Articles
<![CDATA[Persuasive language in multicultural social media marketing: A multimodal analysis of Tesla Asia’s advertisements on X/Twitter posts ]]>
<![CDATA[Hasyim, Fuad]]>
<![CDATA[ EduLite: Journal of English Education, Literature and Culture Vol 10, No 2 (2025): August 2025 ]]>
Publisher : <![CDATA[Universitas Islam Sultan Agung ]]>
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DOI: 10.30659/e.10.2.672-692
<![CDATA[Social media marketing is a vital component of contemporary marketing strategies. Companies have realized that utilizing persuasive language through social media enables them to connect with and engage broader audiences. This research aims to investigate the persuasive language employed by Tesla Asia in multicultural social media marketing. The research was qualitative, employing content analysis of a dataset comprising Tesla Asia’s X (formerly Twitter) posts from April to June 2025. Tweets were categorized by persuasive technique based on Cialdini’s framework and analyzed for cultural targeting using Hofstede’s dimensions. Supplementary visual and compositional analysis was conducted to assess the interplay of image and text. The result presented that Tesla tailored its messaging and visual strategies to align with cultural values in each market, utilizing principles of Liking, Reciprocity, Social Proof, and Authority. By incorporating local references and appeals to the community, their content reflects values of respect and togetherness. An analysis of tweet engagement shows that culturally customized posts receive more likes and retweets, indicating stronger connections with specific audiences. This research provides insight into the cross-cultural adaptation of persuasive strategies on social media, underlining the importance of cultural sensitivity and localized strategies.]]>
<![CDATA[Impact of Israelli-Boycotts on Stock Volatility: A GARCH Analysis of Unilever and Indofood ]]>
<![CDATA[Hasyim, Fuad]]>;
<![CDATA[Sukardi, Budi]]>
<![CDATA[ Jurnal Penelitian Ekonomi dan Bisnis Vol. 10 No. 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Universitas Dian Nuswantoro Semarang ]]>
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DOI: 10.33633/jpeb.v10i2.11362
<![CDATA[This study examines the impact of boycotts on stock volatility, focusing on three major companies: Unilever Indonesia (UNVR), Unilever Global (ULVR), and PT Indofood Sukses Makmur (INDF). Utilizing the GARCH (1,1) model, the research analyzes the volatility patterns of these stocks over a specified period, incorporating external events such as boycotts. The findings reveal that UNVR exhibits higher volatility compared to ULVR and INDF, indicating its greater sensitivity to market changes. Interestingly, the study finds that the dummy variable representing war events is not significant in explaining stock return volatility, suggesting that such events do not meaningfully impact volatility during the observation period. However, a noticeable decline in stock prices for UNVR and ULVR during the boycott period highlights the nuanced effect of external pressures on market performance. These results underscore the importance of understanding the differential impacts of external events on stock volatility and prices, providing valuable insights for investors and policymakers in managing risk and making informed decisions.]]>
<![CDATA[ADOPTION OF EXTENDED THEORY OF PLANNED BEHAVIOR TO HALAL FOOD PURCHASING DECISION AMIDST COVID-19 PANDEMIC ]]>
<![CDATA[Hasyim, Fuad]]>
<![CDATA[ Journal of Islamic Economic Laws Vol 5, No 1: January 2022 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/jisel.v5i1.15162
<![CDATA[The Covid-19 pandemic has caused significant changes in people’s lives. One of them is the issue of non-halal food, which is suspected to be the initial cause of the Covid-19 transmission from animals to humans. This assumption is then indicated to impact changes in people’s consumption patterns. This study aims to see whether there has been a change in halal food consumption patterns as measured by purchasing decisions during the Covid-19 pandemic. The sample in this study is the people in Soloraya residency. Sampling technique using random sampling method with the distribution of e-questionnaire. The quantitative research method is carried out using the Extended TPB approach and processed with the Structural Equation Modeling (SEM). The results show that all constructs, namely attitude, subjective norms, perceived behavioral control, religiosity, and descriptive norms, affect the intention of a halal food purchasing decision. By using a Covid-19 pandemic condition as a dummy variable, the results obtained are differences in halal food purchasing decisions before and during a Covid-19 pandemic. This study found a pattern of changes in people’s consumption during the Covid-19 pandemic, where there was a tendency for people to choose halal food because it was more hygienic, healthy, and blessed.]]>
<![CDATA[Determinant of service quality to Islamic banking customer satisfaction during Covid-19 ]]>
<![CDATA[Hasyim, Fuad]]>;
<![CDATA[Fauzi, Achmad Noor]]>
<![CDATA[ Journal of Management and Digital Business Vol. 1 No. 2 (2021): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v1i2.97
