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INOVASI DAN STRATEGI BISNIS UNTUK MENINGKATKAN KEUNGGULAN BERSAING DARI UMKM DI KABUPATEN KUNINGAN JAWA BARAT dikdik Harjadi; wachjuni wachjuni
Indonesian Journal of Strategic Management Vol 2, No 2 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v2i2.1968

Abstract

Abstraks Inovasi dan strategi bisnis dilakukan oleh UMKM yang ada di Kabupaten Kuningan agar dapat  meningkatkan keunggulan bersaing. Untuk mempermudah bagi peneliti, maka obyeknya adalah UMKM  yang sudah menjadi mitra binaan dari  Dinas UMKM dan Koperasi kabupaten Kuningan Jawa Barat lebih kurang sebanyak 5.151 UMKM  .Metode penelitian ini  kuantitatif dengan pengambilan sampel secara  probability sampling, dan dengan teknik Proportional Random Sampling.  Alat analisis datanya  Analisis Regresi Berganda.Hasil dari penelitian ini, secara parsial ( uji t )  menunjukkan bahwa inovasi dan strategi bisnis berpengaruh positif signifikan terhadap keunggulan bersaing UMKM di Kabupaten Kuningan. Dan berdasarkan hasil simultan ( uji F ) menunjukkan bahwa inovasi  dan strategi bisnis  bersama-sama mempengaruhi terhadap keunggulan bersaing dari UMKM di Kabupaten Kuningan.Kata Kunci : Inovasi,Strategi Bisnis, dan Keunggulan Bersaing
ANALYSIS OF THE IMPACT OF RISK AND WORKLOAD ON MOTIVATION AND IMPACT ON EMPLOYEE PERFORMANCE Eti Rusmiati; Dikdik Harjadi; Lili Karmela Fitriani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2447

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This study aims to analyze the effect of risk and workload on employee motivation and performance, as well as analyze the influence of work motivation on employee performance. This research was conducted at El-Syifa Kuningan Hospital. The population in this study was all employees of El-Syifa Hospital. The sample consisted of 137 respondents who were taken using non-probabilty sampling techniques, namely saturated sampling. The analysis tool used in this study is Structural Equation Modelling (SEM) with the help of AMOS program. The results showed that work risk has no effect on motivation or performance, workload affects the motivation and performance of employees. Work motivation affects employee performance
THE ROLE OF ATMOSPHERE STORE AND HEDONIC SHOPPING MOTIVATION IN IMPULSIVE BUYING BEHAVIOR Dikdik Harjadi; Iqbal Arraniri; Dewi Fatmasari
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3933

Abstract

The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedonic Shopping Motivation, influenced impulse purchases. There are some linear regression models used. The authentication function’s goal is to determine the validity of such a hypothesis, which also is achieved by collecting data from its surrounding region. The purposive method is a strategy that is related to specific criteria, and the sample throughout this study was made up of buyers from modern retail outlets within Kuningan Regency. There were just as many about 96 people who took part in the study. The amount was rounded towards 100 participants to make work successful. The environment of modern major retailers and hedonic shopping motivation does have a positive impact on impulse buying.
IMPROVING THE PERFORMANCE OF BATIK SMEs IN THE COVID-19 PANDEMIC Dikdik Harjadi
ECONBANK: Journal of Economics and Banking Vol 4 No 2 (2022): October
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v4i2.248

Abstract

The COVID-19 pandemic has made the economy in Indonesia sluggish, especially for SMEs. Whereas the existence of SMEs in Indonesia is very important and considered by the government because SMEs can accommodate many workers and become a source of income for the middle and lower classes of the community. The aims of this research were look at how to improve the performance of SMEs so that they can still exist in the midst of the Covid 19 pandemic. Study was conducted on SMEs in West Java, Indonesia. Based on quantitative approach, this research used survey instrument by delivering questionnaire. The Structural Equation Modeling (SEM) was used to analyze the data. The result showed the significant relationship between Product Characteristics, Market competitive strategy, Price & Product Success Rate on Performance of SME
PENGARUH ROE, CURRENT RATIO, SALES GROWTH DAN FIXED ASSET TO TOTAL ASSET TERHADAP DEBT EQUITY RATIO Yasir Maulana; Marlina Agustia; Dikdik Harjadi
Jurnal Riset Keuangan dan Akuntansi Vol 8, No 1 (2022): JURNAL RISET KEUANGAN DAN AKUNTANSI (JRKA)
Publisher : Program Studi Akuntansi, Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jrka.v8i1.7118

