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Sofya, Nora Dery
Universitas Teknologi Sumbawa
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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ANALISIS INDIKATOR PENYUSUN VARIABEL LATEN YANG MEMPENGARUHI KINERJA PEMASARAN TENUN KRE’ ALANG Sofya, Nora Dery; Ekastini, Ekastini; Hermanto, Koko
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1382

Abstract

Before knowing the factors that influence competitive advantage and marketing performance of Kre' Alang weaving, it must first determine the indicators that have a relationship with the latent variables. The method used to analyze this is confirmatory factor analysis. This method is used to provide information whether the model that has been modeled is in accordance with the hypothesis that has been formulated. The results of the study show that the latent variables for technology orientation are composed by the use of the latest technology, accelerating service to customers, supporting the innovation process, and ease of operationalization. Product innovation latent variables are composed by indicators of duplication and synthesis. Competitive advantage latent variables are composed by product uniqueness indicators. While marketing performance variables are composed by indicators of financial performance, operational performance, and market-based performance. The test results of the confirmatory factor model of the marketing performance of Kre' Alang woven fabric which were compiled were valid and reliable.
Co-Authors Adi Suriyadin Ardiansyah Putra Arif Annursida Bagus, Muhammad Bayu Fajar Pratama Bintang Bintang Desi Maulidyawati E, Ekastini Ekastini Ekastini Ekastini Ekastini Ekastini Ekastini Eki Ruskartina Eko Wijaya Elita Trisyawidia Eri Sasmita Susanto Erwin Mardinata Erwin Martadinata Farida Idifitriani Fatihhurroyyan Fithriati Gunawan Gunawan Harahap, Herpan Syafil Heriwibowo, Dedy Hermanto, Koko Hidayatullah, Muhammad I Gusti Putu Muliarta Aryana I Made Widiarta I Made Widiarta I Made Widiarta I Wayan Joniarta Idifitriani, Farida Ismiyarti, Wilia Jahrawati, Jahrawati Jardyagustin, Vinna Julkarnain, M. Juniardi Akhir Putra Kadri, Hadijatol Karisma, Yana Mardinata, Erwin Mietra Anggara Mohammad Taufan Asri Zaen Muhammad Abduh Robbani Muhammad Habibullah Muhammad Hidayatullah Mulyanto, Yudi Nawassyarif Noka, Isara Abda Novia Riska Aulia Oktavia, Siska Atmawan Perkasa, Abigail Pranata, Dody Rodianto, Rodianto Ryanto, Rizky Adi Sansul Yasmi Sapitri, Mitha Sari, Nikmata Sedri sella Shinta Esabella Silvia Firada Utami Siti Kalkausar Djafar HS Sonia Sonia Sulas Tari Susilawati, Tri T. Ndomaina, David Titi Andriani W, Yunanri Widiarta, I Made Yuda, Marsa Prayuda Yuli Santika Yuliadi Yuliadi Yuliadi Yuliadi Yuliadi