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INDONESIA
Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 274 Documents
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Maximizing Company Value: Unveiling the Impact of Capital Structure and Size, with Profitability as the Key Player Sholihin, Ahmad -; Hermuningsih, Sri -; Kusumawardhani, Ratih -; Lada, Suddin -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6004

Abstract

The purpose of this study is to examine the Effect of Capital Structure and Company Size on Company Value with Profitability as an Intervening Variable. The population of this study consists of companies in the food and beverage industry sector listed on the Indonesia Stock Exchange from 2018 to 2022. The data collection method used is purposive sampling. The information used was lower to be collected using the literature research method. The study was conducted on 51 companies.   The data analysis technique uses the multiple linear regression method with the application of SPSS and the Sobel test. Capital structure has a positive influence on profitability, whereas company size does not affect profitability. Capital structure affects the value of the company, while the size and profitability of the company do not affect the value of the company. Furthermore, profitability cannot mediate the relationship between capital structure and firm value, and profitability cannot mediate the relationship between firm size and firm value.   Overall, these findings may encourage further revision and development in financial management theory, especially in terms of how firms should prioritize and manage factors such as capital structure and size to achieve their goals. More research may need to be done to explore the specific conditions that influence these associations.
Influence of Electronic Word Of Mouth, Product Quality and Price Fairness on Purchase Decision Wardah Cosmetic Products Qalsum, Adzima -; Hidayat, Yusmar Ardhi; Pratiwi, Mona Inayah
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6005

Abstract

This research focuses on exploring the important role of positive reviews in increasing consumer purchasing decisions, as well as how Wardah, as one of Indonesia's most prominent beauty brands, can utilize social media marketing to amplify those positive reviews. Positive reviews have proven to be a key factor in building consumer trust and influencing purchasing decisions in today's digital era. The present study employs quantitative research methodology, utilizing nonprobability sampling approaches in the form of incidental sampling. A questionnaire was utilized for data collection, with 384 Wardah clients receiving it. The findings demonstrated that Price Fairness, Product Quality, and Electronic Word of Mouth all positively impacted purchasing decisions, sometimes concurrently. The goal of the study is to determine how consumers' decisions to buy Wardah cosmetic items are influenced by electronic positive vibes, product quality, and pricing justice. The study integrates social media marketing theory to find out how consumer interactions and reviews on digital platforms can strengthen online product recommendations so that they are expected to increase purchasing decisions. This study suggests that companies strengthen and manage their image online to maximize social media marketing through relevant content both in terms of quality and price. To encourage consumers to decide to buy Wardah cosmetic products
Influence of Work Culture, Work Motivation and Job Satisfaction on Organizational Commitment Kuswanto, Irfan -; Subiyanto, Didik -; Yulianto, Eko -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6006

Abstract

This study aims to analyze the influence of work culture, work motivation, and job satisfaction on organizational commitment in employees of the Prambanan District Office. The specific objectives of this study are: 1) to analyze the influence of work culture on organizational commitment; 2) analyze the influence of work motivation on organizational commitment; 3) analyze the influence of job satisfaction on organizational commitment; and 4) analyze the simultaneous influence of work culture, work motivation, and job satisfaction on organizational commitment. The method used is a survey with the distribution of questionnaires as a primary data collection tool. This research was carried out in January 2024 at the Prambanan District Office, with a population of 50 employees, all of whom were respondents using the census method. Data was collected through a questionnaire based on the Likert scale, which measures positive and negative responses to research statements. Data analysis was carried out using Multiple Linear Regression. The results showed that work culture had a significant positive influence on organizational commitment, while work motivation and job satisfaction did not show a significant influence on organizational commitment. However, simultaneously, work culture, work motivation, and job satisfaction have a significant influence on organizational commitment. These findings provide insight into the factors that affect organizational commitment in the government office environment.
Collaboration between Zakat Organizations and Universities in Enhancing the Economy of Ummah Saleh, Khairul -; Kurniani, Kurniani -; Utami, Hadiahti -; Pratiwi, Mona Inayah
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6007

Abstract

The purpose of this research is to know and examine further the principles, values and ethics, processes, and mechanisms of cooperation between Lazis Nurul Huda and University in improving the people”™s economy in Surakarta City, Central Java through the management of zakat, infaq, shodaqoh, and waqf in Higher Education. Also, this research discusses the challenges in maximizing the potential of zakat in Indonesia due to the informal collection process and the need for professional management. This research uses qualitative methods with case studies. Then the data needed is primary data through depth interviews. The findings of the research can be useful for Lazis Nurul Huda in improving its coordination with University UNS in managing zakat, as well as for other zakat organizations in establishing partnerships with, through scholarship and education program for mustahik in university. The research suggests that universities can contribute to this by establishing zakat management institutions, which can work in partnership with zakat organizations to improve the distribution of zakat and increase awareness among the public about the importance of zakat.
Influence of Compensation, Work Environment, and Job Promotion on Organizational Commitment of Employees of PT. United Tractors Malinau North Kalimantan Kristira, Asri -; Prayekti, Prayekti -; Kirana, Kusuma Chandra
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6010

