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All Journal Journal of Economic, Bussines and Accounting (COSTING) PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management AKMENIKA Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Ekonomi, Bisnis dan Manajemen Indonesian Journal of Community Diversity and Engagement Jurnal Kendali Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Journal of Innovative and Creativity Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Global Leadership Organizational Research in Management Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi ABDIMAS NUSANTARA
Setyariningsih, Eny
Fakultas Ekonomi, Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Kompensasi dan Disiplin Kerja Terhadap Produktivitas Kerja pada CV Jaya Wangi Mojokerto Deny Dwi Fran Iswanda; Eny Setyariningsih; Rini Armin
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.327

Abstract

This research aims to examine compensation, work disclipine, its influence on work productivity, and to examine the influence of compensation, work disclipine, simultaneously on work productivity. The population in this study were employees at CV. Jaya Wangi Mojokerto. The sampling technique used the saturated sampling method and a sample of 150 employees was obtained. Data analysis uses descriptive statistics and inferental statistics using IBM SPSS as a testing tool. The research results show that compensation does not have a positive effect on work productivity, work discipline has a positive effect on work productivity. Keywords: compensation, work discipline, work produktivity
The Role of Psychological Pricing and Perceived Value in Driving Purchase Decisions: Managerial and Digital Entrepreneurship Perspectives Utami, Budi; Hidayat, Syamsul; Setyariningsih, Eny
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10637

Abstract

This study aims to analyze the role of psychological pricing strategies and perceived value in influencing consumer purchasing decisions, with an emphasis on managerial and digital entrepreneurship perspectives. The main focus of this research is Generation Z consumers in East Java who actively make transactions on TikTok Shop, as one of the rapidly growing social commerce platforms. A quantitative approach was used with a probability sampling method on 227 respondents. The results of the study show that low price strategies and flash sales, which are designed based on a psychological approach, significantly influence consumer value perceptions and have a direct impact on purchasing decisions. Perceived value acts as an important mediator that strengthens the influence of both strategies on purchase intentions. In the context of digital entrepreneurship, these findings are relevant because they show how business actors can utilize pricing mechanisms based on consumer psychology to increase sales conversions, loyalty, and shopping experiences. The practical implications of this study indicate that digital MSMEs must integrate pricing strategies with an understanding of digital consumer behavior in order to be able to compete in a competitive and dynamic social platform-based e-commerce ecosystem.
Pendampingan Strategi Pemasaran Digital bagi UMKM “DnD Donat” di Kecamatan Dlanggu, Kabupaten Mojokerto sebagai Upaya Peningkatan Daya Saing M.Syamsul Hidayat; Eny Setyariningsih
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.1899

Abstract

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Denise Thrift Di Mojokerto Dengan Minat Beli Sebagai Variabel Moderasi Rahmawati, Lutviana Devi; Setyariningsih, Eny; Dwihandoko, Toto Heru
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap keputusan pembelian dengan minat beli sebagai variabel moderasi pada konsumen Denise Thrift di Mojokerto. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatori. Data dikumpulkan melalui kuesioner yang disebarkan kepada 200 responden dengan teknik accidental sampling. Instrumen penelitian diukur menggunakan skala Likert lima poin dan dianalisis dengan metode Partial Least Square (PLS) menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variabel produk dan promosi berpengaruh signifikan terhadap keputusan pembelian, sedangkan harga dan tempat tidak memiliki pengaruh signifikan. Selain itu, minat beli terbukti berpengaruh positif terhadap keputusan pembelian. Uji moderasi juga mengungkapkan bahwa minat beli mampu memperkuat pengaruh produk dan promosi terhadap keputusan pembelian, namun tidak memperkuat hubungan harga dan tempat dengan keputusan pembelian. Temuan ini menegaskan bahwa dalam konteks bisnis thrift shop, konsumen lebih menekankan pada kualitas produk dan promosi kreatif dibandingkan pertimbangan harga maupun lokasi toko. Implikasi penelitian ini menunjukkan pentingnya strategi diferensiasi produk dan promosi digital untuk meningkatkan minat beli serta mendorong keputusan pembelian. Penelitian ini juga memberikan kontribusi teoretis pada literatur pemasaran dengan menegaskan peran variabel moderasi dalam perilaku konsumen.
Kualitas Produk, Harga, Dan Kepuasan Pelanggan Dalam Mendorong Minat Beli Ulang Nurdiana, Fita; Setyariningsih, Eny; Dwihandoko, Toto Heru
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 3 No. 3 (2025): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v3i3.2056

Abstract

This study's objective is to examine the influence of product quality (X1) and price (X2) on repurchase intention (Y), with customer satisfaction (Z) serving as an intervening variable at Om. Bean Café Mojokerto. A total of 200 respondents participated in this research, which employed a quantitative approach using questionnaires as the primary data collection instrument. The collected data were analyzed using the PLS 4 method. The findings reveal that all hypotheses are supported: customer satisfaction is significantly influenced by product quality, customer satisfaction is significantly influenced by price, repurchase intention is significantly influenced by product quality, repurchase intention is significantly influenced by price, and repurchase intention is significantly influenced by customer satisfaction. Furthermore, customer satisfaction was found to mediate the relationship between product quality and repurchase intention, as well as between price and repurchase intention. These results are expected to offer useful insights and strategic suggestions for café owners to enhance marketing effectiveness and strengthen customer loyalty in Mojokerto.
Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Penguatan Kapasitas Produksi “Ummah Cookies” melalui Pengembangan Produk Kue Tradisional dengan Bahan Dasar Tepung Ubi Jalar Anita, Anita; Setyariningsih, Eny; Khanida, Marisha
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1003

