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All Journal Ekonomi Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani E-JRM Jurnal Manajemen dan Pemasaran Digital
Andi Normaladewi
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Brand Image Dan Country Of Origin Melalui Word Of Mouth Terhadap Keputusan Pembelian Online Produk Erigo (Studi Kasus Mahasiswa Universitas Islam Malang) Aliwafa Aliwafa; Jeni Susyanti; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This time people live in modern times with the development of knowledge and technology, make it easier for people to find their needs such as clothes that follow fashion trends. There are many ways to finds out what fashion trends are currently rife in society, namely through social media. This is also influenced by the existence of brand image which is determines consumers to buy products online. Consumers judge where products come from (country of origin) and many consumers know brands through online reviews and word of mouth to make decisions to buy fashion products. This study aims to determine the effect of brand image, country of origin through word of mouth on purchasing decisions for Erigo's online products. In students of the Islamic University of Malang. This research uses quantitative methods. The sampling method uses the Ferdinand formula with a purposive sampling technique as a sample of 100 respondents. The tests carried out are validity test, reliability test, normality test, path analysis and hypothesis testing with the application of SPSS 25. The results of research on brand image (X1) and country of origin (X2) through word of mouth (Z) have a significant effect on purchasing decisions (Y) on the online product Erigo among students at the Islamic University of Malang Keywords: Brand Image, Country Of Origin, Word Of Mouth, Purchasing Decision 
Pengaruh Kualitas Pelayanan, Suasana Toko Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Toko Bangunan UD. Barokah, Buring, Kota Malang Aurel Aini Auliya; Achmad Agus Prioyono; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of service quality, store atmosphere, and promotion on purchasing decisions at UD. Barokah (study on TB consumers. UD. Barokah Buring, Malang City). The method used is descriptive research analysis with quantitative data types. The sample in this study amounted to 80 respondents with the technique used in this study purposive sampling. The results of the study show that service quality, store atmosphere, and promotions have a significant effect on purchasing decisions. Service quality has a significant effect on purchasing decisions. Store atmosphere has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. Keywords: Service Quality, Store Atmosphere, Promotions, And Purchasing Decisions
Pengaruh Pengaruh Lingkungan Kerja Dan Penghasilan Terhadap Motivasi Dan Dampaknya Pada Produktivitas Kerja Karyawan (Studi Kasus Pada UMKM di Kecamatan Gondanglegi Kabupaten Malang) Fayi’ Hilmy Musyafiq; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine The Influence of the Work Environment and Income on Employee Motivation and the Impact on Work Productivity (In UMKM in Gondanglegi District, Malang Regency). This research is a type of quantitative research. The method used is multiple linear regression. The sampling technique uses the formula from Malhotra with the calculation of the number of indicators multiplied by 5 (18x5) the calculation results are 90 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that significantly. Effect of Work Environment (X1), Income (X2), significant positive effect on Employee Motivation (Y1), and Work Productivity (Y2) in MSMEs (Micro, Small and Medium Units) in Gondanglegi District, Malang Regency. Keywords: The Effect Of Work Environment And Income On Employee Motivation And Its Impact On Work Productivity.
