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All Journal E-Journal of Linguistics Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Applied and Industrial Sciences (ESA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat JECOM Journal of Tourism and Hospitality Analysis
Kusumarini, Indah
Politeknik Pariwisata Bali
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THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMERS' DECISION TO CHOOSE PHENOM EVENT INDONESIA AS AN ORGANIZER OF MICE & EVENT ACTIVITIES Kadek Aditya Nugraha; I Nengah Wirata; Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1100

Abstract

This study aims to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y) choosing Phenom Event Indonesia as the organizer of MICE & Event activities. The method used is a quantitative approach using the t test, F test and the coefficient of determination test (R2). The research data was collected by means of a documentation study and distributing questionnaires to 100 respondents. Based on the t test, it is known that the significant value of variable X1 is 0.616, variable X2 is 0.362. These two results show a positive value, so it can be said that the variable service quality (X1) and brand image (X2) have an effect on the consumer decision variable (Y).From the results of the F test it is shown that the calculated F value > F table, namely 156.806 > 3.09. This shows that service quality (X1) and brand image (X2) simultaneously have a positive and significant effect on consumer decisions (Y).Based on the Coefficient of Determination Test (R2) it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 76.4%. This shows that service quality and brand image have a major influence on consumer decisions to use Phenom event Indonesia services.
Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; I Wayan Jata; Ni Wayan Chintia Pinaria; Luh Putu Citrawati; Indah Kusumarini
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1126

Abstract

This study examines the impact of sustainable tourism management, tourist education, and environmental awareness on the visiting intentions of tourists in Ubud, Bali. Utilizing a quantitative approach, data were collected from 160 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis to explore the relationships among the variables. The findings indicate that effective sustainable tourism management and heightened environmental awareness significantly enhance tourists' intentions to visit. Additionally, tourist education plays a crucial role in fostering environmental consciousness, further influencing visiting intentions. The results underscore the importance of integrated tourism strategies that prioritize sustainability and education to promote environmentally responsible travel behavior. This research provides valuable insights for policymakers and tourism operators in developing sustainable tourism practices that align with visitors' environmental values.
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pemarkah Kesantunan Linguistik Tuturan Bahasa Jepang Staf Hotel di Bali Kusumarini, Indah
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (918.727 KB) | DOI: 10.52352/lacultour.v1i1.737

Abstract

Services in the hotel industry are generally formal. The asymmetric relationship between the service buyer and the service provider has implications for the hotel's procedures in providing services to guests, such as maintaining of courtecy and polite speech. Based on the results of data analysis of conversations between Japanese guests and hotel staff in Bali, several verbal politeness markers  in hospitality services have been found, they are; modality (1) “ please”, (2) “would you please”, (3) "if you please", (4) “what”, (5) “is there”,(6) “do you please?”, (7) prefix o or go + guest object, like oheya (your room), (8) the greeting word "Okyaku sama" which means "Mr/Madam/Miss", (9) expressions in hotel services, such as (a) greeting, (b) offering help, (c) inviting, (d) apologizing, (e) thanking, (f) requesting, (g) giving advice, (h ) give attention. (i) excuse me, (j) wish good things to guests. All of them are performented in keigo (honorific language) so that based on the concept of politeness, these expressions are relatively safe, do not threaten the faces of guests or hotel staff.
Intercultural Shock in Japanese Language Learning at Bali Tourism Polytechnic Kusumarini, Indah; Zuraida, Lukia
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.983 KB) | DOI: 10.52352/lacultour.v1i2.934

Abstract

The purpose of this study was to analyze the errors of students in understanding the use of Japanese according to the native cultural context of the speakers. The fault findings were analyzed from the point of view of Japanese culture and Indonesian culture. Common student errors include (1) the inappropriate application of ojigi (bowing), (2) the application of doozo speech (please), shitsurei shimasu (excuse me), sumimasen (sorry, excuse me, thank you) (2) MD sentence structure where very different from the Indonesian sentence structure, and several other errors. By looking at these misunderstandings, the understanding of Japanese cultural literacy must be taught to students. Learners must have intercultural competence so that they can communicate according to the culture of the origin of the foreign language. Several ways have been done by lecturers to improve students' cultural literacy towards understanding the use of Japanese. These methods are (1) role-playing with situations in the workplace, (2) watching videos or pictures that show the real life of Japanese people, (3) with students watching Japanese dramas, then discussing the contents of the drama.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
The Influence of Personal Selling on Wedding Package Purchase Decisions at Six Senses Uluwatu Aldiani, Yuke; Citrawati, Luh Putu; Kusumarini, Indah
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11288

Abstract

Bali has become one of the most popular wedding destinations for tourists since the end of 1999. This has caused hotels in Bali to provide wedding packages to support the needs of tourists, so there is fierce competition between hotels. To face the competition, Six Senses Uluwatu carries out various promotions including personal selling. This study aims to determine the effect of personal selling on the decision to purchase a wedding package at Six Senses Uluwatu. Research data were collected by distributing questionnaires to 56 respondents who had purchased a wedding package and held a wedding at Six Senses Uluwatu in the period 2022-2023. The data analysis techniques used were simple linear regression analysis, determination coefficient analysis (R2) and t-test assisted by the SPSS 26 program. Based on the data analysis, it is known that personal selling (X) has a positive and significant effect on the decision to purchase (Y) a wedding package at Six Senses Uluwatu. Through simple linear regression analysis, it is known that the relationship between personal selling and purchasing decisions is positive. In the t-test, the calculated t value is greater than the t-table (8.505 > 2.004), meaning that the personal selling variable has an effect on the purchasing decision variable. Based on the analysis of the determination coefficient (R2), the personal selling variable has an effect of 57.3% on purchasing decisions. While the other 42.7% is influenced by other variables not examined in this study.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati , Luh Putu Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Diwyarthi, Ni Desak Made Santi Diwyarthi Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh I Gede Darmawijaya I Gusti Ngurah Agung Suprastayasa I Putu Esa Widaharthana I Wayan Adi Pratama Jata, I Wayan Juli Rastitiati, Ni Kade Kadek Aditya Nugraha Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Paramita , Ratri pinaria, ni wayan chintia Ratri Paramita Reni Ariasri, Nyoman Santi Diwyarthi, Ni Desak Made Sari, Ni Ketut Anggreni Puspa Sumadi, I Gede Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadi Sukarno Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Wirata, I Nengah