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All Journal Trikonomika: Jurnal Ekonomi Equilibrium Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Akuntansi dan Pajak JURNAL MANAJEMEN MOTIVASI Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Ilmiah Administrasi Bisnis dan Inovasi EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Kreatif EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BERNAS: Jurnal Pengabdian Kepada Masyarakat jurnal syntax admiration Jurnal Bisnisman : Riset Bisnis dan Manajemen DEMAnD International Journal of Engineering, Science and Information Technology Bisnis Net : Jurnal Ekonomi dan Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Medikonis Jurnal Bina Bangsa Ekonomika Journal of Social Research International Journal Administration, Business & Organization Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) DIGIBE: Digital Business and Entrepreneurship Journal International Journal of Educational Qualitative Quantitative Research Jurnal Kajian Ekonomi dan Perbankan Syariah INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Khazanah Sosial
Harjadi, Dikdik
Universitas Kuningan
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Pelatihan Optimalisasi Pemasaran Digital Produk Unggulan bagi Pelaku UMKM Perempuan di Desa Geresik Fitriani, Lili Karmela; Harjadi, Dikdik; Lesmana, Arief Surya; Ningsih, Liya; Firdaus, Galih Adam; Anastasya, Tyas Fitria
Empowerment : Jurnal Pengabdian Masyarakat Vol. 8 No. 01 (2025): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v8i01.11306

Abstract

This community service program is expected to optimize digital marketing for flagship products of women-led MSMEs in Geresik Village, Ciawigebang District, Kuningan Regency. The limited understanding of the participants about digital marketing hinders them from increasing their market share and competitiveness in a wider environment. The approach employed was in the form of hands-on mentorship, gifting participants the knowledge and acumen to wield digital tools like social media, online marketplaces, and content creation techniques. The study shows that respondents’ ability to digitally market their products has increased because of the support provided, where more visibility attracts customers and can lead to sales. Some other outcomes or results of the program were collaboration among the MSME sector and the adoption of sustainability in marketing practice. The recommendations go to the sustainability of the program through: establishing a digital community of MSMEs, continuous training, and solidifying ties with government and private stakeholders. This initiative thus illustrates the potential impact of digital marketing for empowering rural MSMEs in support of economic development at the local level.
The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank Fatmasari, Dewi; Harjadi, Dikdik; Awalia, Nida Putri; Bakar, Azizi Abu
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 17, No 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19877

Abstract

Islamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.
The Impact of Digital Entrepreneurship Courses and Motivation on Fostering a Green Entrepreneurial Spirit in Students' Perceptions Kesa, Deni Danial; Wu, Mingchang; Abdillah, Fauzi; Harjadi, Dikdik; Ningsih, Arum
International Journal of Educational Qualitative Quantitative Research Vol. 3 No. 2 (2024)
Publisher : Qualitative and Quantitative Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58418/ijeqqr.v3i2.120

Abstract

Digitalization and sustainability have become two essential pillars in shaping the entrepreneurial mindset of future generations, particularly among university students. Digital entrepreneurship education is increasingly relevant in preparing technology-driven entrepreneurs. Integrating sustainability values into higher education encourages students to become innovative green entrepreneurs. Through digital entrepreneurship courses and appropriate motivational support, students can develop businesses that are not only profitable but also environmentally responsible. This study aims to analyze the impact of digital entrepreneurship courses and motivation in fostering a green entrepreneurial spirit from students’ perceptions and explore motivational factors contributing to developing a green entrepreneurial spirit. The research employed a quantitative associative method through a survey approach. Data were analyzed using partial and simultaneous hypothesis testing. The participants included 400 students from various universities in Indonesia, Taiwan, the United States of America, and the United Kingdom. The findings indicate that both partially and simultaneously, digital entrepreneurship courses and motivation significantly influence the development of a green entrepreneurial spirit in students’ perceptions. In conclusion, integrating digital entrepreneurship education with a focus on sustainability, strengthened by strong student motivation, strategically contributes to shaping a new generation of entrepreneurs who are both technologically adept and socially responsible. The contributions of this study prove that instilling sustainability values in digital entrepreneurship education is a strategic approach to fostering environmentally responsible entrepreneurship in the digital era.
The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank Fatmasari, Dewi; Harjadi, Dikdik; Awalia, Nida Putri; Bakar, Azizi Abu
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 17, No 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19877

Abstract

Islamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.
Brand Image dalam Memediasi Pengaruh Green Marketing dan Green Product terhadap Brand Loyalty Harjadi, Dikdik; Gunawan, Wely Hadi; Alawiyah, Widi Suci
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11216

