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Kusumarini, Indah
Politeknik Pariwisata Bali
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MOTIVASI WISATAWAN CHINA BERKUNJUNG KE DAERAH TUJUAN WISATA (DTW) BALI Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v12i1.226

Abstract

Tujuan penelitian ini adalah untuk mengetahui motivasi wisata China berkunjung ke D1W Bali . Teori pull-push factor digunakan untuk membedah penelitian ini. Dari 100 orang responden wisatawan China, maka ditemukan 6 faktor pendorong dan 6 faktor penarik wisatawan China berkunjung ke Bali. Enam faktor pendorong tersebut adalah 1) lnteraksi sosial 2) play (ingin permainan petualang, seperti marine sport, trecking dan lain sebagainya), 3) prestige (ingin mengunjungi tempat-tempat yang belum pemah dikunjungi teman-teman saya), 4) relaxation (ingin rileks/santai), 5) wishfulfilment (keinginan memuaskan diri sendiri), 6) escape (ingin melepaskan diri dari kejenuhan beban kerja). Sedangkan 6faktor penarik yang ditemukan adalah I) atraksi kesenian, 2) bangunan be rsejarah, 3) masyarakat lokal yang ramah, 4) suasana pedesaan yang alami, 5) suasana rile ks, 6) tersedia hotel berbintang dan bertafar Internasional. Atraksi kesenian dan bangunan sejarah merupakan daya tarik yang utama. Hal tersebut menunjukkan bahwa budaya Bali mempunyai daya tarik yang tinggi bagi wisatawan China.
FAKTOR PENARIK DAN PENDORONG WISATAWAN JEPANG BERKUNJUNG KE BALI Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v10i1.269

Abstract

Japanese tourists are one of the most important markets of Balinese tourism, there­fore understanding Japanese tourists is very crucial. This research, therefore, aims to identify Japanese tourists' motivations visiting Bali; their needs and wants/ likes of tourist attractions; and the factors which stumble their visit plans to Bali. Theory of motivation ''push and pull/actor" and "migration theory" are used in analyzing the problems. By using accidental sampling technique, ques­tionnaires are spread out at the international departure o/Ngurah Rai airport to 100 respondents and some respondents are also interviewed. The result shows that "relaxing" is the main motivation/actor of Japanese tourists to visit Bali. The ''physical" is dominant as the travel motivation of Japanese tourists. Mean­while the main/actor of Japanese tourists visiting Bali is the "natural scenery" and the stumbling/actor is "security". It seems that "nature" in Bali has a high attraction; therefore Japanese tourists intend to relax in Bali. However, this con­dition is not supported by external/actors, such as security. It should be consid­ered to balance them. ··ree factors in order to increase the visit of Japanese tour­ists to Bali.
FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN CHINA BERWISATA KE NUSA PENIDA Lukia Zuraida; Woro Susianti; Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 18 No 2 (2019): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v18i2.379

Abstract

China merupakan salah satu market potensial yang dimiliki pariwisata Bali saat ini. Data menunjukan tren pertumbuhan pangsa pasar China yang sangat positif hingga mampu menduduki peringkat pertama pada tahun 2017. Hal tersebut memunculkan suatu peluang yang sangat baik untuk prospek pariwisata Bali kedepannya, khususnya untuk pengembangan pangsa pasar China ke kepulauan Nusa Penida. Untuk memaksimalkan peluang ini perlu dilakukan kajian terhadap faktor – faktor yang mempengaruhi keputusan wisatawan China dalam berwisata ke Nusa Penida. Pengumpulan data dalam penelitian ini menggunakan teknik survei dengan instrumen berupa kuesioner yang ditujukan kepada wisatawan China yang berwisata ke Nusa Penida. Penentuan sampel menggunakan teknik accidental sampling dengan jumlah responden sebanyak 140 orang. Analisis data yang digunakan yaitu analisis faktor exploratory dengan total seluruh indikator sebanyak 35buah. Dalam penelitian ini diperoleh lima faktor pendorong yang memotivasi wisatawan India dalam berwisata ke Bali yaitu: (1) faktor Strengthening family bonds dan Wish-fulfilment, (2) faktor Romance dan Social Interaction, (3) faktor Escape dan Relaxation, (4) faktor Educational Opportunity dan Selffulfilment,(5) faktor Prestige. Terdapat empat faktor penarik yang mempengaruhi wisatawan China berwisata ke Nusa Penida yaitu (1) faktor Amenities dan Accessibility, (2) faktor Attraction, (3) faktor Image, (4) faktor Price.
THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMERS' DECISION TO CHOOSE PHENOM EVENT INDONESIA AS AN ORGANIZER OF MICE & EVENT ACTIVITIES Kadek Aditya Nugraha; I Nengah Wirata; Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1100

Abstract

This study aims to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y) choosing Phenom Event Indonesia as the organizer of MICE & Event activities. The method used is a quantitative approach using the t test, F test and the coefficient of determination test (R2). The research data was collected by means of a documentation study and distributing questionnaires to 100 respondents. Based on the t test, it is known that the significant value of variable X1 is 0.616, variable X2 is 0.362. These two results show a positive value, so it can be said that the variable service quality (X1) and brand image (X2) have an effect on the consumer decision variable (Y).From the results of the F test it is shown that the calculated F value > F table, namely 156.806 > 3.09. This shows that service quality (X1) and brand image (X2) simultaneously have a positive and significant effect on consumer decisions (Y).Based on the Coefficient of Determination Test (R2) it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 76.4%. This shows that service quality and brand image have a major influence on consumer decisions to use Phenom event Indonesia services.
Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; I Wayan Jata; Ni Wayan Chintia Pinaria; Luh Putu Citrawati; Indah Kusumarini
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1126

Abstract

This study examines the impact of sustainable tourism management, tourist education, and environmental awareness on the visiting intentions of tourists in Ubud, Bali. Utilizing a quantitative approach, data were collected from 160 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis to explore the relationships among the variables. The findings indicate that effective sustainable tourism management and heightened environmental awareness significantly enhance tourists' intentions to visit. Additionally, tourist education plays a crucial role in fostering environmental consciousness, further influencing visiting intentions. The results underscore the importance of integrated tourism strategies that prioritize sustainability and education to promote environmentally responsible travel behavior. This research provides valuable insights for policymakers and tourism operators in developing sustainable tourism practices that align with visitors' environmental values.
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I G A Ratih Asmarani, I.G.A. Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hartanti Woro Susianti I Gede Darmawijaya I Gusti Ayu Niken Launingtia I Gusti Ngurah Agung Suprastayasa I ketut Arjaya I Putu Esa Widaharthana I Wayan Adi Pratama I Wayan Jata Kadek Aditya Nugraha Lidya Lidya Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Kade Juli Rastitiati Nozomi Ota Nyoman Gede Mas Wiartha Paramita , Ratri pinaria, ni wayan chintia Pujani, Ni Made Ditha Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Sari, Ni Ketut Anggreni Puspa Setyani, Nyoman Amy Trisna Sumadi, I Gede Swandewi, Ni Kadek Teguh Hadi Sukarno Widaharthana , I Putu Esa Widiani, Komang Dewik Astiti Wirata, I Nengah