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Wati, Lela Nurlaela
Universitas Teknologi Muhammadiyah Jakarta
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Journal : International Journal of Emerging Issues in Islamic Studies

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Consumer Ethnocentrism as Mediator Between Religiosity and Animosity on Starbucks Boycott Motivation Putri Firadani, Seprila; Rizal, Moch; Nurlaela Wati, Lela
International Journal of Emerging Issues in Islamic Studies Vol. 5 No. 1 (2025): July 2025
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v5i1.3099

Abstract

Increasing public awareness of social and political issues, as well as the link between certain products and political affiliation, is important for understanding how psychological factors can influence consumption behavior. This research aims to analyze the role of consumers' ethnosentiment in mediating the influence of religiosity and consumers' animosity to boycott motivation on Starbucks products in Jakarta. The methodology used in this study is descriptive and quantitative. using the SEM-PLS methodology with sample data of 230 respondents through the distribution of questionnaires. The results show that religiosity and consumers' animosity direct influence on boycott motivation, and consumers' ethnocentrism can mediate the influence of Religiosity and consumers' animosity on boycott motivation in Jakarta. This research is limited to Starbucks consumers in Jakarta and only analyzes psychological factors to analyze consumer behavior in carrying out boycotts. These results demonstrate the significance of considering psychological and social aspects when examining customer behavior and its effects on the business and society as a whole. shows that businesses must consider the social and political effects of their practices and comprehend the attitudes and beliefs that drive consumers to boycott.
Co-Authors Abdul Malik Zulkarnain Abdul Mukti Soma Ade Irma Rismala Ahmad Darda Alam, Priyono Joko Alexander Bagaswara Ali Fahmi AM Soma Amalia Kusuma Wardini Amalia Kusuma Wardini Andri Armaenah Apsary, Nilla Ayu, Shilfa Bambang Rahardjo Bono Prambudi Budi Andru Darwis, Hidayat Dayani Okvi Yanto Dinti Gircela Dwiyana Kartikasari Etty Puji Lestari Evi Adriani Faizul Mubarok Finna Kurniasih Fitri Selvia Galang Raindo Syahdam Gezer Sowandito Gunawan Triwiyono Harri Yuni Rachman Harry Pambudi Harry Pranajaya Heike Hakim Hendrian Hendrian, Hendrian Hidayat, Novan Wahyu Ibrahim, Luckman Ida Ayu Putu Sri Widnyani Ilza Febrina Ilza Febrina Ilza Febrina Imam Santoso Ira Geraldina Ira Geraldina Isprihayadi, Heri Iswari, Andina Kaylanisa, Sarah Khoirun Nisa Kiagus Muhammad Amin Kun Hartawan Adi Satria Kurnia Tri Jayanti Laras Putri Maidina Lisa Nurlitasari Lutfi, Mohamad M. Lutfi Maftuchach, Viniyati Mailani, Indah Maria Suryaningsih Marlianingrum, Peggy Ratna Martino Wibowo Maudy Rosalina Miharto, Elititus Mislia Ambar Sari Mita Apriliasari Moch. Rizal Momon Momon Muhammad Syafi'i Mulyanti, Rita Yuni Ngurah Budiartha Wicaksana Norhamida, Hana Nur Habib Nurul Hudaeini Nurwaidah Octavia Handayani Oktavia Oktavia . Prambudi, Bono Pusfitalisya Pusfitalisya Putri Firadani, Seprila Ramdany Ramdany Ramdany Ramdany Ramdany Riadi, Refren Riansyah, Yunus Rini Yayuk Priyanti Rini Yayuk Priyati Rita Yuni Mulyanti Rizaldy, Mochamad Asmi Ruseno, Ndaru Sahraman Hadji Latif Satriawan, Muhammad Arjuna Soma, A. Mukti Soma, Mukti Sri Rahayu Sudrajat, Oki Suhana Suhana Suprapta, Imam Supriatiningsih, Supriatiningsih Supriatininingsih, Supriatiningsih Suryaningsih, Maria Susi Susilawati SUSILAWATI, SUSI Tati Rajati Tiena Suhartini Topan Persada Torres, Patrixia Gliezel Wardini, Amalia Kusuma Wenty Febrianti