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OPTIMALISASI STRATEGI PEMASARAN UNTUK MENINGKATKAN PENDAPATAN PADA UMKM SATE BULAYAK DI DESA LEMBUAK KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Taufikurrahman, Muhammad; Hidayati, Siti Aisyah; Izzati, Nurul Fardatul; Ramadhan, Wulan Suci; Juliana, Nana; Fahreza, Faiz Ridho; Halimatussakdiah; Nurlailah; Putra, Gusti Ngurah Eka; Syarif, Lalu Rosihan; Putri, Baiq Adisty Tahira
Jurnal Wicara Vol 2 No 1 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i1.4090

Abstract

Community Service Program (KKN) are a form of community service activities carried out by universities. In KKN carried out in Lembuak Village, Narmada Distric, West Lombok Regency, a group of Mataram University students and lectures carried out various activities with the main target being mapping and developing village potensial. The aim of implementing this KKN is to help the community in increasing income at bulayak satay UMKM in Lembuak Village, Narmada Distric, West Lombok Regency. There are several activity methods carried out, namely creating a village website and packaging innovation for bulayak satay products. The result of this activity is the availability of a website that can be used by UMKM in Lembuak Village to market bulayak satay and innovation in packaging bulayak satay so that it can be marketed outside the area. Apart from that, the KKN group is also involved in various other activities, namely posyandu, teaching and learning at PAUD, and mutual cooperation. The result of the activities above show that this KKN activity has been able to answer several problems in Lembuak Village related to increasing income for bulayak satay UMKM in Lembuak Village, Narmada District, West Lombok Regency.
Dampak Penggunaan Quick Response Code Indonesia Standard Bagi Kinerja UMKM Nasabah KUR PT. Pegadaian Cabang Wonosobo Citraninggrat, Baiq Uswatunnisa; Siti Aisyah Hidayati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 11 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i11.5464

Abstract

This study aims to analyze the impact of using the Quick Response Code Indonesia Standard on the Performance of MSMEs that are customers of the KUR at PT. Pegadaian Wonosobo Branch. Utilizing a quantitative approach, this research collected data through survey using non-probability sampling techniques to obtain a representative sample of the population of MSME in Wonosobo and Banjarnegara Regency who use QRIS. The QRIS variable indicators include ease of use, understanding, satisfaction, and security, while the MSME performance indicators encompass profitability, number of customers, sales volume, and asset growth. Data analysis was conducted using SmartPLS 4 software to test the hypotheses and research model. The results indicate that the use of Quick Response Code Indonesia Standard has a positive and significant impact on improving MSME performance, with a coefficient value of 0.839, a t-statistic of 19.085 and p-value of 0.000. these findings suggest that the implementation of QRIS facilitates more efficient and secure transaction processes and contributes to increase profitability, customer number, sales and assets of MSMEs that are KUR customers.
Pengembangan Garam Lokal Menjadi Produk Spa Kecantikan Untuk Meningkatkan Perekonomian Masyarakat di Desa Pijot Suryani, Embun; Serifudin; Hidayati, Siti Aisyah; Ahyar, Muhamammad; Khairunnisa; Ramdani, Gilang; Hidayat, Pramana Wahyu
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.5398

Abstract

Desa Pijot berada di pesisir pantai dengan ketinggian dari permukaan laut sebesar 500 mdpl menyebabkan sumber penghasilan masyarakat sebagian besar dari hasil laut. Salah satu mata pencaharian masyarakat pesisir di Desa Pijot yaitu sebagai petani garam,dimana dalam pengolahan produksi garam masyarakat belum bisa memaksimalkan garam yang mereka produksi. Potensi ini meningkat dengan mulai beroperasinya Sirkuit Internasional Mandalika, karena Desa Pijot sebagai salah satu desa penyangga memiliki peran penting untuk mendukung pengembangan pariwisata di Pulau Lombok. Potensi garam di Desa Pijot sangat besar, dimana desa ini menjadi salah satu penghasil garam terbesar di Pulau Lombok. Namun, potensi tersebut belum dikelola secara optimal dan professional. Produk garam Desa Pijot hanya dipasarkan seputar Pulau Lombok, tidak dilakukan pengemasan yang hygienis dan hanya untuk memenuhi kebutuhan rumah tangga. Untuk itu, melalui kegiatan pengabdian ini akan dilakukan upgrading produk garam yang dihasilkan petani garam di Desa Pijot secara professional dan berkelanjutan. Target yang ingin dicapai dari kegiatan pengabdian ini adalah: 1) terbentuknya produk garam spa kecantikan; 2) terbentuknya produk garam rumah tangga yang dikemas secara hygienis; 3) terbentuknya produk oleh-oleh khas Desa Pijot; dan 4) meningkatnya pendapatan petani garam Desa Pijot. Kegiatan ini dilaksana dengan menggunakan pendekatan Participatory Rural Appraisal yang menekankan keterlibatan masyarakat dalam keseluruhan kegiatan mulai dari perencanaan, pelaksanaan dan evaluasi program.
Pemanfaatan Aplikasi Keuangan berbasis Web (SEMETON BUMDES) untuk meningkatkan efektifitas Pengelolaan Keuangan pada BUMDes Desa Wisata Suryani, Embun; Sarifudin; Hidayati, Siti Aisyah; Akhyar, Muhammad
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 3 (2024): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i3.9078

