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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmu Sosial dan Humaniora LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Applied and Industrial Sciences (ESA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat JECOM Journal of Tourism and Hospitality Analysis
Kusumarini, Indah
Politeknik Pariwisata Bali
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PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN MEMILIH TRIPLE EVENT BALI SEBAGAI PENYELENGGARA MICE & EVENT Citrawati, Luh; kusumarini, indah
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1401

Abstract

The purpose of this research was to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y). The population in this study were consumers of Triple E Event Bali, with 95 respondents as a sample. The data collected were subjected to Multiple Linear Regression, Coefficient of Determination, calculation of Effective Contribution, t-test and F-test. T-test on the effect of service quality (X1) found the value of t count > t table (5,695 > 1,986). This shows that service quality (X1) has a significant positive effect on consumer decisions (Y), brand image has a significant positive effect on consumer decisions (Y) Based on t-test on brand image (X2), it appeared that t count > t table (4,956 > 1,986). That means the brand image (X2) has a significant positive effect on consumer decisions (Y). F test obtained F count > F table (84,169 > 3,10) which means service quality (X1) and brand image (X2) simultaneously have a significant positive effect on consumer decisions. Based on Coefficient of Determination tetst (R2), it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 64.7%. The results of the effective contribution calculation showed that the service quality (X1) has a contribution of 35% to consumer decisions (Y) and the brand image variable (X2) has a contribution of 29.7% to consumer decisions (Y).
Kolaborasi Pentahelix Bagi Penguatan Peranan Perempuan Dalam Pengembangan Wisata Budaya Yang Berkelanjutan di Desa Taro Diwyarthi, Ni Desak Made Santi Diwyarthi; Citrawati, Luh Putu; Kusumarini, Indah; Ariasri, Nyoman Reni; Darmiati, Made
Sehati Abdimas Vol 7 No 1 (2024): Prosiding Sehati Abdimas 2024
Publisher : PPPM POLTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/sehati_abdimas.v7i1.905

Abstract

Penelitian ini melakukan kajian penguatan peranan perempuan dalam pengembangan wisata budaya berkelanjutan di desa Taro. Metode penelitian menggunakan observasi, wawancara mendalam dan studi dokumentasi. Responden penelitian sebanyak 25 orang yang mencakup masyarakat desa, pemerintah desa, akademisi, pengelola pondok wisata dan tokoh masyarakat. Melalui pendekatan kolaboratif berbasis pentahelix, penelitian ini mengungkap bahwa pemberdayaan perempuan di Desa Taro dapat memperkuat pembangunan hijau yang berkelanjutan. Program pelatihan dan pengabdian masyarakat yang melibatkan perempuan menunjukkan peningkatan signifikan dalam penerapan praktik pertanian organik, pembentukan kelompok usaha berbasis budaya lokal, dan kesadaran masyarakat terhadap pelestarian lingkungan. Media lokal memainkan peran penting dalam edukasi dan kampanye lingkungan, yang berdampak pada peningkatan keterlibatan masyarakat dan kunjungan wisatawan. Temuan ini memberikan model pembangunan desa wisata yang inklusif, berorientasi pada pelestarian budaya, dan mendukung ekosistem ekowisata yang berkelanjutan.
Pelatihan Penyusunan Proposal Event Bagi Masyarakat Desa Panji, Buleleng Wirata, I Nengah; Widaharthana , I Putu Esa; Suprastayasa, I Gusti Ngurah Agung; arjaya, ketut; Citrawati, Luh Putu; Ariasri, Nyoman Reni; Paramita , Ratri; Kusumarini, Indah; Sumadi, I Gede; Swandewi, Ni Kadek; Baskara, I Made Lingga
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1248

Abstract

Panji tourist village, Sukasada District, Buleleng has very unique and interesting natural and cultural tourism potential to be developed. Its development requires guidance, especially tourism awareness groups and local communities, on how to maximize this potential so that it can attract tourists and improve the welfare of local communities. Looking at the conditions and analysis of the needs of the local community, training in the form of knowledge and skills is needed in the field of developing the potential of the Panji tourist village through festival events. This activity was carried out through community service in stages by the Convention and Event Management Study Program, Bali Tourism Polytechnic with the aim of providing training in preparing event proposals for the Panji Buleleng Tourism Village community. Using a combination of theoretical lectures and hands-on practice, the training successfully produced five event proposals, including the "Panji Arts and Culture Festival 2024," designed as the village's flagship event. Evaluations showed that 85% of participants experienced an improvement in their understanding of proposal development, and 92% expressed satisfaction with the materials provided. Participants enthusiastically presented their creative ideas, which are expected to inspire the community to continue developing the village's potential through festival activities, attracting tourists, and enhancing the well-being of the residents of Panji Tourism Village.
The Influence of Marketing Mix on Meeting Package Purchase Decisions at Hotel XYZ Setyani, Nyoman Amy Trisna; Kusumarini , Indah; Asmarani, I G A Ratih
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11279

