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All Journal Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services
Abd.Rashid, Muhammad Hafiz
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Social Sciences

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Karang Taruna Human Resource Competency Development Through Soft Skills and Digital Literacy Training in Pematang Johar Village Nasution, Lisa Elianti; Bao Giang, Phan; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Halim, Hendra; Amri, Khoirul; Irawan, Dedi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.512

Abstract

This community service program was carried out to answer the issue of lack of soft skills and digital literacy competencies among members of the Pematang Johar Village Youth Organization, which has an impact on the suboptimal role of youth in social activities and village development. The focus of this service is to increase communication capacity, leadership, teamwork, and the ability to utilize digital technology. The activity aims to empower youth through strengthening personal and organizational competencies. The methods used are participatory action research (PAR) and practice-based participatory training, which are carried out through soft skills sessions, basic digital literacy, advanced digital literacy, and technical assistance. The results of the activity showed a significant increase in the communication skills, leadership, and digital skills of the participants, the formation of a digital creative team, and the improvement of the organizational culture of Karang Taruna. This program has succeeded in encouraging youth as agents of social change in the village.
Creation of Attractive Digital Marketing to Improve the Branding of Pematang Johor Community Businesses Purba, Rahmad Dianta; Marpaung, Linda Wahyu; Abd.Rashid, Muhammad Hafiz; Halim, ⁠Hendra; Kanchawongpaisan, Sipnarong; Giang, Phan Bao; Sari, Nabila Dwi Puspita
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.516

Abstract

This community service and research project aims to enhance the digital capabilities of the Pematang Johar Rice Field Tourism Village community through strengthened branding and digital marketing. The activity was motivated by the significant decline in tourist visits during the COVID-19 pandemic, which highlighted the need for more adaptive promotional strategies. The study employed a descriptive-participatory approach consisting of observation, socialization, training, and mentoring activities. A total of 60 participants were involved in training sessions covering visual content production, social media management, Google Maps optimization, and village website development. Pre-test results indicated low levels of digital literacy (40/100), while post-test scores increased sharply to 90/100 after the mentoring sessions. Beyond technical improvements, the program also led to social transformation, including the formation of a village digital team, increased collaboration among MSMEs, and the establishment of a new branding identity: “Pematang Johar – Rice Field Tourism on the Outskirts of Medan City.” The outcomes demonstrate that digital marketing is an effective strategy for promoting tourist villages and supporting sustainable local economic growth.
Co-Authors - Afrizal Adnan, Nurul Ilyana Binti Muhd Afiani, Ayu Afrida, Fenny Agustin, Chyntia Amri, Khoirul Bao Giang, Pan Bao Giang, Phan Binti Muhd Adnan, Nurul Ilyana dedi irawan Edwin Sugesti Nasution Giang, Phan Bao Halim, Hendra Halim, ⁠Hendra Herlambang, Albert Hutabarat, Stiven Jerry Immanuel Irawati, Novica Isra Rafika Sihombing Jefri Jefri Kanchanawongpaisan, Sipnarong Kanchawongpaisan, Sipnarong Karim, Diego Faustine Khun, Loo Teck Kosasi, Cindi Kurniawan, Rendi Lohart, Thierry Charlson Lubis, Hana Salsabila Manik, Desma Erica Maryati Marpaung, Linda Wahyu Marwan Marwan Maryati Manik, Desma Erica Moktar, Brilian Nasution, Lisa Elianti Nurlina, Eka Nurma Sari, Nurma Panggabean, Ovie Esrani Putri Mentari, Putri Rahmad Dianta Purba Ridwan Nurdin Sari, Nabila Dwi Puspita Sartiyah Sartiyah, Sartiyah Sebayang, Yulvitriyani Br Setyorini, Dian Siahaan, Yannuke Patricia Sinaga, Hommy Dorthy Ellyany Siregar, Fachrul A. Syahriyal, Syahriyal Syahrizal, ⁠Teuku Muhammad Taufiqurrahman Taufiqurrahman Tiofanny, Claudie