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All Journal Trikonomika: Jurnal Ekonomi Equilibrium Jurnal Akuntansi dan Pajak JURNAL MANAJEMEN MOTIVASI Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Ilmiah Administrasi Bisnis dan Inovasi EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Kreatif EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BERNAS: Jurnal Pengabdian Kepada Masyarakat jurnal syntax admiration Jurnal Bisnisman : Riset Bisnis dan Manajemen DEMAnD International Journal of Engineering, Science and Information Technology Bisnis Net : Jurnal Ekonomi dan Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Medikonis Jurnal Bina Bangsa Ekonomika Journal of Social Research International Journal Administration, Business & Organization Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management and Business Economics DIGIBE: Digital Business and Entrepreneurship Journal International Journal of Educational Qualitative Quantitative Research INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Khazanah Sosial Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Harjadi, Dikdik
Universitas Kuningan
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Pengaruh Locus of Control dan Self Efficacy terhadap Kinerja Karyawan dengan Employee Engagement sebagai Variabel Moderasi Silvia Hendriyani; Dikdik Harjadi; Dede Djuniardi
Jurnal Syntax Admiration Vol. 5 No. 4 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i4.1113

Abstract

Objectives of the study: 1) Knowing the influence of Locus Of Control on the performance of Grand Yogya Majalengka employees. 2) Knowing the effect of Self Efficacy on the performance of Grand Yogya Majalengka employees. 3) Knowing the effect of Locus Of Control on the performance of Grand Yogya Majalengka employees with Employee Engagement as a moderation variable. 4) Knowing the effect of Self Efficacy on the performance of Grand Yogya Majalengka employees with Employee Engagement as a moderation variable. The sample in this study was 150 employees of Grand Yogya Majalengka using the Proportionate Stratified Random Sampling technique. Data was analyzed by Moderated Regression Analysis using SPSS 25. The results of this study: 1) Locus of Control has a positive and significant effect on employee performance. 2) Self Efficacy has a positive and significant effect on employee performance. 3) Employee engagement can moderate the effect of Locus of control on employee performance. 4). Employee engagement can moderate Self Efficacy of employee performance.
DAMPAK IKLAN DAN KUALITAS PRODUK, KEPERCAYAAN MEREK MIE SEDAAP SEBAGAI VARIABEL INTERVENING DALAM KEPUTUSAN PEMBELIAN PRODUK Harjadi, Dikdik; Gunawan, Wely Hadi; Indriyani, Indriyani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1898

Abstract

Fenomena penelitian ini terutama proporsi mie, dan penjualan menurun dari tahun ke tahun. Alhasil, pangsa pasar mie bisa dimaknai tumbuh negatif. Tujuan dari survei ini adalah untuk membantu Anda menemukan dan menganalisis efektivitas iklan . Kualitas produk terbatas pada keputusan pembelian berdasarkan kepercayaan merek. Kami mengumpulkan sampel sebanyak 130 orang untuk generasi Milenial Kabupaten Kuningan. Alat survey ini disediakan dalam bentuk distribusi survey. Metode analisis yang digunakan dalam penelitian ini diperoleh dengan menggunakan data yang digunakan, Structural Equation Modeling (SEM). Hasil uji hipotesis yang diajukan menunjukkan bahwa (1) iklan tidak mempengaruhi Kepercayaan merek dan tidak penting. (2) Kualitas produk berpengaruh positif dan penting terhadap kepercayaan merek.(4) Kualitas produk tidak mempengaruhi keputusan pembelian dan tidak relevan. (5) Kepercayaan merek berpengaruh positif dan signifikan terhadap keputusan pembelian.
A Licensing Advice for Small Micro Businesses in Ciomas Village, Ciawigebang District, Kuningan Regency Dede Djuniardi; Dikdik Harjadi; Lili Karmela F.; Aini Nursafaah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3795

