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All Journal Ekonomi Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani E-JRM Jurnal Manajemen dan Pemasaran Digital
Andi Normaladewi
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Strategi Promosi Dan Social Media Melalui Electronic Word Of Mouth Terhadap Keputusan Berkunjung Pada Wisata Edukasi Dadaprejo Kota Batu Fauziyah, Yenny Zanubah; Arifin, Rois; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was made to determine the effect of Promotional Strategy, Social Media, through Electronic Word Of Mouth, on the Decision to Visit Educational Tourism Dadaprejo Batu City, the method used in this study is the quantitative method. Sampling in this study used the slovin formula with a total sample of 134 respondents. The data used is primary data through a questionnaire. This study used instrument tests including: validity and reliability tests, normality tests, path analysis tests, t tests, Sobel tests and Coefficient of Determination  tests.From the results of the research partially obtained results where the Promotion Strategy has a significant effect on the decision to visit, Social Media has a significant effect on the decision to visit, Electronic Word Of Mouth has a significant effect on the decision to visit, Promotion Strategy has a significant effect on the decision to visit through Electronic Word Of Mouth and lastly Social The media has a significant influence on the decision to visit through the Electronic Word Of Mouth. Keywords: Promotion Strategy, Social Media, Electronic Word Of Mouth and Visiting Decision
Pengaruh Word Of Mouth, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Omg Matte Kiss Lip Cream (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2020) Putri, Amalia Cahyani; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out the impact of Word of Mouth, Brand Image, and Product Quality on Purchase Decision OMG Matte Kiss Lip Cream Case Study Students of the Faculty of Economics and Business of Islamic University of Armed Forces 2020. The method used in this study is a quantitative method using a Slovene formula of 87 respondents. The study used SPSS data analysis methods in analyzing of normality tests, classical assumption tests, hypothesis tests, double linear regression tests and adjusted R2 coefficient tests. The results showed that Word of Mouth does not significantly influence purchase decisions, Brand Image had significant influence on purchasing decisions, and Product Quality had significant impact on purchase decisions Keywords: Word of Mouth, Brand Image, Product Quality, Purchase Decision
Pengaruh Media Sosial Dan Peer Pressure Terhadap Perilaku Konsumtif Mahasiswa Unisma Dengan Literasi Keuangan Sebagai Variabel Intervening Aryani, Nisa Fadlilah; Farida, Eka; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of social media and peer pressure on the consumptive behavior of students at Universitas Islam Malang (Unisma), as well as the role of financial literacy as a mediator in this relationship. The population of this study consists of active undergraduate students at Universitas Islam Malang, with a sample of 100 respondents determined using Slovin's formula with a margin of error of 10%. The sampling technique used is Proportionate Stratified Random Sampling. This research adopts a quantitative approach with an explanatory research design. The type of data used in this study is primary data, obtained through the distribution of questionnaires using Google Forms. The questionnaire contains statements and response options using a 5-point Likert scale. The PLS-SEM (Partial Least Squares Structural Equation Modeling) approach, which comprises outer model analysis, inner model analysis, and hypothesis testing, was used to analyze the data using SmartPLS version 4.1.0.9. The findings show that Unisma students' consumption patterns are directly impacted by social media, peer pressure, and financial literacy. Additionally, the impact of peer pressure and social media on consumer behavior is mediated by financial literacy. Keywords: Social Media, Peer Pressure, Consumptive Behavior, Financial Literacy
Pengaruh Ulasan Produk, Influencer Dan Layanan Cash On Delivery Terhadap Checkout Payment Tiktok Shop Di Kota Malang Alfi, Ahmad Fauzan; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The high cart abandonment rate of 73% at TikTok Shop indicates a significant gap between consumer interest and transaction realisation which requires identification of factors that influence checkout payment decisions. This study aims to analyse the influence of product reviews, influencers, and cash on delivery services on TikTok Shop checkout payments in Malang City to provide strategic solutions for optimising sales conversion. This research uses a quantitative approach with an explanatory research design, involving 85 respondents of TikTok Shop users in Malang City through snowball sampling techniques based on the Heir et.al formula. Data analysis was carried out using multiple linear regression analysis techniques with the help of SPSS software. The results showed that product reviews have a significant effect on checkout payments, while influencers and cash on delivery services have no significant effect on checkout payments. This study confirms the importance of product reviews as the most determinant factor in e-commerce conversion, especially on a relatively new platform such as TikTok Shop. The managerial implication of this finding is the need for a strategy that focuses on product and service quality to encourage positive reviews as a key driver of checkout payments. Keywords: Product Reviews, Influencers, Cash on delivery Service, Checkout payment, Tiktok Shop, Online Purchasing Behaviour, Malang City
