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All Journal Journal of Economic, Bussines and Accounting (COSTING) PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management AKMENIKA Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Ekonomi, Bisnis dan Manajemen Indonesian Journal of Community Diversity and Engagement Jurnal Kendali Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Journal of Innovative and Creativity Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Global Leadership Organizational Research in Management Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi ABDIMAS NUSANTARA
Setyariningsih, Eny
Fakultas Ekonomi, Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Strategi Pedagang Pasar Tradisional Menghadapi Persaingan Dengan Retail Modern Di Kota Mojokerto Eny Setyariningsih; Budi Utami
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 4 No. 2 (2021): Agustus 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v4i2.1258

Abstract

Along with the development of the times to meet the needs of the community, modern retail is formed that prioritizes the convenience of buyers by carrying out several strategies. The rapid development of modern markets compared to traditional markets in big cities has led to the emergence of various alternatives for people to choose where to shop. Competition between traditional and modern markets provides an advantage for potential consumers because they have more choices of places to shop. This study aims to determine the impact of the existence of modern retail on traditional markets in Mojokerto City. The sample of this research is traditional market traders in Mojokerto City. This research was conducted by observation, interviews, and documentation directly with traditional traders and actors ritail in Mojokerto. Data analysis used qualitative data analysis. The results of the interview show that the impact of the existence of Modern retail on the City of Mojokerto includes a decrease in sales turnover, a decrease in the number of buyers, increased competition between traders. Alternative solutions masala h , the traditional market perform low pricing strategy in order to increase sales can be achieved, Doing service strategy can be sent to areas close groceries , also pursuing a strategy of product quality is not inferior to the products sold by the modern market.
Analisa Survival Competitive Behaviour Di Masa Pandemi Covid-19 Terhadap UMKM : Analisa Bibliometrik Budi Utami; Eny Setyariningsih
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 1 (2022): Februari 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i1.1737

Abstract

Pandemi covid 19 yang telah melanda Indonesia selama 2 (dua) tahun terakhir menyebabkan banyak usaha mengalami kebangkrutan, khususnya usaha mikro kecil dan menengah (UMKM). Penelitian ini bertujuan untuk mengetahui dan menganalisa survival competitive behaviour UMKM. Metode penelitian ini adalah deskriptif kualitatif dengan menggunakan studi literatur terhadap 12 penelitian dalam rentang waktu 2020-2021 dengan subjek UMKM yang berbeda. Peneliti mengkaji berbagai hasil studi empiris khususnya jurnal imiah yang berkaitan dengan strategi UMKM. Peneliti kemudian membandingkan hasil penelitian dari berbagai jurnal tersebeut dan mengambil intisari dari hasil penelitain tersebut. Berdasarkan hasil studi literatur, terdapat empat strategi bertahan untuk UMKM yaitu, 1) melakukan pemasaran dengan digital marketing, 2) memperkuat SDM, 3) melakuan inovasi kreatif dan 4) peningkatan pelayanan kepada konsumen. Dengan strategi-staregi tersebut diharapakan UMKM di Indonesia dapat bertahan dan selamat dari kondisi krisis akibat pandemik COVID-19.
Analisis Strategi Pemasaran UMKM Tepung Bumbu ARIEN dengan Metode IFE, EFE, SWOT dan STP Eny Setyariningsih; Budi Utami
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 1 (2022): Februari 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i1.1738

