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All Journal Journal of Economic, Bussines and Accounting (COSTING) PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management AKMENIKA Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Ekonomi, Bisnis dan Manajemen Indonesian Journal of Community Diversity and Engagement Jurnal Kendali Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Journal of Innovative and Creativity Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Global Leadership Organizational Research in Management Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Setyariningsih, Eny
Fakultas Ekonomi, Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Budaya Kaizen Dan Reward Terhadap Kinerja Karyawan PT. Seino Indomobil Logistic Mojokerto Muhammad Novian Adi Permana; Eny Setyariningsih; Kasnowo
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

This study was conducted to analyze the influence of Kaizen culture and reward on employee performance at PT. Seino Indomobil Logistics Kantor Project PT. Pabrik Kertas Tjiwi Kimia Mojokerto. The research methodology uses a quantitative approach with data collection techniques through questionnaires to 80 employees. The sampling technique uses saturated sampling. The results of data analysis show that Kaizen culture has a positive and significant influence on employee performance, with a t value of 5,956 (p = 0.000). Reward has a positive and significant influence on employee performance, with a t value of 3.164 (p = 0.002). Kaizen culture and reward together have a positive and significant effect on employee performance, with a calculated F value of 17,735 (p = 0.000). These findings indicate that the implementation of Kaizen culture and reward can improve employee performance at PT. Seino Indomobil Logistics Kantor Project PT. Pabrik Kertas Tjiwi Kimia Mojokerto
Pengaruh Beban Kerja, Lingkungan Kerja, Kompensasi dan Pengembangan Karir Organisasi terhadap Kepuasan Kerja Karyawan di PT. Beton Prima Indonesia Wahyu Apiyanto, Muhammad; Setyariningsih, Eny; Kasnowo, Kasnowo
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6799

Abstract

This study aims to determine the Effect of Workload, Work Environment, Compensation and Organizational Career Development on Employee Job Satisfaction at PT Beton Prima Indonesia, either partially or simultaneously. The samples in this study were 44 employees. The method of determining the sample in this study uses a saturated or census sample. Data collection was carried out by distributing questionnaires. The data analysis technique uses multiple linear regression analysis with the help of the IBM SPSS program. The results showed that workload (X1) partially had no effect on employee job satisfaction (Y) with a t count -0.241 <t table 2.022 with a significance level of 0.811. The work environment (X2) has no partial effect on employee job satisfaction (Y) with a t count of 1.411 < t table of 2.022 with a significance level of 0.166. Compensation (X3) has a partial effect on employee job satisfaction (Y) with a t count of 23,425 > t table of 2.022 with a significance level of 0.001. Career development (X4) has no partial effect on employee job satisfaction (Y) with a t count of 0.053 <t table of 2.022 with a significance level of 0.958. Workload (X1), work environment (X2), compensation (X3) and career development (X4) simultaneously influence employee job satisfaction (Y) with an F count of 197.722 > F table of 2.612 and a significance level of 0.001.
Pemberdayaan UMKM di Desa Padi Melalui Deversifikasi Produk dan Pemasaran Online Bawang Goreng di Desa Padi Mojokerto Eny Setyariningsih; Utami, Budi; Hidayat, M. Syamsul
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v1i4.65

Abstract

Increasing family economic empowerment can start from simple things, things that can be done by people in the village by starting businesses that are simple, including what happened in Padi village, Gondang subdistrict. This service aims to help analyze the role of Micro, Small and Medium Enterprises (MSMEs) in developing the local economy in Padi Village, Gondang District, Mojokerto Regency, with a special focus on MSMEs processing fried onions. The method used in this service is a qualitative approach with observational interview techniques both with MSME actors in the Padi Village and with Mrs. Winayah as the owner of the Fried Onion MSME, and secondary data analysis. The research results show that fried onion MSMEs in Padi Village play a significant role in increasing local community income and creating new jobs, and according to the results of the SWOT analysis, Padi Village MSMEs have the potential to develop and improve if mentoring is carried out regularly and periodically. facing various challenges, such as limited human resource capabilities, marketing and technology. Efforts to develop MSMEs through government support and empowerment of local communities are identified as key strategies to increase the competitiveness and sustainability of these businesses. This Community Service Program is expected to provide a positive impact in innovation in shallot processing and product development, packaging improvements for a wider market, business management training, and development of marketing networks as important steps in supporting the growth of fried onion MSMEs in the Village. Paddy.
Analisa Strategi Marketing untuk Meningkatkan Profitabilitas UD. Mumani dengan Menggunakan Analisa SWOT di Era Pandemi Covid-19 Setyariningsih, Eny; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3723

