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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DALAM PEMBELIAN FURNITURE DI PT SARANA TIRTA ABADI SURABAYA Denta Cristio Ceasar G.; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.142

Abstract

Consumer loyalty is a very important factor for companies to maintain business continuity. Loyal customers are customers who are very satisfied with certain products and services, so they have willingness to buy them again or introduce them to new customers. To retain the old customers, the companies must prioritize an excellent service for them more than acquiring the new customers. Therefore, continuous consumer loyalty by building trust, and creating satisfaction by providing quality service is one of the important assets that the company must maintain. This research aims to determine the influence of service quality simultaneously and partially on consumer loyalty and consumer satisfaction in purchasing furniture at PT. Sarana Tirta Abadi Surabaya. Data collection techniques using questionnaires. The sample was 5 respondents who were consumers of PT. Sarana Tirta Abadi Surabaya using a purposive sampling technique. The analysis technique uses multiple linear regression. The results of hypothesis testing show that consumer satisfaction and service quality have a simultaneous and partial effect on consumer loyalty in purchasing furniture at PT. Sarana Tirta Abadi Surabaya. It would be better if the management of PT. Sarana Tirta Abadi increases the value of trust and service quality so that consumer satisfaction with the company can also increase. Companies need to improve quality service, especially regarding the speed of handling consumer complaints.
PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT UNIVENUS Muhammad Fahril Ma’ruf; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.147

Abstract

The effectiveness of a business is significantly impacted by the productivity of its employees, and all businesses constantly work towards enhancing productivity in order to reach their objectives. The purpose of this study is to investigate how the work environment and leadership approach are affecting the performance of employees at PT Univenus. This research was conducted using a qualitative approach method. Data collection techniques using semi-structured interviews. The study involved analyzing data from interviews using qualitative methods. The findings indicate that both workplace environment and leadership approach play crucial roles in determining employee performance and productivity. A welcoming and encouraging work atmosphere, along with strong leadership, has the ability to inspire workers to increase their efforts, enhance their performance, and reach the goals of the organization.  
ANALISIS SWOT MENINGKATKAN PENJUALAN PADA DEALER SURYA INTI PUTRA SIDOARJO Putra Adi Wiranca; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.151

Abstract

This article aims to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in order to formulate a sales improvement strategy at Surya Inti Putra Dealer in Sidoarjo. Through SWOT analysis, we identified various internal and external factors that affect the performance of the dealership. The strengths of the dealership include good reputation, strategic location, complete product availability, adequate after-sales service, and competent human resources. Weaknesses identified include less effective marketing, less competitive pricing, limited information systems, and lack of digital services. Opportunities that can be capitalized on are the growth of the automotive market, development of digital technology, strategic partnerships, and product diversification. Threats include intense competition, regulatory changes, economic crisis, and changing consumer preferences. Based on this analysis, recommended strategies include optimizing digital marketing, promotion and discount programs, improving customer service, developing human resources, strategic partnerships, and product diversification. The implementation of these strategies is expected to increase sales and strengthen Surya Inti Putra Dealer's position in the Sidoarjo automotive market.
Developing Digital Literacy Among the Elderly: The Role of Information Technology in Increasing Independence and Skills Ajeng Kusuma Ningsih; Linda Ratna Fitria Cahyani; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.158

Abstract

This research examines the digital literacy of the elderly in Indonesia, focusing on their ability to engage with information technology, particularly in the context of communication and information security. With the rapid development of digital technologies, the elderly face challenges in adopting and utilizing these tools, often due to generational differences, health issues, and a lack of digital education. However, recent studies show an increase in the elderly’s participation in digital platforms, such as WhatsApp, for communication and information access. Despite this, many seniors still struggle with issues like data security, online fraud, and the spread of misinformation. This research emphasizes the importance of improving digital literacy among the elderly to enhance their independence and safety in the digital era. A holistic approach is recommended, including targeted training, community support, and the development of age-friendly digital infrastructure. By increasing awareness and providing adequate resources, the elderly can overcome technological barriers, stay connected, and navigate the digital world more effectively.
Penguatan Manajemen Bisnis berbasih Syariah pada Kelompok Perempuan Aisyiyah Ranting Kenongo Sidoarjo Menur Kusumaningtyas; Johni Harius Putranto; Fitri Nur Latifah
Rengganis Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Mei 2026
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v6i1.1081

