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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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PENGARUH PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH ALPUKAT MENTEGA SECARA ONLINE (Suatu Kasus Pada Konsumen Kojama Shop) Belva Ilaika Rahmadini Girawan; Pandi Pardian; Agriani Hermita Sadeli; Dika Supyandi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4782

Abstract

Currently, agricultural products, especially fruit, tend to be enjoyed fresh and a variety of processed products is quite rare, especially in avocados. Now the sale of fresh fruit including avocado is not only available in traditional markets or modern markets but also available in online stores. One of the business players who use social media as a platform for selling fruit is the Kojama Shop. The purpose of this study was to determine the characteristics of avocado butter consumers at the Kojama Shop and to analyze the influence of consumers on product attributes on purchasing decisions for avocado butter online at the Kojama Shop. The sampling technique used in this study was non-probability sampling, namely convenience sampling or accidental sampling with the criteria that the person was an avocado consumer at Kojama Shop. The research method used is multiple linear regression analysis to determine whether each perception has a significant effect on purchases. The results of the F test showed that the variables of quality, price, and brand image simultaneously had a positive effect on the purchase decision of avocado butter at the Kojama Shop. The results of the t test showed that each variable of product quality (0.002), product price (0.002), and brand image (0.000) had a significant and significant effect on the purchase decision of avocado butter at Kojama Shop.
ANALISIS PEMASARAN SUSU SEGAR SAPI PERAH DI KECAMATAN MOJOSONGO KABUPATEN BOYOLALI, JAWA TENGAH Sutrisno Hadi Purnomo; Ayu Intan Sari; Muhammad Abdul Haris
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4848

Abstract

This study aims to determine the most efficient marketing channel based on what collectors pass through to distribute fresh milk and maintain the quality of fresh milk by choosing the closest route, the fastest time and cost efficiency. In addition, this study aims to determine marketing costs, marketing margins, profits and marketing efficiency carried out by marketing agencies involved in the fresh milk marketing system. This research was conducted in Mojosongo District, Boyolali Regency, Central Java. This research was conducted in Mojosongo District, Boyolali Regency, Central Java. The basic method of this research is descriptive method and its implementation uses a survey method. The research location was taken purposively based on the consideration that Mojosongo District has the second largest dairy cow population in Boyolali Regency. The analysis method used is the analysis of marketing costs, marketing margins, marketing profits, marketing efficiency and the Traveling Salesman Problem analysis to determine the closest distance, fastest time and lowest cost. There are three channels for the Marketing of Fresh Milk for Dairy Cows used by producers in Mojosongo District as follows: Channel I: Farmers to Consumers, Channel II: Farmers to Traders, Collectors to Consumers and Channel III: Farmers to Traders, collectors to Wholesalers to the milk processing industry Channel I is the most efficient marketing channel because in this channel breeders sell directly to consumers. The most efficient marketing channel using the Traveling Salesman Problem method is distribution line II because this route has the closest distance, the fastest time to maintain the quality of fresh milk and cost efficiency.
ANALISIS PERWILAYAHAN KOMODITAS KOPI ROBUSTA DI KABUPATEN CIAMIS Saepul Aziz; Agus Yuniawan Isyanto; Sudrajat Sudrajat; Muhamad Nurdin Yusuf; Anisa Puspitasari
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4752

Abstract

The mapping of the potential areas for Robusta coffee in Ciamis regency is done as an effort to develop superior commodities in the plantation sector. This study aims to identify the area of Robusta coffee production base and its distribution characteristics in Ciamis regency. The data used is secondary data in the form of time series data starting from 2017-2019. The analysis used is the Location Quotient (LQ) analysis, locality analysis and specialization analysis. Based on the results of calculations using the robusta coffee production indicator, it can be seen that the base area for the Robusta coffee commodity in Ciamis district is in 13 out of 26 sub-districts. Robusta coffee farming activities are not localized in an area but spread across several districts and do not specialize in robusta coffee farming.
ANALISIS PRODUKTIVITAS DAN LUAS TANAMAN JERUK SIAM SAMBAS TAHUN 2015-2020 Kiki Kristiandi; Rini Fertiasari; Nurul Fatimah Yunita; Theresia Widji Astuti; Dian Sari
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5607

