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All Journal Journal of Economic, Bussines and Accounting (COSTING) PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management AKMENIKA Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Ekonomi, Bisnis dan Manajemen Indonesian Journal of Community Diversity and Engagement Jurnal Kendali Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Escalate : Economics and Business Journal Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Global Leadership Organizational Research in Management Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi ABDIMAS NUSANTARA Jurnal Manajemen, Bisnis dan Kewirausahaan ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Setyariningsih, Eny
Fakultas Ekonomi, Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pendampingan Strategi Pemasaran Digital bagi UMKM “DnD Donat” di Kecamatan Dlanggu, Kabupaten Mojokerto sebagai Upaya Peningkatan Daya Saing M.Syamsul Hidayat; Eny Setyariningsih
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.1899

Abstract

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.
Kualitas Produk, Harga, Dan Kepuasan Pelanggan Dalam Mendorong Minat Beli Ulang Nurdiana, Fita; Setyariningsih, Eny; Dwihandoko, Toto Heru
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 3 No. 3 (2025): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v3i3.2056

Abstract

This study's objective is to examine the influence of product quality (X1) and price (X2) on repurchase intention (Y), with customer satisfaction (Z) serving as an intervening variable at Om. Bean Café Mojokerto. A total of 200 respondents participated in this research, which employed a quantitative approach using questionnaires as the primary data collection instrument. The collected data were analyzed using the PLS 4 method. The findings reveal that all hypotheses are supported: customer satisfaction is significantly influenced by product quality, customer satisfaction is significantly influenced by price, repurchase intention is significantly influenced by product quality, repurchase intention is significantly influenced by price, and repurchase intention is significantly influenced by customer satisfaction. Furthermore, customer satisfaction was found to mediate the relationship between product quality and repurchase intention, as well as between price and repurchase intention. These results are expected to offer useful insights and strategic suggestions for café owners to enhance marketing effectiveness and strengthen customer loyalty in Mojokerto.
Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Penguatan Kapasitas Produksi “Ummah Cookies” melalui Pengembangan Produk Kue Tradisional dengan Bahan Dasar Tepung Ubi Jalar Anita, Anita; Setyariningsih, Eny; Khanida, Marisha
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1003

Abstract

Sweet potato innovation increases public preference and can enter the modern market by being processed into modern cakes. Modern cake processing is made from local ingredients as a form of increasing the income of sweet potato farmers. Ummah Cookies is one of the pioneers of traditional sweet potato cake production. The purpose of this Community Service is to provide training in processing sweet potatoes into flour and direct application of sweet potato flour in making traditional cakes. Program evaluation includes assessment indicators regarding the understanding of the process of making sweet potato flour into flour, packaging and its application in making traditional cakes. Socialization activities, Training and Practice of making traditional cakes made from sweet potato flour went smoothly. The UNIM Community Service Team provided a live demonstration so that Ummah Cookies understood and were able to practice it independently. From the results of the Effect Evaluation (Pre-test and post-test) showed that the increase in partner capabilities was 4.21-89.2%. Making sweet potato flour at Itra Ummah Cookies showed a significant increase in partner knowledge and skills.
PENGARUH KEPUASAN KERJA DAN DISIPLIN KARYAWAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PT. YesHerb Global Trade Kartikadewi, Azizah Apriliani Tri; Setyariningsih, Eny; Kasnowo, Kasnowo
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis kepuasan kerja dan disiplin karyawan terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening. Penelitian ini dilakukan pada karyawan PT. YesHerb Global Trade. Penelitian menggunakan pendekatan kuantitatif dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner melalui google form dengan alat ukur berupa skala likert. Populasi dalam penelitian ini adalah karyawan PT. YesHerb Global Trade sebanyak 62 orang dan 1 orang komisaris. Teknik pengambilan sampel menggunakan metode sampling jenuh. Data yang terkumpul dianalisis menggunakan software SmartPLS versi 4 untuk menguji outer model dan inner model. Pengujian validitas sampel dilakukan dengan menggunakan uji factor loading dan average variance extracted (AVE), sedangkan pengujian reliabilitas menggunakan uji internal konsistensi berdasarkan nilai composite reliability. Uji validitas dengan nilai factor loading dan AVE menunjukkan nilai yang valid. Pengujian reliabilitas dengan uji internal konsistensi memiliki nilai composite reliability yang memenuhi kriteria. Berdasarkan hasil pengujian, semua pernyataan indikator variabel telah memenuhi kriteria validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa kepuasan kerja dan disiplin karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan. Kepuasan kerja dan disiplin karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG JASA TREATMENT TERHADAP TARGET PENJUALAN PADA KLINIK KECANTIKAN LOUTIRA SKINCARE DI MOJOKERTO Pratidina, Shinta Muji; Setyariningsih, Eny; Dwihandoko, Toto Heru
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Klinik Kecantikan Loutira Skincare di Mojokerto menghadapi tantangan dalam pencapaian target penjualan, khususnya dalam layanan treatment, meskipun telah berkomitmen untuk menyediakan perawatan kulit berkualitas tinggi dengan dukungan tenaga medis profesional. Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor yang mempengaruhi minat pembelian ulang jasa treatment di klinik tersebut dengan pendekatan kuantitatif dan kualitatif. Faktor-faktor yang dianalisis mencakup kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Metode kuantitatif menggunakan kuesioner yang disebarkan kepada 43 konsumen yang telah melakukan lebih dari dua kali treatment, sementara pendekatan kualitatif melibatkan wawancara untuk memahami persepsi dan motivasi pelanggan. Analisis faktor menunjukkan bahwa empat komponen utama mempengaruhi minat pembelian ulang: kualitas fisik, pelayanan, aksesibilitas, dan keunggulan. Hasil penelitian menunjukkan bahwa kualitas fisik, termasuk kesesuaian harga dan fasilitas klinik, memiliki pengaruh signifikan terhadap keputusan pembelian ulang. Selain itu, pelayanan yang baik dan aksesibilitas yang mudah juga berkontribusi pada kepuasan pelanggan. Penelitian ini menyarankan agar Klinik Kecantikan Loutira Skincare fokus pada peningkatan kualitas layanan, inovasi produk, dan strategi promosi untuk meningkatkan kepuasan dan loyalitas pelanggan. Dengan memahami dan mengimplementasikan rekomendasi ini, klinik diharapkan dapat memperbaiki pencapaian target penjualan dan memperkuat posisinya di pasar.
Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Syamsul Hidayat, Mohamad; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Pengaruh Budaya Kaizen Dan Reward Terhadap Kinerja Karyawan PT. Seino Indomobil Logistic Mojokerto Permana, Muhammad Novian Adi; Setyariningsih, Eny; Kasnowo
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to analyze the influence of Kaizen culture and reward on employee performance at PT. Seino Indomobil Logistics Kantor Project PT. Pabrik Kertas Tjiwi Kimia Mojokerto. The research methodology uses a quantitative approach with data collection techniques through questionnaires to 80 employees. The sampling technique uses saturated sampling. The results of data analysis show that Kaizen culture has a positive and significant influence on employee performance, with a t value of 5,956 (p = 0.000). Reward has a positive and significant influence on employee performance, with a t value of 3.164 (p = 0.002). Kaizen culture and reward together have a positive and significant effect on employee performance, with a calculated F value of 17,735 (p = 0.000). These findings indicate that the implementation of Kaizen culture and reward can improve employee performance at PT. Seino Indomobil Logistics Kantor Project PT. Pabrik Kertas Tjiwi Kimia Mojokerto
Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Putri Assakinah, Andin; Setyariningsih, Eny; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Pengaruh Beban Kerja, Lingkungan Kerja, Kompensasi dan Pengembangan Karir Organisasi terhadap Kepuasan Kerja Karyawan di PT. Beton Prima Indonesia Wahyu Apiyanto, Muhammad; Setyariningsih, Eny; Kasnowo, Kasnowo
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6799

