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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Kajian Bali Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL KEPARIWISATAAN Jurnal Penelitian Agama Hindu Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Media Riset Bisnis & Manajemen Media Bina Ilmiah Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Sains Terapan Pariwisata Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Applied Science in Tourism Destination

I Wayan Sukma Winarya Prabawa

Politeknik Pariwisata Bali

Author-ID : 857784

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Veterinary Other

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THE UTILIZATION OF INFORMATION TECHNOLOGY AND COMMUNICATION AS A DISTRIBUTION CHANNEL IN INCREASING THE COMPETITIVENESSOF LOCAL BUSINESS IN TOURISM INDUSTRY (Case study: Homestay inUbud Village, Bali) I Wayan Sukma Winarya Prabawa
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v17i1.28

The priority of tourism development in Indonesia covers the development of home stay, digitization, and air connectivity. The purpose of this study is to explore the utilization of ICT in its relation to distribution channels used by home stay owners in Ubud as a form of small-medium business owned by local communities. Data collection techniques used were stratified random sampling, secondary research, focus group discussion and in-depth interview. Through qualitative descriptive analysis techniques, the results of this study concluded that most of home stays in Ubud is familiar with ICT and has now become a major distribution channel that contributes greatly to the occupancy of home stay.

KONSEP GREEN TOURISM DAN TREND GREEN TOURISM MARKETING (STUDI LITERATUR KAJIAN GREEN TOURISM DAN IMPLEMENTASINYA) I Wayan Sukma Winarya Prabawa
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v16i1.81

Isu green tourism telah mendorong banyak pihak untuk mengembangkan sebuah aktifitas pariwisata yang lebih ramah secara sosial dan lingkungan. Sensitifitas pasar juga secara tidak langsung telah mempengaruhi model dan pengemasan produk wisata oleh penyedia jasa sehingga terlihat lebih bertanggung jawab dari sisi konsumsi. Perkembangan pemahaman green tourism saat ini telah membawa kecenderungan ke arah dua sisi yang berbeda yaitu mengembangkan aktifitas pariwisata dengan konsep green tourism atau memanfaatkan tren green tourism menjadi alat promosi oleh penyedia jasa. Tulisan ini akan mengkaji teori, pemahaman dan implementasi green tourism serta kaitannya dengan green tourism marketing.

ONLINE MARKETPLACE DAN TOURIST VIRTUAL COMMUNITIES DI INDUSTRI PARIWISATA (INOVASI DISRUPTIVE DALAM INDUSTRI PARIWISATA) I Wayan Sukma Winarya Prabawa
Jurnal Ilmiah Hospitality Management Vol 8 No 1 (2017)
Publisher : Institut Pariwisata dan Bisnis Internasional

The use of Technology, Information and Communication (ICT) with creative and innovative content has emerged various forms of product innovation with disruptive character. Millennial market share recently is regarded as a selective market and the actors who play a major role in the development and evolution of conventional products into new features products to respond the current needs of global society in which facilitating the ease of transactions between service providers and their consumers. This paper aims to describe the model and phenomenon of the emergence of ICT-based product innovation in the context of global tourism. Through literature review and qualitative research, it is concluded that the phenomenon is inevitable and has occurred earlier in developed countries. However the innovations have disrupted the dominating product for a long time yet this innovation have raised a new industry with benefits that cannot be underestimated to society.

CRISIS MANAGEMENT CONDUCTED BY BALI TOURISM BOARD (BTB) DURING THE MOUNT AGUNG VOLCANO ERUPTION I Wayan Sukma Winarya Prabawa; Komang Ayu Ratika Dewi
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims to determine the implementation of crisis management, which was carried out by the Bali Tourism Board (BTB) in Bali tourism recovery efforts due to the disaster of the Mount Agung eruption. Crisis management is needed to help restore the trust of tourists and tourism industry players and minimize the impact of the crisis on the destination. This research is qualitative research by collecting data using interview methods and documentation. This research shows that the crisis that emerged in Bali's tourism sector was at a serious level, where the crisis caused losses to the Bali tourism industry, both in the form of economic losses and the image of Bali. A series of crisis management actions were carried out by BTB which was divided into 5 steps; 1) crisis identification; 2) crisis analysis; 3) crisis isolation; 4) choice of strategy; 5) controlling program.

