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Penguatan Manajemen Bisnis berbasih Syariah pada Kelompok Perempuan Aisyiyah Ranting Kenongo Sidoarjo Kusumaningtyas, Menur; Harius Putranto, Johni; Nur Latifah, Fitri
Rengganis Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Mei 2026
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v6i1.1081

Abstract

This community service program aims to strengthen the capacity of women entrepreneurs in implementing sharia-based business management. The participants consisted of 20 women from Aisyiyah Kenongo Branch, Sidoarjo, who are engaged in micro-scale businesses. Although the participants had basic knowledge of sharia business principles, their implementation in daily business practices was still limited, particularly in terms of contract (akad) application, financial record-keeping, and business development strategies. The program employed a participatory approach through socialization, training, and mentoring activities. The materials covered fundamental principles of sharia business, transaction contracts, simple financial management, and the utilization of digital technology to support business activities. The results indicate a significant improvement in participants’ understanding of sharia-based business practices, as well as positive changes in their business behavior, including increased transparency in transactions and the adoption of basic financial recording systems. Furthermore, the program enhanced participants’ confidence and encouraged collaboration among members. Therefore, this community service initiative contributes to the sustainable empowerment of women’s economic activities based on sharia values and adaptive digital practices.
PENGARUH KINERJA KARYAWAN UNTUK KEPUASAN PELANGGAN J&T Aditya Risky Sahari; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i4.137

Abstract

The success of a business today can be supported by a strategy of offering quality services with good service quality and high performance. It is not a difficult or complicated matter for the service that the company can provide, but if it is not optimal it can affect the quality of the company because of its sensitive nature. Employee performance is measured based on several main indicators, namely competence, communication, work ethic and quality of services provided. Data was collected through a survey involving approximately 100 customer respondents. Quantitative methods were used as an analytical method for this research, by collecting data results from surveys via customer respondents. The research results must show that employee performance has a significant and positive influence on customer satisfaction. Competence indicators and service quality were found to be the most influential factors for customer satisfaction. This research suggests that service companies focus on employee training and development to improve their performance, which in turn will increase customer satisfaction. These findings provide practical implications for managers in designing employee performance improvement strategies in an effort to achieve higher customer satisfaction.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DALAM PEMBELIAN FURNITURE DI PT SARANA TIRTA ABADI SURABAYA Denta Cristio Ceasar G.; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.142

Abstract

Consumer loyalty is a very important factor for companies to maintain business continuity. Loyal customers are customers who are very satisfied with certain products and services, so they have willingness to buy them again or introduce them to new customers. To retain the old customers, the companies must prioritize an excellent service for them more than acquiring the new customers. Therefore, continuous consumer loyalty by building trust, and creating satisfaction by providing quality service is one of the important assets that the company must maintain. This research aims to determine the influence of service quality simultaneously and partially on consumer loyalty and consumer satisfaction in purchasing furniture at PT. Sarana Tirta Abadi Surabaya. Data collection techniques using questionnaires. The sample was 5 respondents who were consumers of PT. Sarana Tirta Abadi Surabaya using a purposive sampling technique. The analysis technique uses multiple linear regression. The results of hypothesis testing show that consumer satisfaction and service quality have a simultaneous and partial effect on consumer loyalty in purchasing furniture at PT. Sarana Tirta Abadi Surabaya. It would be better if the management of PT. Sarana Tirta Abadi increases the value of trust and service quality so that consumer satisfaction with the company can also increase. Companies need to improve quality service, especially regarding the speed of handling consumer complaints.
PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT UNIVENUS Muhammad Fahril Ma’ruf; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.147

Abstract

The effectiveness of a business is significantly impacted by the productivity of its employees, and all businesses constantly work towards enhancing productivity in order to reach their objectives. The purpose of this study is to investigate how the work environment and leadership approach are affecting the performance of employees at PT Univenus. This research was conducted using a qualitative approach method. Data collection techniques using semi-structured interviews. The study involved analyzing data from interviews using qualitative methods. The findings indicate that both workplace environment and leadership approach play crucial roles in determining employee performance and productivity. A welcoming and encouraging work atmosphere, along with strong leadership, has the ability to inspire workers to increase their efforts, enhance their performance, and reach the goals of the organization.  
ANALISIS SWOT MENINGKATKAN PENJUALAN PADA DEALER SURYA INTI PUTRA SIDOARJO Putra Adi Wiranca; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.151

Abstract

This article aims to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in order to formulate a sales improvement strategy at Surya Inti Putra Dealer in Sidoarjo. Through SWOT analysis, we identified various internal and external factors that affect the performance of the dealership. The strengths of the dealership include good reputation, strategic location, complete product availability, adequate after-sales service, and competent human resources. Weaknesses identified include less effective marketing, less competitive pricing, limited information systems, and lack of digital services. Opportunities that can be capitalized on are the growth of the automotive market, development of digital technology, strategic partnerships, and product diversification. Threats include intense competition, regulatory changes, economic crisis, and changing consumer preferences. Based on this analysis, recommended strategies include optimizing digital marketing, promotion and discount programs, improving customer service, developing human resources, strategic partnerships, and product diversification. The implementation of these strategies is expected to increase sales and strengthen Surya Inti Putra Dealer's position in the Sidoarjo automotive market.
Developing Digital Literacy Among the Elderly: The Role of Information Technology in Increasing Independence and Skills Ajeng Kusuma Ningsih; Linda Ratna Fitria Cahyani; Menur Kusumaningtyas
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.158

Abstract

This research examines the digital literacy of the elderly in Indonesia, focusing on their ability to engage with information technology, particularly in the context of communication and information security. With the rapid development of digital technologies, the elderly face challenges in adopting and utilizing these tools, often due to generational differences, health issues, and a lack of digital education. However, recent studies show an increase in the elderly’s participation in digital platforms, such as WhatsApp, for communication and information access. Despite this, many seniors still struggle with issues like data security, online fraud, and the spread of misinformation. This research emphasizes the importance of improving digital literacy among the elderly to enhance their independence and safety in the digital era. A holistic approach is recommended, including targeted training, community support, and the development of age-friendly digital infrastructure. By increasing awareness and providing adequate resources, the elderly can overcome technological barriers, stay connected, and navigate the digital world more effectively.