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Journal : Forum Agribisnis

Analisis Komparasi Produksi Bawang Merah Organik Dan Anorganik di Kecamatan Rejoso Kabupaten Nganjuk Khoirunnisa, Tria Alfiatul; Mazwan, M. Zul
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.276-290

Abstract

Indonesia places shallots as one of the main agricultural commodities with high selling value. Among the various shallot producing regions in Indonesia, Nganjuk district is known as one of the largest producing areas and production centers for shallot commodities in Indonesia. Organic and inorganic shallot production is the focus of attention of farmers and agricultural actors today. The research objectives are (1) to analyze the various factors that contribute to shallot production, both inorganic and organic cultivation (2) to analyze the average difference in shallot production before and after the implementation of organic farming. The research method used is to conduct a quantitative approach technique to 20 respondents who apply organic, semi-organic as well as inorganic farming and 10 respondents who apply inorganic farming only. Data collection methods were carried out by observation, interviews and literature studies. The results revealed that production factors contribute to shallot yield. Factors that affect shallot yield are seed variables and dummy variables, which means the value is smaller than 0.05. The results of the analysis show that the variables of land area, fertilizer, pesticides, and labor do not have a real influence in determining shallot yield. Research on the comparison of average shallot production shows a significant difference between before and after the implementation of organic farming. To minimize the risk, steps are needed to provide support in the form of providing counseling and long-term assistance related to land to shallot farmers.  Another step is the need for economic incentives for farmers who are willing to switch to organic farming, due to the transition period that has the potential to reduce productivity
Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pupuk Anorganik (Kasus : Desa Srimulyo Dan Sukodono, Kecamatan Dampit) Anggara, Muhammad Rafi; Ibrahim, Jabal Tarik; Mazwan, M. Zul
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.71-83

Abstract

Inorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor's degree. Most of the respondents' farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibility.