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All Journal Jurnal Ilmu Pertanian Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Jurnal Pengabdian Masyarakat Asia Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat
Mumpuni, Restu Puji
Sekolah Vokasi Institut Pertanian Bogor, Jl Kumbang No. 14 Cilibende, Bogor, 16128
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Pengenalan dan Adopsi Teknologi Website Pemasaran Produk Pertanian: Analisis Transformasi Digital pada Kelompok Wanita Tani Kebun Soka Berseri Anggia Kamila Maharani; Anisa Dwi Ariani; Ega Maulana; Muhammad Fadhlan Restu; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1508

Abstract

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.
Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni Pesalmen Butarbutar; Noviana Yuliawati; Arina Destyana; Bima Yeremia Hutahaean; Muhammad Sidiq Haryadi Sutisna; Ribka Wahyuni Simarmata; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): juli : Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.808

Abstract

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development
Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor Bunga Fariza Hamid; Fairuz Syifa Hidayat; Nurshadrina Alifah Sajidah; Taufik Hidayat; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): juli : Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.809

Abstract

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.
Analisis Kemajuan Digitalisasi Agro Eduwisata Padi Organik di Desa Mulyaharja Imam Hanif Aqeela; Elchio Fajar Hisra; Muallifah Shofiatun; Vemita Joselfyn; Putri Nurul Hidayah; Siti Zahra Levina; Ravael Nariyan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.350

Abstract

"Digitalization Web for Mulyaharja Village, Bogor: A Community Empowerment Initiative" This project aims to develop a digital platform for Mulyaharja Village, Bogor, to enhance community empowerment and improve access to information and services. The web-based platform will provide a range of features, including news and announcements, community forums, and online services, to facilitate communication and collaboration among residents, village officials, and local businesses. By leveraging digital technology, this initiative seeks to promote transparency, accountability, and inclusivity in village governance, while also fostering economic growth and social development.
Analisis Minat Masyarakat dalam Perancangan Digitalisasi untuk Menunjang Potensi Pertanian Desa Sukaharja, Kabupaten Bogor, Jawa Barat Mohamad Damar Purnama; Hilmia Salsabila; Zahara Aini Kesuma; Salsa Nabila Safitri; Nadya Tendra Sikki; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.351

Abstract

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.
Perspektif Masyarakat dalam Penerapan Digitalisasi Pertanian Hari Yati Nur; Yoshua Putrawan Simanjuntak; Kayla Devina Azzahra; Jonathan Sitohang; Zefania Intan Kusuma; Melia Ari Santi; Elsa Ramadhan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.352

Abstract

This study aims to determine the perspective of the Ciherang Village community on the implementation of agricultural digitalization. As the digital era develops, the use of technology in agriculture is a great opportunity to increase efficiency and production results. Through a qualitative approach, data were obtained from questionnaires with farmers and local community leaders. The results of the study showed that most people are interested in the use of agricultural digitalization, especially in terms of access to fertilizer information and marketing of crops. However, its implementation still faces obstacles such as low digital literacy, limited technological devices, and minimal digital understanding. Therefore, mentoring efforts, ongoing training, and improving digital infrastructure are needed so that agricultural digitalization can be implemented effectively and provide real benefits for farmers in Ciherang Village.
Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan Salma Rizqiany Lubis; Intan Latifah; Eidelweis Restu; Muhammad Adlan; Lutfi Shihab; Rizha Nur Irawan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.353

Abstract

This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key challenges, although some farmers expressed a willingness to learn. Continuous mentoring and collaboration between farmers, academics, and the government are essential to support an inclusive and sustainable digital transformation in the agricultural sector.
Respon Masyarakat Desa Cibalung Terhadap Teknologi Berbasis Web Guna Membantu Pemasaran Produk Olahan Adam Anom Jati; Lisma Aulia Rohmah; Lidya Hawila Sallo; Mahda Aryo Firdaus; Destriana Nur; Muhammad Fauzan Lazwar; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.354

