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Dampak Orientasi Kewirausahaan dan Strategi Usaha Terhadap Daya Saing Dalam Meningkatkan Kinerja Bisnis (Studi Kasus Pelaku UMKM Pemerintah Kabupaten Kuningan) Harjadi, Dikdik; Gunawan, Wely Hadi
JURNAL MANAJEMEN MOTIVASI Vol 18 No 1 (2022): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v18i1.2551

Abstract

UMKM memiliki peran strategis dalam mendukung pertumbuhan ekonomi daerah. Namun, di masa pandemi ini, UKM menghadapi kendala seperti penjualan yang berkurang, modal distribusi yang terbatas, masalah bahan baku, dan produksi yang berkurang. Penelitian ini dilakukan dengan menganalisis Penelitian ini mengembangkan model teoritis berdasarkan Model Persamaan Stuktural (SEM) yang diuji menggunakan Amos 1.8 sebagai alat analisis.  Responden dari penelitian ini adalah 130 konsumen produk UMKM di Kabupaten Kuningan. Hasil penelitian ini menunjukkan bahwa Orientasi Kewirausahaan tidak berpengaruh terhadap daya saing, Strategi bisnis berpengaruh terhadap Daya saing, orientasi kewirausahaan tidak berpengaruh terhadap kinerja bisnis, Strategi bisnis tidak berpengaruh Kinerja bisnis, Daya saing   berpengaruh terhadap kinerja bisnis. Impilkasi dalam penelitian ini  adalah Orientasi kewirausahaan dalam penanganan melakukan bisnis dalam UMKM Seseorang berani mengambil risiko dapat didefinisikan sebagai seseorang yang berorientasi pada peluang dalam ketidakpastian konteks pengambilan keputusan, Strategi Bisnis yang dilakukan memberikan dampak meningkatkan  daya saing dibandingkan pesaing. Pelaku Bisnis  diharapkan dapat meningkatkan kinerja bisnisnya dengan tetap membangun produk lebih baik lagi dengan meningkatkan pemasaran melalui digital marketing. Begitu pula menginovasi produk dapat meningkatkan profit dari bisnis tersebut. Keterbatasan dalam penelitian ini karena waktu yang sangat singkat, para peneliti membagikan kuesioner sehingga banyak responden yang tidak dapat diwawancarai secara mendalam.
Pengaruh Supervisor Support Terhadap Human Errors dan Kualitas Pelayanan di Kantor POS Kuningan dengan Kompetensi Karyawan sebagai Variabel Moderasi Indra Abdurrahman; Dikdik Harjadi; Yaneri Elfa Kiswara Rahmantya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10605

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari supervisor support terhadap human errors dan kualitas pelayanan di Kantor Pos Kuningan dengan kompetensi karyawan sebagai variabel moderasi. Subjek penelitiannya adalah seluruh karyawan Kantor Pos Kuningan yang berjumlah 156 orang. Dari data yang dihimpun jumlah retur kiriman/gagal kirim dengan tujuan luar negeri di Kantor Pos Kuningan pada tahun 2024 menunjukan angka yang cukup tinggi yaitu sekitar 10% dari total jumlah kiriman luar negeri serta banyaknya kasus keterlambatan kiriman pada tahun tersebut, sehingga membutuhkan kajian yang lebih mendalam terhadap faktor-faktor apa saja yang mempengaruhinya. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan datanya menggunakan kuesioner, dengan skala interval 1-10 dari masing-masing indikator variabel. Data yang diperoleh dianalisis menggunakan Moderated Regression Analysis (MRA), untuk mengetahui pengaruh langsung dan interaksi antar variabel. Hasil penelitian menunjukkan bahwa supervisor support berpengaruh negatif terhadap human errors. Supervisor support berpengaruh positif dan signifikan terhadap kualitas pelayanan. Kompetensi karyawan berpengaruh negatif terhadap human errors. Kompetensi karyawan berpengaruh positif terhadap kualitas pelayanan. Kompetensi Karyawan memoderasi pengaruh supervisor support terhadap human errors. Kompetensi karyawan memoderasi pengaruh supervisor support terhadap kualitas pelayanan.
motivasi intrinsik, analisis pek Peran Motivasi Intrinsik dalam Memoderasi Pengaruh Analisis Jabatan, Beban Kerja, dan Kompetensi terhadap Kinerja Karyawan (Studi Empiris Pegawai Kecamatan di Seluruh Kabupaten Kuningan): Analisis Pekerjaan, Beban Kerja, dan Kompetensi terhadap Kinerja Karyawan Lina Herlina; Dikdik Harjadi; Yanneri Elfa Kiswara Rahmantya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 1 (2026): IJEBAR: Vol. 10, Issue 1, March 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i1.19457