Abstract

Badan Usaha Milik Desa (BUMDes) merupakan institusi yang dibentuk oleh pemerintah desa serta masyarakat untuk mengelola kegiatan-kegiatan ekonomi desa. Namun, BUMDes dalam menjalankan fungsinya juga dihadapkan pada permasalahan internal terkait keterbatasan kemampuan SDM, salah satunya adalah sistem akuntansi dan manajemen keuangan yang buruk, sehingga pengelolaan keuangan BUMDes menjadi tidak optimal. Hal inilah yang menjadi hambatan utama bagi BUMDes untuk mendapatkan akses permodalan ke lembaga keuangan formal. BUMDes tidak mampu menerapkan administrasi keuangan yang sesuai dengan standar. Salah satu upaya yang dapat dilakukan adalah mendorong peningkatan kapasitas usaha dan akses pembiayaan BUMDes adalah dengan menyediakan sarana pencatatan transaksi keuangan yang terstandar dan sederhana. Melalui kegiatan penelitian selama dua tahun, telah dibentuk Aplikasi Keuangan untuk BUMDes berbasis web. Aplikasi ini sangat mudah digunakan dan telah memenuhi standar akuntansi pelaku usaha kecil mikro, dimana dalam hal ini adalah BUMDes. Aplikasi ini bernama “Semeton Bumdes”. Untuk itu, dilakukan pelatihan dan pendampingan penggunaan aplikasi keuangan Semeton BUMDes kepada pengelola BUMDes di desa wisata, Desa Kute Kecamatan Kute Kabupaten Lombok Barat. Pelaksanaan pembinaan ini menggunakan pendekatan Participatory Rural Appraisal yang menekankan keterlibatan masyarakat dalam keseluruhan kegiatan mulai dari perencanaan, pelaksanaan dan evaluasi program. Kegiatan ini terbagi menjadi tiga yaitu: 1) sosialisasi tentang upaya untuk meningkatkan pengetahuan dan pemahaman standar pencatatan dan pelaporan keuangan; 2) demonstration plot penggunaan aplikasi keuangan berbasis web bagi pengelola BUMDes; dan 3) pendampingan penggunaan aplikasi keuangan berbasis web bagi pengelola BUMDes Desa Kute. Melalui pelatihan dan pendampingan ini meningkatkan kemampuan pengelola BUMDes untuk memahami proses pencatatan keuangan menggunakan aplikasi pencatatan keuangan berbasis web (Semeton BUMDes).
Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Merger dan Akuisisi Pada Perusahaan Non Keuangan Yang Terdaftar di BEI Periode 2017-2021 Noval, Khamada; Putra, I Nyoman Nugraha Ardana; Husnan, Lalu Hamdani; Hidayati, Siti Aisyah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.562

Abstract

This study aims to analyze the comparison of financial performance before and after mergers and acquisitions in non-financial companies listed on the IDX in the period of 2017-2021. This research is a comparative research with quantitative data. The data used is in the form of financial statements of non-financial companies 1 year before and 1 year after mergers and acquisitions. Samples were taken using purposive sampling technique. In this study, the sample amounted to 33 companies out of 73 companies, therefor the research data analyzed in this study amounted to 66 observations. The data analysis method used is descriptive test, normality test, and hypothesis testing using the non-parametric wilcoxon signed rank test. The results of this study indicate that the liquidity ratio has decreased but not significantly which indicates that there is no significant difference before and after mergers and acquisitions. While the profitability, leverage, and activity ratios experienced an increase but were not significant which showed no significant difference before and after the merger and acquisition
Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Merger dan Akuisisi Pada Perusahaan Non Keuangan Yang Terdaftar di BEI Periode 2017-2021 Novel, Khamada; Putra, I Nyoman Nugraha Ardana; Husnan, Lalu Hamdani; Hidayati, Siti Aisyah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.594

Abstract

This study aims to analyze the comparison of financial performance before and after mergers and acquisitions in non-financial companies listed on the IDX in the period of 2017-2021. This research is a comparative research with quantitative data. The data used is in the form of financial statements of non-financial companies 1 year before and 1 year after mergers and acquisitions. Samples were taken using purposive sampling technique. In this study, the sample amounted to 33 companies out of 73 companies, therefor the research data analyzed in this study amounted to 66 observations. The data analysis method used is descriptive test, normality test, and hypothesis testing using the non-parametric wilcoxon signed rank test. The results of this study indicate that the liquidity ratio has decreased but not significantly which indicates that there is no significant difference before and after mergers and acquisitions. While the profitability, leverage, and activity ratios experienced an increase but were not significant which showed no significant difference before and after the merger and acquisition
Pengaruh Profitabilitas dan Likuiditas Terhadap Nilai Perusahaan Dengan Good Corporate Governance Sebagai Variabel Moderasi Pada Perusahaan Food and Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Adnan, Salsabila; Aisyah Hidayati, Siti
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.938