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Abstrak Tujuan dari penelitian ini untuk meneliti pengaruh profitabilitas, likuiditas, pertumbuhan penjualan dan struktur aset terhadap struktur modal pada perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia periode 2015-2020. Metode penelitian yang digunakan adalah metode deskripsi dan verifikasi. Populasi adalah perusahaan properti dan real estate yang terdaftar di Bursa Efek Indonesia periode 2015-2020 sebanyak 79 perusahaan. Sampel yang diambil sebanyak 36 perusahaan menggunakan rumus slovin dengan kriteria. Teknik analisis data yang digunakan adalah analisis regresi data panel dan pengujian hipotesis dilakukan menggunakan uji F dan uji t. Hasil penelitian menunjukkan bahwa secara simultan return on equity, current assets, sales growth dan fixed assets total assets berpengaruh terhadap debt equity ratio, dan  secara parsial return on equity berpengaruh negatif terhadap debt equity ratio, current assets berpengaruh negatif terhadap debt equity ratio, sales growth berpengaruh terhadap debt equity ratio, dan fixed assets total assets tidak berpengaruh terhadap debt equity ratio.Kata kunci : Return On Equity, Current Assets, Sales Growth Dan Fixed Assets Total   Assets dan Debt Equity Ratio
A Licensing Advice for Small Micro Businesses in Ciomas Village, Ciawigebang District, Kuningan Regency Dede Djuniardi; Dikdik Harjadi; Lili Karmela F.; Aini Nursafaah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.344 KB) | DOI: 10.31949/jb.v4i1.3795

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Following the Covid 19 outbreak, Micro, Small, and Medium Enterprises in Kuningan Regency are working to establish themselves and create well-known products. However, there is still a lack of knowledge on licensing issues, including BINs and MSME Business Permits. MSMEs must also be familiar with various licenses, including those from the Home Industry Food (PIRT), Drug and Food Control Agency (BPOM), Halal Products (BPJPH), and Intellectual Property Rights (HAKI). The preliminary survey's findings demonstrate that MSME actors in Ciomas village still do not comprehend the significance of permits for their companies. By demonstrating the significance of permits—particularly Business Identification Numbers and Small and Medium Enterprise Permits—as well as a number of other types of permits required by MSME actors in Ciomas Village, Ciawigebang District, Kuningan Regency, these issues will be resolved. Starting with socialization on the value of licensing and the licensing procedure at the approved agency or institution, the counseling approach is applied. 30 MSMEs in Ciomas Village are expected to comprehend various kinds of business licenses as a result of this training, which is the goal.
PENGARUH KREDIT BERMASALAH DAN PENYALURAN KREDIT TERHADAP PROFITABILITAS BANK BUMN TERDAFTAR BEI Yasir Maulana; Dikdik Harjadi; Lisa Lismawati
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 01 (2023): Equilibrium: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v20i01.6759

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ABSTRACTBanks make money via lending. This study examines the effect of non-performing loans on state-owned commercial banks trading on the Indonesia Stock Exchange (IDX) from 2011 to 2020. This study analyzed state-owned commercial banks' performance from 2011 to 2020 using secondary data from IDX. Analyses include panel data regression, a classical assumption test, a coefficient of determination, and hypothesis testing. The F test shows that bad and new loans affect earnings equally. Non-performing loans negatively and considerably impact on profitability for state-owned commercial banks listed on the Indonesia Stock Exchange, whereas partial credit distribution has no effect.Keywords: Non-performing Loans; Credit Distribution; and Profitability.  ABSTRAKBank menghasilkan uang melalui pinjaman. Penelitian ini menguji pengaruh kredit bermasalah terhadap bank BUMN di Bursa Efek Indonesia dari tahun 2011-2020. Penelitian ini menganalisis kinerja bank BUMN dari tahun 2011-2020 menggunakan data sekunder dari Bursa Efek Indonesia. Analisis meliputi regresi data panel, uji asumsi klasik, koefisien determinasi dan uji hipotesis. Uji F menunujukkan bahwa kredit macet mempengaruhi pendapatan. Kredit bermasalah berdampak negatif terhadap profitabilitas bank BUMN yang terdaftar di Bursa Efek Indonesia, sedangkan secara parsial penyaluran kredit tidak berpengaruh.Kata Kunci: Kredit Bermasalah, Penyaluran Kredit dan Profitabilitas
PENGARUH FAKTOR MIKROEKONOMI DAN MAKROEKONOMI TERHADAP HARGA SAHAM SEKTOR PERTANIAN Yasir Maulana; Dikdik Harjadi; Lia Kurniasih
Bisnis-Net Vol 6, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i1.3051

