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All Journal Trikonomika: Jurnal Ekonomi Equilibrium Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Akuntansi dan Pajak JURNAL MANAJEMEN MOTIVASI Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Ilmiah Administrasi Bisnis dan Inovasi EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Khazanah Sosial Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Kreatif EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BERNAS: Jurnal Pengabdian Kepada Masyarakat jurnal syntax admiration Jurnal Bisnisman : Riset Bisnis dan Manajemen DEMAnD International Journal of Engineering, Science and Information Technology Bisnis Net : Jurnal Ekonomi dan Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Medikonis Jurnal Bina Bangsa Ekonomika Journal of Social Research International Journal Administration, Business & Organization Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) DIGIBE: Digital Business and Entrepreneurship Journal International Journal of Educational Qualitative Quantitative Research Jurnal Kajian Ekonomi dan Perbankan Syariah
Harjadi, Dikdik
Universitas Kuningan
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IMPLEMENTASI EXPERIENTIAL MARKETING STRATEGY PADA PERGURUAN TINGGI Dewi Fatmasari; Dikdik Harjadi
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 7, No 1 (2015)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.605 KB) | DOI: 10.24235/amwal.v7i1.213

Abstract

AbstrakDitengah persaingan antar Perguruan Tinggi dalam merebut kepercayaan masyarakat, maka sudah selayaknya para pengelola Perguruan Tinggi terus berupaya mengkaji berbagai strategi yang kemudian dapat dijadikan dasar dalam pengambilan keputusan. Salah satu alternatif strategi yang dapat dikembangkan adalah Experiential Marketing yang mencoba memberikan perhatian yang lebih besar pada sisi emosional individu sebagai pendorong mereka dalam berperilaku. Kerangka analisis experiential marketing/pengalaman pemasaran terdiri dari dua aspek. Pertama adalah strategy experiential modules (SEMs) yang merupakan pondasi pengalaman pemasaran dan terdiri dari pengalaman melalui sensori panca indera (sense), pengalaman efektif (feel), pengalaman kognitif kreatif (think), pengalaman fisik dan keseluruhan gaya hidup (act), serta pengalaman yang timbul dari hubungan dengan kelompok referensi tertentu atau kultur tertentu (relate). Implementasi experiential marketing harus dilakukan secara terintegrasi oleh semua komponen di dalam kampus sebagai suatu rangkaian aktivitas yang terstruktur sehingga mampu memberikan suatu pengalaman yang positif bagi mahasiswa. Kondisi ini pada akhirnya akan menjadi evaluasi bagi setiap mahasiswa dalam kaitannya dengan semua aktivitas yang pernah dialaminya di dalam kampus. Kata Kunci : Experiential Marketing, pengalaman, kepercayaan AbstractAmid the competition among universities in the capture public confidence, then it should managers College continues to examine various strategies which can then be used as a basis for decision making. One alternative strategy that can be developed is Experiential Marketing that try to give greater attention to the emotional side of the individual as their driving behavior. Analytical framework experiential marketing / marketing experience consists of two aspects. The first is the strategy experiential modules (SEMS), which is the foundation of marketing experience and consists of sensory experience through the five senses (sense), effective experience (feel), creative cognitive experiences (think), physical experience and overall lifestyle (act), as well as experience arising from a relationship with a particular group or a particular culture reference (relate). Implementation of experiential marketing should be done in an integrated manner by all components in the campus as a structured set of activities so as to provide a positive experience for the students. This condition will eventually be an evaluation for each student in connection with any activity that ever happened in the campus. Keywords: Experiential Marketing, experiences, confidence
Market Orientation And Product Innovation To Increase Competitive Advantages And Its Impact On Marketing Performance Dikdik Harjadi; Dewi Fatmasari; Ayu Siti Nurhasanah
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 12, No 1 (2020)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v1i1.5457