Pengaruh Social Media Marketing, Price And Location Terhadap Customer Engagement Bengkel Motorsport Mifta Malang (Studi Kasus Pada Wirausaha Bengkel Motorsport Mifta Malang) Mochamad Yuhdi Atoillah; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstr.Act’ This study aims to investigate the impact of social media marketing pricing and location on customer engagement on the Instagram social network, focusing on the Mifta Indonesia Motorsport workshop during 2022-2023. The research falls under the category of quantitative research, utilizing multiple linear regression as the primary method. The sampling technique employed is the Malhotra formula, which involves multiplying the number of variables by 5, resulting in 8.5 samples. To ensure the study's accuracy, various statistical tests were conducted, including validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, alternative variance tests, F-tests, and t-tests. The results indicate that social media marketing effectiveness (X1), price (X2), and location (X3) collectively have a significant positive impact on customer engagement at Mifta Motorsport Indonesia workshops (Y). Keywords : Effect of Social Media, Price, Marketing, and Location on Customer Engagement  
Pengaruh Brand Awareness, Daya Tarik Iklan,Perceived Quality,Dan Knowledge Halal Product Terhadap Keputusan Pembelian Geprek Kak Rose Di Kota Malang Egy Hana Maghfira; Mohammad Rizal; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of brand awareness, advertising attractiveness, perceived quality, and knowledge of halal products on purchasing decisions of Geprek Kak Rose (a case study on Geprek Kak Rose consumers). This study used a quantitative research type. The sampling technique used the Malhotra formula and the results obtained were 85 respondents. The data collection was carried out using a questionnaire. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (f test), and t test). Coefficient of Determination (Adjusted R2) and Process analysis using SPSS 21. The results of the study stated that the variable brand awareness and perceived quality had a significant effect on purchasing decisions while the attractiveness of advertisements and knowledge of halal products had no significant effect on purchasing decisions.  Keywords: Brand Awareness,Advertising Attractiveness,Perceived Quality Knowledge Halal Products
Pengaruh Shopping Lifestyle, Hedonic Shopping Motivation, dan Discount terhadap Impulse Buying Produk Skincare Skintific di TikTok Shop (Studi pada Mahasiswi Kota Malang) Reska, Moudita Nafianti; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of shopping lifestyle, hedonic shopping motivation, and discounts on impulse buying of Skintific skincare products at the TikTok Shop. The research method used is a quantitative research method. Sampling was carried out on female students in Malang City, using the Maholtra formula so that the sample obtained in this study was 80 respondents who were taken using a purposive sampling technique with criteria determined by the researcher. To obtain data, this research used a data collection method with a questionnaire. The data analysis used is instrument testing, normality testing, classical assumptions, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS 25 application. The results of this study show that shopping lifestyle, hedonic shopping motivation, and discounts have a positive and significant effect simultaneously. on impulse buying Skintific skincare products on the TikTok Shop. Furthermore, partially, shopping lifestyle, hedonic shopping motivation, and discounts have a positive and significant effect on impulse buying of Skintific skincare products on the TikTok Shop. Keywords: Shopping lifestyle, Hedonic Shopping Motivation, Discount, Impulse Buying.
Pengaruh Event Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Diamond Pada Games Online Mobile Legends (Studi Pada Konsumen Shop Mobile Legends di Universitas Islam Malang) Indirwan, Mohamad Fadhil; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In this digital era, society's life is closely intertwined with rapidly evolving technology, particularly in the entertainment industry, one of which is the gaming sector. One of the highly popular online games in Indonesia is Mobile Legends, a Multiplayer Online Battle Arena game developed by Moonton. The significant interest of Indonesian society in Mobile Legends has created numerous business opportunities, including the virtual item top-up business such as diamonds. The aim of this study is to investigate whether Event Marketing and Influencer Marketing have an impact on diamond purchasing decisions in the online game Mobile Legends. This research adopts an Explanatory Research approach with a quantitative method. The population of this study comprises active students of the Islamic University of Malang. The sample size used is 88 respondents, determined using the Slovin formula. Hypothesis testing in this study employs the F-test and t-test with the SPSS version 22 software for data analysis. The test results reveal that both Event Marketing (X1) and Influencer Marketing (X2) have a simultaneous positive and significant influence on diamond purchasing decisions (Y). Keywords: Purchase Decision, Event Marketing, Influencer Marketing
Pengaruh Kecerdasan Emosional, Budaya Organisasi, Komunikasi Dan Disiplin Kerja Terhadap Kinerja Pengurus Organisasi Daerah (Studi Kasus Komunitas Mahasiswa Pamekasan Periode 2022-2023) Sulaiman, Sulaiman; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of emotional intelligence, organizational culture, communication and work discipline on organizational performance in Pamekasan Student Community administrators. The location of this research was conducted at the Pamekasan Student Community management. This research is quantitative research. This research uses an explanatory research method. This research uses a case study method where the data is obtained by distributing questionnaires to the Pamekasan Student Community management. Sampling using nonprobability sampling technique, namely saturated sampling and obtained results as many as 67 respondents. The data was analyzed using multiple linear regression tests and determination tests. Based on the results of data analysis, the t test results show that emotional intelligence, organizational culture, communication and work discipline partially have a significant positive effect on the performance of the Pamekasan Student Community management. The results of the determination test show that the percentage is 42%, which means that the performance of the board can be influenced by emotional intelligence, organizational culture, communication and work discipline. Keywords : Management Performance, Emotional Intelligence, Organizational Culture, Communication, Work Discipline.
