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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Kajian Bali Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL KEPARIWISATAAN Jurnal Penelitian Agama Hindu Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Media Riset Bisnis & Manajemen Media Bina Ilmiah Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Sains Terapan Pariwisata Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Applied Science in Tourism Destination
I Wayan Sukma Winarya Prabawa
Politeknik Pariwisata Bali
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Kuta Beach Festival Performance Based on Tourist Satisfaction Natabella Widowati; Luh Yusni Wiarti; I Wayan Sukma Winarya Prabawa
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12167

Abstract

The existence of events at a tourist attraction can improve the image of a tourist destination. However, on the other hand, with the increasing number of tourism events held, there is a lack of evaluation of the event, so that the event is seasonal. This study was conducted at the Kuta Beach Festival held at Kuta Beach with the aim of determining the performance of the Kuta Beach Festival through tourist satisfaction. The type of data used is quantitative descriptive with a sample of 110 tourists who have visited the Kuta Beach Festival, the data obtained is processed using Importance Performance Analysis (IPA). The results of this study contain 6 statements in quadrant 1: a website related to the Kuta Beach Festival is available, information is available in print media, information is available in broadcast media, interesting performers, cleanliness of the venue is maintained and a parking area is available. These 6 statements are the main priorities for the organizers to evaluate.
Community Participation in the Development of Pangsan Tourism Village in Badung Regency Anak Agung Mirah Diksa Ningrum; I Wayan Sukma Winarya Prabawa; Anom Hery Suasapha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12160

Abstract

Tourism development in the village requires community participation in order to survive. Pangsan Tourism Village, which has been established since 2010. However, it has not developed until 2024. This study uses quantitative descriptive analysis with questionnaires and Google Forms, involving 97 respondents through purposive sampling techniques. This study assesses the contribution and quality of community participation based on the form (ideas, energy, property, skills, social) and type of participation (spontaneous, driven, forced). The results show that social, skill, and idea indicators get an agree value, while energy and property are neutral. The type of driven participation is dominant with an average value of 3.81. For the development of tourist villages, it is recommended to increase community involvement, as well as routinely conduct outreach and training.
Tourist's Bizarre Behaviors in Bali: Deconstruction of Irritation Index Theory from Gen Z Perspective Prabawa, I Wayan Sukma Winarya; Suwintari, I Gusti Ayu Eka; Semara, I Made Trisna; Effendie, Mahardhika Wijaya; Pertiwi, Putu Ratih
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.464

Abstract

The urgency of this research arises from the diminishing reputation of Bali tourism, attributed to the viral dissemination of peculiar tourist behaviors via social media and other platforms. If this persists, it may adversely affect Bali's tourism circumstances. The research aims were: 1) to detect and analyze alterations in individuals' attitudes resulting from exposure to negative tourism information, and 2) to develop a model linking negative tourism information exposure to changes in the attitudes of the Balinese people, with the fatigue component serving as a mediating variable. This study employed a quantitative methodology, utilizing data analysis approaches that included quantitative descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The study's findings indicate that 1) the populace remains in the "euphoria" phase, characterized by a continued acceptance of tourists, and 2) the variable of fatigue effectively mediates the impact of negative tourism information on public attitudes, exhibiting partial mediation
Peran Mediasi Citra Kuliner pada Pengaruh E-WOM terhadap Niat Beli Wisatawan pada Produk Kuliner UMKM di Ubud, Gianyar, Bali Putra, I Nyoman Cahyendra; Utama, I Putu; Prabawa, I Wayan Sukma Winarya
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4811