Abstract

This study aims to find out the effect of market orientation and product innovation on competitive advantage in relation to marketing performance on food SMEs (Small Medium Enterprises) in Darma Sub-District, Kuningan District, West Java. By applying a total sampling method, 42 food SMEs in Darma Sub-District were selected as samples in this study. Meanwhile, the research method used in this study was descriptive-verificative method. Basically, there were thee variables in this study, namely; 1) dependent variable (Z) – in this case, performance marketing; 2) intervening variable (Y) – in this case, competitive advantage; and 3) independent variable (X) – which includes market orientation (X1) and product innovation (X2). The collected data were then analyzed by applying path analysis and IBM SPSS 21.0. The result showed that; 1) market orientation has a positive and significant effect on competitive advantage with value (0,029 < 0,05); 2) product innovation has a positive and significant effect on competitive advantage with value (0,000 < 0,05); 3) market orientation has a positive and significant effect on marketing performance with value (0,045 < 0,05); 4) product innovation has a positive and significant effect on marketing performance with value (0,033 < 0,05); and 5) competitive advantage has a positive and significant effect on marketing performance with value (0.000 < 0,05).
Pengaruh Kepemilikan Institusional dan Leverage terhadap Nilai Perusahaan Dikdik Harjadi; Nanda Fajarwati; Dewi Fatmasari
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 10, No 2 (2018)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.483 KB) | DOI: 10.24235/amwal.v10i2.3603

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kepemilikan institusional dan leverage terhadap nilai perusahaan manufaktur sub sektor tekstil dan garment product di BEI periode 2013-2016.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh perusahaan manufaktur tekstil dan sub-sektor garmen yang sudah dan masih terdaftar di Bursa Efek Indonesia periode 2013-2016. Sampel diambil dengan menggunakan metode purposive sampling, dan diperoleh 10 perusahaan. Teknik analisis data yang digunakan panel data regresi. Hasil penelitian menunjukkan bahwa kepemilikan institusional memiliki pengaruh positif dan signifikan terhadap nilai perusahaan, dibuktikan dengan nilai t sebesar 3,9157 dan signifikansi 0,0004. Leverage berpengaruh positif dan signifikan terhadap nilai perusahaan, terbukti dengan nilai t sebesar 2,7891 dan signifikansi 0,0083. Kepemilikan Institusional dan leverage berpengaruh terhadap nilai perusahaan, terbukti dengan nilai t dalam jumlah 10,0295 dengan signifikansi 0,0003. Nilai adjusted R2 diperoleh dalam jumlah 0,3165. Hal ini menunjukkan bahwa kepemilikan institusional dan leverage mempengaruhi nilai perusahaan sebesar 31,65% dan sisanya sebesar 68,35% dipengaruhi oleh faktor lain yang tidak diamati dalam penelitian ini. Kata kunci: Kepemilikan Institusional, Leverage, dan Nilai Perusahaan    Abstract The research method that was used in this research was descriptive and verification method with quantitative approach. The population in this research was all manufacturing companies textile and garment sub-sector already and still listed in Indonesia Stock Exchange period 2013-2016. The samples was taken by using purposive sampling method, and acquired 10 companies. The  analysis data technique that was used data panel of regression. The results of research showed that the institutional ownership has a positive and significant effect on firm value, it was proved by the value of t in the amount of 3.915728 and the significance of 0.0004. Leverage has a positive and significant impact on firm value, it was proved by the value of t in the amount of 2.78913 and the significance of 0.0083. Institutional ownership and leverage effects to firm value, it was proved by the value of t in the amount of 10.02950 with significance of 0.000331. The value of adjusted R2 acquired in the amount 0.316497. This showed that institutional ownership and leverage influenced firm value in the amount of 31.65% and remaining in the amount of 68.35% influenced by other factors that was observed in this research. Keywords: Institutional Ownership, Leverage, and Firm Value
Determinants Factors To Firm Value On Manufacturing Company Listed On The Stock Exchange Indonesa Dikdik Harjadi; Jaelani Jaelani; Dewi Fatmasari
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 13, No 1 (2021)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v13i1.8339

Abstract

The study aims to analyze the influence of determining factors to the firm value, the gap phenomenon that the increase in the stock price index of the manufacturing sector is only slightly compared to the IDX Composite. Whereas the manufacturing sector are expected to have strong financial performance in contributing to the economy. This research uses a quantitative approach, with purposive sampling, obtained a sample of 110 the manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2010 - 2017, using multiple linear regression. The results show that the dividend policy and profitability affect the firm value, while managerial ownership and board size are the opposite. This finding is interesting, the increase in the firm value of manufacturing sector is determined by dividend and profit policies, not manager incentives and monitoring of the board, because in general the company's the managers and board are held by the majority shareholder. Keywords: firm value, dividend policy, managerial ownership, board size, and profitability.
Customer Satisfaction on Yamaha Motorcycles: A Study of Product Differentiation and Brand Reputation Dikdik Harjadi; Iqbal Arraniri; Diki Sagita
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1369