Abstract

Marketing Strategy is the right strategy to increase sales volume at UD. Numani. So the aim of this research is to find out the marketing strategy implemented by UD. Numani is able to influence the profitability of its income, by carrying out internal and external analysis, as well as finding out the right strategy to increase sales by using SWOT analysis. This type of research is descriptive qualitative research located at UD. Numani Mojokerto. The data collection technique involves conducting interviews with the owner, observing and documenting. Then the data is analyzed through SWOT analysis by identifying internal and external factors, then calculating the IFAS (Internal Factor Analysis Strategic) matrix and EFAS (External Factor Analysis Strategic) matrix, as well as providing recommendations for strategies through the results of calculating the SWOT matrix. The results of this research found that UD. Numani is in Kwadran II position and is very likely to be able to implement marketing development strategies and product development strategies. This research also identifies internal and external factors which will then be analyzed using the SWOT matrix to produce a strength value of 3.67, weakness 1 .49, opportunity 2.49, and threat 3.73 from the results show that UD. Numani is in quadrant II or what is usually called the progressive quadrant. This position indicates that an organization is in prime and stable condition so that it is possible to continue developing various aspects, especially marketing and product development, increasing marketing reach by using and implementing online marketing strategies.
Pengaruh Kompensasi dan Disiplin Kerja Terhadap Produktivitas Kerja pada CV Jaya Wangi Mojokerto Deny Dwi Fran Iswanda; Eny Setyariningsih; Rini Armin
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.327

Abstract

This research aims to examine compensation, work disclipine, its influence on work productivity, and to examine the influence of compensation, work disclipine, simultaneously on work productivity. The population in this study were employees at CV. Jaya Wangi Mojokerto. The sampling technique used the saturated sampling method and a sample of 150 employees was obtained. Data analysis uses descriptive statistics and inferental statistics using IBM SPSS as a testing tool. The research results show that compensation does not have a positive effect on work productivity, work discipline has a positive effect on work productivity. Keywords: compensation, work discipline, work produktivity
The Role of Psychological Pricing and Perceived Value in Driving Purchase Decisions: Managerial and Digital Entrepreneurship Perspectives Utami, Budi; Hidayat, Syamsul; Setyariningsih, Eny
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10637

Abstract

This study aims to analyze the role of psychological pricing strategies and perceived value in influencing consumer purchasing decisions, with an emphasis on managerial and digital entrepreneurship perspectives. The main focus of this research is Generation Z consumers in East Java who actively make transactions on TikTok Shop, as one of the rapidly growing social commerce platforms. A quantitative approach was used with a probability sampling method on 227 respondents. The results of the study show that low price strategies and flash sales, which are designed based on a psychological approach, significantly influence consumer value perceptions and have a direct impact on purchasing decisions. Perceived value acts as an important mediator that strengthens the influence of both strategies on purchase intentions. In the context of digital entrepreneurship, these findings are relevant because they show how business actors can utilize pricing mechanisms based on consumer psychology to increase sales conversions, loyalty, and shopping experiences. The practical implications of this study indicate that digital MSMEs must integrate pricing strategies with an understanding of digital consumer behavior in order to be able to compete in a competitive and dynamic social platform-based e-commerce ecosystem.
Pendampingan Strategi Pemasaran Digital bagi UMKM “DnD Donat” di Kecamatan Dlanggu, Kabupaten Mojokerto sebagai Upaya Peningkatan Daya Saing M.Syamsul Hidayat; Eny Setyariningsih
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.1899