Abstract

This study aims to determine the Effect of Workload, Work Environment, Compensation and Organizational Career Development on Employee Job Satisfaction at PT Beton Prima Indonesia, either partially or simultaneously. The samples in this study were 44 employees. The method of determining the sample in this study uses a saturated or census sample. Data collection was carried out by distributing questionnaires. The data analysis technique uses multiple linear regression analysis with the help of the IBM SPSS program. The results showed that workload (X1) partially had no effect on employee job satisfaction (Y) with a t count -0.241 <t table 2.022 with a significance level of 0.811. The work environment (X2) has no partial effect on employee job satisfaction (Y) with a t count of 1.411 < t table of 2.022 with a significance level of 0.166. Compensation (X3) has a partial effect on employee job satisfaction (Y) with a t count of 23,425 > t table of 2.022 with a significance level of 0.001. Career development (X4) has no partial effect on employee job satisfaction (Y) with a t count of 0.053 <t table of 2.022 with a significance level of 0.958. Workload (X1), work environment (X2), compensation (X3) and career development (X4) simultaneously influence employee job satisfaction (Y) with an F count of 197.722 > F table of 2.612 and a significance level of 0.001.
Co-Authors Agoes Hadi Poernomo Akbar, Maylindah Angelina Amila Qurniyati Amila Qurniyati Andin Putri Assakinah Anita Anita Ariski, Ema Dwi Bambang Ismaya Budi Utami Budi Utami Budi Utami Deny Dwi Fran Iswanda Dwi Anisatul Ulfa Dwihandoko, Toto Heru Fajar, Adik Muhammad Hidayat, M. Syamsul Izza, Rohmatul Jasmine Fitria Wibowo Kartikadewi, Azizah Apriliani Tri Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khanida, Marisha Khoirunnisa, Sindy M. Syamsul Hidayat M.Syamsul H M.Syamsul Hidayat Mahmudifa, Ayu Mohammad Arif Saifudin Mutiara Novia Yuanti Novelia Puspita Meidi Noviandhi Sanggar Nirvandhi Nurdiana, Fita Permana, Muhammad Novian Adi Pratidina, Shinta Muji Putri Assakinah, Andin Putri Ulul Azmi, Mei Rini Armin Rini Armin Salzabila Artamevia Septifana Rosiani Shandy Darma Pramulia Sholikha, Miftakhus Sindy Khoirunnisa Siti Shokkikhah SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Taufiqurrahman Tiara Mufarihah ‘Aini Toto Heru DH Wahyu Apiyanto, Muhammad Yanto Budi Prasetya Yuliana Putri, Afrianty