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All Journal ANDHARUPA Jurnal Bahasa Rupa Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Abdi Seni Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science International Journal of Visual and Performing Arts PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION West Science Social and Humanities Studies Jurnal Bahasa Rupa
Taufik Murtono
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Buku Ilustrasi Banten Prayascita Gaya Flat Design Sebagai Sarana Pelestarian Budaya Bali Pada Parisada Hindu Dharma Indonesia Bekasi Cista, Luh Putu Ayu Cista; Murtono, Taufik
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.5296

Abstract

This Illustrated Book as a Means of Preserving Balinese Culture was designed after seeing traditions and culture that are slowly being abandoned by the Balinese Hindu community, especially teenagers who are outside the island of Bali. Data collection through observation and interviews with sources from Hindu religious leaders in Bekasi who know about Banten Prayascita. The visual design process for illustration books using the Design Thinking and Style methods in flat design illustrations is taken for its modern, minimalist nature. The illustrations in the book refer to the original form of Banten, Serati Banten as a reference for supporting illustrations, and the color palette is taken from one of the components in Banten such as flowers, leaves, incense and coconut leaves, supergraphics designed from Banten components such as shrimp paste, thread, and so on. The design of promotional media using the work method uses the AISAS method. By designing this Illustrated Book, it is hoped that the Banten Prayascita tradition will be reintroduced to the young Balinese Hindu community and help preserve and inherit the Banten Prayascita tradition.
Exclusive Dakwah and Effective Branding: A Case Study of Majelis Taklim Zaadul Muslim in Examining Jamaah Loyalty Through the Touchpoint Method Nuris, Rachmad Anwar; Murtono, Taufik
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3878

Abstract

This study examines the phenomenon of the high number of attendees at Majelis Taklim Zaadul Muslim, despite its exclusive and closed-content religious gatherings. This research is important to identify the factors that make this Majelis Taklim highly appealing and to understand how its unique strengths attract specific market segments. The objective of the study is to explain the dissemination of Majelis Taklim Zaadul Muslim's ideas through branding activities. The research employs a qualitative method, utilizing Talcott Parsons' cultural theory to explore participants' in-depth experiences. Alina Wheeler's brand touchpoint theory is used to identify the mediums that connect the attendees. Data were collected through in-depth interviews, participatory observations, and content analysis. The findings reveal that effective brand touchpoints contribute to the increasing number of attendees from diverse backgrounds. The main findings include: 1) The da'wah model of Habib Alwi As-Segaf, which adheres to Asy’ariyah and Maturidiyyah theology, 2) Branding activities that create emotional connections and a strong image, and 3) Positive perceptions of branding among attendees. This study recommends further research using an anthropological approach and can serve as a reference for new Majelis Taklim in implementing branding strategies in their da'wah activities.
Penanda Budaya Visual pada Desain Kemasan Produk Ne Bali Soap Murtono, Taufik; Suardiana, I Wayan
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 6 No. 1 (2025)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v6i1.5295

Abstract

Produk perawatan tubuh berbahan alami menawarkan alternatif bagi konsumen yang ingin menghindari bahan kimia berbahaya, seperti produk perawatan tubuh dari Ne Bali Soap di Denpasar, Bali. Penelitian ini bertujuan untuk mengidentifikasi tanda-tanda budaya visual pada desain kemasan produk Sabun Ne Bali. Penelitian ini menggunakan metode deskriptif kualitatif dengan data primer berupa sampel produk dan data sekunder dari studi literatur tentang kemasan. Analisis data menggunakan teori semiotika Roland Barthes, yang menguraikan makna tanda pada tiga tingkatan: denotatif, konotatif, dan mitos. Hasil penelitian ini adalah deskripsi penanda budaya pada kemasan dengan pemaknaan konotasi, denotasi, dan mitos dalam kemasan produk, yang selaras dengan prinsip desain dan penerapan elemen visual
Edukasi Gangguan Mental Identitas Disosiatif Melalui Karya Webtoon untuk Remaja Cahyaningtyas, Melia; Murtono, Taufik
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4763

Abstract

Gangguan kejiwaan, termasuk dissociative identity disorder, merupakan salah satu masalah kesehatan yang serius dan marak di dunia. Tetapi terlepas dari banyaknya kasus yang terjadi, DID masih dianggap tabu dan penderitanya masih sering menjadi sasaran banyak perilaku dan stigma negatif dari masyarakat. Oleh karena itu perlu dilakukan sesuatu untuk mengubah stigma negatif ini, salah satunya melalui edukasi untuk meningkatkan pemahaman masyarakat tentang DID. Tetapi melihat tingkat literasi di Indonesia yang masih rendah, perlu dipilih media belajar alternatif supaya edukasi lebih efektif dipahami, yaitu menggunakan media webtoon. Penelitian ini adalah peneltian pengembangan (reserach and development), dan melalui penelitian ini akan dibuat media edukasi DID untuk remaja berupa webtoon dengan judul “Fantasi Ralana” menggunakan model pengembangan 4D. Remaja dipilih menjadi sasaran utama edukasi karena berada di umur yang dinamis sekaligus rentan menghadapi persoalan gangguan kejiwaan. Hasil yang didapatkan melalui penyebaran kuesioner menunjukkan bahwa webtoon ini efektif dalam mengedukasi masyarakat terutama remaja mengenai kesehatan jiwa termasuk DID.
Perancangan Visual Dalam Kampanye Edukasi Efisiensi Listrik Dengan Program Listrik Pintar Dari PT PLN Persero Rizal, Muhammad Fathi Fadhil Fauzi; Murtono, Taufik
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4227