Abstract

Siam orange is a commodity of Sambas district and is one of the types of agriculture developed by the Sambas district government, besides that, Sambas district is a pilot area in the agricultural sector in West Kalimantan. The purpose of this study was to analyze the level of plant area and productivity of Siam oranges in 2015-2020. The research approach is a cross sectional study. This data is secondary data with a time series (time series) obtained from the Department of Agriculture and Food Security of Sambas Regency. In addition, this research is quantitative descriptive. The results showed that Tebas District is one of the areas that has a plant expansion rate among other districts, while productivity (kg/tree) is mostly found in Sebawi, Sambas, Jawai, South Jawai, Tebas, Semparuk, Salatiga, Teluk Keramat Districts. Tekarang, Selakau timur, Pemangkat and Selakau. Average productivity results. Siam orange ranges from 33 kg / tree. Increasing the number of plants and products in chayote in Sambas Regency is one of the business opportunities in the agricultural sector and agricultural products can be developed into other preparations such as food and non food.
UPAYA PENINGKATAN KESEJAHTERAAN MASYARAKAT MELALUI PROGRAM KUBE PKH DI KABUPATEN CIAMIS Tiktiek Kurniawati; Rian Kurnia
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4480

Abstract

KUBE-PKH is one of the programs carried out by the government in handling poverty through business groups in the form of community groups or social assisted families formed by members or social assisted families who have been fostered through the process of Social Welfare Program (PROKESOS) activities as a means of increasing the social welfare. The method in this research is to use survey research methods. Survey research is research that takes a sample from one population as a basic data collection tools. The result is that 1. Of the three Districts including Sukamantri District, Panjalu District and Rajadesa District, all of them show the results that the KUBE program that has been implemented on average has met the measure of efforts to increase community welfare. 2. The obstacles in implementing KUBE-PKH include human resources, education and economy.
ANALISIS NIAI TAMBAH KERIPIK KENTANG DAGING (KRITING) VARIAN PEDAS Nurhana Jafaruddin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5299

Abstract

The purpose of this research is to know the process of meat potato chips processing (kriting) variant spicy and the value added was obtained on the processing of meat potato chips variant spicy. The research location was chosen purposively, using the case study method. This study uses the Hayami method analysis. The results obtained are the processing of meat potato chips (kriting) using semi-modern techniques that include potato stripping, potato shrinkage, leaching and potato drying, potato frying, the addition of meat as a mixture of potato chips, the production of potato chips with meat flavor, mixing potato chips and meat with seasoning.The value added was obtained from the process of potatoes into meat potato chips (kriting) variant spycy is Rp. 70,000.45 per kilogram. Value-added ratio is 44.16 percent with conversion factor of 0.518 and labor coefficient of 0.35 JKO. The rate of profit earned by employers is 84.48 percent. Output value is Rp. 135,136,00per kilogram.
PERSEPSI PETANI KENTANG TERHADAP KEMITRAAN DI KECAMATAN PANGALENGAN, KABUPATEN BANDUNG Anisa Salsabila; Eliana Wulandari
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4714

Abstract

The agricultural sector is a sector that can be a supporting and supporting sector in the development of other sectors. The potato commodity is directed as one of the commercial commodities in the context of exploiting market opportunities. Partnerships can assist farmers in overcoming problems faced by farmers such as access to capital, technology and markets. The existing partnership in Pangalengan District is PT. Indofood Frytolay Makmur, supermarket supplier, and TaniHub.This study aims to analyze the perception of potato farmers in Pangalengan District, Bandung Regency on partnerships, especially in Pulosari and Pangalengan villages. Sampling in this study using a proportionate stratified random sampling technique of 52 respondents. The design used in this research is a quantitative design using a survey method. Data analysis using descriptive method. The results showed that the farmers' perceptions of the majority partnership were in the good category.
ANALISIS KARAKTERISTIK KONSUMEN PRODUK OLAHAN MANGGA DITINJAU DARI ASPEK DEMOGRAFIS, GEOGRAFIS, PSIKOGRAFIS SERTA PERILAKU KONSUMEN SEBELUM DAN SAAT PANDEMI COVID-19 Elly Rasmikayati; Yuniar Dianti Fauziah; Lucyana Trimo; Rani Andriani Budi Kusumo; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5539

