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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Teknologi Agro Ekonomi JURNAL MANAJEMEN (EDISI ELEKTRONIK) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ekonomi, Bisnis dan Manajemen Riwayat: Educational Journal of History and Humanities Policy Brief Pertanian, Kelautan, dan Biosains Tropika Engagement: Jurnal Pengabdian Kepada Masyarakat KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis J-CEKI JURNAL SOSIAL TERAPAN (JSTR)
sayekti, ayutyas
Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB Bogor
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Journal : J-CEKI

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Analisis Preferensi Konsumen Produk B'Moist untuk Peningkatan Penjualan Nabila Puspa Melinda; Azzahro Housheki S; Deris Aulia Putri; Acintya Iklil Asinda; Anida Khoirunisa; Ayutyas Sayekti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6394

Abstract

Penelitian berfokus mengenai analisis pengembangan produk B’Moist yang merupakan salah satu inovasi dari perusahaan Vinterra, yang bergerak di bidang perawatan kulit. Produk B’Moist terbuat dari ekstrak daun anggur yang memberikan manfaat luar biasa bagi perawatan kulit, seperti melembapkan. Metode penelitian dilakukan dengan pendekatan studi kasus dan teknik deskriptif yang diolah dengan data multiatribut fishbein. Berdasarkan analisis tersebut, memberikan rekomendasi strategis bagi pengembangan produk B'Moist, termasuk inovasi formulasi dan peningkatan strategi pemasaran yang lebih sesuai dengan harapan konsumen. Pengembangan produk sangat penting dalam memperluas jangkauan pasar dan meningkatkan penjualan.
Analisis Pengukuran Sikap Kepercayaan dan Kepentingan Konsumen Dengan Metode Fishbein Multiatribut Terhadap Produk Gamiku (Edible Bowl) Ekstrak Cangkang Telur Natasya Khairun Nisa; Septio Catur Nugroho; Adila Hafizhah Batubara; Putri Nadira Gustina; Arifinaya Siti Afifah; Ayutyas Sayekti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7752

Abstract

The problem of environmental pollution due to plastic waste encourages innovation of environmentally friendly products. One of the innovative products is GaMiku, an edible bowl to replace disposable tableware. The study aims to analyze consumer attitudes towards GaMiku products using the multi-attribute Fishbein model to evaluate the level of importance and trust in product attributes, such as texture, taste, color, packaging, and toppings. Quantitative research was conducted in December 2024 using primary data obtained through a questionnaire survey to 41 respondents. Data analysis involved the calculation of Fishbein scores to understand consumer attitudes towards GaMiku compared to competing products, namely edible cups. The results showed that the most important attributes of GaMiku were texture and taste (1.59), while the color attribute (1.39) had the lowest score. Consumers also rated the trusted attributes on Gamiku, the highest trust score attribute was topping (1.71). Compared to edible cups, GaMiku has a higher total Fishbein score, which is (11.62) compared to (4.61). This shows that consumers prefer GaMiku. Development strategies can be focused on improving color attributes while maintaining excellence in Taste and topping attributes. These results are important for understanding consumer preferences and improving the sustainability of environmentally friendly products.
Co-Authors . Dahri Acintya Iklil Asinda Adila Hafizhah Batubara Adila, Jihan Zakia Agnia Elfath, Amadea Selma Alfionita, Selvy Amaliyah, Rizqiyatul Andi Early Febrinda Andini Tribuana Tunggadewi, Andini Tribuana Anggraini Sukmawati Anida Khoirunisa Ardian, Bimo Arifinaya Siti Afifah Asinda, Acintya Iklil Asqalani, M Dzikra Azzahro Housheki S Beata Ratnawati Cahyadi, Yolanika Cristina Sitompul Deris Aulia Putri Dewi, Intani Fara Festy Welia Firhani, Liisa Hermawan Wana Hidiya, Miesriany Indriastuti, Cecilia Eny Ivone Wulandari Budiharto, Ivone Wulandari JARWADI BUDI HERNOWO Khamdi, Ali Kharisma Fitri Hapsari Khoirunisa, Anida Kuntari, Wien Kurnia, Kamilia Putri Lidya, Leni machmuddin, nurlela Makarim, Muhammad Nauval Marcelita, Faldiena Maulida, Maisya Salsa Meliana, Linda Melinda, Nabila Puspa Mukhamad Najib Nabila Puspa Melinda Naila Syifa Natalia, Adelisa Natasya Khairun Nisa Nisa, Natasya Khairun Novianty, Inna Nur Faizatul Luthfiah Prasetya, Dimas Ardi Putri Nadira Gustina Putri Salma, Cynthia Octavania Putri, Deris Aulia Putri, Deta Alifia Almi Putri, Deta Alifia Almi Putri, Meiriskha Eka Ramadhani, Kayla Attya Ramadhani, Mulia Ilmi Ristianingrum, Anita Riyanto Adji Rumondang, Antonya S, Azzahro Housheki Sebayang, Veralianta Selvy Alfionita Septio Catur Nugroho Sinaga, Antonya Rumondang Syamsa, Hassa Nur Wana , Hermawan Wana, Hermawan Wicaksono, Sandy Satria Wiranda Intan Suri Yeti Lis Purnamadewi Yusalina Yusalina