Abstract

This community service program aims to strengthen the capacity of women entrepreneurs in implementing sharia-based business management. The participants consisted of 20 women from Aisyiyah Kenongo Branch, Sidoarjo, who are engaged in micro-scale businesses. Although the participants had basic knowledge of sharia business principles, their implementation in daily business practices was still limited, particularly in terms of contract (akad) application, financial record-keeping, and business development strategies. The program employed a participatory approach through socialization, training, and mentoring activities. The materials covered fundamental principles of sharia business, transaction contracts, simple financial management, and the utilization of digital technology to support business activities. The results indicate a significant improvement in participants’ understanding of sharia-based business practices, as well as positive changes in their business behavior, including increased transparency in transactions and the adoption of basic financial recording systems. Furthermore, the program enhanced participants’ confidence and encouraged collaboration among members. Therefore, this community service initiative contributes to the sustainable empowerment of women’s economic activities based on sharia values and adaptive digital practices.
Peran Komunikasi Interpersonal Terhadap Efektivitas Kerja Pegawai Divisi Keuangan DPRKPCK Provinsi Jawa Timur Septian Artikasari; Menur Kusumaningtyas
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.12760

Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi interpersonal dalam meningkatkan efektivitas proses kerja di Divisi Keuangan Dinas Perumahan Rakyat, Kawasan Permukiman, dan Cipta Karya (PRKPCK) Provinsi Jawa Timur. Penelitian ini dilatarbelakangi oleh pentingnya komunikasi yang efektif dalam mendukung koordinasi serta meminimalkan hambatan komunikasi di lingkungan organisasi pemerintahan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur kepada informan yang terdiri atas Kepala Subbagian Keuangan dan staf keuangan. Data yang diperoleh dianalisis menggunakan model analisis interaktif Miles dan Huberman melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa komunikasi interpersonal berperan penting dalam meningkatkan efektivitas proses kerja melalui percepatan koordinasi, pengurangan kesalahan administrasi, dan penyelesaian dokumen keuangan secara lebih tepat waktu. Komunikasi tatap muka dinilai lebih efektif dibandingkan komunikasi digital karena memungkinkan klarifikasi secara langsung serta mengurangi risiko kesalahpahaman. Meskipun hambatan komunikasi yang terjadi tidak terlalu signifikan, masih terdapat beberapa kendala situasional, seperti tingginya beban kerja dan perbedaan gaya komunikasi antarpegawai. Untuk mengatasi hambatan tersebut, pegawai melakukan koordinasi aktif dan tindak lanjut secara berkala melalui komunikasi langsung maupun media digital. Penelitian ini menyimpulkan bahwa komunikasi interpersonal merupakan faktor penting dalam menciptakan proses kerja yang efektif, efisien, kolaboratif serta mendukung pencapaian tujuan organisasi secara optimal dan berkelanjutan.
Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Jasa Ekspedisi PT Anugerah Tangkas Transportindo Cargo Juanda Floren Rossa Amelia; Menur Kusumaningtyas
Jurnal of Management and Social Sciences Vol. 4 No. 3 (2026): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i3.865