Abstract

Recognizing the varied characteristics of consumers in consuming products, producers better understand the characteristics of their consumers in advance from various aspects in order to get maximum profit. Especially with the Covid-19 pandemic, it is expected to affect changes in many aspects. The purpose of this study is to identify how the characteristics of consumers of processed mango products are based on 4 aspects, namely geographic, demographic, psychographic and consumer behavior before and during the covid-19 pandemic. The research design used is a quantitative design with data analysis techniques used are descriptive analysis, crosstabulation analysis. This research was conducted at the Faculty of Agricultural Industrial Technology, University of Padjadjaran with a sample determined using the simple random sampling method of 120 people. The results showed: (1) The characteristics of consumers before the covid-19 pandemic were dominated by female sex with the age of 20 years, the average pocket money earned was Rp. 500,001 – 2,500,000 and the average expenditure was Rp. 0 – 1,000. .000, has a residence in West Java and the type of processed product that is most often consumed is juice with a consumption rate of 1x per month; (2) During the covid-19 pandemic, the level of consumption of processed mango products that have a health effect has increased, while the consumption of processed mango products that are snacks will decrease because the pocket money that student get is reduced. Then the location for purchasing processed mango products will shift from modern retail to online stores.
KOMODITAS PETERNAKAN UNGGULAN DI KABUPATEN CIAMIS Sri Mulyati; Enok Sumarsih; Rina Nuryati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4144

Abstract

The era of regional autonomy gives authority to regions to manage their own regions, including the utilization of regional potentials in carrying out development. This research was conducted with the aim of identifying livestock commodities which are the base in the sub-district area in Ciamis Regency, knowing the growth of livestock commodities in the sub-district area in Ciamis Regency, and identifying livestock commodities which are the potential ones in Ciamis Regency. The research was conducted from January to September 2020. The research method used was a case study of seven livestock commodities analyzed by SLQ and DLQ and Shift Share analysis. The results showed: (1) The livestock commodities which are the base in the sub-district area in Ciamis Regency are cows, sheep, goats, native chickens, broilers, laying hens, and ducks. (2) The growth of livestock commodities that are experiencing rapid growth are beef cattle and layer and basic livestock commodities that are competitive are beef cattle, sheep, goats, domestic chickens, broilers, layer, and ducks. (3) Animal husbandry commodities which are the potential commodities in Ciamis Regency are beef cattle and layer.
KOMUNITAS SEBAGAI UNSUR PENTING BAGI PENGEMBANGAN KEWIRAUSAHAAN: SEBUAH PEMBELAJARAN DARI PERTANIAN HORTIKULTURA DI JAWA BARAT Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5197

Abstract

Entrepreneurship occurs in a space with heterogeneous actors, where there are complex relationships between these actors. This research focuses on understanding entrepreneurship and agricultural communities in the context of economic development. Entrepreneurship research is felt to have not paid enough attention to understanding the community as a group of actors who influence the entrepreneurial behavior of an entrepreneur). We believe that entrepreneurship is greatly influenced by the existence of a community consisting of various stakeholders (government, universities and the private sector). An understanding of the entrepreneurial phenomenon can be obtained by understanding individual interactions with existing opportunities and the environment in which the entrepreneur operates. The relationship between farmers as entrepreneurs and the community as a place where farmers cultivate is important. Social capital, values, norms and culture contained in the community can influence entrepreneurship, both positively and vice versa. Likewise, entrepreneurial activities contribute to the life of society as a whole. Community and entrepreneurship are two entities that influence each other, each of which cannot stand alone. The next challenge for us as entrepreneurship researchers is to expand the scope of research to understand entrepreneurship more comprehensively from various points of view.

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