Abstract

Businesses that produce food raw materials or processed foods are one of the promising MSME opportunities, one of the prospects and long-term opportunities which can absorb labor. MSMEs Arien seasoning flour is believed to be able to influence economic growth quickly to develop one of the potential products of food raw materials and is expected to be the economic backbone of the community in the surrounding area. MSMEs Flour Bumbu Arien is one of the ones that produces raw food in the category of traditional food. However, the great potential of MSMEs with Arien Seasoning flour can provide considerable profits, because doing this business does not require large capital but has high economic value and profits. The great potential of the Arien Flour MSMEs has not been able to be utilized properly by entrepreneurs who run businesses in the industry because there are still many of them who have not yet received a significant economic impact from the business they are running. This study aims to (1) examine the marketing strategies that have been implemented by MSMEs in marketing their products. (2) Analyzing the internal and external environmental factors of Arien Flour Bumbu MSME that affect the marketing strategy. (3) Formulate and determine alternative marketing strategies. Research data and information consist of primary data and secondary data. The analytical tools used are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the SWOT matrix (Strenghts, Weaknesses, Opportunities, and Theats), and STP (Segmentation, Targeting, Positioning). Results Based on the SWOT and STP analysis related to Arien Seasoned Flour MSMEs, the marketing strategy used today to market their products is to use direct and indirect marketing to attract all consumers. The results of the analysis of the company's internal factors using the IFE matrix, the company's main strength is a quality product, while the main weakness of the Arien Flour Bumbu MSME is the lack of capital. The total IFE matrix score is 1.730 below the total weight score of 2.0, indicating that the company's internal position is weak in overcoming existing weaknesses with its strengths. The result of the EFE matrix analysis is that the company's main opportunity is the high level of consumer loyalty to the Arien Seasoning Flour product. The main threat from the company is the large number of similar products. The total score of the EFE matrix is ??1.953 above the total weight score of 2.0 indicating that the company is able to respond well to external factors by taking advantage of existing opportunities to overcome threats.
Peran Penggunaan Media Sosial Terhadap Kinerja UMKM : Suatu Kajian Literatur Sistematik M.Syamsul Hidayat; Kasnowo Kasnowo; Eny Setyariningsih
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4099

Abstract

In the current business development that is growing, it is necessary for companies (UMKIM) to always carry out strategies in order to win the competition and ultimately improve their business performance. Social Media. There are many discussions with different results regarding social media and its impact on MSME performance. Therefore, this article aims to provide a clearer understanding of the influence of social media on MSME performance by conducting a systematic literature review of 10 publications published relevant from 2018 to 2022. The results of the analysis identify that in general social media has an influence on MSME performance in various countries. Keywords: Social Media, MSMEs, Systematic literature review.
IMPLEMENTATION OF THE MARKETING MIX STRATEGY TO INCREASE SALES VOLUME IN THE COVID-19 PANDEMIC Utami Budi Utami; Eny Setyariningsih
IJCDE (Indonesian Journal of Community Diversity and Engagement) Vol. 3 No. 1 (2022): Vol 3 No 1, 2022
Publisher : LEMBAGA PENELITIAN, PENGABDIAN PADA MASYARAKAT, PENINGKATAN AKTIVITAS INSTRUKSIONAL, PENINGKATAN DAN PENJAMINAN MUTU UNIVERSITAS ISLAM MAJAPAHIT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The importance of small and medium-sized enterprises (MSMEs) is reflected in their contribution to the national economy. Although MSME contributes significantly to the national economy, it faces many problems. While these MSMEs are being strengthened, Indonesia and the world are facing an unexpected catastrophe, the emergence of the outbreak of COVID 19. This outbreak certainly poses new short-term challenges for MSME support. The biggest challenge for MSME is the decline in demand. Declining activity and economic growth at both national and global levels have affected the decline in public demand, including the products and services produced by MSME. MSME Arin Bakery is also experiencing this. During the pandemic period from 2020 to 2021, sales declined significantly. In addition to this, there is the emergence of competitors in the same place as rising raw material prices. Community service activities are conducted in the form of mentoring and counseling to support UMKM Arin Bakery. This activity can be divided into several stages. That is the observation and question stage, the situation analysis stage, and the stage of providing input or alternative solutions. The result of this activity is in the form of a 4P marketing strategy proposal (product, price, location, promotion).
PENGARUH BRAND IMAGE, BRAND TRUST, DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN PADA HP OPPO (STUDI PADA KONSUMEN OPPO DI MOJOKERTO) Jasmine Fitria Wibowo; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3218

