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Penerapan Starategi Marketing pada Masa Pandemi Covid-19 dan PPKM Darurat Mardhani Syam, Andi Zulitsnayarti
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.134

Abstract

This research was conducted to determine the marketing strategies implemented and the impact felt by MSME players during the pandemic and emergency PPKM. The object of this research is MSME actors. The method used is a qualitative research method. Types based on literature reviews, with descriptive, analytical, verification and exportative approaches. The type of data collected is secondary data which comes from collecting data reported from research journals, from newspapers or from research. The data analysis technique uses a model in the form of qualitative data analysis in the form of a literature review of various literature and conclusions. From the research results above, it can be explained that this marketing strategy can be applied among the public with a delivery system and introducing various marketing products on social media. This strategy provides good prospects for increasing sales figures for MSME products that are experiencing the impact of the COVID-19 pandemic and emergency PPKM. And the impact caused by COVID-19 and emergency PPKM is the decline in marketing levels not only in large industries but also impacting micro, small and medium producers (MSMEs).
Membangun Budaya Menulis Ilmiah Melalui Edukasi Penulisan Book Chapter Bagi Mahasiswa Pendidikan Ekonomi FEB UNM Syam, Andi Zulitsnayarti Mardhani; Adiningsih, Sri Hutami; Damasinta, Alfiana
LITERA ABDI: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): LITERA ABDI: Jurnal Pengabdian Masyarakat
Publisher : PT. Mediatama Zayna Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59734/lajpm.v2i2.198

Abstract

Kegiatan edukasi penulisan book chapter ini bertujuan untuk membangun budaya menulis ilmiah di kalangan mahasiswa Program Studi Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar (UNM). Edukasi ini dilatarbelakangi oleh masih rendahnya kemampuan mahasiswa dalam menulis karya ilmiah yang terstruktur dan sesuai kaidah akademik. Melalui metode pelatihan terpadu, yang mencakup pemaparan materi, praktik penulisan, serta pendampingan intensif, kegiatan ini membekali mahasiswa dengan pemahaman mendalam tentang teknik dan struktur penulisan book chapter. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan mahasiswa menyusun naskah ilmiah yang logis, sistematis, dan siap untuk dipublikasikan. Selain itu, kegiatan ini turut mendorong kolaborasi antara mahasiswa dan dosen pembimbing serta menciptakan atmosfer akademik yang lebih produktif dan berkelanjutan di lingkungan kampus.
Development Of Contextual Accounting Learning Assessment Based On Lesson Study In High School Adiningsih, Sri Hutami; Pratama, Is Arianto; Syam, Andi Zulitsnayarti Mardhani; Damasinta, Alfiana
Jurnal Penelitian Multidisiplin Bangsa Vol. 1 No. 11 (2025): April
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v1i11.399

Abstract

This research aims to analyze and describe the implementation of accounting learning assessments by secondary school teachers in Mamuju City, West Sulawesi, as well as developing contextual assessment-based lesson studies. The research uses a research and development (R&D) approach with the subject of junior high school accounting teachers. Data was collected through interviews, observation and documentation, then analyzed using an interactive analysis model which includes data collection, reduction, presentation and verification. The validity of the data was tested through triangulation of methods and sources. The results show that the assessment includes affective, cognitive and psychomotor aspects. Affective assessment includes spiritual and social attitudes, each of which uses self-assessment techniques as well as observation, reflection journals, and peer assessment. Cognitive assessment is carried out through tests and assignments, while psychomotor assessment involves projects, performance and portfolios. Development was carried out on assessment instruments for these three aspects, including improvements to techniques, instruments, and timing of assessment implementation.
Professional Allowances, Motivation, and the Construction of Teacher Performance in the Digital Education Era Andi Zulitsnayarti Mardhani Syam; Adiningsih, Sri Hutami; Damasinta, Alfiana; Pratama, Is Arianto
Jurnal Penelitian Multidisiplin Bangsa Vol. 1 No. 11 (2025): April
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v1i11.404

Abstract

The transition to the digital education era requires teachers to play a role as learning facilitators that is responsive, adaptive, and capable of accommodating the dynamics of change in the teaching and learning process. In this context, teacher professional allowances are expected to serve as a means to enhance welfare while also promoting the professionalism of educators. This paper aims to explore the relationship between professional allowances, work motivation, and the construction of teacher performance in facing educational challenges in the digital era. Using a descriptive-qualitative approach based on literature review, this article examines the extent to which professional allowances can drive teachers' internal motivation and shape professional performance in line with the demands of digital transformation. The findings indicate that targeted allowance provision can enhance work enthusiasm, innovation in learning, and overall teacher performance quality. However, issues such as complex administrative burdens in the disbursement process and suboptimal distribution remain obstacles that need to be addressed. Therefore, more efficient, inclusive professional allowance policies are necessary to meet teachers' needs for professional development in the digital era.
Pelatihan Penggunaan Software Mendeley untuk Meningkatkan Keterampilan Menulis Karya Ilmiah Mahasiswa Pendidikan Ekonomi Universitas Negeri Makassar Adiningsih , Sri Hutami; Pratama, Is Arianto; Syam, Andi Zulitsnayarti Mardhani; Damasinta, Alfiana
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 3 (2025): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i3.2322