Memorable Tourist Experience Wisatawan Terhadap Wisata Kuliner Di Kawasan Pariwisata Pantai Kedonganan Kecamatan Kuta, Kabupaten Badung Doli Nafati Tela; I Wayan Mertha; I Wayan Sukma Winarya Prabawa
Jurnal Sains Terapan Pariwisata Vol. 4 No. 3 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kawasan Pariwisata Pantai Kedonganan merupakan salah satu daya tarik wisata unggulan yang terdapat di Kecamatan Kuta, Kabupaten Badung. Mempunyai kuliner yang terkenal dan khas dari hasil olahan ikan laut (sea food) sehingga tidak sedikit wisatawan mancanegara maupun domestik yang berkunjung. Namun kunjungan wisatawan ke Kawasan Pariwisata Pantai Kedonganan baik itu wisman atau wisdom mengalami penurunan persentase pertumubuhan selama 4 terakhir. Ketika wisatawan berwisata, mereka akan menyimpan berbagai macam memori dan pengalaman yang melekat di pikiran mereka, baik itu pengalaman menyenangkan ataupun kurang menyenangkan yang tidak akan dilupakan. Untuk mengetahui pengalaman berwisata wisatawan, perlu dilakukan penelitian terkait “Memorable Tourist Experience wisatawan terhadap wisata kuliner di Kawasan Pariwisata Pantai Kedonganan Kecamatan Kuta, Kabupaten Badung. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan dengan metode observasi, wawancara, angket/kuesioner dan metode dokumentasi. Penyebaran kuesioner dilakukan kepada 100 responden dengan komposisi 52 responden wisdom dan 48 responden wisman. Teknik pengambilan sampel menggunakan purpossive sampling dan menggunakan teknik analisis faktor eksploratori untuk menganalisis serta menggambarkan hasil penelitian. Hasil penelitian menunjukan bahwa terdapat masing-masing lima faktor baru yang terbentuk dari pengalaman berwisata wisatawan domestik dan mancanegara ketika berwisata kuliner ke Kawasan Pariwisata Pantai Kedonganan. Pada wisatawan domestik, faktor yang paling mendominasi yakni faktor New Experience, Uniqueness, Relaxation & Enjoyment dengan eigen value 4.160 dan nilai varian 27.731%, sedangkan pada wisatawan mancanegara, faktor yang paling mendominasi adalah faktor Pleasant, Product satisfaction dengan eigen value 6.311 dan nilai varian 37.124%.

Woman and Rural Development: An Exploration of Balinese Women’s Involvement in Rural Homestay Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 18 No 2 (2024): Vol 18 No 2 (2024)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2024.v18.i02.p08

Homestays have emerged as a crucial discussions issue in village development initiatives. The subject of women’s involvement in household business has enhanced the discussion of how their participation improves individual quality in social interactions and is equally vital in village development. This study investigates the role of homestays in empowering women in rural Balinese communities, specifically Ubud and Blimbingsari. Despite a patriarchal social structure, women are increasingly involved in homestay businesses. The research employs a qualitative approach, using primary data sources; collected through interviews with purposive sampling. This research found that homestay businesses play a pivotal role in empowering and encouraging female members of the Ubud and Blimbingsari communities, fostering their self-recognition within their families and society. Through regular management and training, these businesses have significantly advanced the skills of female hosts, particularly in areas such as room preparation, cooking, communication, and hospitality. While these efforts have been beneficial, there remains room for further empowerment beyond the current limitations, especially in decentralizing control within the Blimbingsari tourism committee

PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.

The French Cultural Tourism: Exploring the Harmonious Coexistence of Tradition and Modernization Winarya Prabawa, I Wayan Sukma; Pertiwi, Putu Ratih; Yanthy, Putu Sucita
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i1.756

Cultural tourism has become the doctrine of tourism development in many countries. Various local commodities have been transformed into tourist attractions to satisfy the curiosity of tourists. Unfortunately, cultural tourism in many destinations tends to be exclusive, where its activities focus on presenting artificial cultural attractions that are packaged for tourists. This article describes the best practice of how France has succeeded in developing a culture-based tourism sector amidst the demands of modernization and industrialization. Through a qualitative descriptive approach, data and information were collected from observation, literacy studies, and interviews. The authors conducted a thematic analysis to portray a culture-based French tourism model. The analysis results conclude that French tourism is firmly supported by a wealth of culture and traditions that have long been rooted in people's lives.