Abstract

Fenomena dalam penelitian tersebut menunjukkan bahwa meningkatnya kerusakan lingkungan dan kesadaran konsumen akan pentingnya produk ramah lingkungan telah mendorong Lion Star, produsen wadah makanan plastik, untuk menerapkan strategi Green Marketing dan Green Product. Penelitian ini bertujuan untuk mengkaji secara empitis bagaimana kesadaran lingkungan, Pemasaran Hijau, Produk Hijau, Loyalitas Merek, dan Citra Merek memengaruhi keputusan konsumen untuk membeli kembali wadah plastik Lion Star. Melibatkan 180 responden. data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Forms dan dianalisis menggunakan Structural Equation Modeling (SEM). Temuan penelitian (1) Pemasaran Hijau memiliki efek positif dan signifikan pada Citra Merek. (2) Produk Hijau memiliki efek positif dan signifikan terhadap Brand Image. (3) Pemasaran Hijau tidak memiliki efek yang signifikan pada Loyalitas Merek. (4) Produk Hijau memiliki efek positif dan signifikan terhadap Brand Loyalty. (5) Brand Loyalty memiliki efek positif dan signifikan terhadap Brand Image. (6) Variasi Pemasaran Hijau tidak mempengaruhi Loyalitas Merek melalui Citra Merek sebagai variabel yang mengintervensi. (7) Variabel Produk Hijau memiliki pengaruh positif dan signifikan terhadap Brand Loyalty melalui Brand Image sebagai variabel intervensi.
Interest In Transacting : The Role Of Lifestyle And The Effectiveness Of Advertising On Instagram Social Media Harjadi, Dikdik; Fitriani, Lili Karmela
EconBank: Journal of Economics and Banking Vol 6 No 1 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i1.385

Abstract

The purpose of this study is to ascertain how lifestyle affects interest in transactions on social media platforms like Instagram and how effective advertising is in generating interest in transactions on these platforms in Kuningan District. The descriptive verification research method is the one that was employed. Multiple linear regression analysis is the technical analysis that is used. The study's findings indicate that: Interest in transacting on social media platforms like Instagram is positively and significantly influenced by one's lifestyle. The interest in transacting on social media platforms like Instagram is positively and significantly impacted by the efficacy of advertising
ANALYSIS OF THE EFFECT OF JOB BURNOUT AND ORGANIZATIONAL COMMITMENT TO EMPLOYEE PERFORMANCE MEDIATED BY CYBERLOAFING BEHAVIOR Ramdani, Ramdani; Harjadi, Dikdik; Fitriani, Lili Karmela; Djuniardi, Dede; Supriatna, Odang
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze job burnout on employee performance; to determine and analyze organizational commitment to employee performance; to find out and analyze job burnout regarding cyberloafing; to determine and analyze organizational commitment to cyberloafing; to find out and analyze cyberloafing on employee performance; to find out and analyze cyberloafing mediating the relationship between job burnout and employee performance; to find out and analyze cyberloafing mediating the relationship between organizational commitment and employee performance. The research approach used by researchers in this research is a quantitative approach with descriptive and verification methods to prove the research hypothesis. The population used is all staff as total of 112 employees of PT. Shou Fong Lastindo. The sampling technique uses convenience sampling. Convenience sampling is a collection of information from members of the population that is easy to obtain and is able to provide that information. The analysis tool used is SEM-PLS. The research results show that there is a negative influence of job burnout on employee performance; there is a positive influence of organizational commitment on employee performance; there is a positive influence of job burnout on cyberloafing; there is a positive influence of organizational commitment on cyberloafing; there is a positive influence of cyberloafing on employee performance; cyberloafing mediates the effect of job burnout on employee performance; cyberloafing mediates the influence of organizational commitment on employee performance.
The Influence of Meaningful Work and Work Environment on Organizational Commitment Through Work Engagement as a Moderator Variable in the Kuningan Regency Regional Apparatus Nurdiyansyah, Erik Diyan; Harjadi, Dikdik; Karmela, Lili
Journal of Social Research Vol. 3 No. 5 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Work engagement is a positive state, fulfillment, view of working conditions which is characterized by vigor, dedication, and absorption. Employees who have a high level of work engagement will show their best performance, this is because these employees enjoy the work they do. However, there are also employees who are less enthusiastic about preparing themselves and less enthusiastic about carrying out their work, but there are also employees who are still struggling with their work during break times and are willing to come home late at night or in other words find it difficult to escape from work. The aim of this research is to determine the role of work engagement in moderating the influence of meaningful work and the work environment on organizational commitment in regional apparatus Kamuning Kuningan Regency. This research uses a descriptive verification method with a quantitative approach. Primary data was collected using a questionnaire with a Likert Scale and 5 (five) answer choices, with a sample of 324 employees. The data obtained was then analyzed using the Partial Least Square (PLS) statistical method, which is a variance based Structural Equation Modeling (SEM) approach. In this research, PLS is used to analyze the entire construct formed with reflective indicators. The results of this research show that meaningful work has a significant positive effect on organizational commitment, the work environment has a significant positive effect on organizational commitment. Meanwhile, work engagement is able to act as a moderating variable on the influence of meaningful work and the work environment on organizational commitment.
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON REPURCHASE INTENTION OF REEBOK SHOES WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE: (A Survey of Private University Students in Kuningan Regency) Salsha Billa Azzhara Azzhara; Dikdik Harjadi; Wachjuni Wachjuni; Wely Hadi Gunawan
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/trg3ft40