Abstract

Keterampilan menulis karya ilmiah menjadi kebutuhan penting dalam dunia pendidikan tinggi, khususnya bagi mahasiswa yang berada pada tahap akhir studi. Penguasaan keterampilan ini bukan hanya mencerminkan kemampuan berpikir ilmiah, tetapi juga menentukan kelulusan dan kontribusi dalam bidang akademik. Salah satu permasalahan umum dalam penulisan karya ilmiah adalah pengelolaan referensi yang masih dilakukan secara manual. Artikel ini membahas pelatihan penggunaan software Mendeley sebagai alat bantu pengelolaan referensi untuk mahasiswa Pendidikan Ekonomi Universitas Negeri Makassar (UNM). Melalui pelatihan intensif, mahasiswa diharapkan mampu mengelola referensi dan menyusun sitasi secara sistematis dan efisien, sehingga kualitas karya ilmiah meningkat. Artikel ini juga menyajikan hasil evaluasi pelatihan yang menunjukkan peningkatan signifikan dalam kemampuan menulis ilmiah setelah mengikuti pelatihan.
Digital Habitus and The Transformation of Social Interaction: A Case Study of Smartphone Use among Students at MAN 2 Model Mataram Utomo, Jepri; Jusniati; Hafid, Abdul; Syam, Andi Zulitsnayarti Mardhani; Adys, Himaya Praptani
12 Waiheru Vol. 11 No. 1 (2025): 12 Waiheru
Publisher : Balai Diklat Keagamaan Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70872/12waiheru.v11i1.355

Abstract

This study aims to explore digital habitus and the transformation of social interaction in the use of smartphones among students at MAN 2 Model Mataram. The approach is a mixed method, combining quantitative and qualitative methods through a case study design. Data collection instruments include observation, interviews, and questionnaires. The results show that smartphone usage among students is very high, with 56.5% frequently using them at school and 88.9% accessing non-academic content during class hours. Although most students claim to use smartphones for studying, many also use them for entertainment and social media, affecting their concentration and leading to peer pressure. This repeated usage forms a digital habitus, a new dispositional pattern that replaces direct social interaction with screen-based interaction. As a result, social relationships among students become more individualistic and weaken collective values within the school environment. The main contribution of this research lies in strengthening the concept of digital habitus within the educational context and highlighting the importance of digital literacy as a strategy for character development in the technological era. The study recommends that school policies not only restrict but also guide technology’s ethical and educational use.
Optimalisasi Literasi Ekonomi Digital Berbasis Kearifan Lokal dalam Meningkatkan Daya Saing Ekonomi Masithoh, Fitria Nur; Syam, Andi Zulitsnayarti Mardhani
Proceedings of Annual Conference for Muslim Scholars Vol 8 No 1 (2024): AnCoMS, Oktober 2024
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v8i1.627

Abstract

This research focuses on optimizing digital economic literacy based on local wisdom to enhance economic competitiveness within the Peh-Preneur community in Kediri. The study aims to understand how integrating local wisdom with digital literacy can strengthen the business performance of local entrepreneurs. A qualitative approach was used, combining interviews, observations, and document analysis to gather data from the community. The findings reveal that local wisdom, such as traditional values of cooperation and sustainability, adds unique value to local products and can significantly increase their appeal in both local and global markets. Digital economic literacy, particularly in areas like e-commerce, social media marketing, and digital payment systems, enables entrepreneurs to expand their market reach, improve operational efficiency, and compete more effectively. However, challenges in technology access and digital literacy remain. The study concludes that digital literacy, combined with local wisdom, offers substantial opportunities to enhance competitiveness, but requires ongoing support in training and infrastructure development for optimal outcomes.
Pendampingan Integrasi Green Economy dalam Pembelajaran Ekonomi untuk Meningkatkan Literasi Keberlanjutan Siswa SMPN 13 Bontoa: id Thamrin Tahir; Muhammad Ilyas Thamrin Tahir; Andi Sawe Ri Esso; Andi Zulitsnayarti Mardhani Syam; Damasinta, Alfiana
V-MACHINE: Vocational and Mechanical Community Service Journal Vol. 2 No. 2 (2025): November
Publisher : Program Studi Sarjana Terapan PTM FT UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69712/machine.v2i2.10541

