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All Journal Among Makarti BISNIS: Jurnal Bisnis dan Manajemen Islam IQTISHADIA Jurnal Penelitian Ekonomi dan Bisnis Gender Equality: Internasional Journal of Child and Gender Studies EDULITE: Journal of English Education, Literature and Culture Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam Journal of Finance and Islamic Banking al-Uqud : Journal of Islamic Economics Indonesian Journal of Islamic Literature and Muslim Society SYIRKAH Journal of Islamic Economic Laws IJISH (International Journal of Islamic Studies and Humanities) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis NOTION: Journal of Linguistics, Literature, and Culture Jurnal Ekonomi Manajemen Journal of Islamic Accounting and Finance Research AT-TASYRI' Jurnal Ilmiah Prodi Muamalah ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) MALIA: Journal of Islamic Banking and Finance Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Munaddhomah: Jurnal Manajemen Pendidikan Islam BABASAL English Education Journal Transformatif: Jurnal Pengabdian Masyarakat BanKu: Jurnal Perbankan dan Keuangan Muslim Business and Economic Review Velocity: Journal of Sharia Finance and Banking INASJIF Journal of Finance and Islamic Banking Tarbi: Jurnal Ilmiah Mahasiswa Indonesian Journal of Islamic Literature and Muslim Society Alkasb: Journal of Islamic Economics BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Islamic Economic Laws
Hasyim, Fuad
Institut Agama Islam Negeri Surakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Keputusan Penggunaan BSI Mobile Ditinjau dari Kemudahan, Kemanfaatan dan Keamanan Fitur Layanan pada Generasi Milenial di Wilayah Solo Raya Hasyim, Fuad; Oktaviana, Sherly; Putri, Desila Rosiana
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 8, No 1 (2023): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v8i1.2912

Abstract

The inhibition of literacy regarding Islamic banks has made many millennials in the Solo Raya area still choose to use conventional bank services and have not yet used Islamic bank services.  This study aims to determine the effect of convenience, benefit and security variables on the use of BSI Mobile.  The sampling technique used clustered and random sampling methods.  The population obtained from each region is 1,412,000 people, resulting in a minimum sample size of 107 respondents.  Analysis of the research data using multiple linear regression analysis.  The results of this study show that the convenience and benefit variables significantly influence the decision to use the mobile banking, while the security variables does not affect the decision to use BSI Mobile.
Persuasive language in multicultural social media marketing: A multimodal analysis of Tesla Asia’s advertisements on X/Twitter posts Hasyim, Fuad
EduLite: Journal of English Education, Literature and Culture Vol 10, No 2 (2025): August 2025
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.10.2.672-692

Abstract

Social media marketing is a vital component of contemporary marketing strategies. Companies have realized that utilizing persuasive language through social media enables them to connect with and engage broader audiences. This research aims to investigate the persuasive language employed by Tesla Asia in multicultural social media marketing. The research was qualitative, employing content analysis of a dataset comprising Tesla Asia’s X (formerly Twitter) posts from April to June 2025. Tweets were categorized by persuasive technique based on Cialdini’s framework and analyzed for cultural targeting using Hofstede’s dimensions. Supplementary visual and compositional analysis was conducted to assess the interplay of image and text. The result presented that Tesla tailored its messaging and visual strategies to align with cultural values in each market, utilizing principles of Liking, Reciprocity, Social Proof, and Authority. By incorporating local references and appeals to the community, their content reflects values of respect and togetherness. An analysis of tweet engagement shows that culturally customized posts receive more likes and retweets, indicating stronger connections with specific audiences. This research provides insight into the cross-cultural adaptation of persuasive strategies on social media, underlining the importance of cultural sensitivity and localized strategies.
Impact of Israelli-Boycotts on Stock Volatility: A GARCH Analysis of Unilever and Indofood Hasyim, Fuad; Sukardi, Budi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 10 No. 2 (2025): September 2025
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v10i2.11362

Abstract

This study examines the impact of boycotts on stock volatility, focusing on three major companies: Unilever Indonesia (UNVR), Unilever Global (ULVR), and PT Indofood Sukses Makmur (INDF). Utilizing the GARCH (1,1) model, the research analyzes the volatility patterns of these stocks over a specified period, incorporating external events such as boycotts. The findings reveal that UNVR exhibits higher volatility compared to ULVR and INDF, indicating its greater sensitivity to market changes. Interestingly, the study finds that the dummy variable representing war events is not significant in explaining stock return volatility, suggesting that such events do not meaningfully impact volatility during the observation period. However, a noticeable decline in stock prices for UNVR and ULVR during the boycott period highlights the nuanced effect of external pressures on market performance. These results underscore the importance of understanding the differential impacts of external events on stock volatility and prices, providing valuable insights for investors and policymakers in managing risk and making informed decisions.
ADOPTION OF EXTENDED THEORY OF PLANNED BEHAVIOR TO HALAL FOOD PURCHASING DECISION AMIDST COVID-19 PANDEMIC Hasyim, Fuad
Journal of Islamic Economic Laws Vol 5, No 1: January 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i1.15162

Abstract

The Covid-19 pandemic has caused significant changes in people’s lives. One of them is the issue of non-halal food, which is suspected to be the initial cause of the Covid-19 transmission from animals to humans. This assumption is then indicated to impact changes in people’s consumption patterns. This study aims to see whether there has been a change in halal food consumption patterns as measured by purchasing decisions during the Covid-19 pandemic. The sample in this study is the people in Soloraya residency. Sampling technique using random sampling method with the distribution of e-questionnaire. The quantitative research method is carried out using the Extended TPB approach and processed with the Structural Equation Modeling (SEM). The results show that all constructs, namely attitude, subjective norms, perceived behavioral control, religiosity, and descriptive norms, affect the intention of a halal food purchasing decision. By using a Covid-19 pandemic condition as a dummy variable, the results obtained are differences in halal food purchasing decisions before and during a Covid-19 pandemic. This study found a pattern of changes in people’s consumption during the Covid-19 pandemic, where there was a tendency for people to choose halal food because it was more hygienic, healthy, and blessed.
Co-Authors Adhi Kresna Jiwayana Ahmad Muhsin Al Amin, Nur Hidayah Ardityasari, Resyta Aulia Asmaradhan, Najwa Salsabila Awwal, Muhammad Al-Farido Budi Sukardi Hidayat, Muhammad Fikri Hidayati, Iman Sabarisman Indarta, Ahmad Intan Sari Jawid Marwat, Mohammad Junaedi Junaedi Kurniyadi, Kurniyadi Kusumawati, Rizqi Adhyka Lukito , Ratno Moh. Nurul Qomar, Moh. Nurul Muafi Mubarokah, Laeli Munawwaroh, Hafsotul Nanik Rahayu Ningrum, Nur Sakti Nur Hapsari, Adelia Nurul Fauziah Nurul Fauziyah, Nurul Nurwulan Purnasari Oktaviana, Sherly Pangesti, Putri Ika Pratiwi, Ngestiaga Putra, Trisno Wardy Putri, Desila Rosiana Ramly, Arroyan Resyta Aulia Ardityasari Rina Sari Qurniawati, Rina Sari Ririn Tri Ratnasari Rosiyani, Novia Rusgianto, Sulistya Saleh, Husny Gibreel Musa Setianingsih, Hesti Eka Syafi'i, Imam Usnan, Usnan Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yulfan Arif Nurohman