Abstract

This research was conducted with the aim of finding out the influence of compensation, work environment, job promotions on the organizational commitment employees of PT. United Tractors Malinau, North Kalimantan. This research uses quantitative methods, and the population is all employees of PT. United Tractors Malinau, North Kalimantan, totaling 50 employees using total sampling techniques. The data collection method was carried out by observing and distributing questionnaires. The research results show that compensation has a significant effect on organizational commitment, the work environment does not have a significant effect on organizational commitment, and job promotions have a significant effect on organizational commitment. Simultaneously, compensation, work environment and job promotions have a significant effect on organizational commitment.
Impact of Using E-Filing, E-Billing, and Trust in Authorities on Individual Taxpayer Compliance (A study at the Pratama Kediri Tax Service Office) Asterina, Talasa Cucha; Saleh, Khairul -; Widyanti, Dika Vivi
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6011

Abstract

Efficient tax management and increasing taxpayer compliance are key challenges in modern tax administration. Therefore, the Directorate General of Taxes strives to enhance the number of taxpayers complying with reporting Annual Tax Returns (SPT) and paying tax bills on time. This research investigates the effects of using e-Filing and e-Billing systems, as well as trust in authority, on personal taxpayer compliance. The use of e-Filing and e-Billing expedites the tax submission and payment processes, thereby fostering taxpayer compliance. This study was conducted at the Primary Tax Service Office in Kediri using descriptive analysis method. The population studied consists of 121,291 employees in Kediri, with a sample size of 107 respondents selected through non- probability purposive sampling. Data analysis employed classical assumption tests, hypothesis testing using t-test, F-test, coefficient of determination, and multiple linear regression analysis, facilitated by IBM SPSS Statistics 25 software.
Implementation of Inbound Marketing Strategy through Call to Action by Building an E-Store Website Febrian, Rizky Tri; Azizah, Azizah -; Purnamasari, Eva -; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6012

Abstract

Marketing and product offerings are inextricably linked for a business. Utilizing digital platforms for marketing purposes has a significant effect on how quickly a firm develops. Providing a website that uses inbound marketing as a tool for marketing that is integrated into all social media platforms is the aim of this research. A sales website needs inbound marketing, which focuses on drawing customers with useful and engaging content. Using Call to Action, which serves as an invitation to purchase a product, is one example. The firm Duz Creative Semarang, which produces and sells packages, is the subject of this investigation. WordPress CMS is the development tool of choice for this research, which employs the Waterfall technique. The study's output is a marketing website that is user-friendly, efficient, visually appealing, and educational. Customers may easily discover the services offered on the website, which is linked to all of the business's social media accounts
Influence of Product Quality, Brand Loyalty and Social Media Influencers on Purchase Decisions of Samsung Smartphone Product Ridhowati, Lutfi -; Budi Utaminingtyas, Rara Ririn; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6013

