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Harliantara Harliantara
Dr. Soetomo University
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Journal : jurnal representamen

 1 
Human Interest Feature as Public Communication Strategy Hajj Pilgrimage 2024 Gutomo, Tomy Cahyo; Harliantara, Harliantara
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.11661

Abstract

In the organization of the Hajj pilgrimage, the Ministry of Religious Affairs of Indonesia consistently involves mass media. The Ministry recruits journalists from both mainstream media and Islamic community media to become part of the Hajj Organizing Committee (PPIH). In the 2024 Hajj season, these journalists formed the Media Center Hajj (MCH), which serves as the government’s frontline in conducting public communication with pilgrims and the broader public. MCH content is published across various platforms, with a significant portion presented in the form of human interest features. These stories are evaluated daily by the Ministry’s Public Relations team, and underperformance may affect the media's future participation in Hajj coverage. In recent years, the Ministry has emphasized human interest stories, recognizing the numerous inspiring narratives among pilgrims that resonate strongly with the public and significantly shape perceptions of the Hajj pilgrimage. The objective of these communication efforts is to foster positive public perception and enhance satisfaction with the Hajj experience, despite its logistical complexity involving 241,000 pilgrims. This study explains how the Ministry of Religious Affairs, through the MCH, strategically employs human interest features as a key tool for public communication during the 2024 Hajj. The researchers, who participated directly as members of the MCH, conclude that this strategy was effective in positively influencing public perception and presenting the Hajj implementation as successful. Keywords: Hajj 2024, PPIH, Public Communication, Human Interest, Feature
Co-Authors Abror, Dhimam AHMADI Angger Maulana Putra Azka Mohammad Bahar Ozturk Candra Gunawan, Ardalina Luvitasari Chen, Lu Hui Damayanti, Alina Maritsa Damayanti, Tarisa Alfira Daniel Susilo Daniel Susilo Dedi Kurnia Syah Putra Dedy Istanto Dian Wardiana Sjuchro Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Eli Susanti Erni Ayu Jusnita Farida Farida Farida Fatkhurohman Taufik Gumilar, Ade Gutomo, Tomy Cahyo Harlita Nindhasari Husni Mubarok Ikram Noor Kautsar Indah Mutiara Nurjana Junaedi, Ari Jusnita, Erni Ayu Kencana Herdianto Eling Asmara Li, Hao Maella, Nur’annafi Farni Syam Maharani, Ananda Marselina Nday Ngana Mochamad Abdul Aziz Fajruddluha* Muhammad Firdaus Nindhasari, Harlita Norhusin, David Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Nur’annafi Farni Syam Maella Nur’annafi, Nur’annafi Öztürk, Bahar  Paulus Hermien Sarjana Pramitasari, Angel Prasetyo, Iwan Joko Prayudha, Harlino Nandha Prihatiningsih, Witanti Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Resty Amalia Ridho Karim Amrullah Risma Erina A'ini Rosalia Erta Prawesti Sarjana, Paulus Setiawan, Dadang Budi Siti Mufaridho Slow, Ahmadi Sompie, Denny Jan SRI ASTUTIK Sugeng W., Didik Sutika, I Made Syam Maella, Nur’annafi Farni Syammaella, Nur'annafi Farni Tiara, Pika Tony S Soekrani Wahyuanto, Eko Welly Wirman Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy Yulia Emidari Yuwono, Rayyan Halim Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulfikri Agusta Fahruddin