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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmu Sosial dan Humaniora JASL - Journal of Applied Studies in Language LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Applied and Industrial Sciences (ESA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat JECOM Journal of Tourism and Hospitality Analysis
Kusumarini, Indah
Politeknik Pariwisata Bali
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Visitor Perceptions of the 14th Makardhi Job Fair in 2023 at the Bali Tourism Polytechnic Putu Adhe Rama Hendrawan; Indah Kusumarini; I Gede Sumadi
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12224

Abstract

The 14th Makardhi job fair at Bali Tourism Polytechnic aims to facilitate meetings between companies in the hospitality sector and job seekers. This study aims to evaluate visitor perceptions of the implementation of the 14th Makardhi job fair in 2023. The theory of six event dimensions by Silvers (2004) was used in this study, including anticipation, arrival, activity, atmosphere, appetite, and amenities. Data were collected through interviews, documentation studies, and questionnaires using the purposive sampling method to 102 respondents, and the data were tabulated, tested for validity and reliability, and processed using the Weight Mean Score method for each event dimension. The results showed that visitor perceptions of the 14th Makardhi job fair got an average score of 3.98 (Good). The highest value was obtained in the anticipation dimension with a value of 4.32 (Very Good), while the lowest values ​​were obtained in the atmosphere (3.64) and amenities (3.62) dimensions, which were included in the "Good" category. These results indicate that visitors greatly appreciate the anticipation aspect, while the atmosphere and amenities aspects need to be improved in quality. It is expected that the committee and campus will work together to maintain the excellent anticipation aspect, as well as improve the quality of the atmosphere and amenities which are expected to be more effective in attracting and facilitating the comfort of job seekers and providing a more satisfying experience for all parties involved in the job fair exhibition at the Bali Tourism Polytechnic, precisely at the Joop Ave Hall in the future.
Persepsi Pelanggan Terhadap Kualitas Pelayanan Wedding Organizer “By Your Side” Jimbaran, Bali Lidya Lidya; I ketut Arjaya; Indah Kusumarini
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.946

Abstract

This study aims to determine the service quality of By Your Side (BYS) wedding organizers. BYS, which has been established since 2016, has handled 100 weddings until 2021. Of the many wedding activities it has handled, there have been a number of complaints from customers about the quality of BYS's service. Such as venue convenience, complaint handling, access, poor communication and implementation of wedding activities. To determine the quality of BYS services, the theory of service quality dimensions from Parasuraman, Zeithaml, Berry (2011) is used. Judging from the five dimensions, namely physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), assurance (assurance), and caring (empathy). The results showed that the average value of BY's service quality was 4.09 (Good). On the tangible dimension, a value of 4.37 was found, the reliability dimension; 4.34, responsiveness; 3.87, assurance dimension; 3.39 and the empathy dimension; 4.48. Of the five dimensions, it can be seen that the highest score is on the empathy dimension, while the lowest score is on the assurance dimension. Therefore, the assurance dimension needs more attention. Such as providing training to By Your Side employees to better understand what products the company has, creating a sense of security and comfort for consumers.
The Influence of Personal Selling on Wedding Package Purchase Decisions at Six Senses Uluwatu Aldiani, Yuke; Citrawati, Luh Putu; Kusumarini, Indah
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11288

Abstract

Bali has become one of the most popular wedding destinations for tourists since the end of 1999. This has caused hotels in Bali to provide wedding packages to support the needs of tourists, so there is fierce competition between hotels. To face the competition, Six Senses Uluwatu carries out various promotions including personal selling. This study aims to determine the effect of personal selling on the decision to purchase a wedding package at Six Senses Uluwatu. Research data were collected by distributing questionnaires to 56 respondents who had purchased a wedding package and held a wedding at Six Senses Uluwatu in the period 2022-2023. The data analysis techniques used were simple linear regression analysis, determination coefficient analysis (R2) and t-test assisted by the SPSS 26 program. Based on the data analysis, it is known that personal selling (X) has a positive and significant effect on the decision to purchase (Y) a wedding package at Six Senses Uluwatu. Through simple linear regression analysis, it is known that the relationship between personal selling and purchasing decisions is positive. In the t-test, the calculated t value is greater than the t-table (8.505 > 2.004), meaning that the personal selling variable has an effect on the purchasing decision variable. Based on the analysis of the determination coefficient (R2), the personal selling variable has an effect of 57.3% on purchasing decisions. While the other 42.7% is influenced by other variables not examined in this study.
Persepsi Pengunjung terhadap Penyelenggaraan Kuta Beach Festival Sebagai Implementasi Civic Event di Desa Adat Kuta, Kabupaten Badung, Bali Sari, Ni Ketut Anggreni Puspa; Kusumarini, Indah
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1107