Abstract

This research aims to help MSMEs in Cibalung Village through the creation of a website with features that are specially designed according to the wishes and needs of the MSMEs in the village. The creation of this website involves several respondents in Cibalung Village which includes Farmers, MSME business actors, Housewives, and freelancers. The website that was created is intended as an information media about agricultural cultivation, fisheries and livestock and marketing that can be used to introduce and promote processed products for the community in the village. Data collection was carried out with a survey using a questionnaire with 21 questions and reinforced by interviews. based on the results of interviews and questionnaires obtained with 30 respondents from the entire UMKM population in Cibalung Village.
Enhancing Farmers’ Knowledge and Sustainable Agriculture through Coconut Husk Utilization in Kalikur Village Butarbutar, Pesalmen; Pratama, Agief Julio; Nurulhaq, M. Iqbal; Budiarto, Tri; Situmeang, Widya Hasian; Dewi, Ratih Kemala; Mumpuni, Restu Puji; Wiraguna, Edi
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2635

Abstract

Purpose: This program aimed to enhance farmers' knowledge of coconut husk waste management by transforming it into cocopeat, an eco-friendly planting medium. The initiative sought to promote sustainable agriculture and provide economic benefits for the community. Method: A participatory approach was used, involving community engagement through observation, socialization, training, and hands-on practice. The process included theoretical discussions, practical demonstrations, and knowledge assessments through pre- and post-tests. Practical Applications: Farmers learned to convert coconut husks into cocopeat using simple tools. The training increased awareness of waste management and provided an alternative planting medium with high water retention and nutrient content, benefiting agricultural productivity. Conclusion: The program successfully increased participants’ knowledge by 57%, demonstrating the effectiveness of agricultural extension in improving local resource utilization. Future efforts should focus on continued training and mentorship to ensure sustainable implementation and long-term benefits.
Co-Authors Adam Anom Jati Adinda Maharani Hidayat Agief Julio Pratama AIDIL AZHAR Ajeng Dwi Rahayu Aliana Bekti Fajarwati Andi Razan Ramiro Anggia Kamila Maharani Anisa Dwi Ariani Anna Sabrina Aprilia Viola Wulandari Arina Destyana Arya Dwi Praja Usman Astri Muliasari, Ade Aura Nurkhalis Azkyah, Sylvina Azzahra, Fauziah Bima Yeremia Hutahaean Bonar Tua Sihite Budiarto, Tri Bunga Fariza Hamid Butarbutar, Pesalmen Dany Boy Surbakti Deden Satria Asih Supriyadi Dela Watic Suyatno Dema Mariska Destriana Nur Dewi, Ratih Kemala Dian Eka Ramadhani Edi Wiraguna Ega Maulana Eidelweis Restu Elchio Fajar Hisra Elsa Ramadhan Fairuz Syifa Hidayat Faizatul Ulya Fitriani, Syahayyunur Galih Surya Aditama Hari Yati Nur Hilmia Salsabila Ilham Januar Pratama Imam Hanif Aqeela Intan Latifah Jonathan Sitohang Kasmanhadi Saputra, Henri Kayla Devina Azzahra Kenji Faiz Kusuma Leonard Dharmawan Lidya Hawila Sallo Lisma Aulia Rohmah Lutfi Shihab M. Agung Zaim Adzkiya M. Iqbal Nurulhaq M. Iqbal Nurulhaq Maharani Dinda Zakiyah Mahda Aryo Firdaus Mardisiwi, Ririh Sekar Melia Ari Santi Merry Gloria Meliala Mohamad Damar Purnama Muallifah Shofiatun Muhamad Bagus Jatmiko Muhamad Mulya Azhar Muhammad Adlan Muhammad Fadhlan Restu Muhammad Fauzan Lazwar Muhammad Sidiq Haryadi Sutisna Nadya Tendra Sikki Nike Nurindah RSB Noviana Yuliawati Nurcahyo Ramadhan Nurshadrina Alifah Sajidah Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Pesalmen Butarbutar Putri Nurul Hidayah Qadir, Abdul Ravael Nariyan Revalina Sulaeman Ribka Wahyuni Simarmata Rina Octavia Hasanah Rizha Nur Irawan Rochmah, Hidayati Fatchur Salma Rizqiany Lubis Salma Tri Ambarsari Salsa Nabila Safitri Siti Fitriah Siti Zahra Levina Sulaeman, Revalina Surya Aditama, Galih Syahayyunur Fitriani Syifa Khoirunnisa Taufik Hidayat Tri Budiarto Vemita Joselfyn Widya Hasian Situmeang Yoshua Putrawan Simanjuntak Zahara Aini Kesuma Zefania Intan Kusuma