Sakralisasi Ruang Dan Nilai Tradisi Meburu Di Desa Adat Panjer Pranajaya, I Kadek; Pertiwi, Putu Ratih; Winarya Prabawa, I Wayan Sukma
Jurnal Penelitian Agama Hindu Vol 7 No 2 (2023)
Publisher : Jayapangus Press

Bali is very rich with traditions that contain local wisdom values. The tradition in Bali is still preserved until now. This tradition has a strong foundation because it is supported by the beliefs and beliefs of Balinese Hinduism, one of which is the meburu tradition can be trusted to neutralize the influence of negative energy into strength and positive energy. The meburu tradition is a means of purifying Bhuana Alit and Bhuana Agung to be balanced between humans, nature and their environment, both in the sekala realm and in the niskala realms. At present, there are still many people who do not know about the phenomenon created by the concept of sacred space that forms traditions, unique rituals, and the magic of meburu carried out by the people of Panjer Traditional Village. What is the real meaning that can be found from every procession behind all the ritual thoughts, structures, and beliefs that have been carried out continuously so far. This study aims to explore and examine the social values, cultural values, and religious values contained in the meburu tradition, and analyze the implications of the values contained therein. The method used in this study is a qualitative exploration with theological, historical and philosophical approaches. The results of the study found that the series of meburu traditions began with making ceremonial offerings, Ida Bhatara heading to paum/meetings at Bale Agung Temple, melasti, ngembang, meprani, tawur agung panca sata, meburu tradition, and penyimpenan. The foundation in mythology has become a strong foundation in carrying out the religious beliefs of the Panjer Traditional Village community so that the existence of the meburu tradition can remain stable because it is packaged into mythical beliefs. The meburu tradition can maintain cultural values, social values, and religious values that have been passed down from generation to generation in the past to the present so that they remain stable and sustainable. Preserving the meburu tradition can have implications for Hindu devotion, attitudes and ethics, as well as implications for togetherness and cooperation, religious behavior and ethics.

Domestic Tourists' Perceptions of Tourism Facilities at Bali Bird Park Kadek Cahya Rika Manikaputri; I Wayan Sukma Winarya Prabawa; Ida Bagus Putra Negarayana
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12165

This study aims to determine the perception of tourists towards tourist facilities at Bali Bird Park. This study used a quantitative descriptive method with a sample of 100 respondents who had visited Bali Bird Park with a minimum of 1 visit. The results of this study concluded that the tourist facilities at Bali Bird Park were generally in good condition. However, there are indicators for each variable that have the smallest average, namely: 1) Tourist attractions at Bali Bird Park have a place for tourists to relax while enjoying the attractions provided so that they are more comfortable in their activities, 2) Easy to find accommodation closest to Bali Bird Park, 3) There are clear directions. These three indicators need to be the main concern for managers to improve the quality of tourist facilities at Bali Bird Park so that they can make visiting tourists feel satisfied.

Co-Authors Albertus Aryoseto Putranto Jati Anak Agung Mirah Diksa Ningrum Anom Hery Suasapha Ayudia, Dewa Ayu Ratih Pradita Dewi, Komang Ayu Ratika Doli Nafati Tela Effendie, Mahardhika Wijaya Hanny Hafiar I Gusti Bagus Wiksuana I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Mertha I Wayan Winaja Ida Bagus Putra Negarayana Irene Hanna H Sihombing Kadek Cahya Rika Manikaputri Komang Ayu Ratika Dewi Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Meikassandra, Prilicia Nadia Candra Pramesti Natabella Widowati Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Pranajaya, I Kadek Prilicia Meikassandra Putra, I Nyoman Cahyendra Putri Widawati, Ida Ayu Putu Ratih Pertiwi Putu Ratih Pertiwi Putu Sucita Yanthy Semara, I Made Trisna Susianti, Hartanti Woro Suwintari, I Gusti Ayu Eka Titien Damayanti Utama, I Putu Yanthy, Putu Sucita

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