Abstract

This research aims to analyze the effect of profitability, and liquidity on company value with GCG (Good Corporate Governance) as a moderating variable. This research is a associative research with a quantitative approach. In this research, sample selection was carried out using a purposive sampling method which focused on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2023 research period. By considering the established criteria, the sample was obtained from 15 companies from 92 companies so that the research data analyzed amounted to 75 observations. In this research, the panel data regression model is applied using the Random Effect Model (FEM) approach, while testing the moderating variables is carried out using Moderated Regression Analysis (MRA). The model data analysis utilizes the Eviews version 13 program. The research results show that profitability has significant effect on the company's value. Liquidity does not have a positive and insignificant effect on the company's value, GCG is able to moderate the influence of profitability on the company's value. GCG is unable to moderate the influence of liquidity on the company's value.
Kebijakan Dividen Sebagai Pemoderasi Dan Pengaruhnya Terhadap Likuiditas, Leverage Dan Profitabilitas Pada Nilai Perusahaan (Kasus Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2017-2019) Parida, Parida; Surasni, Ni Ketut; Suryawati, Baiq Nurul; Hidayati, Siti Aisyah
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i1.2784

Abstract

This study aims to determine the effect of liquidity, leverage and profitability to the firm value with dividend policy as moderating variables in Manufacturing company listed on the Indonesia Stock Exchange (IDX) in 2017-2019.This type of research is associative quantitative research. The data collection method used is Sample Survey method. The population in this study are all manufacturing companies listed on Indonesia Stock Exchange (IDX) of 182 companies. Sampling method with purposive sampling. And based on the criteria of the number of samples as many as 66 out of 182 companies. data analysis using multiple regression analysis with Moderated Regression Analysis (MRA).The results showed that: Liquidity significant positive effect on firm value. Leverage significant positive effect on firm value. Profitability significant positive effect on firm value. Dividend policy is able to strengthen the effect of liquidity on the firm value. Dividend policy weakens the effect of leverage on the firm value. Dividend policy is not able to strengthen the effect of profitability on the firm value
The role of profitability in mediating the influence of funding decisions, investment decisions and company size on company value Suardhika, I Nyoman; Hidayati, Siti Aisyah; Arifah Tara, Nur Aida
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 4 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i4.1037

Abstract

This study aims to examine the effect of profitability in mediating the influence of funding decisions, investment decisions, and company size on the Company's value in 27 companies in the infrastructure sector listed on the IDX Main Board for the period 2017 to 2022. The results showed that funding decisions had a negative insignificant effect, while investment decisions and company size had a significant negative effect on profitability. Furthermore, funding decisions, investment decisions, and profitability have a significant positive effect, while company size has a positive insignificant effect on company value. In the mediation effect test, it was found that profitability was not able to mediate the influence of funding decisions on company value. However, profitability is stated to be able to mediate the respective influence of investment decisions and company size on company value.
Kepemilikan Institusional, Likuiditas, Leverage dan Financial Distress : Investigasi Efek Moderasi Profitabilitas Nopianti Rejeki, Wiwik; Hidayati, Siti Aisyah; Arifah Tara, Nur Aida
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.262

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Kepemilikan Institusional, Likuiditas, Leverage dan Financial Distress : Investigasi Efek Moderasi Profitabilitas perusahaan Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2017 – 2021. Jenis penelitian ini adalah penelitian kuantitatif yang bersifat asosiatif dengan metode pengumpulan data yaitu sampel survey. Pengambilan sampel pada penelitian ini menggunakan purposive sampling dengan kriteria tertentu sehingga diperoleh sampel sebanyak 44 perusahaan dengan 220 n-data. Teknik analisis data yang digunakan adalah hierarchical regression analysis dengan variabel moderasi. Berdasarkan uji dan analisis data menunjukkan hasil bahwa kepemilikan institusional berpengaruh positif dan tidak signifikan terhadap financial distress (ICR), likuiditas (CR) berpengaruh negatif dan tidak signifikan terhadap financial distress (ICR), leverage (DAR) berpengaruh negatif dan signifikan terhadap financial distress (ICR), profitabilitas tidak mampu memoderasi pengaruh kepemilikan institusional terhadap financial distress (ICR), ), profitabilitas mampu memoderasi pengaruh likuiditas (CR) terhadap financial distress (ICR), profitabilitas tidak mampu memoderasi pengaruh leverage (DAR) terhadap financial distress (ICR).