Abstract

Beragamnya merek produk smartphone yang tersebar luas dan jauh jangkauannya membuat pembeli lebih berhati-hati dalam memilih produk yang di inginkan, karena pada umumnya merek-merek besar sangat menarik minat pembeli untuk berbelanja. Oppo merupakan salah satu dari bagian ponsel pintar yang mampu menguasai pasar Indonesia. Tujuan penelitian dimaksudkan untuk mengetahui pengaruh dari brand image, brand trust dan brand loyalty terhadap keputusan pembelian Hp Oppo di Mojokerto dengan menggunakan SPSS version 24. Dengan deskriptif kuantitatif dan teknik dalam pengambilan sampel menggunakan Purposive Sampling. Sampel yang digunakan adalah pengguna Hp Oppo di Mojokerto sejumlah 120 responden. Metode analisis data yakni regresi linier berganda dengan persamaan regresi: Y= 0,693 + 0, 328X1 + 0,176X2 + 0,397X3. Dengan nilai t tabel 1,658 dan nilai F tabel 2,68 dengan tingkat singnifikansi 5%. Berdasarkan uji parsial dapat dibuktikan bahwa: 1) varibel brand image dengan t-hitung 2,957 > t-tabel 1,658 dengan nilai signifikansi 0,000 < 0,05. 2) variabel brand trust memiliki t-hitung 2,191 > t-tabel 1,658 dengan nilai signifikansi 0,000 < 0,05. 3) variabel brand loyalty t-hitung 2,957 > t-tabel 1,658. Hal ini membuktikan bahwa brand image, brand trust dan brand loyalty berpengaruh terhadap keputusan pembelian. Hasil uji simultan memiliki F-hitung 43,313 > F-tabel 2,68 dengan nilai signifikansi 0,000 < 0,05. Sedangkan nilai Adjusted R2 0,616 dapat dijelaskan yakni 61,6% dari brand image, brand trust dan brand loyalty berkontribusi dalam mempengaruhi keputusan pembelian. Adapun sisanya yakni 38,4% dijelaskan oleh variabel lain diluar penelitian ini.
PEMBERDAYAAN UMKM DALAM MEWUJUDKAN DESA MANDIRI DI DESA SEGUNUNG KECAMATAN DLANGGU MOJOKERTO Eny Setyariningsih; Budi Utami
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 1 No 4 (2022): Agustus: Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v1i4.258

Abstract

Pemberdayaan masyarakat merupakan sebuah indicator yang perlu di pupuk keberadaanya dalam upaya meningkatkan dan mendukung program percepatan pembangunan kemandirian desa, dalam acuan kerangkan pembangunan secara nasional masyarakat desa menjadi leading sector perkembangan desa disuatu daerah. Desa segunung merupakan desa yang sangat besar potensinya untuk bisa menjadi desa mandiri, karena di desa tersebut banyak sekali pelaku UMKM yang bisa dikembangkan dan menjadi unsur keberhasilan pendukung desa mandiri. Problem yang terjadi setelah TIM melakukan Analisa situasi di lingkungan desa Segunung, disimpulkan adanya tingkat pemahaman terkait fungsi dan manfaat desa mandiri yang belum di fahami secara Bersama baik apparat maupun masyarakat melalui perwakilan UMKMnya. Oleh karenanya diputuskanlah oleh TIM pengabdian untuk melakukan penbinaan pada masyarakat guna melakukan rintisan dan embrio kegiatan agar masyarakat dan apparat desa Segunung segera bangun dan bangkit untuk menyongsong persaingan secara global dari berbagai sector kegiatan. Pelaksanaan kegiatan sangat diterima dengan antusias oleh masyarakat dan pemerintahan desa, hal ini berdampak pada kegiatan yang sangat sukses dan mengakibatkan tingkat pemahaan masyarakat akan adanya suatu perubahan yang mengarah pada kemandirian desa juga semakin nyata.
The Relationship between Customer Satisfaction and Loyalty: A Systematic Literature Review Budi Utami; M. Syamsul Hidayat; Eny Setyariningsih
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.222

Abstract

Customer behavior in making decisions to purchase goods or services is always dynamic. The satisfaction obtained by customers ultimately leads to loyalty to the product or service. There are several studies and discussions that still have different results regarding the relationship between customer satisfaction and customer loyalty. Therefore, the goal This article aims to provide a clearer understanding of the relationship between satisfaction and customer loyalty by conducting a systematic literature review of 200 Scopus indexed publications. From these 200 articles, we selected a minimum of 95 citations. Then we further selected 23 relevant publication articles. from 2011 to 2022.The results of the analysis identify in general that customer satisfaction has a relationship and influence on customer loyalty.
Pelatihan Pemasaran dan Distribusi UMKM Bambang Ismaya; Yanto Budi Prasetya; Budi Utami; M. Syamsul Hidayat; Eny Setyariningsih
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v1i4.173