Peran Mediasi Customer Relationship Management: Hubungan Antara Social Media Marketing Terhadap Brand Awareness (Studi Pada Produk Fashion “This Is April” di Kota Malang). Rahmi, Siti Rafika; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is motivated by the rapid growth of the fashion industry driven by technological advances and digitalization, especially through social media as the main marketing platform. This study aims to examine how Customer Relationship Management (CRM) can mediate the impact of Social Media Marketing (SMM) in increasing Brand Awareness. The sample in this study was 100 respondents. The data collection technique in this study used a questionnaire from respondents who used the product "This Is April". This study uses the Structural Equation Modeling-Partial Lest Square (SEM-PLS) method with Smart-PLS software ver. 4.0. The research findings show that the implementation of CRM cannot mediate the effect of SMM on Brand Awareness. However, SMM has a positive and significant influence on Brand Awareness. Keywords: Social Media Marketing, Customer Relationship Management, Brand Awareness.
Pengaruh Strategi Branding Media Sosial dan Persepsi Merek terhadap Minat Beli Konsumen Masyarakat Generasi Z (Studi pada Produk Skincare Ms Glow Di Kel. Tulusrejo Kec. Lowokwaru Kota Malang) Dina, Zakiyatul Rohmah; Djaelani, Abdul Kodir; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims analyze the influence of social media branding strategies and brand perception on Generation Z consumers' purchase intention for MS Glow skincare products in Tulusrejo Village, Lowokwaru District, Malang City. With the increasing use of social media as a marketing platform, effective branding strategies have become a key factor in attracting consumer attention and shaping a positive brand perception. Generation Z, as a digitally active group, is highly influenced by social media-based marketing content, user testimonials, and the brand image built online. This research employs a quantitative approach using a survey method through questionnaires distributed to 75 respondents who are Generation Z consumers who have purchased MS Glow products. Data analysis was conducted using multiple linear regression tests to examine the relationship between the independent variables (social media branding strategy and brand perception) and the dependent variable (purchase intention). The findings indicate that social media branding strategies and brand perception simultaneously have a significant influence on purchase intention. Partially, social media branding strategies positively impact purchase intention, with key success factors including consistent communication, customer interaction, and engaging visual content. Additionally, brand perception, which reflects quality, credibility, and trust, also contributes to increasing consumers' purchasing decisions. Thus, companies need to optimize their digital marketing strategies and maintain a strong brand image to enhance product attractiveness among Generation Z consumers. Keywords: Social Media Branding Strategy, Brand Perception, Purchase Intention, MS GLOW Skincare..
Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Kinerja Pegawai Pada Royal Senyiur Hotel Kabupaten Pasuruan Syafiudin, Ilham; Rachma, N.; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This study was conducted to determine the influence of leadership and compensation on employee performance at the Royal Senyiur Hotel in Pasuruan Regency. This study is quantitative. The data collection method used in this study was a questionnaire distributed directly at the Royal Senyiur Hotel to a sample of 32 respondents and tested for validity and reliability. Data analysis used IBM SPSS Statistics Version 23. The data analysis method used multiple linear regression analysis. The results obtained from this study prove that leadership style does not have a significant impact on employee performance. Compensation has a positive and significant effect on employee performance. (3) Leadership style and compensation have a positive and significant effect on employee performance. The results of this study indicate that leadership style and compensation together have a positive and significant impact on employee performance. Leadership style does not significantly influence employee performance at the Royal Senyiur Hotel in Pasuruan Regency. The adjusted R-square value in this study was 0.752, indicating that 75.2% of the Employee Performance variable can be explained by Leadership Style and Compensation, while the remaining 24.8% is influenced by other variables. Keywords: Leadership, Compensation, Employee Performance
Pengaruh Green Product Innovation Dan Green Price Terhadap Sustainable Consumption Melalui Lifestyle Gen Z Sebagai Variabel Moderasi Pada Konsumen The Body Shop Di Kota Malang Maharani, Puteri Aurelia; Rizal, Mohammad; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to analyze the influence of green product innovation and green price on sustainable consumption, with Gen Z lifestyle as a moderating variable. The research was carried out on consumers of The Body Shop products in Malang City using a quantitative approach. The sample consisted of 75 respondents selected through proportional sampling techniques. Data analysis was performed using SmartPLS version 4.1.1.3. The results showed that green product innovation had a significant effect on sustainable consumption, and green price also had a significant effect on sustainable consumption. The moderation test indicated that the Gen Z lifestyle negatively moderates the relationship between green product innovation and sustainable consumption, and positively moderates the relationship between green price and sustainable consumption. Keywords: Green Product Innovation, Green Price, Sustainable Consumption, Gen Z Lifestyle.
Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan, Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Pada Yellow Mart Sidorahayu, Kabupaten Malang) Zulfrilanita, Amanda Zafirah; Wahono, Budi; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of price, product quality, service quality, and product variety on consumer purchasing decisions at Yellow Mart Sidorahayu, Malang Regency. The research employs a quantitative approach with descriptive and associative methods. The population consists of Yellow Mart consumers residing in Sidorahayu, with a total sample of 120 respondents determined using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that all independent variables (price, product quality, service quality, and product variety) have a positive and significant effect on purchasing decisions. These findings indicate that appropriate pricing strategies, good product quality, adequate service, and a diverse product variety can enhance consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Product Variety, Purchasing Decision
Pengaruh Viral Marketing, Brand Image, Product Quality, Terhadap Keputusan Pembelian Product Somethinc (Studi Kasus Pada Mahasiswa FEB Unisma) Maghfirah, Inayatul; Priyono, Achmad Agus; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Viral Marketing, Brand Image, and Product Quality on the purchasing decisions of Somethinc products among students of the Faculty of Economics and Business at the Islamic University of Malang (FEB UNISMA). Somethinc is a local skincare brand that has successfully emerged through digital marketing strategies, viral content, and support from beauty influencers. The research method used is quantitative with an associative approach. Data were collected through questionnaires distributed to 130 respondents who are users of Somethinc products and active students of FEB UNISMA. The data analysis technique used was multiple linear regression with the help of SPSS software. The results show that simultaneously, Viral Marketing, Brand Image, and Product Quality have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant impact. These findings highlight that effective digital marketing strategies, a strong Brand Image, and high Product Quality play a crucial role in increasing consumer purchasing decisions. This research is expected to serve as a practical reference for companies in designing targeted marketing strategies and as a theoretical contribution for future studies in the field of marketing management. Keywords: Viral Marketing, Brand Image, Product Quality, Purchasing Decision, Somethinc 
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Ahmad Faisal Hakim Aktsal Shira Sabilillah Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Aliwafa Aliwafa Aryani, Nisa Fadlilah Aurel Aini Auliya Basalamah, Muhammad Ridwan Chaerul Haryono Dina, Zakiyatul Rohmah Egy Hana Maghfira Ervina, Mafisatul Fadila, Siti Aminatul Farida, Eka Fauziyah, Yenny Zanubah Fayi’ Hilmy Musyafiq Indirwan, Mohamad Fadhil Ita Athia Jeni Susyanti Laksono, Prayitno Tri Maghfirah, Inayatul Maharani, Puteri Aurelia Mochamad Yuhdi Atoillah Mohammad Rizal Mohammad Rizal, Mohammad N Rachma N. Rachma Nabilah Qotrunada Nelis Adelsi Nur Hidayati Nurhidayah Nurhidayah Nurul Fitri Pardiman Pardiman Putri, Amalia Cahyani Rachma, N. Rahmi, Siti Rafika Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Reska, Moudita Nafianti Rois Arifin Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabila, Uchria Latifa Saraswati, Ety Sholihah, Fitri Awaliyatush Sistiana, Feni Sodikin Sodikin Sulaiman Sulaiman Syafiudin, Ilham Wahyuningtiyas, Nanik Widiawati Susanti Widya Rizqi Kusuma Wardhani Zulfrilanita, Amanda Zafirah