Abstract

Sweet potato innovation increases public preference and can enter the modern market by being processed into modern cakes. Modern cake processing is made from local ingredients as a form of increasing the income of sweet potato farmers. Ummah Cookies is one of the pioneers of traditional sweet potato cake production. The purpose of this Community Service is to provide training in processing sweet potatoes into flour and direct application of sweet potato flour in making traditional cakes. Program evaluation includes assessment indicators regarding the understanding of the process of making sweet potato flour into flour, packaging and its application in making traditional cakes. Socialization activities, Training and Practice of making traditional cakes made from sweet potato flour went smoothly. The UNIM Community Service Team provided a live demonstration so that Ummah Cookies understood and were able to practice it independently. From the results of the Effect Evaluation (Pre-test and post-test) showed that the increase in partner capabilities was 4.21-89.2%. Making sweet potato flour at Itra Ummah Cookies showed a significant increase in partner knowledge and skills.
PENGARUH KEPUASAN KERJA DAN DISIPLIN KARYAWAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PT. YesHerb Global Trade Kartikadewi, Azizah Apriliani Tri; Setyariningsih, Eny; Kasnowo, Kasnowo
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis kepuasan kerja dan disiplin karyawan terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening. Penelitian ini dilakukan pada karyawan PT. YesHerb Global Trade. Penelitian menggunakan pendekatan kuantitatif dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner melalui google form dengan alat ukur berupa skala likert. Populasi dalam penelitian ini adalah karyawan PT. YesHerb Global Trade sebanyak 62 orang dan 1 orang komisaris. Teknik pengambilan sampel menggunakan metode sampling jenuh. Data yang terkumpul dianalisis menggunakan software SmartPLS versi 4 untuk menguji outer model dan inner model. Pengujian validitas sampel dilakukan dengan menggunakan uji factor loading dan average variance extracted (AVE), sedangkan pengujian reliabilitas menggunakan uji internal konsistensi berdasarkan nilai composite reliability. Uji validitas dengan nilai factor loading dan AVE menunjukkan nilai yang valid. Pengujian reliabilitas dengan uji internal konsistensi memiliki nilai composite reliability yang memenuhi kriteria. Berdasarkan hasil pengujian, semua pernyataan indikator variabel telah memenuhi kriteria validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa kepuasan kerja dan disiplin karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan. Kepuasan kerja dan disiplin karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG JASA TREATMENT TERHADAP TARGET PENJUALAN PADA KLINIK KECANTIKAN LOUTIRA SKINCARE DI MOJOKERTO Pratidina, Shinta Muji; Setyariningsih, Eny; Dwihandoko, Toto Heru
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Klinik Kecantikan Loutira Skincare di Mojokerto menghadapi tantangan dalam pencapaian target penjualan, khususnya dalam layanan treatment, meskipun telah berkomitmen untuk menyediakan perawatan kulit berkualitas tinggi dengan dukungan tenaga medis profesional. Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor yang mempengaruhi minat pembelian ulang jasa treatment di klinik tersebut dengan pendekatan kuantitatif dan kualitatif. Faktor-faktor yang dianalisis mencakup kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Metode kuantitatif menggunakan kuesioner yang disebarkan kepada 43 konsumen yang telah melakukan lebih dari dua kali treatment, sementara pendekatan kualitatif melibatkan wawancara untuk memahami persepsi dan motivasi pelanggan. Analisis faktor menunjukkan bahwa empat komponen utama mempengaruhi minat pembelian ulang: kualitas fisik, pelayanan, aksesibilitas, dan keunggulan. Hasil penelitian menunjukkan bahwa kualitas fisik, termasuk kesesuaian harga dan fasilitas klinik, memiliki pengaruh signifikan terhadap keputusan pembelian ulang. Selain itu, pelayanan yang baik dan aksesibilitas yang mudah juga berkontribusi pada kepuasan pelanggan. Penelitian ini menyarankan agar Klinik Kecantikan Loutira Skincare fokus pada peningkatan kualitas layanan, inovasi produk, dan strategi promosi untuk meningkatkan kepuasan dan loyalitas pelanggan. Dengan memahami dan mengimplementasikan rekomendasi ini, klinik diharapkan dapat memperbaiki pencapaian target penjualan dan memperkuat posisinya di pasar.
Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Syamsul Hidayat, Mohamad; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Co-Authors Agoes Hadi Poernomo Akbar, Maylindah Angelina Amila Qurniyati Amila Qurniyati Anita Anita Ariski, Ema Dwi Bambang Ismaya Budi Utami Budi Utami Budi Utami Deny Dwi Fran Iswanda Dwi Anisatul Ulfa Dwihandoko, Toto Heru Fajar, Adik Muhammad Hidayat, M. Syamsul Jasmine Fitria Wibowo Kartikadewi, Azizah Apriliani Tri Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khanida, Marisha Khoirunnisa, Sindy M. Syamsul Hidayat M.Syamsul H M.Syamsul Hidayat Mohammad Arif Saifudin Mutiara Novia Yuanti Novelia Puspita Meidi Noviandhi Sanggar Nirvandhi Nurdiana, Fita Permana, Muhammad Novian Adi Pratidina, Shinta Muji Putri Assakinah, Andin Rahmawati, Lutviana Devi Rini Armin Rini Armin Salzabila Artamevia Septifana Rosiani Shandy Darma Pramulia Siti Shokkikhah SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Tiara Mufarihah ‘Aini Toto Heru DH Wahyu Apiyanto, Muhammad Yanto Budi Prasetya Yuliana Putri, Afrianty