Abstract

This study aims at analyzing the effect of product differentiation and brand reputation on customer satisfaction of Yamaha motorcycle products. To collect data, questionnaires were distributed to 100 respondents selected through accidental sampling method. Meanwhile, descriptive and verification testing methods were used to analyze the collected data. Besides, multiple linear regression was also used to construct the variables, namely product differentiation (X1), brand reputation (X2), and customer satisfaction (Y). As results, this study found that product differentiation and brand reputation have a significant effect on costumer satisfaction
ANALYSIS IMPLEMENTATION OF NATIONAL FINANCIAL INCLUSION STRATEGY CONNECTED WITH SHARIA FINANCIAL INCLUSION munir nur komarudin; Nugraha Nugraha; Dikdik Harjadi; Fany Oktaviani
Indonesian Journal Of Business And Economics Vol 2, No 2 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v2i2.2377

Abstract

ABSTRACT          The purpose of this research is to know the effect of financial education, community property rights, intermediation facilities and financial distribution channels, financial services to the government sector and consumer protection to Islamic financial inclusions. The sampling technique useda random sampling method and thesample isobtained 100 respondents. The independent variables (x) include: financial education, communityproperty rights, intermediation facilities and financial distribution channels,financial services in the government sector and consumer protection. This research used a quantitative approach with descriptive and verification methods and methods ofdata analysis using multiple linear regression analysis.The result of this study indicate that the implementation a five pillars of SNKI (The national strategy of financial inclusion) has a positiveand significant impact on Islamic financial inclusion, it’s mean that if the implementation a five pillars of SNKI had increased automatically the Islamic financial inclusion would be increased. Key Words:         Financial Education, Community Property Rights, Intermediation Facilities and Financial Distribution Channels, Financial Services to the Government Sector Consumer Protection and Islamic Financial Inclusion
IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI EFISIENSI PERBANKAN SYARIAH INDONESIA Yuliana Fitroh; Dikdik Harjadi; Iqbal Arraniri
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 1 (2020): June 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i1.98

Abstract

This study was done due to provide empirical facts from the effect of Financing to Deposit Ratio (FDR), Non Performing Financing (NPF), Bank Size, Gross Domestic Product (GDP), and Inflation on the efficiency of Indonesian Islamic Banking. This study used secondary data from the annual financial statements of Islamic Banks, with verification research methods. To measure efficiency this study used the Data Envelopment Analysis (DEA) method with DEAP software version 21. The research sample was determined by using purposive sampling technique. The sample selected was 12 General Islamic Banking. The period used 2014 to 2018. Analysis of the data used is regression analysis panel data with Eviews Version 10. Based on the results of efficiency measurements of 12 General Islamic Banking shows a fluctuating trend, and only one General Islamic Banking experiences efficient conditions throughout the research period, while the results of the hypothesis analysis be concluded that FDR and Bank Size have a significant positive effect, while NPF, GDP, and Inflation have a significant negative effect on the efficiency of Islamic Banking.
TOTAL ASET, RISIKO BISNIS, PERTUMBUHAN ASET DAN PROFITABILITAS TERHADAP HARGA SAHAM Dendi Purnama; Dikdik Harjadi; Juwita Juwita
Medikonis Vol 12 No 2 (2021): Juli 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v12i2.46

Abstract

ABSTRAK This study aims to analyze the effect of total assets, business risk, asset growth and profitability on stock prices. The research method used is descriptive and verification methods. The population in this study is the Mining sector, Crude Oil and Gas Sub-Sector and Coal Sub-Sector listed on the Indonesia Stock Exchange for the 2015-2018 period as many as 35 companies. Determination of the sample in this study using purposive sampling method. The number of samples in this study were 33 companies with a total of 132 company financial reports. The data analysis technique used panel data regression, coefficient of determination and hypothesis testing. The results of the study found that total assets, asset growth and profitability had a positive and significant effect on stock prices. Meanwhile, business risk has a negative and significant effect on stock prices.
Factors That Affect The Tendency of Accounting Fraud (Case Study At BUMN Banks In Kuningan Regency ) Dikdik Harjadi; Amir Hamzah; Dewi Fatmasari
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 14, No 1 (2022)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v14i1.10089