Abstract

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Denise Thrift Di Mojokerto Dengan Minat Beli Sebagai Variabel Moderasi Rahmawati, Lutviana Devi; Setyariningsih, Eny; Dwihandoko, Toto Heru
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap keputusan pembelian dengan minat beli sebagai variabel moderasi pada konsumen Denise Thrift di Mojokerto. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatori. Data dikumpulkan melalui kuesioner yang disebarkan kepada 200 responden dengan teknik accidental sampling. Instrumen penelitian diukur menggunakan skala Likert lima poin dan dianalisis dengan metode Partial Least Square (PLS) menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variabel produk dan promosi berpengaruh signifikan terhadap keputusan pembelian, sedangkan harga dan tempat tidak memiliki pengaruh signifikan. Selain itu, minat beli terbukti berpengaruh positif terhadap keputusan pembelian. Uji moderasi juga mengungkapkan bahwa minat beli mampu memperkuat pengaruh produk dan promosi terhadap keputusan pembelian, namun tidak memperkuat hubungan harga dan tempat dengan keputusan pembelian. Temuan ini menegaskan bahwa dalam konteks bisnis thrift shop, konsumen lebih menekankan pada kualitas produk dan promosi kreatif dibandingkan pertimbangan harga maupun lokasi toko. Implikasi penelitian ini menunjukkan pentingnya strategi diferensiasi produk dan promosi digital untuk meningkatkan minat beli serta mendorong keputusan pembelian. Penelitian ini juga memberikan kontribusi teoretis pada literatur pemasaran dengan menegaskan peran variabel moderasi dalam perilaku konsumen.
Kualitas Produk, Harga, Dan Kepuasan Pelanggan Dalam Mendorong Minat Beli Ulang Nurdiana, Fita; Setyariningsih, Eny; Dwihandoko, Toto Heru
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 3 No. 3 (2025): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v3i3.2056

Abstract

This study's objective is to examine the influence of product quality (X1) and price (X2) on repurchase intention (Y), with customer satisfaction (Z) serving as an intervening variable at Om. Bean Café Mojokerto. A total of 200 respondents participated in this research, which employed a quantitative approach using questionnaires as the primary data collection instrument. The collected data were analyzed using the PLS 4 method. The findings reveal that all hypotheses are supported: customer satisfaction is significantly influenced by product quality, customer satisfaction is significantly influenced by price, repurchase intention is significantly influenced by product quality, repurchase intention is significantly influenced by price, and repurchase intention is significantly influenced by customer satisfaction. Furthermore, customer satisfaction was found to mediate the relationship between product quality and repurchase intention, as well as between price and repurchase intention. These results are expected to offer useful insights and strategic suggestions for café owners to enhance marketing effectiveness and strengthen customer loyalty in Mojokerto.
Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Co-Authors Agoes Hadi Poernomo Amila Qurniyati Amila Qurniyati Anita Anita Ariski, Ema Dwi Azizah Apriliani Tri Kartikadewi Bambang Ismaya Budi Utami Budi Utami Budi Utami Deny Dwi Fran Iswanda Dwi Anisatul Ulfa Dwihandoko, Toto Heru Hidayat, M. Syamsul Jasmine Fitria Wibowo Kasnowo Kasnowo kasnowo, kasnowo Khanida, Marisha Khoirunnisa, Sindy M. Syamsul Hidayat M.Syamsul H M.Syamsul Hidayat Mohammad Arif Saifudin Muhammad Novian Adi Permana Mutiara Novia Yuanti Novelia Puspita Meidi Noviandhi Sanggar Nirvandhi Nurdiana, Fita Rahmawati, Lutviana Devi Rini Armin Salzabila Artamevia Septifana Rosiani Shandy Darma Pramulia Shinta Muji Pratidina Siti Shokkikhah SYAMSUL HIDAYAT Tiara Mufarihah ‘Aini Toto Heru DH Wahyu Apiyanto, Muhammad Wardatun Nisa Yanto Budi Prasetya Yuliana Putri, Afrianty