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan literasi keberlanjutan siswa dengan mengintegrasikan green economy melalui penerapan Environmental Risk Mapping dalam pembelajaran ekonomi di UPTD SMPN 13 Bontoa. Pendampingan dilakukan melalui pemberian materi mengenai konsep Green Economy, observasi langsung untuk mengidentifikasi risiko lingkungan di area sekolah, serta analisis data lapangan untuk menyusun peta risiko ekologis. Evaluasi dilakukan menggunakan pretest–posttest dan penilaian proyek. Hasil menunjukkan adanya peningkatan yang signifikan pada semua aspek literasi keberlanjutan, dengan skor posttest berada pada kategori tinggi. Siswa mampu menemukan berbagai potensi risiko, seperti sampah plastik, saluran drainase tergenang, dan area dengan vegetasi minim, serta mengembangkan rekomendasi mitigasi yang relevan. Temuan ini menegaskan bahwa pembelajaran berbasis konteks lokal dan pengalaman langsung efektif memperkuat pemahaman, keterampilan analitis, dan kepedulian lingkungan siswa. Program ini memiliki potensi untuk diterapkan di sekolah lain yang memiliki kondisi serupa sebagai upaya mendukung pendidikan berkelanjutan.
Green Economy in Economics Learning to Support Sustainable Development Among Students of SMPN 13 Bontoa Syam, Andi Zulitsnayarti Mardhani; Damasinta, Alfiana; Adiningsih S, Sri Hutami
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 6 (2025): November
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i6.637

Abstract

Penelitian ini bertujuan menelaah efektivitas integrasi konsep Green Economy dalam pembelajaran ekonomi guna meningkatkan pengetahuan dan perilaku berkelanjutan siswa SMPN 13 Bontoa. Menggunakan desain mixed-method, penelitian ini melibatkan 60 siswa kelas VIII yang dipilih melalui cluster random sampling, terdiri atas 30 siswa kelas eksperimen dan 30 siswa pada kelas kontrol. Data dikumpulkan melalui tes pengetahuan Green Economy (20 butir), angket perilaku berkelanjutan (20 item Likert), observasi sistematis, serta wawancara mendalam dengan guru dan 10 siswa. Hasil kuantitatif menunjukkan bahwa kelas eksperimen mengalami peningkatan signifikan, dengan skor pengetahuan naik dari 55,3 menjadi 83,1 (gain 27,8; t = 12,41; p = 0,000), sedangkan kelas kontrol hanya meningkat dari 54,8 menjadi 67,2 (gain 12,4; t = 4,87; p = 0,001). Uji independent t-test mengonfirmasi perbedaan bermakna pada hasil posttest antara kedua kelompok (t = 6,07; p = 0,000). Peningkatan perilaku berkelanjutan pada kelas eksperimen juga lebih menonjol, dari skor 2,97 menjadi 4,35, sementara kelas kontrol hanya mencapai 3,37. Temuan kualitatif mengindikasikan bahwa penggunaan proyek “Local Environmental Risk Mapping”, audit energi, dan studi kasus berbasis konteks lokal memperkuat keterlibatan, pemahaman konseptual, dan kesadaran ekologis siswa. Secara keseluruhan, integrasi Green Economy terbukti memberikan kontribusi signifikan terhadap penguatan literasi keberlanjutan dan pembentukan perilaku ekologis pada peserta didik, terutama pada lingkungan pendidikan yang menghadapi kerentanan ekologis.
Analisis Pengaruh Literasi Keuangan terhadap Pengambilan Keputusan Investasi Mahasiswa Pendidikan Ekonomi Adiningsih S, Sri Hutami; Syam, Andi Zulitsnayarti Mardhani; Damasinta, Alfiana
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 6 (2025): November
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i6.638

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap pengambilan keputusan investasi mahasiswa Program Studi Pendidikan Ekonomi Universitas Negeri Makassar. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori untuk menjelaskan hubungan kausal antara variabel literasi keuangan dan keputusan investasi. Sampel penelitian berjumlah 100 mahasiswa yang dipilih melalui teknik purposive sampling dengan kriteria telah menempuh mata kuliah dasar ekonomi dan manajemen. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan statistik deskriptif, uji prasyarat, serta analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa tingkat literasi keuangan mahasiswa berada pada kategori sedang hingga tinggi, dengan penguasaan tertinggi pada aspek tabungan dan perencanaan keuangan, serta terendah pada pemahaman pasar modal dan instrumen investasi. Kemampuan pengambilan keputusan investasi juga berada pada kategori sedang, khususnya pada aspek penentuan tujuan investasi, namun masih lemah dalam analisis risiko. Hasil uji regresi menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap pengambilan keputusan investasi dengan koefisien determinasi sebesar 46%, yang berarti hampir setengah kualitas keputusan investasi mahasiswa dipengaruhi oleh tingkat literasi keuangannya. Temuan ini menegaskan pentingnya peningkatan literasi keuangan bagi mahasiswa sebagai calon pendidik maupun investor pemula. Penelitian ini merekomendasikan penguatan kurikulum, pelatihan pasar modal, dan program edukasi keuangan untuk meningkatkan kompetensi mahasiswa dalam membuat keputusan investasi yang rasional dan berinformasi.