Abstract

The purpose of this study is to assess the impact of Product Quality, Brand Loyalty, and Social Media Influencers on the Purchase Decision of Samsung smartphone customers in Semarang. This study employs quantitative research methodologies and includes a sample of 120 Samsung smartphone users from Semarang City. Purposive sample was utilized as the sample approach instead of probability sampling. Data were obtained using a questionnaire that has been validated and reliable. Classical assumption tests, multiple regression analysis, the F test, coefficient of determination, and the t test are all methods for analyzing data. This study used SPSS version 25, resulting the coefficient of determination (R2) is 0.559, or 55.9%, with the remainder explained by factors not investigated in this study. The findings revealed that Product Quality, Brand Loyalty, and Social Media Influencers had a favorable and substantial influence on Purchase Decisions, both partially and concurrently.
Building Brand Image through Social Media Marketing and Service Quality to Improve Marketing Perfomance Wiedayanti, Destine Fajar; Karnowahadi; Bagus Yunianto Wibowo; Subandi
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing by utilizing internet media or electronic marketing (e-marketing) has increased significantly. This is supported by technological developments that are growing rapidly because of the internet which helps make it easier to find information, communicate without limits, and distance. This study aims to determine how the Effect of Social Media Marketing and Service Quality on Brand Image in Food Processed MSMEs in Semarang City. While the sampling technique used in this research is the Purposive Sampling Method. The number of research samples was 100 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The model output in this study can make a positive contribution to Food Processed MSMEs in Semarang City in an effort to realize the continuity and sustainability of their business in marketing performance, both in the form of managerial implication suggestions and formulation of scientific articles and measurement instruments. Managerial advice is aimed at food processing MSMEs in formulating strategies to maintain their business so that consumers come back to buy food processing MSME products.   Pemasaran dengan media internet atau electorinc marketing (e-marketing) mengalami peningkatan signifikan. Hal ini didukung oleh perkembangan teknologi yang semakin berkembang dengan pesat karena adanya internet yang membantu mempermudah mencari informasi, berkomunikasi tanpa batas, dan jarak. Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Social Media Marketing dan Service Quality Terhadap Brand Image pada UMKM Olahan Pangan di Kota Semarang. Sedangkan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode Purposive Sampling. Untuk jumlah sampel penelitian adalah 100 sampel dari total populasi responden. Teknik penelitian ini mengunakan dua pendekatan: 1). Confirmatory factor analysis, pada Structural Equation Modeling (SEM); dan 2). Regression Weight pada Structural Equation Modeling (SEM). Luaran model pada penelitian ini dapat memberikan konstribusi positif bagi UMKM Olahan Pangan di Kota Semarang dalam upaya untuk dapat mewujudkan continuity dan Sustainibility usaha mereka dalam kinerja pemasaran, baik dalam bentuk saran implikasi manajerial dan rumusan artikel ilmiah serta instrumen pengukuran. Saran manajerial ditujukan bagi UMKM Olahan Pangan dalam merumuskan strategi guna mempertahankan bisnisnya agar konsumen kembali lagi untuk membeli produk UMKM Olahan Pangan
Influence of Leadership Style, Team Attachment, and Teamwork on the Performance of the Regional Election Winning Team in Indonesia: Research on the Indonesian Independent Farmers Organization of Central Java Province Dyah Ayu Syukma Pertiwi1; Helmi Haris
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of leadership style, team involvement, and teamwork on the performance of election campaign teams in Indonesia, especially within the Independent Indonesian Farmers organization in Central Java Province. The methodology used is a quantitative approach using purposive sampling techniques, involving 60 respondents as a sample. Data was collected through a Likert scale-based questionnaire to measure respondents' perceptions of the variables studied. Data analysis was carried out using SPSS software, by testing validity, reliability, normality, heteroscedasticity, and applying multiple regression analysis, F test, and T test. The implications of these findings provide strategic insights for the Independent Indonesia Farmers organization to improve the effectiveness of election campaign teams by strengthening effective leadership practices, increasing active involvement of team members in every stage of the campaign, and promoting collaborative synergy among team members to optimally achieve common goals. This research makes an important contribution in the context of election campaign management at the organizational level, by highlighting the importance of internal factors such as leadership and teamwork in achieving expected performance. The next step could involve developing more specific strategies and training programs to reinforce aspects that have been identified as key to success in the context of an election campaign.   Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, keterlibatan tim, dan kerja tim terhadap kinerja tim kampanye pemilu di Indonesia, khususnya di dalam organisasi Petani Indonesia Mandiri Provinsi Jawa Tengah. Metodologi yang digunakan adalah pendekatan kuantitatif menggunakan teknik purposive sampling, melibatkan 60 responden sebagai sampel. Data dikumpulkan melalui kuesioner berbasis skala Likert untuk mengukur persepsi responden terhadap variabel yang diteliti. Analisis data dilakukan dengan menggunakan software SPSS, dengan menguji validitas, keandalan, normalitas, heteroscedastisitas, dan menerapkan analisis regresi berganda, uji F, dan uji T. Implikasi dari temuan ini memberikan wawasan strategis bagi organisasi Petani Indonesia Mandiri untuk meningkatkan efektivitas tim kampanye pemilu dengan memperkuat praktik kepemimpinan yang efektif, meningkatkan keterlibatan aktif anggota tim di setiap tahap kampanye.  dan mempromosikan sinergi kolaboratif antar anggota tim untuk mencapai tujuan bersama yang optimal. Penelitian ini memberikan kontribusi penting dalam konteks pengelolaan kampanye pemilu di tingkat organisasi, dengan menyoroti pentingnya faktor internal seperti kepemimpinan dan kerja tim dalam mencapai kinerja yang diharapkan. Langkah selanjutnya mungkin melibatkan pengembangan strategi dan program pelatihan yang lebih spesifik untuk memperkuat aspek yang telah diidentifikasi sebagai kunci keberhasilan dalam konteks kampanye pemilu

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