Abstract

This Clear information and dependable delivery performance are essential in shaping customer responses to cargo services. This study examines the extent to which marketing communication and service quality contribute to customer satisfaction at PT Anugerah Tangkas Transportindo Cargo Juanda. A quantitative survey was conducted with 60 customers who had used the company's services. Responses were collected through an online questionnaire distributed via Google Forms and WhatsApp, then processed using instrument testing and multiple linear regression analysis. The partial test results indicate that marketing communication has a significant positive effect on customer satisfaction, with a t-value of 12.417 and p < 0.001. Service quality also has a significant positive effect, with a t-value of 6.633 and p < 0.001. The simultaneous test yields an F-value of 101.545 and p < 0.001. An adjusted R-square value of 0.773 indicates that both variables explain 77.3% of the variation in customer satisfaction. The remaining 22.7% is associated with factors not included in the model. These findings emphasize the importance of aligning the information delivered to customers with the quality of cargo services they experience
ANALYSIS OF THE EFFECT OF OIL PRICES ON PRICES OF PLASTIC SEED RAW MATERIALS Maula Tri Wahyuni; Trias Marita Uswatun Chasanah; Risqy Maudy Inayah; Menur Kusumaningtyas
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 4 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i4.93

Abstract

This research aims to analyze how the price of petroleum influences the price of plastic pellet raw materials. The method used is linear regression analysis to evaluate the relationship between crude oil prices and plastic pellet raw material prices, taking into account other factors such as government policy and production efficiency. The research results show that there is a significant positive correlation between the price of petroleum and the price of plastic pellet raw materials. These findings emphasize the importance of effective risk management and purchasing strategies for companies in the plastics industry to deal with fluctuations in petroleum prices. This research can provide important insights for stakeholders in the plastics industry to optimize strategic and operational decisions.
Pengaruh Sistem Layanan Publik Balai Desa Tambak Sumur Terhadap Kepuasan Masyarakat Desa Tambak Sumur Dewi Nur Aini; Menur Kusumaningtyas
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9642

Abstract

This study aims to analyze the influence of the public service system at Tambaksumur Village Hall on community satisfaction. The background of this research emphasizes the importance of public services as mechanisms to fulfill citizens’ needs, requiring speed, accuracy, transparency, and hospitality from village officials. A quantitative approach was employed with a sample of 132 respondents selected based on criteria of being over 16 years old, possessing an ID card, and having experience with services at the village hall. Data were collected through questionnaires using a five-point Likert scale, which were tested for validity and reliability. The validity test confirmed that all items were valid, while the reliability test showed Cronbach’s Alpha values above 0.60, indicating reliable instruments. The partial t-test revealed that the public service system significantly affects community satisfaction, with a t-value of 12.319 and a significance level of 0.000. The simultaneous F-test further demonstrated that independent variables collectively have a significant effect, with an F-value of 151.767 and a significance level of 0.000. The coefficient of determination (R² = 0.539) indicates that 53.9% of the variation in community satisfaction can be explained by the public service system, while the remaining 46.1% is influenced by other factors outside the model. These findings highlight that fast, accurate, transparent, and friendly public services are crucial in enhancing community satisfaction, although additional factors also play a role.
The Influence of Operational Digitalization, Digital Competence, and Jconnect Utilization on Bank Jatim Employee Performance HR. Muhammad Lovely Lowly Amalia; Menur Kusumaningtyas
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3492

Abstract

The development of digital transformation in the banking sector is driving changes in operational systems, human resource competencies, and the use of technology to support work activities. This study aims to analyze the impact of operational digitization, digital competencies, and the use of JConnect on the performance of employees at Bank Jatim’s HR. Muhammad Branch in Surabaya. This study employs a quantitative approach using a survey method. The sampling technique used is saturation sampling. Consequently, all 35 employees were included as research respondents. Data were collected through the distribution of questionnaires and analyzed using multiple linear regression with the assistance of the SPSS application. The results indicate that operational digitalization has a positive and significant effect on employee performance (p = 0.031). Meanwhile, digital competence (p = 0.152) and the use of JConnect (p = 0.089) do not have a significant partial effect on employee performance. However, simultaneously, all three variables have a significant effect on employee performance (p = 0.003). The coefficient of determination (R²) value of 0.351 indicates that operational digitization, digital competence, and the use of JConnect account for 35.1% of the variation in employee performance. This study demonstrates that operational digitization plays a crucial role in enhancing employee performance. In addition, the combination of operational digitization, digital competencies, and the use of JConnect collectively supports improvements in employee effectiveness as they navigate the digital transformation in the banking sector.