<![CDATA[Customer satisfaction is the key, where the company will survive because there is customer loyalty. This study aims to evaluate the effect of service quality (SERVQUAL) in measuring customer satisfaction in Islamic banking. The respondents of this study are Islamic banking customers in Surakarta. The sampling technique using convenience random sampling was obtained as many as 121 respondents. Data analysis used multiple linear regression with additional modifications of dummy variables to see the effect of the covid-19 pandemic on customer satisfaction. The results show that tangible, reliability, and empathy have a significant effect on customer satisfaction. Meanwhile, responsiveness and assurance variables have no significant effect on customer satisfaction. Other results found that the pandemic had no significant effect, meaning that Islamic banking continued to try to provide excellent service, whether in a pandemic or not.]]>
<![CDATA[PEER TO PEER LENDING AS ALTERNATIVE ONLINE MICROFINANCE PLATFORM: THREAT AND CHALLENGE TO ISLAMIC MICROFINANCE ]]>
<![CDATA[Hasyim, Fuad]]>
<![CDATA[ Indonesian Journal of Islamic Literature and Muslim Society Vol. 4 No. 2 (2019): December 2019 ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/islimus.v4i2.1491
<![CDATA[Technological progress will be in line with the development of science. Innovation was created to provide positive benefits and convenience for human life. This study aims to see the public acceptance of the use of online financing applications called P2P Lending. The approach is made by using the Technology Acceptance Model Theory with Structural Equation Modeling (SEM). The results show that all constructs consisting of PEoU, PU, Attitude, Behavior Intention to Use and Actual System Use have a significant effect (α <0.05). The conclusion tells us that convenience will create a positive user experience (useful) so that it has an impact on the attitude of using the P2P lending platform. A continuous attitude will form habits, which will eventually reach a high frequency of use (addiction) and create user satisfaction. At the level of user satisfaction, this means that acceptance from P2P Lending is welcomed and enthusiastic for millennials and has the potential to threaten traditional microfinance (disruptive) like BMT.]]>
<![CDATA[Investigating of Macroecoprudential Assessment Against Economic Resilience During Pandemic Covid-19 ]]>
<![CDATA[Haris, Helmi]]>;
<![CDATA[Hasyim, Fuad]]>;
<![CDATA[Hanafi, Syafiq Mahmadah]]>
<![CDATA[ Indonesian Journal of Islamic Literature and Muslim Society Vol. 8 No. 2 (2023): December 2023 ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/islimus.v8i2.7689
<![CDATA[The Covid-19 pandemic has brought about changes in recent times, one of which impacts economic conditions. This study aims to investigate government policies through the National Economic Recovery (PEN) with a macroeconomic approach to the condition of economic resilience. Macroeconomic indicators use interest rates (IR), inflation, IHSG, money supply (MS), and tax revenues to see the effect on economic resilience, which consists of economic growth (GDP), unemployment, and poverty. The data used is a time series with an observation period from January 2017 to June 2021. The analytical method used is the Error Correction Model (ECM). The results show that the policy package through the National Economic Recovery (PEN) effectively overcame the economic downturn during the pandemic, although it is not yet fully optimal. At least policies based on fiscal and monetary can bring Indonesia's economic growth in a positive direction. So that in the long term, unemployment and poverty due to a decrease in people's purchasing power can be overcome.]]>
<![CDATA[MODIFICATION OF TAM MODEL TO ANALYZE CONSUMER BEHAVIOR IN USING QRIS ]]>
<![CDATA[Hasyim, Fuad]]>;
<![CDATA[Wahyudi, Agung]]>;
<![CDATA[Setiawan, Agus]]>
<![CDATA[ KEUNIS Vol. 12 No. 1 (2024): JANUARY 2024 ]]>
Publisher : <![CDATA[Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang ]]>
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DOI: 10.32497/keunis.v12i1.5072
<![CDATA[Digital technology has rapidly developed in recent years, affecting the culture and patterns of transactions. One of the innovations in digital payments is the emergence of the Quick Response Indonesian Standard (QRIS). However, massive QRIS education at all levels of society is not in line with the community's response, which still maintains traditional payment patterns, especially in the Soloraya area. This study aimed to analyze the factors influencing the adoption of QRIS (technology use). This approach was carried out using technology acceptance model modification theory. A sample of 100 people was obtained using a simple random sampling method in communities located in the former Surakarta (Soloraya) residency, namely Sragen, Sukoharjo, Karanganyar, Wonogiri, Klaten, Boyolali and Surakarta City Regencies. Data analysis techniques with partial least squares structural equation Modelling (PLS-SEM). The results show that all variables in the TAM modification construct consisting of perceived usefulness, perceived ease of use, perceived risk and perceived security influence the decision to use QRIS with intention as a mediating variable.]]>
<![CDATA[The Influence of accountability and financial statements transparency on muzakki zakat paying consistency ]]>
<![CDATA[Hasyim, Fuad]]>;
<![CDATA[Nurjannah]]>;
<![CDATA[Alfina Rahmatika]]>
<![CDATA[ ASNAF : Journal of Economic Welfare, Philantrophy, Zakat and Waqf Vol 1, No 1 (2022) ]]>
Publisher : <![CDATA[Prodi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa ]]>
