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Karnowahadi
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admisibisnis@gmail.com
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Lantai 3, Gedung Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Jl. Prof. H. Soedarto, SH, Tembalang, Semarang 50275
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INDONESIA
Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 282 Documents
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Beyond Price: Does Perceived Quality Dictate Consumer Purchase Timing? - Ardiyanti, Vika Diyah; Iwan Hermawan; Gita Hindrawati; Luqman Khakim; Febrina Indrasari
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

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Abstract

The intensifying competition in Indonesia’s coffee industry necessitates a deep understanding of the factors influencing purchase decisions. This study examines the effects of Consumer Value, Consumer Trust, and Product Variety on Purchase Decision, with Perceived Quality serving as a moderating variable. An associative quantitative approach employing moderation analysis was conducted on 675 urban coffee consumers who drink coffee at least four times per week, using a 1–6 Likert scale questionnaire. Classical assumption tests indicated no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05). Although the data were not normally distributed, regression analysis remained valid due to the large sample size. Multiple regression results revealed that Consumer Value (β = 0.337; p < 0.001), Consumer Trust (β = 0.164; p < 0.001), and Product Variety (β = 0.173; p < 0.001) have significant positive effects on Purchase Decision, with Consumer Value being the strongest predictor. The Moderated Regression Analysis (MRA) further indicated that Perceived Quality significantly strengthens the relationship between Consumer Trust and Purchase Decision (β = 0.125; p < 0.001), but does not moderate the effects of Consumer Value or Product Variety. These findings reinforce the commitment-trust theory and the means-end model, highlighting the synergistic role of perceived quality in enhancing the influence of trust on purchase decisions. Practically, coffee businesses should maintain a high perception of quality through quality assurance, certification, and product consistency to maximize the impact of trust, while simultaneously sustaining product value and variety to achieve competitive advantage.
Influence of Service Quality and Consumer Trust on the Decision to Use EMKL Services at PT Samudera Perdana Selaras Semarang Suwardi; Annisa Aulia Fitri
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

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Abstract

This study aims to analyze the extent to which service quality and consumer trust influence the decision to use EMKL services, both partially and simultaneously. This study employed a quantitative approach using a saturated sampling technique with 64 respondents. Primary data were collected using questionnaires and observations, while secondary data were obtained through literature review. The instruments used were tested for validity and reliability. Data analysis was performed using multiple linear regression with the classical assumption test, t-test, and f-test. The results indicate that service quality and consumer trust have a positive and significant influence on the decision to use services, both partially and simultaneously. The coefficient of determination value of 0.436 indicates that service quality and consumer trust together contribute 43.6% to the decision to use services, while 56.4% is influenced by other variables not examined in this study.

Page 29 of 29 | Total Record : 282

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