina Anggraeni Nisrina Nur Alfi Laili Nita Priyanti Nugraha, Noval Nurhaeni Sikki Nurhana Dhea Parlina Nurohman, Abi Nursahidin . Panji Krisna Pratiansyah Permata, Gita Bela Poibe Intan Nosa Lince Praesti, Prian Pupi Indriati Zaelani Putri Amalia Rima Ismatul Muhibbah Rossy Lambelanova Sandra Irawaty Saputra, Imam Andika Silvia Dini Azzahra Silviyatun Kasanah Siti Adha Aulawiyah Siti Adira Kania Siti Adira Kania Siti Khumayah Stephani, Nadya Salsabila Sudiantini, Dian Suriyanti Suriyanti Tatang Sudrajat Tia Nuraeni Tia Nuraeni Titania T Usmara, Gunawan Fadillah Wismajaya, Tegar Apriansyah Witri Cahyati Wiwin Winarni Wulan Guritno, Ajeng Putri Wulan Widaningsih Yanto Heryanto Yulia Puji Lestari Yuyun Yuniarsih