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DOI: 10.32505/asnaf.v1i1.4033
<![CDATA[Objectives - This study aims to measure the effect of accountability and financial statements transparency on muzakki zakat paying consistency in Baitul Maal, Langsa City. Method - The data used in this study is primary data using a questionnaire distributed to muzakki who pay zakat in Baitul Maal, Langsa City. The analytical technique used in this research is multiple linear regression analysis. The research results show that the variables of accountability and transparency of financial statements partially affect the consistency of muzakki in paying zakat in Baitul Maal, Langsa City. The adjusted R Square value is 54.8%, which shows that the variable of accountability and transparency of financial statements can explain the variable consistency of muzakki paying zakat in Baitul Maal, Langsa City, by 54.8%. Limitations – This study has limitations regarding the relatively small number of research subjects. Practical Implications – As a practical implication, the results of this study can be used as a reference by the government, especially zakat institutions, in increasing the accountability and transparency of financial reports on the consistency of muzakki in paying zakat.]]>
<![CDATA[Implementasi Metode Pembiasaan Keagamaan dalam Membentuk Karakter Religius Siswa di SMK Ma’arif 6 Ayah ]]>
<![CDATA[Rosuli, Abdi]]>;
<![CDATA[Hasyim, Fuad]]>
<![CDATA[ Tarbi: Jurnal Ilmiah Mahasiswa Vol 3 No 1 (2024) ]]>
Publisher : <![CDATA[IAINU Kebumen ]]>
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DOI: 10.33507/tarbi.v3i1.1664
<![CDATA[The research objectives are: (1) to analyze the implementation of the religious habituation method in forming the religious character of students at SMK Ma'arif 6 Ayah; (2) to analyze the supporting and inhibiting factors for the implementation of religious habituation methods in forming students' religious character at SMK Ma'arif 6 Ayah. The method used by researchers is qualitative with data collection techniques including interviews, observation and documentation. The sample in this research was class X TAV 1 students at Ma'arif 6 Ayah Vocational School for the 2023/2024 academic year. The results of research regarding the implementation of religious habituation methods in forming the religious character of students at Ma'arif 6 Ayah Vocational School are: (1) Getting used to reading Surah Al-Waqiah; (2) Getting used to reading Surah Al-Mulk; (3) Getting used to reading Surah Ar-Rahman, (4) Getting used to Yasin, Tahlil, and Infaq; (5) Getting used to reading Asmaul Husna; (6) Getting used to Dhuha prayers in congregation; (7) Getting used to Dhuhr prayers in congregation. This habituation activity is carried out during the first hour of learning, namely 07.00 WIB until finished. The character values instilled in students include honesty, responsibility, caring for the environment, discipline and religion. The supporting factors in implementing the religious habituation method in forming the religious character of students at Ma'arif 6 Ayah Vocational School are : (1) Adequate facilities; (2) Adequate facilities and infrastructure; (3) Students are disciplined in participating in habituation activities; and (4) The role of first hour teachers in guiding students in class; (5) Adequate PAI teacher human resources. Meanwhile, the inhibiting factors are (1) There are still many students who cannot read the Qur'an; (2) Many students feel unfamiliar with the Dhuha Prayer; (3) The students' backgrounds are different; (4) Non-religious environment; (5) Lack of Student Awareness]]>
<![CDATA[Penguatan Moderasi Beragama sebagai Upaya Pencegahan Radikalisme dan Intoleransi Pelajar di Karesidenan Surakarta ]]>
<![CDATA[Hasyim, Fuad]]>;
<![CDATA[Junaidi, Junaidi]]>
<![CDATA[ Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 1 (2023): Desember 2023 ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/jpm.v6i1.2141
<![CDATA[Indonesia merupakan negara yang majemuk, multietnis dan multikultural. Keanekaragaman lansekap sosial berdampak terhadap potensi disintegrasi yang disebabkan perbedaan pengamalan sikap, terutama dalam merepresentasikan budaya dan agama. Kondisi tersebut memungkinkan adanya transmisi paham radikalisme yang berujung pada tindakan intoleransi dan kekerasan. Masifnya arus informasi digital dan konten radikalisme terbukti berdampak pada segmentasi Pelajar. Pengabdian ini disusun sebagai upaya deradikalisme bagi Pelajar di Karesidenan Surakarta. Pengabdian ini menggunakan model Sekolah Moderasi Beragama dengan pendekatan Participatory Action Research (PAR). Hasil menunjukkan bahwa Indeks Moderasi Beragama Pelajar di Surakarta memiliki skor nilai yang bagus. Akan tetapi, dimensi penerimaan budaya memiliki skor yang paling rendah. Secara analisis kuantitatif, Sekolah Moderasi Beragama terbukti telah berhasil meningkatkan nilai Indeks Moderasi Beragama. Meskipun demikian, saran dalam pengabdian ini adalah perlu dilakukan sosialisasi moderasi beragama secara masif dalam mereduksi paham eksklusivisme. Tentunya dengan peran serta pemuka agama, pemerintah, akademisi dan masyarakat umum. Bagi akademisi khususnya, dengan memperbanyak kajian dan penelitian tentang efek moderasi beragama terhadap radikalisme. Terlebih dalam pengembangan dan penyempurnaan indikator Indeks Moderasi Beragama sehingga dapat dijadikan rujukan dalam pengukuran moderatisme sikap dan perilaku.Kata kunci: Moderasi, Radikalisme, Intoleransi, Pelajar, Surakarta]]>