Pengaruh Content Marketing, Influencer Endorser dan Online Customer Review terhadap Purchase Intention Brand Skincare Skintific (Studi pada Konsumen Skintific) Fadila, Siti Aminatul; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to see the influence of content marketing, influencer endorsers and online customer reviews on purchase intention for the Skintific Skincare Brand. The population in this study were Skintific consumers with a sample size of 90 people. The method used in this research is purposive sampling. The data collection technique used in this research was carried out by distributing questionnaires. To analyze the data in this research, validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis and coefficient of determination were used. Hypothesis testing in this research was carried out through simultaneous tests and partial tests. All tests were carried out using the SPSS 25 tool. The research results showed that together the content marketing, influencer endorser and online customer review variables had a positive and significant influence on purchase intention. content marketing has a positive and significant influence on purchase intention. Influencer Endorsers have a positive and significant influence on purchase intention. online customer reviews have a positive and significant influence on purchase intention.  Keywords: Content marketing, Influencer Endorser, Online customer review, Purchase intention, Skintific 
Pengaruh Lokasi, Store Atmosphere, Dan Brand Image Terhadap Keputusan Pembelian Pelanggan Pada Tomoro Coffee Cabang Dinoyo Sabila, Uchria Latifa; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to examine the influence of location, store atmosphere, and brand image on purchasing decisions among customers of Tomoro Coffee at the Dinoyo branch. The research approach employed is quantitative, with data collection conducted through a questionnaire. The population of this study consists of customers of Tomoro Coffee at the Dinoyo branch. The sample size was determined using the Maholtra formula, resulting in 80 respondents selected through purposive sampling technique. This research method includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroskedasticity tests, multiple regression analysis, F-test, t-test, and determination coefficient analysis. The findings of the study indicate that both simultaneously and partially, location, store atmosphere, and brand image have a positive and significant impact on purchasing decisions. Keywords: Location, Store Atmosphere, Brand Image, Purchasing Decision, Coffee Shop
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Ahmad Faisal Hakim Aktsal Shira Sabilillah Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Aliwafa Aliwafa Aryani, Nisa Fadlilah Aurel Aini Auliya Basalamah, Muhammad Ridwan Chaerul Haryono Dina, Zakiyatul Rohmah Egy Hana Maghfira Ervina, Mafisatul Fadila, Siti Aminatul Farida, Eka Fauziyah, Yenny Zanubah Fayi’ Hilmy Musyafiq Indirwan, Mohamad Fadhil Ita Athia Jeni Susyanti Laksono, Prayitno Tri Maghfirah, Inayatul Maharani, Puteri Aurelia Mochamad Yuhdi Atoillah Mohammad Rizal Mohammad Rizal, Mohammad N Rachma N. Rachma Nabilah Qotrunada Nelis Adelsi Nur Hidayati Nurhidayah Nurhidayah Nurul Fitri Pardiman Pardiman Putri, Amalia Cahyani Rachma, N. Rahmi, Siti Rafika Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Reska, Moudita Nafianti Rois Arifin Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabila, Uchria Latifa Saraswati, Ety Sholihah, Fitri Awaliyatush Sistiana, Feni Sodikin Sodikin Sulaiman Sulaiman Syafiudin, Ilham Wahyuningtiyas, Nanik Widiawati Susanti Widya Rizqi Kusuma Wardhani Zulfrilanita, Amanda Zafirah