Abstract

Kuta Beach Festival is a rural event or civic event held since 2015, planned and improved by the local youth community in Kuta Village with a different theme each year. Kuta Beach Festival in 2019 is the 5th festival held by the community with “Artchelon of Atlantis”. The technic of data collection used in this thesis is interviews, questionnaires, and literature review. Samples are taken using random sampling technique (probability sample), with the number of samples of 99 respondents taken from a population of 10.147 people.The purpose of this study is to understand the visitors’ insights towards the Kuta Beach Festival as the implementation of civic event in Kuta Village in which later can be taken as considerations and be implemented as improvements in the next Kuta Beach Festival. This study applied the six dimensions of event planning: anticipation, arrival, atmosphere, appetite, activity, and amenities.The result of this study showed that visitors’ insight towards Kuta Beach Festival as an implementation of civic event in Kuta village is “Good” or “Satisfying” with an average of 3,66. However, there are 3 aspects that get sufficient assessment. They are Arrival, Appetite and Amenities.
Analisis SWOT dalam Meningkatkan Konsep Kreatif Pelaksanaan Event Tahunan Fin Expo Cecilia, Anastasia; Wirata, I Nengah; Kusumarini, Indah
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study entitled " SWOT Analysis in Enhancing the Creative Concept of the Annual Fin Expo Event" aims to understand the SWOT of the creative concepts of Fin Expo 2023, based on the four dimensions of creativity, namely Persons, Processes, Products, and Press. The data was collected through with OJK as client and CV. Kopi Panas as the event organizer. The technique used is descriptive analysis to measure the level of satisfaction of visitors with the creative dimensions and SWOT analysis. Based on SWOT analysis, several strategies were found to be applicable, namely: (1) the SO strategy utilizes creative team expertise in collaborating various activities such as talkshows, contests, and unique cultural parades to attract more visitors, (2) the ST strategy relies on the strength of the variable event concept to address threats from other more experienced event organizers, (3) the WO strategy includes improved internal communication between the creative team and the field design team to optimize the setting of the event and develop educational content, and (4) the WT strategy improves the event content and the use of technology to improve visitors' accessibility.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pemarkah Kesantunan Linguistik Tuturan Bahasa Jepang Staf Hotel di Bali Kusumarini, Indah
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i1.737

Abstract

Services in the hotel industry are generally formal. The asymmetric relationship between the service buyer and the service provider has implications for the hotel's procedures in providing services to guests, such as maintaining of courtecy and polite speech. Based on the results of data analysis of conversations between Japanese guests and hotel staff in Bali, several verbal politeness markers  in hospitality services have been found, they are; modality (1) “ please”, (2) “would you please”, (3) "if you please", (4) “what”, (5) “is there”,(6) “do you please?”, (7) prefix o or go + guest object, like oheya (your room), (8) the greeting word "Okyaku sama" which means "Mr/Madam/Miss", (9) expressions in hotel services, such as (a) greeting, (b) offering help, (c) inviting, (d) apologizing, (e) thanking, (f) requesting, (g) giving advice, (h ) give attention. (i) excuse me, (j) wish good things to guests. All of them are performented in keigo (honorific language) so that based on the concept of politeness, these expressions are relatively safe, do not threaten the faces of guests or hotel staff.
Intercultural Shock in Japanese Language Learning at Bali Tourism Polytechnic Kusumarini, Indah; Zuraida, Lukia
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i2.934