Abstract

ABSTRACTThe purpose of this study is to examine the variables of microeconomic factors and macroeconomic factors on stock prices of publicly listed agricultural companies listed on the Indonesia Stock Exchange (IDX) for the 2015-2019 period. The population is 21 companies or 105 financial statement data. The sampling technique used in this study is purposive sampling. The samples taken were 16 companies or 80 financial statement data of agriculture sector companies. The variables of microeconomic and macroeconomic factors consist of Profitability, Liquidity, Solvency, Firm Size, Inflation, Economic Growth and Interest Rates. The method used in this study are panel data regression. The results showed that simultaneously Profitability, Liquidity, Solvency, Firm Size, Inflation, Economic Growth and Interest Rates have a significant effect on stock prices. And pasrtially Profitability has a positive and significant effect, Liquidity has a positive and significant effect, Solvency has a positive and significant effect, Firm Size has no positive effect, Inflation has a positive and significant effect, Economic Growth has no positive effect and Interest Rates has no negative effect on prices share.Keyword : Microeconomic, Macroeconomic, Firm Size, Interest Rate, Stock Price
PERBANDINGAN PENERAPAN METODE PERAMALAN GUNA MENGOPTIMALKAN PENJUALAN (STUDI KASUS PADA KONVEKSI ASTAPRINT KABUPATEN MAJALENGKA) Robi Awaluddin; Resky Fauzi; Dikdik Harjadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.43

Abstract

Convection Astaprint is a company engaged in the trousers textile industry which operates in Majalengka Regency. So far, Astaprint's convection in determining the sale of its products is only based on a benchmark from past sales data. In order to optimize the number of pants sales at Astaprint convection, a forecasting method is needed that can be used as a benchmark to determine the volume of products the company will sell in the future. There are several forecasting methods used, which are simple moving average, exponential smoothing and linear trend. The results of calculations that have been done using the simple moving average forecasting method, exponential smoothing and linear trend turned out to get the most accurate and accurate forecasting method to be applied by Astaprint convection is the linear trend forecasting method. Linear trend method has the lowest forecast error value compared to other forecasting methods, where the value of forecast error obtained is the mean absolute deviation (MAD) = 763.73, mean square error (MSE) = 963116.6, mean absolute percent error (MAPE) = 14,539%.
Implementation of Integrated Marketing Communication in Image of Private Higher Education Dikdik Harjadi; Dewi Fatmasari
TRIKONOMIKA Vol 16 No 2 (2017): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.538 KB) | DOI: 10.23969/trikonomika.v16i2.638

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This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales promotion, personal selling, public relation, and direct marketing on private university image. The method used was descriptive and verificative method conducted by collecting primary data in the field from private university students in Kuningan Regency. Based on the results of data processing and hypothesis testing, it was known that integrated marketing communication consisting of advertising, personal selling, sales promotion, public relation, and direct marketing simultaneously and partially had a positive and significant impact on private university image. The simultaneous influence is 38.7%, which meant there was still much influence outside the implementation of integrated marketing communication that affected private university image. The biggest influence was sales promotion.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Agustian, Agung Gumelar Agustiani, Intan Aini Nursafaah Alawiyah, Widi Suci Amir Hamzah Anastasya, Tyas Fitria Arief Surya Lesmana Awalia, Nida Putri Ayu Siti Nurhasanah Bakar, Azizi Abu Dadang Suhardi Dede Djuniardi Dede Djuniardi Dewi Fatmasari Dikha Anugrah Diki Sagita Egi Saripudin Pratama Erga Yuhandra Eti Rusmiati Fahmi Zakariya Al Anshori Fahmi1993 Fahmi Zakariya Al Anshori Fany Oktaviani Fatmasari, Dewi Fauzi Abdillah, Fauzi Firdaus, Galih Adam Gilang Kripsiyadi Praramdana Gios Adhyaksa Haris Budiman Hendriyadi, Resnu Herlina , Lina Hidayat, Abas Ilham Akbar Indra Abdurrahman Indriarto, Enricho Dwi Indriyani Indriyani Indriyani Indriyani Intan Agustiani Iqbal Arraniri Irfan Aprilianto Suhara Jaelani Jaelani Juwita Juwita Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lili Karmela F. Lili Karmela Fitriani Lili Karmela Fitriani Lisa Lismawati Mardiani, Teti Marlina Agustia Martiani, Evita Muhamad Akmal Sayidul Fadillah Muhammad Iftor Nawawi Munir Nur Komarudin Nanda Fajarwati Neng Evi Kartika Ningsih, Arum Ningsih, Liya Nok Ayu Permata Sari Novi Satria Pradja Nugraha . Nugraha Nugraha Nur Ayisiyah Nurdin Nurdin Odang Supriatna Pasha, Riska Ayu Pina, Pina Pupu Saeful Rahmat, Pupu Saeful Purnama, Dendi Rahmantya, Yanneri Elfa Kiswara Ramdani Ramdani Resky Fauzi Rifa’i, Iman Jalaludin Robi Awaluddin Roni Nursyamsu Salsha Billa Azzhara Azzhara Sifa Nurfatimah Silvia Hendriyani Siti Nurjanah Suwari Akhmaddhian Syakiroh Vigory Gloriman Manalu Virgin Wineka Nirmala Wachjuni Wely Hadi Gunawan Wijaya, Tri Sukma Wijaya Wu, Mingchang Yaneri Elfa Kiswara Rahmantya Yasir Maulana Yuliana Fitroh