Abstract

The problem in this research is motivated by the decline in the performance of sub-district employees in Kuningan Regency in the period 2021–2024, which is reflected in the decline in the value of the Individual Performance Indicator (IKI) as well as the results of the pre-survey which showed weaknesses in the quality aspect. work, punctuality, cooperation, and efficiency cost. Study This This For Analysis influence analysis This study examines the relationship between position, workload, and competence on employee performance, and examines the role of intrinsic motivation in moderating this relationship. The research method used was a survey with a descriptive analysis type and a quantitative approach. The sampling technique used was probability sampling with a random sampling method. example, with amount sample as many as 201 employee ASN Subdistrict throughout Kuningan Regency. Data collection techniques were conducted through questionnaires with an interval scale of 1–10 and documentation. Data analysis included descriptive analysis, classical assumption tests, and moderated regression analysis. The results of the study showed that: (1) job analysis had a positive and significant effect on employee performance, (2) workload had a negative and significant effect on employee performance, (3) competence had a positive and significant effect on employee performance, (4) intrinsic motivation had a positive and significant effect on employee performance, (5) intrinsic motivation was able to moderate influence analysis Position on employee performance, (6) Intrinsic motivation is able to weaken the negative influence of workload on employee performance, and (7) intrinsic motivation is able to strengthen the influence of competence on employee performance. This finding emphasizes the important role of intrinsic motivation in increasing the effectiveness of human resource management in government environments
IMPLEMENTASI EXPERIENTIAL MARKETING STRATEGY PADA PERGURUAN TINGGI Dewi Fatmasari; Dikdik Harjadi
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 7 No. 1 (2015)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v7i1.213

Abstract

AbstrakDitengah persaingan antar Perguruan Tinggi dalam merebut kepercayaan masyarakat, maka sudah selayaknya para pengelola Perguruan Tinggi terus berupaya mengkaji berbagai strategi yang kemudian dapat dijadikan dasar dalam pengambilan keputusan. Salah satu alternatif strategi yang dapat dikembangkan adalah Experiential Marketing yang mencoba memberikan perhatian yang lebih besar pada sisi emosional individu sebagai pendorong mereka dalam berperilaku. Kerangka analisis experiential marketing/pengalaman pemasaran terdiri dari dua aspek. Pertama adalah strategy experiential modules (SEMs) yang merupakan pondasi pengalaman pemasaran dan terdiri dari pengalaman melalui sensori panca indera (sense), pengalaman efektif (feel), pengalaman kognitif kreatif (think), pengalaman fisik dan keseluruhan gaya hidup (act), serta pengalaman yang timbul dari hubungan dengan kelompok referensi tertentu atau kultur tertentu (relate). Implementasi experiential marketing harus dilakukan secara terintegrasi oleh semua komponen di dalam kampus sebagai suatu rangkaian aktivitas yang terstruktur sehingga mampu memberikan suatu pengalaman yang positif bagi mahasiswa. Kondisi ini pada akhirnya akan menjadi evaluasi bagi setiap mahasiswa dalam kaitannya dengan semua aktivitas yang pernah dialaminya di dalam kampus. Kata Kunci : Experiential Marketing, pengalaman, kepercayaan AbstractAmid the competition among universities in the capture public confidence, then it should managers College continues to examine various strategies which can then be used as a basis for decision making. One alternative strategy that can be developed is Experiential Marketing that try to give greater attention to the emotional side of the individual as their driving behavior. Analytical framework experiential marketing / marketing experience consists of two aspects. The first is the strategy experiential modules (SEMS), which is the foundation of marketing experience and consists of sensory experience through the five senses (sense), effective experience (feel), creative cognitive experiences (think), physical experience and overall lifestyle (act), as well as experience arising from a relationship with a particular group or a particular culture reference (relate). Implementation of experiential marketing should be done in an integrated manner by all components in the campus as a structured set of activities so as to provide a positive experience for the students. This condition will eventually be an evaluation for each student in connection with any activity that ever happened in the campus. Keywords: Experiential Marketing, experiences, confidence
Pengaruh Kepemilikan Institusional dan Leverage terhadap Nilai Perusahaan Dikdik Harjadi; Nanda Fajarwati; Dewi Fatmasari
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 10 No. 2 (2018)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v10i2.3603