Abstract

Following the Covid 19 outbreak, Micro, Small, and Medium Enterprises in Kuningan Regency are working to establish themselves and create well-known products. However, there is still a lack of knowledge on licensing issues, including BINs and MSME Business Permits. MSMEs must also be familiar with various licenses, including those from the Home Industry Food (PIRT), Drug and Food Control Agency (BPOM), Halal Products (BPJPH), and Intellectual Property Rights (HAKI). The preliminary survey's findings demonstrate that MSME actors in Ciomas village still do not comprehend the significance of permits for their companies. By demonstrating the significance of permits—particularly Business Identification Numbers and Small and Medium Enterprise Permits—as well as a number of other types of permits required by MSME actors in Ciomas Village, Ciawigebang District, Kuningan Regency, these issues will be resolved. Starting with socialization on the value of licensing and the licensing procedure at the approved agency or institution, the counseling approach is applied. 30 MSMEs in Ciomas Village are expected to comprehend various kinds of business licenses as a result of this training, which is the goal.
Pengaruh Motivasi, Kompetensi Dan Budaya Kerja Terhadap Kinerja Guru Madrasah Ibtidaiyah Dengan Kepemimpinan Sebagai Variabel Moderating Fahmi Zakariya Al Anshori; Dikdik Harjadi; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5713

Abstract

Research objectives: 1)to determine the effect of work motivation on the performance. 2) to determine the effect of competence on the. 3) to determine the effect of work culture on the performance. 4) to find out whether leadership can moderate the relationship between work motivation and the performance. 5) to find out whether leadership can moderate the relationship between competence and the performance . 6) to find out whether leadership can moderate the relationship between work culture and the performance. The study population was all private madrasa teachers in Ciawigebang District, Kuningan Regency, totaling 127 Madrasa teachers. The sampling technique uses a saturated sample. The data analysis method uses SEM analysis with the SmartPLS analysis tool. The results of the study: 1) work motivation has a significant positive effect on teacher performance. 2) competence has a significant positive effect on teacher performance. 3) work culture has a positive and significant on teacher performance. 4) leadership cannot moderate the influence of work motivation on teacher performance. 5) leadership cannot moderate the influence of competence on teacher performance. 6) leadership is unable to moderate the influence of work culture on teacher performance.
PENGARUH PERSEPSI KUALITAS LAYANAN, TERHADAP PROSES KEPUTUSAN MEMILIH PONDOK PESANTREN DENGAN KEPERCAYAAN DAN CITRA LEMBAGA SEBAGAI VARIABEL INTERVENING Muhammad Iftor Nawawi; Dikdik Harjadi; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.7475

Abstract

The phenomenon of this research is oriented towards the decision process of choosing a student guardian for the Nurul Huda Kertawangunan Islamic Boarding School. The population in this study were all student guardians representing students at the Nurul Huda Kertawangunan Special Islamic Boarding School for SMPIT, MA and SMAIT levels for the 2022/2023 academic year, totaling 468 student guardians. Respondents who filled out the questionnaire were 228 santri guardians. The research results found that the perception of the quality of educational services had a significant positive effect on trust and image of the institution, but had an insignificant positive effect on the choice decision process. Trust has an insignificant positive effect on the voting decision process. The image of the institution has a significant positive effect on the voting decision process. The influence of perceived quality of educational services on the choice decision process cannot be mediated by trust, but can be mediated by the image of the institution.
Analysis of Fundamental Factors Affecting Stock Prices Harjadi, Dikdik; Komarudin*, Munir Nur; Fitriani, Lili Karmela; Indriarto, Enricho Dwi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.9440

Abstract

This study aims to determine the effect of profitability, solvency, liquidity, and market value on stock prices. The population and samples used were 22 mining companies. The sampling technique used was purposive sampling with descriptive and verification analysis methods, and using Eviews 9. The data analysis technique used was panel data regression analysis. Based on the results of the F test, shows that profitability, solvency, liquidity, and market value together have a significant effect on stock prices. Also, the results of the t-test show that profitability has no effect on stock prices, while solvency has a significant effect on stock prices, liquidity has a significant effect on stock prices and finally, market value also has a significant effect on stock prices. The implication of this research is that the company is expected to keep the company in a solvable state by being aware of the amount of debt it has because it will bring the risk of non-payment of debt. Keywords: Profitability; Solvency; Liquidity; Market Value; Stock Price
The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency) Harjadi, Dikdik; Gunawan, Wely Hadi; Wijaya, Tri Sukma Wijaya
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.420

