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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmu Sosial dan Humaniora JASL - Journal of Applied Studies in Language LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Applied and Industrial Sciences (ESA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat JECOM Journal of Tourism and Hospitality Analysis
Kusumarini, Indah
Politeknik Pariwisata Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; I Wayan Jata; Ni Wayan Chintia Pinaria; Luh Putu Citrawati; Indah Kusumarini
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1126

Abstract

This study examines the impact of sustainable tourism management, tourist education, and environmental awareness on the visiting intentions of tourists in Ubud, Bali. Utilizing a quantitative approach, data were collected from 160 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis to explore the relationships among the variables. The findings indicate that effective sustainable tourism management and heightened environmental awareness significantly enhance tourists' intentions to visit. Additionally, tourist education plays a crucial role in fostering environmental consciousness, further influencing visiting intentions. The results underscore the importance of integrated tourism strategies that prioritize sustainability and education to promote environmentally responsible travel behavior. This research provides valuable insights for policymakers and tourism operators in developing sustainable tourism practices that align with visitors' environmental values.
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
Visitor Perceptions of the 14th Makardhi Job Fair in 2023 at the Bali Tourism Polytechnic Putu Adhe Rama Hendrawan; Indah Kusumarini; I Gede Sumadi
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12224

Abstract

The 14th Makardhi job fair at Bali Tourism Polytechnic aims to facilitate meetings between companies in the hospitality sector and job seekers. This study aims to evaluate visitor perceptions of the implementation of the 14th Makardhi job fair in 2023. The theory of six event dimensions by Silvers (2004) was used in this study, including anticipation, arrival, activity, atmosphere, appetite, and amenities. Data were collected through interviews, documentation studies, and questionnaires using the purposive sampling method to 102 respondents, and the data were tabulated, tested for validity and reliability, and processed using the Weight Mean Score method for each event dimension. The results showed that visitor perceptions of the 14th Makardhi job fair got an average score of 3.98 (Good). The highest value was obtained in the anticipation dimension with a value of 4.32 (Very Good), while the lowest values ​​were obtained in the atmosphere (3.64) and amenities (3.62) dimensions, which were included in the "Good" category. These results indicate that visitors greatly appreciate the anticipation aspect, while the atmosphere and amenities aspects need to be improved in quality. It is expected that the committee and campus will work together to maintain the excellent anticipation aspect, as well as improve the quality of the atmosphere and amenities which are expected to be more effective in attracting and facilitating the comfort of job seekers and providing a more satisfying experience for all parties involved in the job fair exhibition at the Bali Tourism Polytechnic, precisely at the Joop Ave Hall in the future.
Persepsi Pelanggan Terhadap Kualitas Pelayanan Wedding Organizer “By Your Side” Jimbaran, Bali Lidya Lidya; I ketut Arjaya; Indah Kusumarini
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.946

Abstract

This study aims to determine the service quality of By Your Side (BYS) wedding organizers. BYS, which has been established since 2016, has handled 100 weddings until 2021. Of the many wedding activities it has handled, there have been a number of complaints from customers about the quality of BYS's service. Such as venue convenience, complaint handling, access, poor communication and implementation of wedding activities. To determine the quality of BYS services, the theory of service quality dimensions from Parasuraman, Zeithaml, Berry (2011) is used. Judging from the five dimensions, namely physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), assurance (assurance), and caring (empathy). The results showed that the average value of BY's service quality was 4.09 (Good). On the tangible dimension, a value of 4.37 was found, the reliability dimension; 4.34, responsiveness; 3.87, assurance dimension; 3.39 and the empathy dimension; 4.48. Of the five dimensions, it can be seen that the highest score is on the empathy dimension, while the lowest score is on the assurance dimension. Therefore, the assurance dimension needs more attention. Such as providing training to By Your Side employees to better understand what products the company has, creating a sense of security and comfort for consumers.
The Influence of Personal Selling on Wedding Package Purchase Decisions at Six Senses Uluwatu Aldiani, Yuke; Citrawati, Luh Putu; Kusumarini, Indah
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11288

Abstract

Bali has become one of the most popular wedding destinations for tourists since the end of 1999. This has caused hotels in Bali to provide wedding packages to support the needs of tourists, so there is fierce competition between hotels. To face the competition, Six Senses Uluwatu carries out various promotions including personal selling. This study aims to determine the effect of personal selling on the decision to purchase a wedding package at Six Senses Uluwatu. Research data were collected by distributing questionnaires to 56 respondents who had purchased a wedding package and held a wedding at Six Senses Uluwatu in the period 2022-2023. The data analysis techniques used were simple linear regression analysis, determination coefficient analysis (R2) and t-test assisted by the SPSS 26 program. Based on the data analysis, it is known that personal selling (X) has a positive and significant effect on the decision to purchase (Y) a wedding package at Six Senses Uluwatu. Through simple linear regression analysis, it is known that the relationship between personal selling and purchasing decisions is positive. In the t-test, the calculated t value is greater than the t-table (8.505 > 2.004), meaning that the personal selling variable has an effect on the purchasing decision variable. Based on the analysis of the determination coefficient (R2), the personal selling variable has an effect of 57.3% on purchasing decisions. While the other 42.7% is influenced by other variables not examined in this study.
Persepsi Pengunjung terhadap Penyelenggaraan Kuta Beach Festival Sebagai Implementasi Civic Event di Desa Adat Kuta, Kabupaten Badung, Bali Sari, Ni Ketut Anggreni Puspa; Kusumarini, Indah
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1107

Abstract

Kuta Beach Festival is a rural event or civic event held since 2015, planned and improved by the local youth community in Kuta Village with a different theme each year. Kuta Beach Festival in 2019 is the 5th festival held by the community with “Artchelon of Atlantis”. The technic of data collection used in this thesis is interviews, questionnaires, and literature review. Samples are taken using random sampling technique (probability sample), with the number of samples of 99 respondents taken from a population of 10.147 people.The purpose of this study is to understand the visitors’ insights towards the Kuta Beach Festival as the implementation of civic event in Kuta Village in which later can be taken as considerations and be implemented as improvements in the next Kuta Beach Festival. This study applied the six dimensions of event planning: anticipation, arrival, atmosphere, appetite, activity, and amenities.The result of this study showed that visitors’ insight towards Kuta Beach Festival as an implementation of civic event in Kuta village is “Good” or “Satisfying” with an average of 3,66. However, there are 3 aspects that get sufficient assessment. They are Arrival, Appetite and Amenities.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I G A Ratih Asmarani, I.G.A. Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Diwyarthi, Ni Desak Made Santi Diwyarthi Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh I Gede Darmawijaya I Gusti Ngurah Agung Suprastayasa I ketut Arjaya I Putu Esa Widaharthana I Wayan Adi Pratama IGA Niken Launingtia Jata, I Wayan Juli Rastitiati, Ni Kade Kadek Aditya Nugraha Lidya Lidya Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Nozomi Ota Paramita , Ratri pinaria, ni wayan chintia Pujani, Ni Made Ditha Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Santi Diwyarthi, Ni Desak Made Sari, Ni Ketut Anggreni Puspa Setyani, Nyoman Amy Trisna Sumadi, I Gede Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadi Sukarno Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widiani, Komang Dewik Astiti Wirata, I Nengah