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kepemilikan institusional dan leverage terhadap nilai perusahaan manufaktur sub sektor tekstil dan garment product di BEI periode 2013-2016.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh perusahaan manufaktur tekstil dan sub-sektor garmen yang sudah dan masih terdaftar di Bursa Efek Indonesia periode 2013-2016. Sampel diambil dengan menggunakan metode purposive sampling, dan diperoleh 10 perusahaan. Teknik analisis data yang digunakan panel data regresi. Hasil penelitian menunjukkan bahwa kepemilikan institusional memiliki pengaruh positif dan signifikan terhadap nilai perusahaan, dibuktikan dengan nilai t sebesar 3,9157 dan signifikansi 0,0004. Leverage berpengaruh positif dan signifikan terhadap nilai perusahaan, terbukti dengan nilai t sebesar 2,7891 dan signifikansi 0,0083. Kepemilikan Institusional dan leverage berpengaruh terhadap nilai perusahaan, terbukti dengan nilai t dalam jumlah 10,0295 dengan signifikansi 0,0003. Nilai adjusted R2 diperoleh dalam jumlah 0,3165. Hal ini menunjukkan bahwa kepemilikan institusional dan leverage mempengaruhi nilai perusahaan sebesar 31,65% dan sisanya sebesar 68,35% dipengaruhi oleh faktor lain yang tidak diamati dalam penelitian ini. Kata kunci: Kepemilikan Institusional, Leverage, dan Nilai Perusahaan    Abstract The research method that was used in this research was descriptive and verification method with quantitative approach. The population in this research was all manufacturing companies textile and garment sub-sector already and still listed in Indonesia Stock Exchange period 2013-2016. The samples was taken by using purposive sampling method, and acquired 10 companies. The  analysis data technique that was used data panel of regression. The results of research showed that the institutional ownership has a positive and significant effect on firm value, it was proved by the value of t in the amount of 3.915728 and the significance of 0.0004. Leverage has a positive and significant impact on firm value, it was proved by the value of t in the amount of 2.78913 and the significance of 0.0083. Institutional ownership and leverage effects to firm value, it was proved by the value of t in the amount of 10.02950 with significance of 0.000331. The value of adjusted R2 acquired in the amount 0.316497. This showed that institutional ownership and leverage influenced firm value in the amount of 31.65% and remaining in the amount of 68.35% influenced by other factors that was observed in this research. Keywords: Institutional Ownership, Leverage, and Firm Value
Market Orientation And Product Innovation To Increase Competitive Advantages And Its Impact On Marketing Performance Dikdik Harjadi; Dewi Fatmasari; Ayu Siti Nurhasanah
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 12 No. 1 (2020)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v1i1.5457