Abstract

This study aimed to examine the influence of brand image and digital marketing on the repurchase intention of Reebok shoes, mediated by customer satisfaction. The research used a quantitative method with a survey approach involving 140 private university students in Kuningan Regency who use Reebok shoes. Data analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software. The results of the study indicate that: (1) brand image has a positive and significant influence on customer satisfaction. (2) digital marketing has a positive and significant influence on customer satisfaction. (3) brand image has a positive and significant influence on repurchase intention. (4) digital marketing has no influence on repurchase intention. (5) customer satisfaction also has a positive and significant influence on repurchase intention. (6) brand image has a significant influence on repurchase intention through customer satisfaction. (7) digital marketing has a significant influence on repurchase intention through customer satisfaction.
motivasi intrinsik, analisis pek Peran Motivasi Intrinsik dalam Memoderasi Pengaruh Analisis Jabatan, Beban Kerja, dan Kompetensi terhadap Kinerja Karyawan (Studi Empiris Pegawai Kecamatan di Seluruh Kabupaten Kuningan): Analisis Pekerjaan, Beban Kerja, dan Kompetensi terhadap Kinerja Karyawan Herlina , Lina; Harjadi, Dikdik; Rahmantya, Yanneri Elfa Kiswara
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19457

Abstract

The problem in this research is motivated by the decline in the performance of sub-district employees in Kuningan Regency in the period 2021–2024, which is reflected in the decline in the value of the Individual Performance Indicator (IKI) as well as the results of the pre-survey which showed weaknesses in the quality aspect. work, punctuality, cooperation, and efficiency cost. Study This This For Analysis influence analysis This study examines the relationship between position, workload, and competence on employee performance, and examines the role of intrinsic motivation in moderating this relationship. The research method used was a survey with a descriptive analysis type and a quantitative approach. The sampling technique used was probability sampling with a random sampling method. example, with amount sample as many as 201 employee ASN Subdistrict throughout Kuningan Regency. Data collection techniques were conducted through questionnaires with an interval scale of 1–10 and documentation. Data analysis included descriptive analysis, classical assumption tests, and moderated regression analysis. The results of the study showed that: (1) job analysis had a positive and significant effect on employee performance, (2) workload had a negative and significant effect on employee performance, (3) competence had a positive and significant effect on employee performance, (4) intrinsic motivation had a positive and significant effect on employee performance, (5) intrinsic motivation was able to moderate influence analysis Position on employee performance, (6) Intrinsic motivation is able to weaken the negative influence of workload on employee performance, and (7) intrinsic motivation is able to strengthen the influence of competence on employee performance. This finding emphasizes the important role of intrinsic motivation in increasing the effectiveness of human resource management in government environments
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Agustian, Agung Gumelar Agustiani, Intan Aini Nursafaah Alawiyah, Widi Suci Amir Hamzah Anastasya, Tyas Fitria Arief Surya Lesmana Awalia, Nida Putri Ayu Siti Nurhasanah Bakar, Azizi Abu Dadang Suhardi Dede Djuniardi Dede Djuniardi Dewi Fatmasari Dikha Anugrah Diki Sagita Egi Saripudin Pratama Erga Yuhandra Eti Rusmiati Fahmi Zakariya Al Anshori Fahmi1993 Fahmi Zakariya Al Anshori Fany Oktaviani Fatmasari, Dewi Fauzi Abdillah, Fauzi Firdaus, Galih Adam Gilang Kripsiyadi Praramdana Gios Adhyaksa Haris Budiman Hendriyadi, Resnu Herlina , Lina Hidayat, Abas Ilham Akbar Indriarto, Enricho Dwi Indriyani Indriyani Indriyani Indriyani Intan Agustiani Iqbal Arraniri Irfan Aprilianto Suhara Jaelani Jaelani Juwita Juwita Karmela, Lili Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lili Karmela F. Lili Karmela Fitriani Lisa Lismawati Mardiani, Teti Marlina Agustia Martiani, Evita Muhamad Akmal Sayidul Fadillah Muhammad Iftor Nawawi Munir Nur Komarudin Nanda Fajarwati Neng Evi Kartika Ningsih, Arum Ningsih, Liya Nok Ayu Permata Sari Novi Satria Pradja Nugraha . Nugraha Nugraha Nur Ayisiyah Nurdin Nurdin Nurdiyansyah, Erik Diyan Pasha, Riska Ayu Pina, Pina Pupu Saeful Rahmat, Pupu Saeful Purnama, Dendi Rahmantya, Yanneri Elfa Kiswara Ramdani Ramdani Resky Fauzi Rifa’i, Iman Jalaludin Robi Awaluddin Roni Nursyamsu Salsha Billa Azzhara Azzhara Sifa Nurfatimah Silvia Hendriyani Siti Nurjanah Supriatna, Odang Suwari Akhmaddhian Syakiroh Vigory Gloriman Manalu Virgin Wineka Nirmala Wachjuni Wely Hadi Gunawan Wijaya, Tri Sukma Wijaya Wu, Mingchang Yasir Maulana Yuliana Fitroh