Abstract

The presence of electricity has become a primary necessity in modern life; however, increasing electricity consumption poses a major challenge for national energy providers such as PT PLN (Persero). The Listrik Pintar (Smart Electricity) program, a prepaid service by PLN, is designed to help customers manage their electricity usage more efficiently. This study aims to design a social media-based educational campaign via Instagram to raise awareness among Generation Z regarding electricity efficiency through the Listrik Pintar program in Medan, one of Indonesia's major cities. Using the ADDIE method (Analysis, Design, Development, Implementation, Evaluation), the study develops systematic and flexible visual educational media. Data was collected through interviews with PLN employees, Generation Z respondents, and social media strategists, as well as questionnaires, observation, and documentation. The WattWise campaign, employing a flat design visual style and an owl mascot, was implemented through the Instagram account @wattwise.id for one month. Evaluation results show a high validity score of 86% based on the Validator Evaluation Design, covering aspects of graphics, presentation, language, and context. The N-Gain effectiveness test yielded a score of 1.5, indicating high effectiveness in material delivery, with respondents’ understanding increasing from an average pre-test score of 60 to a post-test score of 90. In conclusion, this campaign proved to be both valid and effective in enhancing Generation Z's awareness of electricity efficiency and in supporting the Listrik Pintar program. The novelty of this research lies in the use of Instagram as a platform for electricity efficiency education, a field that has not yet been widely explored, with potential for further development in content and integration of Listrik Pintar program information.
Representation  Of Women in Indonesian Horror Movie Posters: From Victims to Iconic Mystical Figures Andriani, Nanda Putri; Murtono, Taufik
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1918

Abstract

The study focuses on the representation of women in Indonesian horror movie posters, particularly those depicting women as victims of violence or supernatural beings. It aims to analyze how these posters reinforce gender stereotypes and patriarchal ideologies that shape societal perceptions of women. The research employs Van Dijk's discourse analysis method, encompassing three levels: text structure, social cognition, and social context. Four Indonesian horror movie posters from 2023 were visually and narratively analyzed. The findings reveal that most posters perpetuate gender bias by depicting women as passive or vulnerable figures, thus reinforcing dominant patriarchal narratives. Notably, the poster for Suzzanna: Malam Jumat Kliwon presents a contrast, portraying the female figure as powerful and threatening. Although this depiction still operates within the supernatural framework, it suggests a shift toward a more active and empowered female presence. Overall, the study highlights the complex dynamics of gender representation in horror media and its implications for broader cultural discourses.
Visual Transformation of Gender Representation on The Famous Five: Five on a Treasure Island Book Covers (1942-2017) Imaduddin, Farid; Murtono, Taufik
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1921

Abstract

This study examines the visual transformation of gender representation on the covers of Enid Blyton's "The Famous Five: Five on a Treasure Island," comparing editions from 1942 and 2017. Using Kress and van Leeuwen's Grammar of Visual Design framework, the research analyzes how visual elements construct gender meaning across different historical contexts. The findings reveal a significant shift in the representation of George (Georgina), from a distinctly masculine-coded character in the 1942 edition to a more feminized portrayal in 2017. Despite being produced in an era of greater gender discourse, the contemporary cover paradoxically presents a less subversive visual model of gender nonconformity. The 1942 illustration depicts George in an active, central position with masculine visual coding that aligns with the character's narrative identity. In contrast, the 2017 cover introduces feminine elements through clothing, posture, and composition that create tension with the character's established rejection of femininity. This transformation reflects complex interactions between changing social norms, commercial considerations, and visual conventions in children's media, demonstrating how design decisions actively participate in constructing cultural understandings of gender.
CULTURAL ADVANCEMENT STRATEGIES IN INDONESIA: A LITERATURE REVIEW Murtono, Taufik; Wahyudi, Didik Bambang
Acintya Vol. 16 No. 2 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v16i2.6177