Abstract

This study aims to find out the effect of market orientation and product innovation on competitive advantage in relation to marketing performance on food SMEs (Small Medium Enterprises) in Darma Sub-District, Kuningan District, West Java. By applying a total sampling method, 42 food SMEs in Darma Sub-District were selected as samples in this study. Meanwhile, the research method used in this study was descriptive-verificative method. Basically, there were thee variables in this study, namely; 1) dependent variable (Z) – in this case, performance marketing; 2) intervening variable (Y) – in this case, competitive advantage; and 3) independent variable (X) – which includes market orientation (X1) and product innovation (X2). The collected data were then analyzed by applying path analysis and IBM SPSS 21.0. The result showed that; 1) market orientation has a positive and significant effect on competitive advantage with value (0,029 < 0,05); 2) product innovation has a positive and significant effect on competitive advantage with value (0,000 < 0,05); 3) market orientation has a positive and significant effect on marketing performance with value (0,045 < 0,05); 4) product innovation has a positive and significant effect on marketing performance with value (0,033 < 0,05); and 5) competitive advantage has a positive and significant effect on marketing performance with value (0.000 < 0,05).
Determinants Factors To Firm Value On Manufacturing Company Listed On The Stock Exchange Indonesa Dikdik Harjadi; Jaelani Jaelani; Dewi Fatmasari
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 13 No. 1 (2021)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v13i1.8339

Abstract

The study aims to analyze the influence of determining factors to the firm value, the gap phenomenon that the increase in the stock price index of the manufacturing sector is only slightly compared to the IDX Composite. Whereas the manufacturing sector are expected to have strong financial performance in contributing to the economy. This research uses a quantitative approach, with purposive sampling, obtained a sample of 110 the manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2010 - 2017, using multiple linear regression. The results show that the dividend policy and profitability affect the firm value, while managerial ownership and board size are the opposite. This finding is interesting, the increase in the firm value of manufacturing sector is determined by dividend and profit policies, not manager incentives and monitoring of the board, because in general the company's the managers and board are held by the majority shareholder. Keywords: firm value, dividend policy, managerial ownership, board size, and profitability.
Factors That Affect The Tendency of Accounting Fraud (Case Study At BUMN Banks In Kuningan Regency ) Dikdik Harjadi; Amir Hamzah; Dewi Fatmasari
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 14 No. 1 (2022)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v14i1.10089

Abstract

This study aims to find out and analyze the factors that affect the tendency of accounting fraud at BUMN banks in Kuningan Regency. This study uses descriptive and verifiative methods. Sampled in this study as many as 95 employees of BUMN banks in Kuningan Regency. The data analysis technique used is multiple regression analysis using Lisrel. The results showed that information asymmetry has a positive effect on the tendency of accounting fraud, spiritual intelligence negatively affects the tendency of accounting fraud, the morality of the leadership has no effect on the tendency of accounting fraud, the suitability of compensation negatively affects the tendency of accounting fraud and good governace has no effect on the tendency of accounting fraud. Keywords: information asymmetry, spiritual intelligence, morality of the leadership, the suitability of compensation, good governace, the tendency of accounting fraud
The Production Cost Analysis Of Agricultural Commodities On The Slopes Of Gunung Ciremai National Park Dikdik Harjadi; Novi Satria Pradja; Nurdin Nurdin; Egi Saripudin Pratama; Irfan Aprilianto Suhara; Muhamad Akmal Sayidul Fadillah
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 15 No. 1 (2023)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v1i1.11821