Abstract

The purpose of this study was to analyze the errors of students in understanding the use of Japanese according to the native cultural context of the speakers. The fault findings were analyzed from the point of view of Japanese culture and Indonesian culture. Common student errors include (1) the inappropriate application of ojigi (bowing), (2) the application of doozo speech (please), shitsurei shimasu (excuse me), sumimasen (sorry, excuse me, thank you) (2) MD sentence structure where very different from the Indonesian sentence structure, and several other errors. By looking at these misunderstandings, the understanding of Japanese cultural literacy must be taught to students. Learners must have intercultural competence so that they can communicate according to the culture of the origin of the foreign language. Several ways have been done by lecturers to improve students' cultural literacy towards understanding the use of Japanese. These methods are (1) role-playing with situations in the workplace, (2) watching videos or pictures that show the real life of Japanese people, (3) with students watching Japanese dramas, then discussing the contents of the drama.
Pengaruh Budaya Kerja Terhadap Kinerja Karyawan di CV. Phenominca Radharani Lorensa, Kadek Risal; Citrawati, Luh Putu; Kusumarini, Indah
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1108

Abstract

This study aims to determine the effect of work culture (X) on employee performance (Y) at CV. Phenominca Radharani. Data were collected through questionnaires and interviews. Data were analyzed by simple linear regression with a population of 30 people. The results of data analysis show that the variable (X) is positively and partially significant to the variable (Y). This is evidenced by the value of t arithmetic 9.471 > t table 1.701 and a significance of 0.000 <0.05. Variable (X) contributed 76.2% to variable (Y). While the remaining 23.8% is influenced by other factors. The variable (X) on the “individual orientation” indicator is the indicator that gets the lowest value (3.37). This shows that employees have not been able to meet the targets set by the company. While the "stability" indicator got the highest score (3.93). This shows the work culture of CV. Phenominca Radharani is going well (stable). The variable (Y) on the "punctuality" indicator gets the lowest value (3.33). This shows that employees have not been able to complete tasks on time. The “independence” indicator got the highest score (3.73). Show employees can complete work independently.
Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Corporate Events Di PT. Bali Multi Sarana Diaz, Christina Audrey Amandarani; Kusumarini, Indah; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a qualitative descriptive study. The purpose of this study was to determine the marketing mix strategy at PT. Bali Multi Sarana in an effort to increase the sales volume of corporate events. Data was collected through interviews, observation and documentation studies. The data analysis technique used is SWOT analysis and the 7P marketing mix (price, product, place, promotion, process, people and physical evidence). Based on the results of data analysis, it is known that there are four marketing mix strategies to increase sales volume of corporate events at PT. Bali Multi Sarana, SO strategy (Strength Opportunity) to maximize corporate events and marketing services through social media, build networking with the venue. ST strategy (Strength Threats) highlights the advantages of corporate events and equipment products, makes attractive promos and displays client testimonials that have used the company's services on social media. WO strategy (Weakness Opportunity) is to recruit marketing staff, make sales calls, utilize networking with old clients. WT strategy (Weakness Threats) maximizes promotions regarding the advantages of corporate events products and conducts research on competitors in conducting marketing.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I G A Ratih Asmarani, I.G.A. Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hartanti Woro Susianti I Gede Darmawijaya I Gusti Ayu Niken Launingtia I Gusti Ngurah Agung Suprastayasa I ketut Arjaya I Putu Esa Widaharthana I Wayan Adi Pratama I Wayan Jata Kadek Aditya Nugraha Lidya Lidya Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Kade Juli Rastitiati Nozomi Ota Nyoman Gede Mas Wiartha Paramita , Ratri pinaria, ni wayan chintia Pujani, Ni Made Ditha Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Sari, Ni Ketut Anggreni Puspa Setyani, Nyoman Amy Trisna Sumadi, I Gede Swandewi, Ni Kadek Teguh Hadi Sukarno Widaharthana , I Putu Esa Widiani, Komang Dewik Astiti Wirata, I Nengah