Abstract

This study aims to explore writings throughout the last five years (2020-2024) to find out how cultural advancement strategies have been practised in Indonesia. The method used is literature research with stages 1) formulating questions and protocols for inclusion and exclusion of writing data, 2) searching for qualified writings from Google Scholar and Scopus databases, 3) selecting writing data by extracting data and identifying data duplication, 4) analysing data based on the quantity and quality of writing according to theme groups, 5) presenting data in an analysis matrix,  6) interpret the results of the analysis and draw conclusions. The study results concluded that the strategy of promoting culture in Indonesia is carried out through legal policy, social and cultural innovation, and the development of cultural products. The development of cultural products needs to be given more space considering that people now more easily consume the results of cultural innovation through various media platforms
PENDAMPINGAN PENCIPTAAN BONEKA WAYANG BAGI SISWA DISABILITAS TULI DI PADEPOKAN SENI SAROTAMA KARANGANYAR Dwiyasmono, Dwiyasmono; Murtono, Taufik; Sri Kuncoro, Jonet
Abdi Seni Vol. 16 No. 1 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i1.6481

Abstract

Persons with disabilities, especially those with hearing impairments, often face significant challenges in accessing and enjoying traditional wayang kulit performances. This community service program seeks to address this issue by introducing innovations in the form of specially designed wayang puppets and the integration of speech balloons (balon kata) to make performances more accessible and engaging for deaf audiences. The aim of this initiative is to empower individuals with hearing disabilities through puppetry arts by creating visually intuitive puppets and providing visual dialogue aids that support their understanding of the narrative and character interactions. The method employed involves a structured design facilitation process that includes problem identification, idea formulation, experimentation, selection, implementation, and presentation. The involvement of community partners such as Padepokan Seni Sarotama is a key component of the program's success. The results show that the use of speech balloons in conjunction with puppet design has significantly improved the level of appreciation, comprehension, and engagement of deaf participants during wayang performances. Participants expressed a stronger emotional connection to the performance and reported increased confidence and self-esteem. This program demonstrates that artistic innovation in traditional puppetry can serve as an effective medium for inclusion and empowerment of individuals with special needs. Additionally, the project contributes to the preservation and revitalization of wayang culture among younger generations, including those with disabilities.
Visual symbolism and the art design nexus in madness: A critical discourse analysis of Penahitam’s subcultural artzine in Indonesia Wibawa, Mahendra; Sunarto, Bambang; Murtono, Taufik
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1806

Abstract

This study examines how hybrid visual practices in subcultural contexts challenge the binary between art and design. It addresses the theoretical division proposed by Tsion Avital, who posits a strict dichotomy between symbolic art and functional design. Using this framework, the visual discourse of the Indonesian collective Penahitam is critically analyzed. The 9th edition of Penahitam's artzine, Madness, is selected as a case study due to its thematic depth and ideological complexity. The research applies Norman Fairclough’s Critical Discourse Analysis (CDA) to integrate textual, visual, and contextual elements, exploring how meaning is constructed through the interplay of image, text, layout, and cultural production. Avital’s symbolic-functional theory serves as a lens to assess how Penahitam negotiates between expressive freedom and visual functionality. Findings indicate that Madness reconfigures the relationship between artistic and design elements into a hybrid visual discourse. The artzine's layout, poetic writing, dark-art illustrations, and socio-political content work cohesively to communicate ideological resistance while remaining accessible. This integration disrupts Avital’s dichotomy, showing how hybridity becomes a strategic tool for expression and subcultural authorship. Furthermore, the production and dissemination of the artzine across 29 Indonesian cities underscore Penahitam’s commitment to collective authorship, independence, and decentralized cultural activism. This study contributes to the discourse on art-design hybridity by offering a concrete analytical model for understanding how independent collectives use visual media to challenge dominant narratives and assert creative autonomy.
Co-Authors Ahmad Ghazali Ahmad ghazali, Ahmad Ale Pitulanang Firmansyah Andriani, Nanda Putri Asfar, Dedy Ari Bambang Sunarto Budi Setiyastuti Cahyaningtyas, Melia Casmudi Casmudi Cista, Luh Putu Ayu Cista Dian Wardiana Sjuchro Didit Widiatmoko Dwiyasmono Dwiyasmono Guntur Guntur hartanto hartanto I Wayan Suardiana Imaduddin, Farid Joko Budiwiyanto Karyono Karyono Krishana Ekka Angela Krishana Ekka Angela Kuncoro, Jonet Sri Kusuma, Wisnu Adhi Melinia Enggal Pangestu Nuris, Rachmad Anwar Osrita Hapsara Priya Aji, Rizky Qana Fadhila , Adhara Raden Ersnathan Budi Prasetyo rahmani, dwi Rendya Adi Kurniawan Rezkika Bayu Pradana Rizal, Muhammad Fathi Fadhil Fauzi Satriana Didiek Isnanta Silvi Firma Silvi Alif Soewarlan, Santosa Sri Kuncoro, Jonet Sugeng, Santoso Sugihartono, Ranang Agung Tafsir Hudha Triwiyana, Jaka Vikhi Fikraturrosyida Wahyudi, Didik Bambang Wibawa, Mahendra Widakdo, Rio Koesuma