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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Kajian Bali Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Penelitian Agama Hindu Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Media Riset Bisnis & Manajemen Media Bina Ilmiah Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Sains Terapan Pariwisata Journal of Applied Science in Tourism Destination
I Wayan Sukma Winarya Prabawa
Politeknik Pariwisata Bali
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WELLNESS TOURISM IN UBUD. “A QUALITATIVE APPROACH TO STUDY THE ASPECTS OF WELLNESS TOURISM DEVELOPMENT” Meikassandra, Prilicia; Prabawa, I Wayan Sukma Winarya; Mertha, I Wayan
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.191

Abstract

This study aims to describe the aspects of wellness tourism development in Ubud. Adopted from Corbin theory (2006)  which states the body, mind and spirit as part of the five dimensions of wellness, namely physical wellness, emotional wellness, social wellness, intellectual wellness, and spiritual wellness, authors would therefore to identify product wellness, wellness activities, wellness dimension and life cycle of development of wellness tourism in Ubud. This study uses qualitative research methods, starting with literature studies related research about wellness tourism and in-depth interviews with wellness service providers in Ubud. In this study, the authors reviewed the literatures and analyzed the information collected from eight wellness service providers. The eight informants are determined by considering the type of wellness service scale such as spa resorts, health resorts, retreat centers, and wellness centers, located in Ubud. The results showed that wellness tourism in Ubud had fulfilled aspects and dimensions of wellness. This is reflected from the identification which was resulted where the highest-demanded wellness products in Ubud, namely yoga retreats, meditation retreats, spiritual retreats, detoxes and spa resorts. While wellness activities in Ubud are considered more relevant to Balinese-Hinduism lifestyles such as customs, cultural-religion activities and valuable-local knowledge of Balinese herbs in which are part of the wellness experience offered in Ubud. While in the terms of phase of development, the current situation of wellness tourism stays in development phase.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
THE EFFECT OF TOURISM MOTIVATION ON MILLENIALS TOURIST LOYALTY IN BALI Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa; I Made Trisna Semara
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

The relationship of motivation, satisfaction, and post-purchase behavior can play an important role in understanding the level of satisfaction and loyalty of tourists. This study intends to understanding the causal relationship among push and pull motivations, satisfaction and tourist loyalty on millennials tourist in Bali. Structural equation modeling is used to investigate the relationship. Data analysis techniques use computer programs SPSS version 21 and AMOS version 21. This study suggest the tourism authority needs to maintain and to maximize the satisfaction level of millennial tourist so make them to revisit, to extend their stay, to purchase more and to share their satisfaction testimony to others.
Women’s Participation in Tourism Activities in Celuk Tourism Village, Gianyar Regency Ayudia, Dewa Ayu Ratih Pradita; Prabawa, I Wayan Sukma Winarya; Lilasari, Luh Nyoman Tri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11189

Abstract

This research aims to determine the role of women in tourism activities in Celuk Tourism Village, Gianyar Regency. The qualitative method with a descriptive approach was method used in this research and in terms of data collection, applied mostly in interviews and observation. The results of this research show that the role of women in tourism activities in Celuk Tourism Village plays a role in three things, namely: Women’s participation in tourist attractions, tourist facilities and tourism organizations and they are played all in one as owners and managers. Challenges for women in roles include a lack of skills in technology, the younger generation of women who are less interested in silversmithing and multiple roles.
Tourist Attractions, Motivation, and Satisfaction as Determinants of Revisit Intention to Natural Destinations: A Case Study in Batur Geopark, Bali Sari, Ni Putu Ratna; Prabawa, I Wayan Sukma Winarya; Dalem, Anak Agung Gde Raka; Pertiwi, Putu Ratih; Pratama, I Putu Andre Adi Putra
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.671

Abstract

Aims of this study was to examine the influence of tourist attractions, motivation, and satisfaction on revisit intention to Batur Geopark, Bali. This study also investigated the mediating role of motivation and satisfaction in the relationship between tourist attractions and revisit intention. The background of this research was based on the phenomenon that tourist visits were often driven by the desire to relax, escape daily routines, and enjoy nature-based experiences. When these desires were  fulfilled, satisfaction emerged and lead to memorable experiences. A quantitative method with Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, using accidental sampling with 200 respondents. The findings indicated that the more diverse and appealing the available tourist attractions such as glamping, mountain trekking for sunrise views, jeep tours, ATV rides, and the Geopark Museum the higher the motivation and satisfaction levels of tourists. Furthermore, motivation and satisfaction partially mediated the effect of tourist attractions on revisit intention. This confirms that revisit intention to Batur Geopark was strongly influenced by both internal motivations and the satisfaction derived from the overall tourist experience. These findings highlighted the importance of continuously enhancing the quality and variety of attractions in alignment with tourists’ experiential needs.  
Balinese Art and Tourism Promotion: From the 1931 ‘Paris Colonial Exposition’ to the Contemporary ‘Paris Tropical Carnival’ I Wayan Sukma Winarya Prabawa; I Wayan Winaja
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 8 No. 1 (2018): MODAL BUDAYA PARIWISATA BALI
Publisher : Universitas Udayana

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Abstract

The development of tourism in Bali cannot be separated from the role of artists and the community in preserving Balinese culture and tradition. This paper aims to analyze the role of artists in the preservation of Balinese culture that is associated with the promotion of Bali tourism in overseas through cultural performances which is currently known as marketing 3.0 models. Through research literatures, interviews to sample of participants and qualitative descriptive approach, this paper suggests that artists and society since the colonial era to the present day have taken an important role as tourism promotion ambassador of Bali and Indonesia, where the artists and the community have successfully presented the emotion or the spirit of Bali’s tourism a ractions.
Co-Authors Albertus Aryoseto Putranto Jati Anak Agung Gde Raka Dalem, Anak Agung Gde Raka Anak Agung Mirah Diksa Ningrum Anom Hery Suasapha Ayudia, Dewa Ayu Ratih Pradita Dewi, Komang Ayu Ratika Doli Nafati Tela Effendie, Mahardhika Wijaya Hanny Hafiar I Gusti Bagus Wiksuana I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Mertha I Wayan Winaja Ida Bagus Putra Negarayana Irene Hanna H Sihombing Kadek Cahya Rika Manikaputri Komang Ayu Ratika Dewi Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Meikassandra, Prilicia Nadia Candra Pramesti Natabella Widowati Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Putu Ratna Sari Pranajaya, I Kadek Pratama, I Putu Andre Adi Putra Prilicia Meikassandra Putra, I Nyoman Cahyendra Putri Widawati, Ida Ayu Putu Ratih Pertiwi Putu Ratih Pertiwi Putu Sucita Yanthy Semara, I Made Trisna Susianti, Hartanti Woro Suwintari, I Gusti Ayu Eka Titien Damayanti Utama, I Putu