Abstract

This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.
PERANAN KESADARAN WAJIB PAJAK, SANKSI PAJAK, DAN PENERAPAN E-SAMSAT TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR RODA DUA Harjadi, Dikdik
Jurnal Manajemen dan Bisnis Kreatif Vol 7 No 2 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v7i2.2280

Abstract

ABSTRAK Tujuan dari penelitian ini adalah memperoleh bukti pengaruh kesadaran wajib pajak, sanksi pajak, dan penerapan e-samsat terhadap kepatuhan wajib pajak kendaraan bermotor roda dua. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 98 responden dengan penentuan sampel adalah metode accidental sampling. Pengumpulan data dilakukan dengan metode kuesioner. Terdapat beberapa metode penelitian yang digunakan untuk mencapai tujuan penelitian ini diantaranya adalah uji validitas, uji reliabilitas, analisis statistika deskriptif, uji asumsi klasik (uji normalitas, multikolinearitas, uji heteroskedastisitas dan uji autokorelasi), analisis linear berganda, uji koefisien determinasi dan uji hipotesis (uji F dan uji t). Hasil penelitian ini menunjukan bahwa secara bersama-sama kesadaran wajib pajak, sanksi pajak, dan penerapan e-samsat berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak kendaraan bermotor roda dua di Kabupaten Kuningan. Kata Kunci : Kesadaran Wajib Pajak, Sanksi Pajak, Penerapan E-Samsat, Kepatuhan Wajib Pajak.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN CELEBRITY ENDORSER (SELEBGRAM) UNTUK MEMPENGARUHI MINAT BELI PRODUK PAKAIAN Harjadi, Dikdik
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i1.2968

Abstract

ABSTRAK Saat ini terdapat kebutuhan yang besar akan adanya iklan atau periklanan digital di media sosial seperti Instagram sebagai sarana penjualan dan periklanan yang bertujuan untuk mencari konsumen potensial. Saat ini para selebriti atau para aktris digunakan di berbagai media salah satunya adalah Instagram yang sangat penting untuk strategi pemasaran yang efektif guna meningkatkan penjualan produk. Penelitian ini bertujuan untuk mengetahui pengaruh Celebrity endorser (selebgram) terhadap minat pengguna media sosial Instagram dalam membeli pakaian di Perguruan Tinggi Swasta di Kabupaten Kuningan. Metode penelitian yang digunakan adalah metode deskriptif dan metode verifikatif. Dapat disimpulkan dari penelitian ini bahwa kepercayaan, keahlian, dan daya tarik juga memiliki pengaruh yang signifikan terhadap minat beli pengguna media sosial di Instagram. Kepercayaan (trust) berpengaruh positif dan signifikan terhadap niat beli dan keterampilan (keahlian). Tidak terdapat pengaruh positif terhadap minat beli pengguna media sosial Instagram, dan daya tarik berpengaruh positif terhadap minat beli pengguna media sosial Instagram. Kata Kunci: Celebrity Endorser1; Daya Tarik 2; Kepercayaan 3; Keahlian 4; Minat Beli 5. ABSTRACT There is currently a great need for digital ads or social media advertising, such as Instagram, as a way of sales and advertising to find potential buyers. At present, celebrities (public figures) are used in different media, one of which is Instagram, which is very important for growing product sales in an efficient marketing strategy. The aim of this study is to determine the impact of celebrity endorsers (celebrities) on Instagram social media users' interest in buying clothes at Kuningan Regency private universities.Based on the data collected and analyzed using SPSS version 24.0 software, the analysis approach used is the descriptive method and verification method. From this study, it can be concluded that trust, expertise, and attractiveness also have a significant influence on purchase interest of social media users on Instagram. Trust has a positive and significant effect on intent and skills of buying (expertise). There is no positive effect on the buying interest of social media users of Instagram, and attractiveness has a positive effect on the purchasing interest of social media users of Instagram.. Keywords: Celebrity Endorser1; Daya Tarik 2; Kepercayaan 3; Keahlian 4;Minat Beli 5.
PENGARUH VIRAL MARKETING DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RAZWA CAFÉ NAGARAKEMBANG: (Studi Kasus di Razwa Café Nagarakembang Majalengka) Hendriyadi, Resnu; Harjadi, Dikdik; Gunawan, Wely Hadi
Digital Business and Entrepreneurship Journal Vol. 1 No. 1 (2023): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v1i1.4