Abstract

Permasalahan yang dihadapi oleh UMKM di Ubud terkait dengan ketergantungan pada E-WOM dalam mempromosikan produk mereka tanpa strategi yang memadai, sehingga penting untuk memahami bagaimana citra kuliner dapat mengoptimalkan potensi pemasaran digital. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) terhadap niat beli wisatawan pada produk kuliner Usaha Mikro Kecil Menengah (UMKM) di Ubud, Gianyar, Bali, dengan citra kuliner sebagai variabel mediasi.   Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 80 wisatawan yang mengunjungi Ubud. Data dianalisis menggunakan teknik Structural Equation Modeling (SEM). Hasil analisis menunjukkan bahwa E-WOM memiliki pengaruh signifikan terhadap citra kuliner dengan koefisien korelasi sebesar 0.822, t statistik sebesar 18.161, dan p-value sebesar 0.000. Selain itu, E-WOM juga memiliki pengaruh signifikan terhadap niat beli wisatawan dengan koefisien korelasi sebesar 0.223, t statistik sebesar 9.776, dan p-value sebesar 0.011. Citra kuliner ditemukan memiliki pengaruh signifikan terhadap niat beli wisatawan dengan koefisien korelasi sebesar 0.725, t statistik sebesar 2.033, dan p-value sebesar 0.000. Citra kuliner berperan sebagai pemediasi parsial dalam hubungan antara E-WOM dan niat beli, dengan nilai VAF sebesar 72,7%  dengan nilai korelasi sebesar 0.596, t statistik-9.034 dan p value 0.000.  Kesimpulan dari penelitian ini menekankan pentingnya citra kuliner dalam memediasi pengaruh E-WOM terhadap niat beli wisatawan. Pengelola UMKM di Ubud disarankan untuk lebih fokus membangun citra kuliner serta memanfaatkan platform digital secara optimal. Implikasi praktis dari hasil penelitian ini adalah perlunya strategi pemasaran digital yang efektif, serta kolaborasi dengan stakeholders kuliner untuk membangun citra positif produk kuliner lokal. 
Huup’s Game Changer:Transforming The Way SMEs Do Business Albertus Aryoseto Putranto Jati; Anom Hery Suasapha; I Wayan Sukma Winarya Prabawa; Ni Made Eka Mahadewi; Hanugerah Kristiono Liestiandre; Luh Nyoman Tri Lilasari
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21358

Abstract

This research delves into the strategic elements crucial to the success of Small and Medium Enterprises (SMEs) within the digital promotion industry. Focusing on Huup Creative, a Bali-based company, the study explores how effective operational practices, strategic technology adoption, and robust financial planning have enabled the company to overcome resource limitations and thrive in the competitive digital landscape. Through qualitative research, including interviews with industry experts and the company's founder, the study identifies key factors that have contributed to Huup Creative's sustainability. The findings emphasize the importance of integrating technology and optimizing resources to enhance competitiveness and market resilience in the rapidly evolving digital economy. This research offers valuable insights for SMEs seeking sustainable growth in the dynamic business environment.
THE INFLUENCE OF NOVELTY IN TOURIST ATTRACTIONS ON REVISIT INTENTIONS TO MALIOBORO, YOGYAKARTA Nadia Candra Pramesti; Hartanti Woro Susianti; I Wayan Sukma Winarya Prabawa
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1584

Abstract

This research aims to determine the effect of Novelty on tourists' revisit intention in Malioboro, Yogyakarta. Novelty, in the context of tourism, refers to the unique and different experiences offered by a destination that can attract tourists to revisit. Revisit intention is the desire of tourists to return to a destination in the future. The study employs a quantitative approach with simple linear regression analysis using SPSS 24 software. The research involves 140 domestic tourist respondents who visited Malioboro. The results show that Novelty has a positive and significant effect on tourists' revisit intention. The analysis indicates a correlation coefficient between Novelty and revisit intention of 0.747, demonstrating a strong positive correlation between the two variables. The determination coefficient test resulted in an R square of 0.558, meaning that 55.8% of the variation in revisit intention can be explained by Novelty , while 44.2% is influenced by other factors outside this study. The partial t-test showed a t-count of 13.191, greater than the t-table of 1.977, with a significance value of 0.000 < 0.05, indicating that Novelty significantly affects tourists' revisit intention in Malioboro
CRISIS MANAGEMENT CONDUCTED BY BALI TOURISM BOARD (BTB) DURING THE MOUNT AGUNG VOLCANO ERUPTION Prabawa, I Wayan Sukma Winarya; Dewi, Komang Ayu Ratika
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v4i2.123