Abstract

This research aims to determine the effect of the marketing mix (X) on purchasing decisions (Y) meeting package at Xyz hotel. Research data was collected by distributing questionnaires, documentation studies, and interviews. The method used is quantitative with Multiple Linear Regression data analysis techniques, t test, F test, coefficient of determination (R2), and calculation of Effective Contributions (SE), processed using SPSS Version 25. The population in this study are consumers meeting package as many as 90 respondents who have been determined by technique purposive sampling. Based on the results of the t test, it is known that the t value product (-0,277 > -1,989), people (1,775 < 1,989), process (0.441 < 1.989). Based on the results of the F test, it is known that the value of F-count > F-table (19.733 > 2.123) means that the 7P marketing mix has a significant effect on purchasing decisions. meeting package. Based on the Coefficient of Determination Test (R2) it is known that the marketing mix (X) has an influence of 62.7% on purchasing decisions (Y), while the rest is explained by other variables not discussed in this research. Based on the results of the Effective Contribution (SE) calculation, it shows that the variable physical evidence (X7) has a higher contribution of 13.3% to purchasing decisions (Y). Meanwhile, variable product (X1) has a lower contribution of 1.54% to the purchase decision (Y). 
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
Faktor-Faktor Keberhasilan Manajemen Event dalam Penyelenggaraan Wedding oleh Glow Wedding and Event Planner Pujani, Ni Made Ditha; Kusumarini, Indah; Widaharthana, I Putu Esa
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2324

Abstract

The rising demand for wedding organizer services requires effective and structured event management. However, challenges such as weak internal communication, poor vendor coordination, and inefficient time management are still often encountered. This study aims to identify the key factors influencing successful event management and to analyze the application of POAC (Planning, Organizing, Actuating, Controlling) functions by Glow Wedding and Event Planner in organizing weddings. This research employed a qualitative approach with data collected through in-depth interviews, participant observation, and document analysis. Informants were selected purposively and included the owner and operational staff directly involved in event planning and execution. Thematic analysis based on POAC was used to interpret the data. The results of the study indicate that the success of event management at Glow Wedding and Event Planner is influenced by the effectiveness of internal and external communication, structured time management, optimal vendor coordination, and consistency in service delivery, which serve as key supporting factors in the successful organization of weddings.
Faktor Faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Jasa Glow Wedding & Event Planner Widiani, Komang Dewik Astiti; Kusumarini, Indah; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence consumer decisions in using the services of Glow Wedding & Event Planner in Bali. The study used a quantitative approach with a survey method through a questionnaire distributed to 98 respondents who had used the company's services. The variables studied included price, promotion, product, and service, with purchasing decisions as the dependent variable. Data analysis techniques used included validity tests, reliability tests, and factor analysis (Confirmatory Factor Analysis/CFA). The results of the study showed that the four independent variables influenced consumer decisions, with the product as the most dominant factor influencing consumer decisions. The promotion factor was the lowest factor in influencing consumer decisions to use the services of Glow Wedding & Event Planner.
Quantum Hospitality and Balinese Women’s Role : Integrating Culture, Sustainability, and Gender in Global Tourism Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Reni Ariasri; Indah Kusumarini
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7030

Abstract

Tourism is one of the world’s fastest-growing industries and a major driver of social, cultural, and economic transformation. In Bali, Indonesia, sustainable tourism increasingly relies on integrating local wisdom, gender inclusion, and multi-stakeholder collaboration. This study explores Quantum Hospitality as an emerging framework that combines cultural intelligence, emotional-spiritual values, digital innovation, and sustainability principles. It examines the roles of Balinese women in cultural tourism, the application of the Tri Hita Karana philosophy, and the effectiveness of Pentahelix collaboration (government–academia–business–community–media) in promoting sustainable cultural tourism. A qualitative systematic literature review of 65 global and regional studies published between 2015 and 2024 reveals that Balinese women serve as cultural transmitters, entrepreneurs, and leaders in community-based tourism. Tri Hita Karana provides an ethical foundation for balancing human, environmental, and spiritual relationships. Comparative insights from Bhutan, Thailand, and Costa Rica demonstrate that Bali’s integration of spirituality, women’s empowerment, and multi-stakeholder governance is unique and replicable. The study recommends strengthening gender-responsive tourism programs, standardizing Quantum Hospitality practices, and developing sustainability frameworks adaptable to diverse global destinations.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I G A Ratih Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Diwyarthi, Ni Desak Made Santi Diwyarthi Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh I Gede Darmawijaya I Gusti Ngurah Agung Suprastayasa I ketut Arjaya I Putu Esa Widaharthana I Wayan Adi Pratama Jata, I Wayan Juli Rastitiati, Ni Kade Kadek Aditya Nugraha Lidya Lidya Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Made Darmiati Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Paramita , Ratri pinaria, ni wayan chintia Pujani, Ni Made Ditha Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Santi Diwyarthi, Ni Desak Made Sari, Ni Ketut Anggreni Puspa Setyani, Nyoman Amy Trisna Sumadi, I Gede Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadi Sukarno Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widiani, Komang Dewik Astiti Wirata, I Nengah