Abstract

This research raises problems related to the consumer purchasing decisions of Razwa Café Nagarakembang Majalengka which have not been maximized. The purchasing decision problem can be determined by various factors, including viral marketing and store atmosphere. The aim of carrying out this research is to determine the influence patterns of viral marketing and store atmosphere on purchasing decisions, both simultaneously and partially. There are three hypotheses that will be tested, namely viral marketing and store atmosphere influence purchasing decisions together, and viral marketing and store atmosphere have a positive influence on purchasing decisions individually. This research uses a quantitative method approach. The sample determination in this research was carried out efficiently based on random sampling. The sample size used was 100 respondents. The data collection technique is questionnaire-based with data analysis techniques using multiple linear regression models. The research results show that: (1) the viral marketing and store atmosphere variables simultaneously have a significant effect on purchasing decisions, (2) the viral marketing variable partially has a significant effect in a positive direction on purchasing decisions, (3) the store atmosphere variable partially has a significant effect in a positive direction on purchasing decisions. Keywords: viral marketing; store atmosphere; purchase decision
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Agustian, Agung Gumelar Agustiani, Intan Aini Nursafaah Alawiyah, Widi Suci Amir Hamzah Anastasya, Tyas Fitria Arief Surya Lesmana Awalia, Nida Putri Ayu Siti Nurhasanah Azis Sutarma Azizi Abu Bakar Bakar, Azizi Abu Dadang Suhardi Dede Djuniardi Dede Djuniardi Dede Djuniardi Dewi fatmasari Dewi Fatmasari Dewi Fatmasari Dewi Fatmasari Dikha Anugrah Diki Sagita Egi Saripudin Pratama Erga Yuhandra Eti Rusmiati Fahmi Zakariya Al Anshori Fahmi1993 Fahmi Zakariya Al Anshori Fany Oktaviani Fauzi Abdillah, Fauzi Firdaus, Galih Adam Gilang Kripsiyadi Praramdana Gios Adhyaksa Haris Budiman Hendriyadi, Resnu Hidayat, Abas Ilham Akbar Indra Abdurrahman Indriarto, Enricho Dwi Indriyani Indriyani Indriyani Indriyani Intan Agustiani Iqbal Arraniri Irfan Aprilianto Suhara Jaelani Jaelani Juwita Juwita Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lili Karmela F. Lili Karmela Fitriani Lisa Lismawati Mardiani, Teti Marlina Agustia Martiani, Evita Muhamad Akmal Sayidul Fadillah Muhammad Iftor Nawawi Muhammad Rezza Mahendra Munir Nur Komarudin Nanda Fajarwati Neng Evi Kartika Nida Putri Awalia Nida Putri Awalia Nida Putri Awalia Ningsih, Arum Ningsih, Liya Nok Ayu Permata Sari Novi Satria Pradja Nugraha . Nugraha Nugraha Nur Ayisiyah Nurdin Nurdin Odang Supriatna Pasha, Riska Ayu Pina, Pina Pupu Saeful Rahmat, Pupu Saeful Purnama, Dendi Ramdani Ramdani Resky Fauzi Rifa’i, Iman Jalaludin Robi Awaluddin Roni Nursyamsu Salsha Billa Azzhara Azzhara Sifa Nurfatimah Silvia Hendriyani Siti Nurjanah Suwari Akhmaddhian Syakiroh Vigory Gloriman Manalu Virgin Wineka Nirmala Wachjuni Wely Hadi Gunawan Wijaya, Tri Sukma Wijaya Wu, Mingchang Yaneri Elfa Kiswara Rahmantya Yanneri Elfa Kiswara Rahmantya Yasir Maulana Yuliana Fitroh