Abstract

This study aims to determine the implementation of crisis management, which was carried out by the Bali Tourism Board (BTB) in Bali tourism recovery efforts due to the disaster of the Mount Agung eruption. Crisis management is needed to help restore the trust of tourists and tourism industry players and minimize the impact of the crisis on the destination. This research is qualitative research by collecting data using interview methods and documentation. This research shows that the crisis that emerged in Bali's tourism sector was at a serious level, where the crisis caused losses to the Bali tourism industry, both in the form of economic losses and the image of Bali. A series of crisis management actions were carried out by BTB which was divided into 5 steps; 1) crisis identification; 2) crisis analysis; 3) crisis isolation; 4) choice of strategy; 5) controlling program.
WELLNESS TOURISM IN UBUD. “A QUALITATIVE APPROACH TO STUDY THE ASPECTS OF WELLNESS TOURISM DEVELOPMENT” Meikassandra, Prilicia; Prabawa, I Wayan Sukma Winarya; Mertha, I Wayan
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.191

Abstract

This study aims to describe the aspects of wellness tourism development in Ubud. Adopted from Corbin theory (2006)  which states the body, mind and spirit as part of the five dimensions of wellness, namely physical wellness, emotional wellness, social wellness, intellectual wellness, and spiritual wellness, authors would therefore to identify product wellness, wellness activities, wellness dimension and life cycle of development of wellness tourism in Ubud. This study uses qualitative research methods, starting with literature studies related research about wellness tourism and in-depth interviews with wellness service providers in Ubud. In this study, the authors reviewed the literatures and analyzed the information collected from eight wellness service providers. The eight informants are determined by considering the type of wellness service scale such as spa resorts, health resorts, retreat centers, and wellness centers, located in Ubud. The results showed that wellness tourism in Ubud had fulfilled aspects and dimensions of wellness. This is reflected from the identification which was resulted where the highest-demanded wellness products in Ubud, namely yoga retreats, meditation retreats, spiritual retreats, detoxes and spa resorts. While wellness activities in Ubud are considered more relevant to Balinese-Hinduism lifestyles such as customs, cultural-religion activities and valuable-local knowledge of Balinese herbs in which are part of the wellness experience offered in Ubud. While in the terms of phase of development, the current situation of wellness tourism stays in development phase.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
THE EFFECT OF TOURISM MOTIVATION ON MILLENIALS TOURIST LOYALTY IN BALI Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa; I Made Trisna Semara
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The relationship of motivation, satisfaction, and post-purchase behavior can play an important role in understanding the level of satisfaction and loyalty of tourists. This study intends to understanding the causal relationship among push and pull motivations, satisfaction and tourist loyalty on millennials tourist in Bali. Structural equation modeling is used to investigate the relationship. Data analysis techniques use computer programs SPSS version 21 and AMOS version 21. This study suggest the tourism authority needs to maintain and to maximize the satisfaction level of millennial tourist so make them to revisit, to extend their stay, to purchase more and to share their satisfaction testimony to others.
Co-Authors Albertus Aryoseto Putranto Jati Anak Agung Mirah Diksa Ningrum Anom Hery Suasapha Ayudia, Dewa Ayu Ratih Pradita Dewi, Komang Ayu Ratika Doli Nafati Tela Effendie, Mahardhika Wijaya Hanny Hafiar I Gusti Bagus Wiksuana I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Mertha I Wayan Winaja Ida Bagus Putra Negarayana Irene Hanna H Sihombing Kadek Cahya Rika Manikaputri Komang Ayu Ratika Dewi Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Meikassandra, Prilicia Nadia Candra Pramesti Natabella Widowati Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Pranajaya, I Kadek Prilicia Meikassandra Putra, I Nyoman Cahyendra Putri Widawati, Ida Ayu Putu Ratih Pertiwi Putu Ratih Pertiwi Putu Sucita Yanthy Semara, I Made Trisna Susianti, Hartanti Woro Suwintari, I Gusti Ayu Eka Titien Damayanti Utama, I Putu Yanthy, Putu Sucita