Abstract

Pelatihan ini membahas tentang penggunaan pemasaran berbasis teknologi dan upaya untuk meningkatkan pemasaran dalam UMKM. Pelatihan ini memberikan pengetahuan dan analisis yang diperlukan pemilik usaha dalam merancang strategi pemasaran guna meningkatkan daya saing mereka di pasaran dan meningkatkan maupun menarik jumlah konsumen. Pemasaran merupakan suatu proses sosial dan manajerial di mana individu dan kelompok memenuhi kebutuhan mereka dengan menciptakan penawaran produk bernilai. Inti dari kegiatan pemasaran adalah mengembangkan produk, distribusi, komunikasi, penetapan harga, dan pelayanan agar dapat memenuhi kebutuhan dan keinginan konsumen. Pemasaran memiliki peran yang sangat penting dalam keberhasilan suatu usaha. Ketika produk yang ditawarkan sesuai dengan keinginan konsumen, harga ditetapkan dengan tepat, lokasi dan saluran distribusi dipilih dengan cermat, dan promosi dilakukan secara tepat sasaran, maka kinerja usaha akan meningkat baik dari segi pemasaran maupun omzet yang dihasilkan. Hasil penelitian menunjukkan bahwa strategi pemasaran menjadi kunci utama bagi UMKM untuk mencapai tujuan bisnisnya dan bersaing secara efektif di pasar dengan menyampaikan nilai yang diinginkan konsumen. Langkah strategis yang dapat diambil oleh UMKM meliputi menentukan produk yang sesuai dengan pasar, menetapkan harga yang tepat dengan mempertimbangkan Break Even Price (BEP), memilih lokasi usaha yang strategis, melakukan promosi efektif melalui media sosial, mempersiapkan sumber daya manusia yang sesuai, mengelola proses produksi dengan efisien, dan menciptakan kemasan menarik untuk meningkatkan penjualan produk. Pelatihan juga diindetifikasikan sebagai kebutuhan penting bagi pelaku UMKM untuk mampu mengembangkan kualitas produk, strategi promosi melalui media social dan memilih saluran distribusi yang tepat pada era digital.
Literature Review: Halal Culinary Marketing Strategy To Improve The Competitiveness MSMEs In Indonesia Budi Utami; Eny Setyariningsih; M Syamsul Hidayat; Toto Heru DH
International Journal of Social Service and Research Vol. 3 No. 9 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i9.530

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of the Indonesian economy, including the culinary sector. Food is considered one of the significant aspects that affect visitor satisfaction with a destination, especially Muslims. Local food that is currently trending is enough to increase its own interest in the community, especially Muslims, namely Warung Pecel based on Sharia or Halal. It is one type of MSME that combines the principles of shari'ah with their business activities. The purpose of this literature review is to identify marketing strategies that can be used to increase the competitiveness of Sharia pecel pinstripe rice stalls. This research uses the literature review method of journals from ScienceDirect, Researchgate, and Google Scholar. The results of the literature review show that there are 15 articles explaining several marketing strategies that can be applied to increase the competitiveness of Sharia pecel rice stalls. Relevant marketing strategies include the application of digital marketing, market segmentation, and appropriate targeting, branding and product differentiation, network marketing and strategic alliances, use of social media, value-based marketing, effective marketing promotion and communication, and experience marketing. In addition, by understanding the values of Sharia and promoting them effectively, Warung Pecel can differentiate itself from competitors and create a unique experience for customers. The limitation of the study which samples of MSMEs with pecel stalls.
Co-Authors Agoes Hadi Poernomo Akbar, Maylindah Angelina Amila Qurniyati Amila Qurniyati Anita Anita Ariski, Ema Dwi Bambang Ismaya Budi Utami Budi Utami Budi Utami Deny Dwi Fran Iswanda Dwi Anisatul Ulfa Dwihandoko, Toto Heru Fajar, Adik Muhammad Hidayat, M. Syamsul Jasmine Fitria Wibowo Kartikadewi, Azizah Apriliani Tri Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khanida, Marisha Khoirunnisa, Sindy M. Syamsul Hidayat M.Syamsul H M.Syamsul Hidayat Mohammad Arif Saifudin Mutiara Novia Yuanti Novelia Puspita Meidi Noviandhi Sanggar Nirvandhi Nurdiana, Fita Permana, Muhammad Novian Adi Pratidina, Shinta Muji Putri Assakinah, Andin Rahmawati, Lutviana Devi Rini Armin Rini Armin Salzabila Artamevia Septifana Rosiani Shandy Darma Pramulia Siti Shokkikhah SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Tiara Mufarihah ‘Aini Toto Heru DH Wahyu Apiyanto, Muhammad Yanto Budi Prasetya Yuliana Putri, Afrianty