Abstract

Agriculture is one of the important sectors in Indonesia, so it needs special attention from the government. However, farmers often face several problems such as low prices at harvest, so they experience losses and do not know for sure the costs that have been incurred during the production process. This study aims to analyze the production costs of agricultural commodities on the slopes of Gunung Ciremai National Park. The collection was done by interviewing the farmers about the components and the amount of costs incurred during production. Research has found that the average cost of all commodities is Rp. 6,921,104.00 (S = 8,265,418.07; n = 230). The commodity with the highest cost was potatoes (Rp. 13,703,868.00) and the lowest was celery (Rp. 1,562,000). Celery is also the type that has the highest efficiency value (10.24), then eggplant (3.62), chili (3.52), and cabbage (2.92); while the potato is 1.55. The types that provide the largest net income are chili (Rp. 16,286,592,00) and celery (Rp. 14,550,500.00). This study also shows that celery is more suitable to be developed for farmers who have limited capital, while potatoes are for farmers with large capital. Keywords: agriculture, ciremai mountain, production costs, vegetables
The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank Dewi Fatmasari; Dikdik Harjadi; Nida Putri Awalia; Azizi Abu Bakar
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 17 No. 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19877

Abstract

Islamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Agustian, Agung Gumelar Agustiani, Intan Aini Nursafaah Aini Nursyafaah Alawiyah, Widi Suci Amir Hamzah Anastasya, Tyas Fitria Arief Surya Lesmana Awalia, Nida Putri Ayu Siti Nurhasanah Azis Sutarma Azizi Abu Bakar Bakar, Azizi Abu Dadang Suhardi Dede Djuniardi Dede Djuniardi Dede Djuniardi Dede Djuniardi Dede Djuniardi Devi Anggraeni Dewi Fatmasari, Dini Widyaningsih Dikha Anugrah Diki Sagita Egi Saripudin Pratama Ela Helayati Erga Yuhandra Erik Diyan Nurdiyansyah Eti Rusmiati Fahmi Zakariya Al Anshori Fahmi1993 Fahmi Zakariya Al Anshori Fany Oktaviani Fauzi Abdillah, Fauzi Fauziyah Adzimatinur Firdaus, Galih Adam Gilang Kripsiyadi Praramdana Gios Adhyaksa Haris Budiman Hendriyadi, Resnu Hidayat, Abas Ilham Akbar Indra Abdurrahman Indriarto, Enricho Dwi Indriyani Indriyani Indriyani Indriyani Intan Agustiani Iqbal Arraniri Irfan Aprilianto Suhara Jaelani Jaelani Juwita Juwita Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lili Karmela Lili Karmela F. Lili Karmela Fitriani Lina Herlina Lisa Lismawati Mardiani, Teti Marlina Agustia Martiani, Evita Muhamad Akmal Sayidul Fadillah Muhammad Iftor Nawawi Muhammad Rezza Mahendra Munir Nur Komarudin Nanda Fajarwati Neng Evi Kartika Neng Evi Kartika Nida Putri Awalia Nida Putri Awalia Nida Putri Awalia Ningsih, Arum Ningsih, Liya Nok Ayu Permata Sari Novi Satria Pradja Nugraha . Nugraha Nugraha Nur Ayisiyah Nurdin Nurdin Odang Supriatna Odang Supriatna Pasha, Riska Ayu Pina, Pina Pupu Saeful Rahmat, Pupu Saeful Purnama, Dendi Ramdani Ramdani Resky Fauzi Rifa’i, Iman Jalaludin Robi Awaluddin Roni Nursyamsu Salsha Billa Azzhara Azzhara Sifa Nurfatimah Silvia Hendriyani Siti Nurjanah Sri Minari Faulianti Suwari Akhmaddhian Syakiroh Vigory Gloriman Manalu Virgin Wineka Nirmala Wachjuni Wely Hadi Gunawan Wijaya, Tri Sukma Wijaya Wu, Mingchang Yandi Wahyudi Yaneri Elfa Kiswara Rahmantya Yanneri Elfa Kiswara Rahmantya Yanneri Elfa Kiswara Rahmantya Yasir Maulana Yuliana Fitroh