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All Journal Jurnal Development Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Mandiri: Jurnal Akuntansi dan Keuangan Jurnal Multidisiplin West Science TOFEDU: The Future of Education Journal Jurnal Penelitian Pendidikan Indonesia (JPPI) J-EBI Jurnal Ekonomi dan Bisnis Islam
Ahmad Soleh
Universitas Jambi
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Digital Transformation of MSMEs as a Competitiveness Enhancement Strategy in the Digital Economy Era Diah Pajar Ayu; Jonatan Dedi Suryanto; Genta Afriyanto; Fadilla Ulfah; Ahmad Soleh
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1823

Abstract

The advancement of the digital economy encourages micro, small, and medium enterprises (MSMEs) to adapt in order to remain competitive amid increasingly intense market competition. However, many MSMEs in Indonesia have not yet utilized digital technology optimally due to limited access to training and low levels of digital literacy. This study aims to examine the role of digital transformation as a strategy for strengthening MSME competitiveness in the digital economy era. This research employed a qualitative approach using a library research method, in which secondary data were obtained through the review of various scientific journals, research reports, and academic publications relevant to digital transformation and MSME development. The findings indicate that digital transformation contributes significantly to enhancing MSME competitiveness through three main dimensions: operational efficiency, expanded market access through e-commerce and social media, and strengthened business resilience. Nevertheless, challenges such as limited human resource capacity and weak supporting ecosystems remain major obstacles. The implications of this study highlight the need for synergy among business actors, government institutions, and training organizations to create a conducive digital ecosystem for the sustainable growth of MSMEs.
Co-Authors A. Budi Waluyo Acha Septia Ramadani Adinda Cinta Najwa Afrilyanti Afrilyanti Aldi Saputra Hsb Amisa Fatel Samosir Andi Syahputra Atika Atika Dea Amanda Saputri Defika Putri Nastiti Diah Pajar Ayu Dicky Setiawan Dini Hadiati Putri Dwi Ananda Harahap Ega Aprilianti Esti Susilawati Esy Yusdiyani Etria Marsa Angela Fadila Ulfah Fadilla Ulfah Genta Afriyanto Hani Herlianti Hanifah Riyanti Hendra Kurniawan Indah Kusuma Wati Jonatan Dedi Suryanto Kusmarini Kusmarini Kuswanto Kuswanto Liza Isma Kurnia M Hazel Alfarizi Mainita Mainita Meli Yumita Sari Mella Maysaroh Miliyanti Br Pinem Mirnawati Mirnawati Nur Alyah Putri Azzara Arjani Rilis Septyani Rini Syahfriani Batubara Ritta Ardiati S. Reza Wildan Siswoyo Siswoyo Sri Wahyuni Syahdikin Syahdikin Tuti Andriani Utami Sri Rezeki Wella Sandria Wiza Kurniawati Yelsa Safiratul Iza Yohana Novrita Manik Yudha Saputra Yunie Rahayu