Abstract

This study aims to find out and analyze the factors that affect the tendency of accounting fraud at BUMN banks in Kuningan Regency. This study uses descriptive and verifiative methods. Sampled in this study as many as 95 employees of BUMN banks in Kuningan Regency. The data analysis technique used is multiple regression analysis using Lisrel. The results showed that information asymmetry has a positive effect on the tendency of accounting fraud, spiritual intelligence negatively affects the tendency of accounting fraud, the morality of the leadership has no effect on the tendency of accounting fraud, the suitability of compensation negatively affects the tendency of accounting fraud and good governace has no effect on the tendency of accounting fraud. Keywords: information asymmetry, spiritual intelligence, morality of the leadership, the suitability of compensation, good governace, the tendency of accounting fraud
PENGARUH GOOD CORPORATE GOVERNANCE DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PROFITABILITAS (Studi Empiris Pada Perusahaan Manufaktur Sub Sektor Logam yang Terdaftar di Bursa Efek Indonesia Periode 2016-2019) Dikdik Harjadi; Lili Karmela Fitriani; Nok Ayu Permata Sari
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.4982

Abstract

The purpose of this study was to determine the effect of Good Corporate Governance consisting of Independent Commissioners, Institutional Ownership, Managerial Ownership and the Effect of Corporate Social Responsibility on Profitability in Manufacturing companies listed on the Indonesia Stock Exchange from 2016-2019. The method used in determining the sample of this study is by using purposive sampling method, while the population of this study is manufacturing companies listed on the Indonesia Stock Exchange. Sampling by using purposive sampling is obtained a sample of 14 companies. This study uses secondary data obtained from financial reports published on the internet through the official website of the Indonesia Stock Exchange www.idx.com in 2016-2019. The method of analysis in this study is multiple regression analysis. The results of this study indicate that: (1) Independent Commissioner has a significant positive effect on profitability. (2) Institutional Ownership has a significant positive effect on Profitability. (3) Managerial Ownership has a significant positive effect on Profitability. (4) Corporate Social Responsibility has a significant positive effect on profitability. The estimation results show that the predictive ability of this model is 71.5% and the remaining 28.5% is influenced by other factors not examined.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Agustian, Agung Gumelar Aini Nursafaah Alawiyah, Widi Suci Amir Hamzah Anastasya, Tyas Fitria Arief Surya Lesmana Awalia, Nida Putri Ayu Siti Nurhasanah Bakar, Azizi Abu Budiman, H. Haris Dadang Suhardi Dede Djuniardi Dede Djuniardi Dewi Fatmasari Dikha Anugrah Diki Sagita Egi Saripudin Pratama Erga Yuhandra Eti Rusmiati Fahmi Zakariya Al Anshori Fahmi1993 Fahmi Zakariya Al Anshori Fany Oktaviani Fatmasari, Dewi Fauzi Abdillah, Fauzi Firdaus, Galih Adam Gilang Kripsiyadi Praramdana Gios Adhyaksa Hendriyadi, Resnu Hidayat, Abas Ilham Akbar Indriarto, Enricho Dwi Indriyani Indriyani Indriyani Indriyani Iqbal Arraniri Irfan Aprilianto Suhara Jaelani Jaelani Juwita Juwita Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lili Karmela F. Lili Karmela Fitriani Lili Karmela Fitriani Lisa Lismawati Mardiani, Teti Marlina Agustia Martiani, Evita Muhamad Akmal Sayidul Fadillah Muhammad Iftor Nawawi munir nur komarudin Nanda Fajarwati Neng Evi Kartika Ningsih, Arum Ningsih, Liya Nok Ayu Permata Sari Novi Satria Pradja Nugraha . Nugraha Nugraha Nur Ayisiyah Nurdin Nurdin Odang Supriatna Pasha, Riska Ayu Pina, Pina Pupu Saeful Rahmat, Pupu Saeful Purnama, Dendi Ramdani Ramdani Resky Fauzi Rifa’i, Iman Jalaludin Robi Awaluddin Roni Nursyamsu Sifa Nurfatimah Silvia Hendriyani Siti Nurjanah Suwari Akhmaddhian Syakiroh Vigory Gloriman Manalu Virgin Wineka Nirmala Wachjuni Wely Hadi Gunawan Wijaya, Tri Sukma Wijaya Wu, Mingchang Yasir Maulana Yuliana Fitroh