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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmu Sosial dan Humaniora JASL - Journal of Applied Studies in Language LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Applied and Industrial Sciences (ESA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat JECOM Journal of Tourism and Hospitality Analysis
Kusumarini, Indah
Politeknik Pariwisata Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pelatihan Penyusunan Proposal Event Bagi Masyarakat Desa Panji, Buleleng Wirata, I Nengah; Widaharthana , I Putu Esa; Suprastayasa, I Gusti Ngurah Agung; arjaya, ketut; Citrawati, Luh Putu; Ariasri, Nyoman Reni; Paramita , Ratri; Kusumarini, Indah; Sumadi, I Gede; Swandewi, Ni Kadek; Baskara, I Made Lingga
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1248

Abstract

Panji tourist village, Sukasada District, Buleleng has very unique and interesting natural and cultural tourism potential to be developed. Its development requires guidance, especially tourism awareness groups and local communities, on how to maximize this potential so that it can attract tourists and improve the welfare of local communities. Looking at the conditions and analysis of the needs of the local community, training in the form of knowledge and skills is needed in the field of developing the potential of the Panji tourist village through festival events. This activity was carried out through community service in stages by the Convention and Event Management Study Program, Bali Tourism Polytechnic with the aim of providing training in preparing event proposals for the Panji Buleleng Tourism Village community. Using a combination of theoretical lectures and hands-on practice, the training successfully produced five event proposals, including the "Panji Arts and Culture Festival 2024," designed as the village's flagship event. Evaluations showed that 85% of participants experienced an improvement in their understanding of proposal development, and 92% expressed satisfaction with the materials provided. Participants enthusiastically presented their creative ideas, which are expected to inspire the community to continue developing the village's potential through festival activities, attracting tourists, and enhancing the well-being of the residents of Panji Tourism Village.
The Influence of Marketing Mix on Meeting Package Purchase Decisions at Hotel XYZ Setyani, Nyoman Amy Trisna; Kusumarini , Indah; Asmarani, I G A Ratih
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11279

Abstract

This research aims to determine the effect of the marketing mix (X) on purchasing decisions (Y) meeting package at Xyz hotel. Research data was collected by distributing questionnaires, documentation studies, and interviews. The method used is quantitative with Multiple Linear Regression data analysis techniques, t test, F test, coefficient of determination (R2), and calculation of Effective Contributions (SE), processed using SPSS Version 25. The population in this study are consumers meeting package as many as 90 respondents who have been determined by technique purposive sampling. Based on the results of the t test, it is known that the t value product (-0,277 > -1,989), people (1,775 < 1,989), process (0.441 < 1.989). Based on the results of the F test, it is known that the value of F-count > F-table (19.733 > 2.123) means that the 7P marketing mix has a significant effect on purchasing decisions. meeting package. Based on the Coefficient of Determination Test (R2) it is known that the marketing mix (X) has an influence of 62.7% on purchasing decisions (Y), while the rest is explained by other variables not discussed in this research. Based on the results of the Effective Contribution (SE) calculation, it shows that the variable physical evidence (X7) has a higher contribution of 13.3% to purchasing decisions (Y). Meanwhile, variable product (X1) has a lower contribution of 1.54% to the purchase decision (Y). 
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
Faktor-Faktor Keberhasilan Manajemen Event dalam Penyelenggaraan Wedding oleh Glow Wedding and Event Planner Pujani, Ni Made Ditha; Kusumarini, Indah; Widaharthana, I Putu Esa
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2324

Abstract

The rising demand for wedding organizer services requires effective and structured event management. However, challenges such as weak internal communication, poor vendor coordination, and inefficient time management are still often encountered. This study aims to identify the key factors influencing successful event management and to analyze the application of POAC (Planning, Organizing, Actuating, Controlling) functions by Glow Wedding and Event Planner in organizing weddings. This research employed a qualitative approach with data collected through in-depth interviews, participant observation, and document analysis. Informants were selected purposively and included the owner and operational staff directly involved in event planning and execution. Thematic analysis based on POAC was used to interpret the data. The results of the study indicate that the success of event management at Glow Wedding and Event Planner is influenced by the effectiveness of internal and external communication, structured time management, optimal vendor coordination, and consistency in service delivery, which serve as key supporting factors in the successful organization of weddings.
Faktor Faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Jasa Glow Wedding & Event Planner Widiani, Komang Dewik Astiti; Kusumarini, Indah; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence consumer decisions in using the services of Glow Wedding & Event Planner in Bali. The study used a quantitative approach with a survey method through a questionnaire distributed to 98 respondents who had used the company's services. The variables studied included price, promotion, product, and service, with purchasing decisions as the dependent variable. Data analysis techniques used included validity tests, reliability tests, and factor analysis (Confirmatory Factor Analysis/CFA). The results of the study showed that the four independent variables influenced consumer decisions, with the product as the most dominant factor influencing consumer decisions. The promotion factor was the lowest factor in influencing consumer decisions to use the services of Glow Wedding & Event Planner.
Quantum Hospitality and Balinese Women’s Role : Integrating Culture, Sustainability, and Gender in Global Tourism Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Reni Ariasri; Indah Kusumarini
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7030

Abstract

Tourism is one of the world’s fastest-growing industries and a major driver of social, cultural, and economic transformation. In Bali, Indonesia, sustainable tourism increasingly relies on integrating local wisdom, gender inclusion, and multi-stakeholder collaboration. This study explores Quantum Hospitality as an emerging framework that combines cultural intelligence, emotional-spiritual values, digital innovation, and sustainability principles. It examines the roles of Balinese women in cultural tourism, the application of the Tri Hita Karana philosophy, and the effectiveness of Pentahelix collaboration (government–academia–business–community–media) in promoting sustainable cultural tourism. A qualitative systematic literature review of 65 global and regional studies published between 2015 and 2024 reveals that Balinese women serve as cultural transmitters, entrepreneurs, and leaders in community-based tourism. Tri Hita Karana provides an ethical foundation for balancing human, environmental, and spiritual relationships. Comparative insights from Bhutan, Thailand, and Costa Rica demonstrate that Bali’s integration of spirituality, women’s empowerment, and multi-stakeholder governance is unique and replicable. The study recommends strengthening gender-responsive tourism programs, standardizing Quantum Hospitality practices, and developing sustainability frameworks adaptable to diverse global destinations.
Enhancing Japanese Communication Skills through an Industry-Based Roleplay Module Using Communicative Language Teaching Approach Lukia Zuraida; Indah Kusumarini; Nozomi Ota; IGA Niken Launingtia
Journal of Applied Studies in Language Vol. 10 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v10i1.56-67

Abstract

This study investigates the effectiveness of an industry-based role-play module developed using the Communicative Language Teaching (CLT) approach for enhancing Japanese communication skills among tourism vocational students. The research employed a Research and Development (R&D) design integrated with classroom action research. Involving 20 students of the Tour and Travel Business Program at Politeknik Pariwisata Bali who had completed two semesters of basic Japanese Language. Data were collected through speaking performance assessments, observation checklists, peer evaluations, and reflective journals. Quantitative data were analyzed using descriptive statistics to measure improvement across two learning cycles, while qualitative data were examined through thematic analysis. The results indicate a substantial improvement in students’ communicative competence, particularly in fluency, pragmatic accuracy (keigo usage), and professional etiquette, with overall performance increasing from 65% in Cycle I to 88% in Cycle II. The findings suggest that integrating authentic tourism industry contexts into roleplay-based learning within the CLT framework effectively strengthens students’ professional Japanese communication competence.
Pemarkah Kesantunan Linguistik Tuturan Bahasa Jepang Staf Hotel di Bali Indah Kusumarini
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (918.727 KB) | DOI: 10.52352/lacultour.v1i1.737

Abstract

Services in the hotel industry are generally formal. The asymmetric relationship between the service buyer and the service provider has implications for the hotel's procedures in providing services to guests, such as maintaining of courtecy and polite speech. Based on the results of data analysis of conversations between Japanese guests and hotel staff in Bali, several verbal politeness markers  in hospitality services have been found, they are; modality (1) “ please”, (2) “would you please”, (3) "if you please", (4) “what”, (5) “is there”,(6) “do you please?”, (7) prefix o or go + guest object, like oheya (your room), (8) the greeting word "Okyaku sama" which means "Mr/Madam/Miss", (9) expressions in hotel services, such as (a) greeting, (b) offering help, (c) inviting, (d) apologizing, (e) thanking, (f) requesting, (g) giving advice, (h ) give attention. (i) excuse me, (j) wish good things to guests. All of them are performented in keigo (honorific language) so that based on the concept of politeness, these expressions are relatively safe, do not threaten the faces of guests or hotel staff.
Intercultural Shock in Japanese Language Learning at Bali Tourism Polytechnic Indah Kusumarini; Lukia Zuraida
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.983 KB) | DOI: 10.52352/lacultour.v1i2.934

Abstract

The purpose of this study was to analyze the errors of students in understanding the use of Japanese according to the native cultural context of the speakers. The fault findings were analyzed from the point of view of Japanese culture and Indonesian culture. Common student errors include (1) the inappropriate application of ojigi (bowing), (2) the application of doozo speech (please), shitsurei shimasu (excuse me), sumimasen (sorry, excuse me, thank you) (2) MD sentence structure where very different from the Indonesian sentence structure, and several other errors. By looking at these misunderstandings, the understanding of Japanese cultural literacy must be taught to students. Learners must have intercultural competence so that they can communicate according to the culture of the origin of the foreign language. Several ways have been done by lecturers to improve students' cultural literacy towards understanding the use of Japanese. These methods are (1) role-playing with situations in the workplace, (2) watching videos or pictures that show the real life of Japanese people, (3) with students watching Japanese dramas, then discussing the contents of the drama.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I G A Ratih Asmarani, I.G.A. Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Diwyarthi, Ni Desak Made Santi Diwyarthi Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh I Gede Darmawijaya I Gusti Ngurah Agung Suprastayasa I ketut Arjaya I Putu Esa Widaharthana I Wayan Adi Pratama IGA Niken Launingtia Jata, I Wayan Juli Rastitiati, Ni Kade Kadek Aditya Nugraha Lidya Lidya Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Nozomi Ota Paramita , Ratri pinaria, ni wayan chintia Pujani, Ni Made Ditha Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Santi Diwyarthi, Ni Desak Made Sari, Ni Ketut Anggreni Puspa Setyani, Nyoman Amy Trisna Sumadi, I Gede Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadi Sukarno Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widiani, Komang Dewik Astiti Wirata, I Nengah